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7 Actionable Social Media Tactics To Rock Your Marketing Plans
While consumers have wholeheartedly embraced social media, marketers are following their prospects and customers to these platforms reluctantly because they remain challenged to show ROI for their efforts.
Despite this, marketers plan to increase their social media budgets and integration of their marketing efforts largely to use social media advertising. Based on new research by Nielsen, here are seven actionable marketing insights on social media advertising complete with the research charts and related tactics to help your marketing.
69 Mobile Marketing Facts Explained (in Plain English!)
2012 was [finally] mobile’s year. Mobile, including both smartphones and tablets made significant jumps forward. Always within arm’s reach, they’ve become an integral part of our lives. As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable Marketing Blog
Facebook: It’s About Engagement [Research]
Facebook—Wall Street is all a buzz about its lackluster performance following its historic IPO. To put a Shakespearean spin on Facebook’s experience, I come not to bash Facebook but to support it. Let’s face it—Facebook’s not disappearing any time soon. Research included (Here’s 5 ways Facebook’s IPO will affect marketers and charts related to the IPO.) Facebook’s 3 revenue challenges and 3 revenue opportunities. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Advertising, Facebook, IPO
Facebook’s IPO: 5 Ways It Will Affect Your Marketing
As Facebook’s IPO nears, there continues to be speculation about the firm’s worth, especially after its disappointing first quarter 2012 results. For marketers, the question is how will Facebook change their business model and what impact will that have on their budgets? (Here’s a white paper assessing publically available information on Facebook’s IPO by marketing data scientists Rhonda and Perry Drake of Drake Direct.) Here are five points where Facebook’s IPO could have an impact on marketers and their budgets.
Tags: Advertising, Facebook, IPO, Perry Drake, Rhonda Drake
The One Reason You Need Content Marketing [Research]
In today’s advertising rich environment, you need content marketing regardless of whether your organization is a B2B, B2C, Not-for-Profit or solopreneur. The one big reason is trust! Beyond the fact that content marketing powers social media, search and sales, marketers must use content marketing because consumers don’t trust advertising. This isn’t a newsflash. While advertising credibility has been on the decline for years, recent Nielsen research link underscores this continuing trend.
Facebook – The Honeymoon Is Over [Research]
For Facebook, the honeymoon defined in terms of hyper growth, increased engagement, and easy revenue generation, is over. While Facebook isn’t at risk of disappearing from the social media landscape any time soon, as a media entity, it’s matured. It must bring in sufficient money and take care of its members. Here are five challenges for Facebook’s long-term revenue prospects.
Tags: Advertising, Commerce, Facebook, Payvment
Do You Know Your Marketing ABCs?
It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.
Tags: Advertising, Branding, Communications, Community, Competitor, customer, design, Direct Marketing, e-commerce, Email, Fans, Free, gamification, Goals, green, guarantees, hoidays, incentives, influence, jingle, junk mail, know your customer, lifetime value, loyalty, marketing plans, marketishare, Media, Mobile marketing, Niche, Place, positing, Price, Product, Promotion, qr code, qualtiy, referral, Research, rewards, Rwesources, Social Media, target market, testing, Trust, unique selling proposition., USP, Value, Video, viral marketing, Website, word of mouth marketing, X-factor, youth marketing, zero based marketing
Business Titan Marketing Views Are Still Relevant
Strong marketing, at its core, comes from an understanding of your business objectives, your customers and their needs. The marketer’s need to track progress towards goals by using appropriate metrics is ageless. To prove that, here are marketing-related quotes from twelve business titans that remain relevant.
Tags: Advertising, Social Media
Mobile Marketing: 56 MUST Have Facts [Data Included]
Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.
Tags: 4G, Advertising, Android, apps, BIA/Kelsey, eMarketer, ForeSee, HipCricket, IAB, iPhone, LBS, Location-based services, Marketing, Mobile, mobile advertising, mobile apps, mobile commerce, Mobile Coupon, mobile local advertising, Mobile Marketing Association, Research, Smaato, smartphone, SMS, Text messaging, The Nielsen Company
Online Advertising’s Tipping Point
In 2010, online advertising has finally reached a tipping point. It exceeds revenues from newspaper advertising, both online and offline. Here are five implications for marketers. (Data charts included!)
I Want My Social Media Without Advertising!
We don’t like advertising on our social media platforms. We find it intrusive and not user-friendly. Here are eight suggestions for how social media platforms can drive revenues. Dare I say social media advertising?
Blogging: Are You Driving Readers Away?
While most bloggers seek to build the largest audience they can, they may unintentionally annoy readers and drive them away without realizing it. To get your blog on track, here are 20 ways blogs drive readers nuts without realizing it and actionable blogging tips to fix them easily. Source: Heidi Cohen’s Actionable Marketing Blog