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Customer Reviews: Social Media Content Supports Sales [Charts]

Posted by Heidi Cohen on August 2, 2012 in Social Media | 1 Comment
Who do you trust

Without trust consumers won’t buy from you. Further, research shows that consumers don’t trust marketers or their advertising. So how do you persuade prospects to buy from you? Leverage the power of social media to enable your customers and fans to persuade and sell prospects through the use of customer reviews.

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Why Brands Matter (And Size Doesn’t) [Research]

Posted by Heidi Cohen on May 23, 2012 in Branding | 1 Comment
Place your brand here-7 brand attribute

Branding isn’t only for major consumer-oriented products (aka CPG products). Business-oriented products (aka B2B), services, not-for-products and solopreneurs also have brands that augment the value of their organizations over the long term. Here are seven brand attributes and Actionable Marketing Tips. Source: Heidi Cohen’s Actionable Marketing Blog

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Who Is The Google Ranking Champion (& What it Means for Your Content Marketing)

Posted by Heidi Cohen on March 29, 2012 in Content Marketing | 4 Comments
Champion of Google Rankings means for content marketing

While Wikipedia offers a wealth of information, not all pages are created equal. Recently several research studies examined these dynamics and found that Wikipedia is no longer the reigning champ – Amazon is. These changes provide three important implications for content marketers.

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Do Groupon Deals Make Sense for Merchants?

Posted by Heidi Cohen on February 4, 2011 in E-commerce, Market Research Insights, Social Media | 9 Comments

Everyone loves a deal, regardless of how much money they have, and consumers use the Internet and smartphones to find the best price, online or offline. While Groupon and Living Social have led the pack, there are other potential competitors in the coupon space. Here’s some research to show how this market is evolving.

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