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B2B
How To Make Your B2B Lead Generation Work Harder
Three out of five B2B respondents believe their online marketing mix doesn’t deliver and nurture the leads their sales pipeline needs according to a BtoB Magazine and Bizo survey. Further exacerbating this problem is the slowdown of the sales process increasing the need for more effective marketing support to power lead generation. To solve this challenge, B2B companies must develop three distinct strategies to deal with each of the three business levers for increasing sales. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: B2B, Lead Conversion, lead generation
Blogging ROI: 15 Ways Blogs Make Money
Blogging well takes time, effort and skill to keep up with the latest trends and news, craft strong blog posts, promote your blog articles and engage in the conversation related to your posts. Therefore many bloggers think “What’s in it for me?” (aka WIIFM.) Whether you’re blogging for yourself, you’re a solopreneur or you’re writing for a business (B2B, B2C or NFP (Not-For-Profit)), you want to see measurable results from your efforts.
Blogging ROI stands for Return-On-Investment from blogging. Since it can be difficult to measure your blog’s results as well as the value of your investment, here’s help. Includes 15 ways to generate revenue. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: B2B, B2C, Connie Benson, cost, Investment, Joe Pulizzi, Mack Collier, Marcus Sheridan, Money, NFP, Not-for-Profit, Revenue, ROI, Sale, Social Media Examiner, Solopreneur
B2B Versus B2C Content Marketing [Research]
Fueling social media growth and search optimization, content marketing is on a growth trajectory. Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out, “Content marketing isn’t B2C or B2B, it’s P2P.”Take a look at five of the significant elements of content marketing strategy as used by B2B and B2C marketers, you’ll find their approaches are strikingly similar. That’s why it makes sense to think of content marketing as people-to-people. Source: Heidi Cohen’s Actionable Marketing Blog
How to Create B2B Content Marketing That Sells
Content marketing is on the rise for more than four out five B2B marketers, according to a recent 2012 B2B content marketing survey of LinkedIn members. Here are the highlights of the research including the secret to B2B content marketing and 7 tips to help your content marketing. Source: Heidi Cohen’s Actionable Marketing Blog.
5 Ways to Drive Business With Content Marketing [Examples]
Many businesses are reticent to give their content away for free. Their dilemma is that strong, useful information doesn’t just happen. Despite relatively low-cost social media and internal media distribution, the combination of deep knowledge and great content development require both human and financial resources.
B2B Content Marketing – 15 Tips to Make You More Effective
Is your B2B content marketing effective? If you’re like four out of five B2B marketers, the answer is no. Recent Corporate Visions research found that only 20% of B2B marketers thought their lead generation programs were effective. Here are fifteen tips to make your B2B content marketing more effective broken into three different categories. Source: Heidi Cohen’s Actionable Marketing Blog
5 Ways Social Media Boosts B2B Marketing [Examples]
Since social media participants mainly use these platforms to engage with family and friends, it’s not surprising B2B marketers aren’t leading the social media charge. That said, social media can help B2B marketers achieve their business objectives. Here are five social media options for B2B marketers with examples. (Research and B2B examples included). Source: Heidi Cohen’s Actionable Marketing Blog
Tags: B2B, Blog, Photo, Slideshare, Video
27 Ways to Reuse Blog Posts for Content Marketing
Earth Day aims to raise awareness for natural resources, by reusing and recycling products or up-cycling them into something new. In terms of blogging, reusing blog posts translates to re-imagining the content from your blog posts into new forms of content marketing. Here are twenty-seven ways your business blog posts can be reused to increase your content creation’s effectiveness categorized by owned media, social media and third party media. These suggestions can be used for personal, business (both B2B and B2C), not-for-profit and solopreneur blogs.
Tags: B2B, B2C, Earth day, HARO, owned media, Social Media, third party media
The Inside Scoop On How Marketers Use Social Media [Research]
Social media provides an array of marketing options to achieve your business goals. If you’re like other marketers, you’re curious as to what your peers are doing with social media, what works best for them, and how to get your organization to the next level cost effectively. Social Media Examiner’s 2012 Social Media Marketing Industry Report provides insights worth studying. (Here’s another view of social media’s evolution.)
12 Steps to Take Your Content Marketing From Ho-Hum to Humming [Examples]
In today’s information filled social media world, your content marketing must standout to be noticed. Let’s face it while white papers and research have been B2B marketing mainstays, they don’t necessarily attract sufficient attention to get prospects to take a desired action. While the information conveyed is useful, these content offerings they need a marketing facelift to transform them into social media darlings. Here’s a comparison of two content marketing offerings. And, to get your content marketing on track, here are twelve steps that every marketer can use.
Tags: B2B, content marketing, ebook
7 Ways to Create Original B2B Content Marketing [Data]
About one out of two of the business-to-business marketers surveyed for Bizo’s “Strategic Marketing Priorities” research expected to use content marketing in their marketing plans next year. Since content marketing fuels social media, these content marketing forecasts are probably understated.
So what’s the biggest challenge for B2B marketers using content marketing?
Tags: B2B, business-to-business, content marketing
What’s in Your Blog? [Chart]
It used to be easy to tell a website from a blog. Websites were online business brochures while blogs were personal online journals. Since then, content has become king and businesses have discovered how easy it is to use blogging tools for branding, marketing communications and audience development. Today, blogs are used for all the major types of web-based communications: B2C, B2B,NFP as well as individual writing. Here’s how marketing elements compare across the major blog types:
