BL Ochman

What Most Smart Marketers Miss About Google+

Google+ and Marketers-1

Is Google+ part of your social media regime? Here are 3 Google+Tactics including advice from Peg Fitzpatrick and BL Ochman.

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Marketing Versus PR: What’s the Difference

Marketing Versus PR -What's the Difference

There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” By contrast, here’s how PRSA (Public Relations Society of America) defines PR: “[Public relations] helps an organization and its publics 
adapt mutually to each other. ” Here’s what 11 communications area experts said.

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27 Marketing Wishes for 2012

Inside Mind of  Marketer

Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012.  While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.

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2012 Extreme Marketing Predictions

Extreme prediction

While many marketing experts, myself included, use the beginning of the year to give their predictions for the coming year, they often stay close to the mainstream currents. To get beyond the conventional forecasts, I asked a group of leading marketers across a range of expertise for their most extreme marketing prediction for 2012. Their responses are a quick roundup that could be conveyed on a smartphone. Here are 24 extreme marketing forecasts that take a look inside the minds of some marketing leaders.

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2011 Marketing Book Recommendations By 12 Experts

ereader

Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.

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2010’s Top 12 Social Media Experts

To understand social media’s non-stop, multi-directional conversation, a road map can be useful. Here’s a list of 12 top social media experts to help you tackle the terrain of this evolving landscape. In addition, there are 5 up and comers to keep your eye on.

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3 Top 2010 Social Media #Fail

The #Fail term on Twitter is a popular way to note a problem with something. Social media marketing can go from positive to negative in a heartbeat. Here are the top three social media fails in 2010.

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Why Have a Personal Blog?

Before starting your personal blog, here are seven reasons to consider. They are closely tied to your goals for your blog.

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Listening is the New Black

Chris Brogan advised direct marketers to grow big ears at DMA:2010 because listening is the new black.  Unlike direct marketing which focuses on purchase, social media interaction takes place earlier in the process. Therefore, Chris Brogan had 3 pieces of advice for direct marketers to adapt their businesses to social media. Please read on …

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