actionable marketing

Small Business: 3 Types of Marketing That Do Not Work & One That Does [Infographic]

Many small business owners think marketing is easy because it doesn’t require special skills like building software or compiling financials. Here are three types of marketing many small businesses use that are a surefire recipe for failure and one that works. [Infographic]

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7 Step Marketing Framework

To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.

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Social Media Implications for Gen X and Gen Y Marketing [Research]

Do you really know how the 18 to 49 year old market, better known as Gen X and Gen Y, is changing and what this means for your marketing, especially where social media and mobile are concerned? If not, this research is crucial to your marketing since these two market segments live and communicate via social media and they research, connect and purchase with their mobile devices. Therefore you must move from being present on social media to integrating social media into every aspect of your business to be where your customers are when they want to engage with you. [5 Critical Trends with Research & Charts] Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: What Are You Afraid Of?

Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social media allows for multi-directional socializing and interacting. As a result, marketers only control one aspect of the current communications ecosystem while consumers and the public have media platforms that provide low cost content creation and distribution. Here are thirteen ways social media instills marketers with fear and actionable marketing tips to help your firm overcome it.

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21 Point Social Media And Mobile Checklist [Research]

Social media and mobile savvy, small to medium sized businesses (aka SMBs) provide useful insights for all marketers because they’ve more limited resources than their larger competitors. As a result, they develop cost-effective marketing that translates to measurable revenue generation. Here’s a twenty-one point small and medium size business social media and mobile marketing checklist. Any marketer can (and should) use it to maximize business results.

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7 Steps to Make Your Marketing Actionable

With increased cost pressures and decreased brand loyalty, every marketer’s looking for cost effective ways to make their marketing actionable. Here are seven ways to make your marketing actionable, including how to use various platforms to support the purchase process.

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7 Competitors Every Marketer Has

According to Michael Corleone in The Godfather Part III“Never hate your enemies — it affects your judgment.” This is useful marketing advise. You must monitor your competitors to be able to develop effective strategies that weaken their ability to attract profitable sales. The hardest part is determining who your competitors are since it’s not always obvious. Here are seven competitors every marketer has.

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