Angie Schottmuller

2012′s Biggest Marketing Break Throughs

Posted by Heidi Cohen on December 26, 2012 in Marketing, Mobile | 2 Comments

2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Angie Schottmuller, Ann Handly, CC Chapman, content marketing, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Jeff Hansen, Joe Pulizzi, Jon Mandell, Margie Clayman, Michael Stelzner, Mobile, Peter Shankman, Rebecca Lieb, Ric Dragon, Shari Thurow, smartphone, Tablet, Todd Wheatland

2012′s Biggest Marketing Surprises

Posted by Heidi Cohen on December 20, 2012 in Content Marketing, Marketing, Social Media | 2 Comments

Regardless of how well you plan, every year has a few surprises that catch you while you weren’t paying attention.

Here is what nineteen experts reveal was their biggest surprise in the marketing sphere this past year.

Tags: Angie Schottmuller, Ann Handly, CC Chapman, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Jeff Hansen, Jeffrey L. Cohen, Joe Pulizzi, Jon Mandell, Margie Clayman, Michael Stelzner, Peter Shankman, Rebecca Lieb, Ric Dragon, Shari Thurow, Todd Wheatland

Top Marketing #FAILs of 2012

Posted by Heidi Cohen on December 18, 2012 in Content Marketing, Marketing, Social Media | 3 Comments

While marketing made significant gains in 2012 in terms of social media, content marketing and mobile, not every campaign was a winner. There were notable marketing #FAILs in 2012.

Based on how effectively a marketing campaign’s executed, there’s a range of potential results from excellent to poor. But to fail in today’s always-on, connected social media ecosystem means the marketer is tone deaf to what’s happening in the world or hasn’t focused on the appropriate elements of their marketing plan.

Here’s what seventeen top marketers viewed as the top marketing #FAILs of 2012. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: #Fail, Angie Schottmuller, Ann Handley, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Heidi Cohen, Jeff Hansen, Jeffrey L. Cohen, Joe Pulizzi, Jon Mandell, Marjorie Clayman, Michael Stelzner, Pamela Muldoon, Peter Shankman, Todd Wheatland

27 Marketing Wishes for 2012

Posted by Heidi Cohen on January 12, 2012 in Marketing | 2 Comments

Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012. While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.

Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Cathy Halligan, Dave Kerpen, Deborah Weinstein, Greg Jarboe, Heidi Cohen, Howard Greensteinn, Jeanniey Mullen, Jim Siegel, Jim Sterne, Lisa Buyer, Luke Brynley-Jones, Margie Clayman, Mark Schafer, Marketing Forecast, Matt Blumberg, Matt Fioretta, Michael Pinto, Peggu Fitzgerald, Rebecca Lieb, Rick Dragon, Sally Falkow, Sam Decker, Sam Fiorella, WIlliam J. ward

2012 Extreme Marketing Predictions

Posted by Heidi Cohen on January 9, 2012 in Marketing | 23 Comments

While many marketing experts, myself included, use the beginning of the year to give their predictions for the coming year, they often stay close to the mainstream currents. To get beyond the conventional forecasts, I asked a group of leading marketers across a range of expertise for their most extreme marketing prediction for 2012. Their responses are a quick roundup that could be conveyed on a smartphone. Here are 24 extreme marketing forecasts that take a look inside the minds of some marketing leaders.

Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Dave Kerpen, Deborah Weinstein, Dr4Ward, Extreme Marketing Predictions, Greg Jarboe, Heidi Cohen, Jim Siegel, Jim Sterne, Joe Pulizzi, Lisa Buyer, Luke Brinley-Jones, Margie Clayman, Mark Schaefer, Marketing, Matt Blumberg, Michael Pinto, Peggy Fizpatrick, Rebecca Lieb, Ric Dragon, Sally Falkow, Sam Decker

You Must Read This: 12 Experts Pick Their Favorite 2011 Blog Posts

Posted by Heidi Cohen on December 29, 2011 in Blogging | 2 Comments

What was the best of 2011’s blog posts? It’s a difficult question since, as Lisa Gerber points out, a lot depends on what’s happening at the time and what stands out on a particular subject. Further, take my word for it, writing strong, compelling content on a regular basis is hard work. Because bloggers craft posts on a regular basis, there are a lot of options from which to choose. To help me, I asked twelve experts for their input. Here are their choices and commentary.

Tags: 2011, Angie Schottmuller, Dave Kerpen, David Berkowitz, Deborah Weinstein, Heidi Cohen, Jere Doyle, Lisa Buyer, Lisa Gerber, Margie Clayman, Michael Pinto, WIlliam J. ward

30 Social Media Definitions

Posted by Heidi Cohen on May 9, 2011 in Actionable Marketing 101, Social Media | 35 Comments

The definition of social media continues to evolve as the platforms and technologies continue to change and expand. Here are thirty social media definitions to help clarify these trends. What would you add to this list?