B2C

Content Marketing Triggers: What You Need To Know

content marketing trigger

Are you providing the content your target audience needs? Here are 4 content marketing triggers, related customer questions, and the content to offer them.

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Social Media ROI: What 10% of B2C Firms Do Right

Social Media Leaders

Does your B2C firm drive a positive social media ROI? Here are 7 factors to help you align with the top 10% of social media businesses. Research / charts.

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B2C Versus B2B: The Most Important Social Media Platform [Research]

B2C vs B2B Smackdown

B2C and B2B marketers differ on the most important social media platform for marketing according to Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of both B2C and B2B businesses using social media in their marketing mix. This makes sense since each social media venue has a different focus. Chart of B2C versus B2B with 14 Actionable Social Media Tips.

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Blogging ROI: 15 Ways Blogs Make Money

US Money

Blogging well takes time, effort and skill to keep up with the latest trends and news, craft strong blog posts, promote your blog articles and engage in the conversation related to your posts. Therefore many bloggers think “What’s in it for me?” (aka WIIFM.) Whether you’re blogging for yourself, you’re a solopreneur or you’re writing for a business (B2B, B2C or NFP (Not-For-Profit)), you want to see measurable results from your efforts.

Blogging ROI stands for Return-On-Investment from blogging. Since it can be difficult to measure your blog’s results as well as the value of your investment, here’s help. Includes 15 ways to generate revenue.  Source: Heidi Cohen’s Actionable Marketing Blog

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B2B Versus B2C Content Marketing [Research]

same but different

Fueling social media growth and search optimization, content marketing is on a growth trajectory. Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out, Content marketing isn’t B2C or B2B, it’s P2P.”Take a look at five of the significant elements of content marketing strategy as used by B2B and B2C marketers, you’ll find their approaches are strikingly similar. That’s why it makes sense to think of content marketing as people-to-people. Source: Heidi Cohen’s Actionable Marketing Blog

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10 B2C Content Marketing Tactics You Need Now [Research / Charts]

Consumer content

As content marketing continues to expand and evolve,  it’s increasingly used by B2C marketers to achieve core business objectives.

According to 2013 B2C Content Marketing Research by Content Marketing Institute and MarketingProfs, B2C marketers use content marketing to retain customers and build loyalty, acquire new customers, and increase brand awareness. Although the underlying intent of these goals is to increase sales, shorter term they all involve engagement, a strong point of social media. Here are ten tactics you need to consider with research charts and analysis. Source: Heidi Cohen’s Actionable Marketing Blog

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5 Ways to Drive Business With Content Marketing [Examples]

Free Content

Many businesses are reticent to give their content away for free. Their dilemma is that strong, useful information doesn’t just happen. Despite relatively low-cost social media and internal media distribution, the combination of deep knowledge and great content development require both human and financial resources.

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27 Ways to Reuse Blog Posts for Content Marketing

earth day blogging-27 blog tips to reuse your content for

Earth Day aims to raise awareness for natural resources, by reusing and recycling products or up-cycling them into something new.  In terms of blogging, reusing blog posts translates to re-imagining the content from your blog posts into new forms of content marketing. Here are twenty-seven ways your business blog posts can be reused to increase your content creation’s effectiveness categorized by owned media, social media and third party media. These suggestions can be used for personal, business (both B2B and B2C), not-for-profit and solopreneur blogs.

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The Inside Scoop On How Marketers Use Social Media [Research]

What's the inside scoop on social media marketing? Research

Social media provides an array of marketing options to achieve your business goals. If you’re like other marketers, you’re curious as to what your peers are doing with social media, what works best for them, and how to get your organization to the next level cost effectively. Social Media Examiner’s 2012 Social Media Marketing Industry Report provides insights worth studying. (Here’s another view of social media’s evolution.)

 

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What’s in Your Blog? [Chart]

How different blog types stack up

It used to be easy to tell a website from a blog. Websites were online business brochures while blogs were personal online journals. Since then, content has become king and businesses have discovered how easy it is to use blogging tools for branding, marketing communications and audience development. Today, blogs are used for all the major types of web-based communications: B2CB2B,NFP as well as individual writing. Here’s how marketing elements compare across the major blog types:

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