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Authentic content
Is Your Blog (& Social Media) Content TOO Promotional?
If you have to ask if your blog (or other social media content) is TOO promotional, chances are, it probably is. The raison d’etre behind blogs and social media is to help others and to pay it forward. Authentic content is defined and 7 tips are given to help create non-promotional authentic content for your blog and other social media. Source: Heidi Cohen’s Actionable Marketing Blog
