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Does your company have a me-me-me blog? If so, here are 7 steps to make your blog into a marketing machine.
Is Your Blog Overstuffed? For most American families, Thanksgiving means turkey with stuffing and all of the trimmings. While the turkey is necessary for a traditional dinner, by itself, it’s not sufficient. Eat too much turkey, and you can feel bloated and won’t be able to enjoy the rest of the holiday meal. Similarly, an overstuffed blog can hinder its effectiveness.
Is your B2B blog driving leads? 10 Steps to make your B2B blog your top content marketing tactic.
Are you creating enduring corporate assets with your content marketing? This requires thinking beyond a specific piece of content or sale to building owned media entities. Here are seven forms of content marketing assets that contribute to the long term health of your business and related content marketing tips.