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- 72 Marketing Definitions
- 30 Social Media Definitions
- 31 Public Relations Definitions
- Marketing Versus PR: What’s the Difference
- 30 Branding Definitions
- 21 Ways to Promote Your Mobile App
- 28 Amazing Content Marketing Ideas You Can Use Now
- 67 Mobile Facts To Develop Your 2014 Budget
- The Beatles Social Media Lessons
- 64 Tips to Increase Blog Reach
- 16 Ridiculously Easy Ways To Increase Retweets
- How to Create Marketing Personas
Planning to add expert panels to your content marketing plans? Here are 15 tips to help you create a successful in-person event with additional content.
Is your B2B blog driving leads? 10 Steps to make your B2B blog your top content marketing tactic.
Does your content marketing fail? If so, here are 9 fixes to help you stop killing your content marketing based on IDG & CMO Council research.
Content marketing combined with social media and mobile devices is changing how businesses purchase products and services. According to Demand Gen Reports, 90% of B2B purchasers are ready to buy by the time they find your firm. As a result your content marketing is critical to your business success. To help develop your organization’s 2014 B2B content marketing strategy, here are 6 highlights from the 2013 B2B Content Marketing Trends Report compiled by Holger Schulze.
Three out of five B2B respondents believe their online marketing mix doesn’t deliver and nurture the leads their sales pipeline needs according to a BtoB Magazine and Bizo survey. Further exacerbating this problem is the slowdown of the sales process increasing the need for more effective marketing support to power lead generation. To solve this challenge, B2B companies must develop three distinct strategies to deal with each of the three business levers for increasing sales. Source: Heidi Cohen’s Actionable Marketing Blog
Fueling social media growth and search optimization, content marketing is on a growth trajectory. Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out, “Content marketing isn’t B2C or B2B, it’s P2P.”Take a look at five of the significant elements of content marketing strategy as used by B2B and B2C marketers, you’ll find their approaches are strikingly similar. That’s why it makes sense to think of content marketing as people-to-people. Source: Heidi Cohen’s Actionable Marketing Blog