Ann Handley

10 Content Marketing Secrets

content marketing secret

Need content marketing inspiration? Here are 10 content marketing secrets to help you fill your editorial calendar. Examples & tips included.

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Content Quality Definition: 25 Experts Weigh In

25 Content Quality Definition

2014 is the year of content quality. Here’s the content quality definition as given by 25 content marketing experts.

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SlideShare: Content Marketing’s Happy Medium

SlideShare is content marketing's sweet spot

SlideShare provides a combination of text and visual content. Here are 15 SlideShare Content Marketing Tips with case studies and examples. Also, 3 no-no’s

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63 Content Marketing Forecasts For 2014

2014 Content Marketing Forecast-Heidi Cohen

Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.

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5 Key Elements That Make The Best Content Marketing

Keep Calm and Read On - Best Content Marketing - Heidi_Cohen

The hands down best content marketing of 2013 selected & explained by 19 experts. Also, includes  the 5 key elements that make the best content marketing.

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2013 Best Social Media, Content & Mobile Marketing

16 Experts Look Back at 2013 Marketing

Here are the 2013 Marketing Highlights.16 marketing experts selected 2013 best social media, content and mobile marketing.

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How To Be A Social Media All Star

Social Media All Stars

If there was a social media equivalent of the 2013 Baseball All Star game, who would you choose to be your social media star?

Check out any list of top social media experts and you’ll find that they have a set of consistent traits. While following these traits by themselves won’t necessarily make you a social media star, they will help you establish your social media credentials.

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5 Content Marketing Strategies to Fill Your Editorial Calendar

Gas pump

Face it—it’s tough to fill the ever-ending need for content and that’s before you consider your social media plans.

What’s a marketer with limited budget and resources to do to ensure that there’s always a sufficient supply of fresh, effective content to satisfy your marketing needs? The answer is to employ a mix of the following five content marketing strategies. Source: Heidi Cohen’s Actionable Marketing Blog

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7 B2B Content Marketing Gems (B2C Can Also Use!)

gems

Content marketing doesn’t just happen nor is it a silo off on the side of your business. Content marketing must be an integral part of your organization’s corporate strategy, allocated appropriate resources, both human and financial, because it creates strategic corporate assets that in turn help build your revenue stream. Content marketing’s strategic role in an organization was the core message of Demand Gen Report’s B2B Content2Conversion Conference in New York. While targeted at a B2B audience, the lessons of these B2B rockstar presenters apply to B2C and Not-for-Profit (NFP) organizations as well. Here are the top seven content marketing gems. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: 10 Influential Women You Need to Know

International Women's Day

In honor of International Women’s Day, here are ten women who have changed and shaped how we view social media. While many of these women aren’t household names, don’t let that fool you. Each is a powerhouse in her area of expertise. They’ve learned by being in the trenches and it’s worth your time to follow them and read what they have to say.

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