B2B

Content Marketing Triggers: What You Need To Know

content marketing trigger

Are you providing the content your target audience needs? Here are 4 content marketing triggers, related customer questions, and the content to offer them.

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B2B Purchase Process 2014: What You Need To Know!

Boy makes B2B purchase case

What do marketers need to know support the B2B purchase process in 2014? DemandGen research on this topic analyzed. Includes charts & tips for search, content marketing & social media.

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How To Run A Great Expert Panel In 13 Steps

Content Marketing Panel NYC - joe Pulizzi-Ann Handley

Planning to add expert panels to your content marketing plans? Here are 15 tips to help you create a successful in-person event with additional content.

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Why Top B2B Content Marketers Rate Blogs Number One

We are number 1

Is your B2B blog driving leads? 10 Steps to make your B2B blog your top content marketing tactic.

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3 Surefire Ways To Kill Your Content Marketing

I have kept the faith

Does your content marketing fail? If so, here are 9 fixes to help you stop killing your content marketing based on IDG  & CMO Council research.

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B2B Content Marketing Trends for 2014 [Research]

Create content

Content marketing combined with social media and mobile devices is changing how businesses purchase products and services. According to Demand Gen Reports, 90% of B2B purchasers are ready to buy by the time they find your firm.  As a result your content marketing is critical to your business success. To help develop your organization’s 2014 B2B content marketing strategy, here are 6 highlights from  the 2013 B2B Content Marketing Trends Report compiled by Holger Schulze.

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B2C Versus B2B: The Most Important Social Media Platform [Research]

B2C vs B2B Smackdown

B2C and B2B marketers differ on the most important social media platform for marketing according to Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of both B2C and B2B businesses using social media in their marketing mix. This makes sense since each social media venue has a different focus. Chart of B2C versus B2B with 14 Actionable Social Media Tips.

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How To Make Your B2B Lead Generation Work Harder

Wind Power Generation

Three out of five B2B respondents believe their online marketing mix doesn’t deliver and nurture the leads their sales pipeline needs according to a BtoB Magazine and Bizo survey. Further exacerbating this problem is the slowdown of the sales process increasing the need for more effective marketing support to power lead generation. To solve this challenge, B2B companies must develop three distinct strategies to deal with each of the three business levers for increasing sales. Source: Heidi Cohen’s Actionable Marketing Blog

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Blogging ROI: 15 Ways Blogs Make Money

US Money

Blogging well takes time, effort and skill to keep up with the latest trends and news, craft strong blog posts, promote your blog articles and engage in the conversation related to your posts. Therefore many bloggers think “What’s in it for me?” (aka WIIFM.) Whether you’re blogging for yourself, you’re a solopreneur or you’re writing for a business (B2B, B2C or NFP (Not-For-Profit)), you want to see measurable results from your efforts.

Blogging ROI stands for Return-On-Investment from blogging. Since it can be difficult to measure your blog’s results as well as the value of your investment, here’s help. Includes 15 ways to generate revenue.  Source: Heidi Cohen’s Actionable Marketing Blog

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B2B Versus B2C Content Marketing [Research]

same but different

Fueling social media growth and search optimization, content marketing is on a growth trajectory. Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out, Content marketing isn’t B2C or B2B, it’s P2P.”Take a look at five of the significant elements of content marketing strategy as used by B2B and B2C marketers, you’ll find their approaches are strikingly similar. That’s why it makes sense to think of content marketing as people-to-people. Source: Heidi Cohen’s Actionable Marketing Blog

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