B2B

Maximize B2B Blog Results: 10 Tactics You Need

Maximize B2B Blog Results

Maximize B2B Blog Results. Use these 10 blogging tactics with charts and examples from top content marketing experts.

Tags: , , , , , , , , , , , , , , , , , , , ,

15 Summer Branding Tips Your Business Needs

15 Summer Branding Tips

Have you spiffed up your brand for summer? Take a less is more approach to your brand across channels. 15 summer branding tips to get your brand in shape.

Tags: , , , , , , ,

The Challenger Customer – Book Interview

The Challenger Customer cover

The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is.

It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo.

The Challenger Customer unveils research-based tools that will help you distinguish the “Talkers” from the “Mobilizers” in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.

Tags: ,

How to Make Your B2B Content Stand Out From the Crowd

How to Make Your B2B Content Stand Out From the Crowd

Is your B2B content marketing boring? Make Your B2B Content Stand Out From the Crowd using these 5 tactics with examples from MarketingProfs B2B Forum.

Tags: , , , , , , , , , ,

Got Boring B2B Content? How To Make It Engaging

Yawn-Boring B2B Content

Have boring B2B content? 7 ways to enrich your B2B content marketing to make it engaging. Has tips, examples and research to driveB2B marketing results

Tags: , , , , , , , , ,

2016 B2B Content Marketing Versus B2C Content Marketing

B2B Content Marketing Versus B2C Content Marketing

Want to understand B2B Content Marketing versus B2C Content Marketing in 2016? Here’s research-based analysis with charts and tips to help you get on track.

Tags: , , , ,

How The 2015 B2B Purchase Decision Process Has Changed

2015 B2B Purchase Decision Process-1

Do you understand the 2015 B2B Purchase Decision Process? As B2B buyers seek information on their own, here are 5 tips to help you serve them. (Charts)

Tags: , , , , ,

2015 B2B Buyers: A Content Marketing Crash Course

2015 B2B Buyers

Want the inside scoop on 2015 B2B buyers to create tailored content marketing? Here’s research, charts and tips to help you.

Tags: , , , ,

Steal These 5 Awesome Content Marketing Tips

Steal These 5 Awesome content marketing tips

Need to improve your content marketing? Then take these 5 awesome content marketing tips based on MarketingProfs B2B Forum 2014. Complete with examples.

Tags: , , , , , , , ,

How To Dominate LinkedIn Publishing

How to Dominate LinkedIn Publishing

Do you want to dominate LinkedIn publishing? If so, then follow these 10 content marketing tips complete with examples and data (from Paul Wilderness).

Tags: , , , , , , , ,