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Many small business owners think marketing is easy because it doesn’t require special skills like building software or compiling financials. Here are three types of marketing many small businesses use that are a surefire recipe for failure and one that works. [Infographic]
To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.
With increased cost pressures and decreased brand loyalty, every marketer’s looking for cost effective ways to make their marketing actionable. Here are seven ways to make your marketing actionable, including how to use various platforms to support the purchase process.
According to Michael Corleone in The Godfather Part III, “Never hate your enemies — it affects your judgment.” This is useful marketing advise. You must monitor your competitors to be able to develop effective strategies that weaken their ability to attract profitable sales. The hardest part is determining who your competitors are since it’s not always obvious. Here are seven competitors every marketer has.
What is actionable marketing? Contrary to what some may think, actionable marketing has nothing to do with the law where actionable means to bring a legal suit. Rather, actionable refers to marketing’s ability to persuade prospects, customers and the public to engage with your firm. Here are the twelve elements that define actionable marketing.