Groupon Super Bowl Ad Breaks Social Media Rules

Groupon’s Super Bowl ad broke the number one rule of social media: It’s NOT about you!  Groupon’s making light of the Chinese occupation of Tibet in their Super Bowl ad totally missed its mark.  It’s hard to believe that no one at Groupon, their advertising agency or other advisor didn’t have a sense of how bad this ad would play in the theater of public opinion, especially following on the heels of Kenneth Cole’s Egyptian gaff.

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