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- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
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- Blogging: What I Wish I Knew When I Started
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33 Blogging Tips to Maximize Social Media Reach
While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog. Since social media feeds on a never-ending stream of content, it’s ideal platform for accomplishing this goal. Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms.
Tags: Blog, Ian Cleary, Peg Fitzpatrick, PicMonkey, Triberr
Proof that Social Media Drives Sales! [Research]
Social media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify. Sales and customers are metrics you can readily track. Social media generates 14% of all leads and 13% of all customers and customers translate to sales, according to Hubspot’s 2013 State of Inbound Marketing whitepaper. Source: Heidi Cohen’s Actionable Marketing Blog
How to Improve Small Business Social Media Performance
While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. This explains why social media strategy topped over half of small businesses’ list of marketing challenges according to Constant Contact’s Small Business Pulse Research from December 2012. With research, charts and 5 tactics. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Blog, Chart, Constant Content, Facebook, LinkedIn, Research, small business, Twitter
Social Media: 23 Ways To Promote Your Blog
You should spend about 20% of your time creating blog content and 80% of your time promoting it according to social media experts Jay Baer and Chris Brogan.
For bloggers who spend hours pouring their heart and soul into each blog post, this may sound like heresy. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.
To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.
Tags: Blog, Chris Brogan, Facebook, Flickr, Jay Baer, Mack Collier, Mike Stelzner, Pinterest, Twitter
7 Content Formats Every Marketer Needs In 2013
Content marketing is part of 2013’s marketing mantra, at least for brand marketers. Over 90% of brand marketers have or plan to have a content marketing strategy this year according to research by Outbrain and Econsultancy. Whether you’re a content marketing newbie or an experienced content creator, your 2013 content marketing plans should include these seven content formats.
Tags: Blog, Email, Social Media, Video, Website
2012: Social Media, Content Marketing and Mobile
For marketers, 2012 was dominated by social media’s evolution beyond its high growth phase, the explosion of content marketing, and the growth of smartphones, tablets and other connected devices. These three trends influenced how we see the world, connect with each other and shop. Here are the top 12 Actionable Marketing blog posts of 2012 from Heidi Cohen’s Actionable Marketing Blog.
26 Actionable Content Marketing Options and Tips [Chart]
Here are twenty-six B2B content marketing options and how they help your business. Further to improve your information’s marketing effectiveness, actionable content marketing tips are included. (Note: Usage percentage is based on Content Marketing Institute and MarketingProfs 2013 content marketing research.) Table with actionable tips included.
Tags: Blog, ebook, incographic, Magazine, Social Media, Video, webinar, white papers
47 Social Media Facts (& What They Mean For Your Marketing)
As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.
12 Signs Your Blog Is a Social Media Ghost Town (& Actionable Tips to Fix Them)
Does your blog look like it’s a social media ghost town? If so, it may scare prospective readers away. As research has shown, visitors may leave your blog before they ever read a word based on a variety of factors. Therefore it’s critical to make your blog as welcoming as possible. Here are twelve telltale signs that may cause prospective (and even current) readers to think you’ve deserted your blog.
Tags: Actionable Marketing Tip, Blog
Social Media Grows Up [Research]
As social media grows up, business use matures. Early business pioneers on social media continue to hone their strategic approach to these venues based on their hard-earned experience. Here are five elements businesses need as their social media usage matures. [Research & charts included] Source: Heidi Cohen Actionable Marketing Blog
Social Media: The One Thing 70% of Brands Do Wrong [Research]
On social media platforms, people expect businesses to acknowledge and respect them as human beings. Unfortunately, most brands just use social media to spray their promotional messages instead of connecting with their prospects, customers and the public.
Businesses must treat followers like people because social media is person-to-person. Here’s new research showing how companies respond to customers and the public on social media plus 5 Social media tactics businesses need to respond to prospects and customers.
Tags: Blog, Customer Service, eMarketer, Facebook, Heather Meza, Social Bakers
5 Social Media Shopping Insights [Charts]
Social media influences sales. For many retailers, this is difficult to track because its impact often occurs before they know prospects are in shopping mode. Social media is a critical aspect of the purchase process regardless of where shoppers buy. Here are five research insights with charts and five marketing tactics. Source: Heidi Cohen’s Actionable Marketing Blog.
