blog readers

How to Make Your Blog Catch Fire

Posted by Heidi Cohen on April 3, 2011 in Blogging | 2 Comments

Do you want your blog to catch fire? Then it’s critical to know your blog’s audience or it’ll be difficult to create an inviting environment with great content that resonates with readers, meets their needs and keeps them coming back for more. Knowing your customers is at the center of marketing. Here are ten questions to help you better understand your blog’s readers to enable you to create posts that attract them and make your blog catch fire.

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5 Ways to Create Engaging Blog Content

Posted by Heidi Cohen on March 6, 2011 in Blogging, Content Marketing | 4 Comments

Every blogger wants their posts to attract more blog readers like bees to honey. When it comes to content, boredom is the kiss of death. With dull blog posts, there’s nothing to entice readers back. The secret to alluring content is understanding what your readers want. Here are five ways to spice up your blog content to make it more engaging.

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