B2B

How To Dominate LinkedIn Publishing

Do you want to dominate LinkedIn publishing? If so, then follow these 10 content marketing tips complete with examples and data (from Paul Wilderness).

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Top 2015 B2B Content Marketing Tactics

Here are the top 2015 B2B Content Marketing Tactics based on Content Marketing Institute and MarketingProfs research. Complete with charts & actionable tips

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How To Succeed At Content Marketing In 2015

Want your content marketing to succeed? Follow these 2015 content marketing trends based on Content Marketing Institute and MarketingProfs 2015 B2B research

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Content Marketing Triggers: What You Need To Know

Are you providing the content your target audience needs? Here are 4 content marketing triggers, related customer questions, and the content to offer them.

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B2B Purchase Process 2014: What You Need To Know!

Boy makes B2B purchase case

What do marketers need to know support the B2B purchase process in 2014? DemandGen research on this topic analyzed. Includes charts & tips for search, content marketing & social media.

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How To Run A Great Expert Panel In 13 Steps

Planning to add expert panels to your content marketing plans? Here are 15 tips to help you create a successful in-person event with additional content.

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Why Top B2B Content Marketers Rate Blogs Number One

Is your B2B blog driving leads? 10 Steps to make your B2B blog your top content marketing tactic.

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3 Surefire Ways To Kill Your Content Marketing

Does your content marketing fail? If so, here are 9 fixes to help you stop killing your content marketing based on IDG  & CMO Council research.

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B2B Content Marketing Trends for 2014 [Research]

Content marketing combined with social media and mobile devices is changing how businesses purchase products and services. According to Demand Gen Reports, 90% of B2B purchasers are ready to buy by the time they find your firm.  As a result your content marketing is critical to your business success. To help develop your organization’s 2014 B2B content marketing strategy, here are 6 highlights from  the 2013 B2B Content Marketing Trends Report compiled by Holger Schulze.

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B2C Versus B2B: The Most Important Social Media Platform [Research]

B2C and B2B marketers differ on the most important social media platform for marketing according to Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of both B2C and B2B businesses using social media in their marketing mix. This makes sense since each social media venue has a different focus. Chart of B2C versus B2B with 14 Actionable Social Media Tips.

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