BL Ochman

Marketing Versus PR: What’s the Difference

Posted by Heidi Cohen on March 9, 2012 in PR | 4 Comments

There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” By contrast, here’s how PRSA (Public Relations Society of America) defines PR: “[Public relations] helps an organization and its publics  adapt mutually to each other. ” Here’s what 11 communications area experts said.

Tags: BL Ochman, Corey Kronengold, Deb Weinstein, Greg Jarboe, Heidi Cohen, Jim Siegel, Judith Sammuels, Lisa Buyer, marcom, Marjorie Clayman, Marketing, Sally Falkow

27 Marketing Wishes for 2012

Posted by Heidi Cohen on January 12, 2012 in Marketing | 2 Comments

Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012. While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.

Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Cathy Halligan, Dave Kerpen, Deborah Weinstein, Greg Jarboe, Heidi Cohen, Howard Greensteinn, Jeanniey Mullen, Jim Siegel, Jim Sterne, Lisa Buyer, Luke Brynley-Jones, Margie Clayman, Mark Schafer, Marketing Forecast, Matt Blumberg, Matt Fioretta, Michael Pinto, Peggu Fitzgerald, Rebecca Lieb, Rick Dragon, Sally Falkow, Sam Decker, Sam Fiorella, WIlliam J. ward

2012 Extreme Marketing Predictions

Posted by Heidi Cohen on January 9, 2012 in Marketing | 23 Comments

While many marketing experts, myself included, use the beginning of the year to give their predictions for the coming year, they often stay close to the mainstream currents. To get beyond the conventional forecasts, I asked a group of leading marketers across a range of expertise for their most extreme marketing prediction for 2012. Their responses are a quick roundup that could be conveyed on a smartphone. Here are 24 extreme marketing forecasts that take a look inside the minds of some marketing leaders.

Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Dave Kerpen, Deborah Weinstein, Dr4Ward, Extreme Marketing Predictions, Greg Jarboe, Heidi Cohen, Jim Siegel, Jim Sterne, Joe Pulizzi, Lisa Buyer, Luke Brinley-Jones, Margie Clayman, Mark Schaefer, Marketing, Matt Blumberg, Michael Pinto, Peggy Fizpatrick, Rebecca Lieb, Ric Dragon, Sally Falkow, Sam Decker

2011 Marketing Book Recommendations By 12 Experts

Posted by Heidi Cohen on December 30, 2011 in Marketing Resources | 2 Comments

Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.

Tags: 2011, BL Ochman, Dave Kerpen, David Berkowitz, Deborah Weinstein, Lisa Buyer, Lisa Gerber, Margie Clayman, marketing books, Michael Pinto, Peg Fitzpatrick, Sam Decker, WIlliam J. ward

2010’s Top 12 Social Media Experts

Posted by Heidi Cohen on December 27, 2010 in Social Media | 18 Comments

To understand social media’s non-stop, multi-directional conversation, a road map can be useful. Here’s a list of 12 top social media experts to help you tackle the terrain of this evolving landscape. In addition, there are 5 up and comers to keep your eye on.

Tags: #MMChat, #UsGuys, 360i, Awaken Your Inner Super Hero, BL Ochman, blogchat, Brian Solis, Carrie Kerpen, Chase Adams, Chris Brogan, Christopher S. Penn, Cristian Gonzales, Danny Brown, Dave, Dave Fleet, David Berkowitz, David Meerman Scott, Engage, Get In Front of Communications, HARO Help A Reporter Out, Inside the Marketer's Studio, Jason Mikla, Kerpen, Klout, Lee Odden, Likeable Media, Lisa Petrilli, Mack Collier, Margie Clayman, Marketing, MENG, Online Marketing Blog, Patrick Prothe, Peter Shankman, Podcamp, PR, Pushing Social, Sanford Smith, Sue Young, Tom Moradpour, Trey Pennington, Twitter, What's Next Blog

3 Top 2010 Social Media #Fail

Posted by Heidi Cohen on December 22, 2010 in PR, Social Media | Leave a comment

The #Fail term on Twitter is a popular way to note a problem with something. Social media marketing can go from positive to negative in a heartbeat. Here are the top three social media fails in 2010.