Angie Schottmuller

How to Make Your B2B Content Stand Out From the Crowd

How to Make Your B2B Content Stand Out From the Crowd

Is your B2B content marketing boring? Make Your B2B Content Stand Out From the Crowd using these 5 tactics with examples from MarketingProfs B2B Forum.

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Content Shock – What 24 Content Marketing Experts Think

Is content shock real? Mark Schaefer defined the term. Here is what 23 content marketing experts think about content shock.

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Lean Content Definition Roundup

22 Experts Weigh in - Heidi Cohen-Actionable Marketing Guide

What’s your lean content definition? Not sure? Here are 23 definitions of lean content by content marketing experts to help guide you.

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Content Quality Definition: 25 Experts Weigh In

2014 is the year of content quality. Here’s the content quality definition as given by 25 content marketing experts.

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2012′s Biggest Marketing Break Throughs

2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog

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2012’s Biggest Marketing Surprises

Regardless of how well you plan, every year has a few surprises that catch you while you weren’t paying attention.

Here is what nineteen  experts reveal was their biggest surprise in the marketing sphere this past year.

 

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Top Marketing #FAILs of 2012

While marketing made significant gains in 2012 in terms of social media, content marketing and mobile, not every campaign was a winner. There were notable marketing #FAILs in 2012.

Based on how effectively a marketing campaign’s executed, there’s a range of potential results from excellent to poor. But to fail in today’s always-on, connected social media ecosystem means the marketer is tone deaf to what’s happening in the world or hasn’t focused on the appropriate elements of their marketing plan.

Here’s what seventeen top marketers viewed as the top marketing #FAILs of 2012. Source: Heidi Cohen’s Actionable Marketing Blog

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27 Marketing Wishes for 2012

Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012.  While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.

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