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Lead generation is at the heart of B2B marketing and It’s a major driver of content marketing. But too many marketers have problems getting it right. Here, from 25 marketing experts are the biggest lead generation mistakes marketers make plus 5 Actionable Marketing
tips on how to get it right.
Are you using the best lead generation tips to maximize your profitability? Here’s what 24 marketing experts say are the best way to develop sales leads.
Are you using content marketing for lead generation? Here’s what 22 experts say is the best way to do content marketing lead generation.
Is content shock real? Mark Schaefer defined the term. Here is what 23 content marketing experts think about content shock.
What’s your lean content definition? Not sure? Here are 23 definitions of lean content by content marketing experts to help guide you.
From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say.
How do you define content marketing? Here are 21 content marketing definitions from marketing experts.