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7 Pinterest Secrets From Retailers
Is Your Business Pinworthy? [Research and Examples] Want to make your business pinworthy? Then take some tips from the proven tactics used by these top Pinterest retailers, based on research by Pinsights in 2Q2012. To help you, here are seven major Pinterest … Continue reading
Twitter Is Not A Conversation [Research & Charts]
Twitter is a social media microblogging platform that encourages interaction in the form of 140 character exchanges. Twitter engagement abbreviates content through the use of links and attachments while expanding the conversation through the use of hashtags. As a result, Twitter enables one-to-many, one-to-one and many-to-many interactions. Yet, despite this ability to communicate, Twitter isn’t a conversation based on recent research by Dan Zarrella of Hubspot. 5 Twitter research insights with charts and actionable marketing tactics. Source: Heidi Cohen’s Actionable Marketing Blog
Images & Photos: How To Increase Their Social Media Effectiveness
Images and photographs are 2012’s top social media content format that’s driving engagement on both old and new social media platforms. As a marketer, how do you ensure that this content works like glue to attract and convert prospects? Here are seven tactics to make your use of images in social media more effective. Source: Heidi Cohen’s Actionable Marketing Blog
7 Blog Insights – Inspired By Dan Zarrella of Hubspot [Research]
If you’re like a lot of bloggers, you’ve spent hours worrying about every aspect of your blog. To improve your blog, pay attention to what works and what doesn’t. Start by looking at the macro-trends and applying them to your blog and what your potential audience is seeking.
Here are seven blogging insights inspired by research done by social media scientist Dan Zarrella of Hubspot. He presented this information at The Science of Inbound Marketing webinar on July 12, 2012. Source Heidi Cohen’s Action Marketing Blog
5 Ways You Are Preventing Your Audience From Growing
While most marketers want to build an audience for their content marketing, without realizing it, they often hold their content captive unable to reach more people. (Note: This comes before getting your content discoveredand distributing your content marketing.) Here are 5 ways content marketing is kept captive and actionable marketing recommendations to set it free.
Social Media: The Top 7 Questions That Keep Marketers Up At Night (& Recommendations to Help Them!)
As social media matures, seven critical questions continue to keep marketers up at night according to Social Media Examiner’s 2012 Social Media Marketing Industry Report. Ordered to help you develop a social media marketing plan, here are the top seven social media questions marketers want answered along with recommendations to help get your business on track. Source: Heidi Cohen’s Actionable Marketing Blog
The 10 Plagues of Social Media
Like the ten plagues of ancient Egypt, social media can wreck havoc with your marketing and business plans. While in today’s 24/7 always on, everyone’s a publisher environment, every business faces the possibility of a PR crisis occurring, you can mitigate the impact of most social media evils. Here are the ten plagues of social media and actionable marketing tips to overcome them. (On a related note, here’s the 10 Commandments of Social Media.)
20 Ways to Get Your Content Marketing Discovered
Getting your content marketing discovered is like meeting someone special at a crowded dance. To stand out, your content marketing must be a peacock in a sea of other information demanding to be consumed. Let’s break the goal down to manageable tactics just as you might do to attract someone special at a crowded event. Remember the goal is to create compelling content. Here are twenty actionable marketing tips to get your content marketing discovered from Heidi Cohen’s Actionable Marketing Blog.
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7 Steps To Streamline Content Marketing Creation
The biggest content marketing issues marketers face are producing content that engages prospects and customers, and creating sufficient content, according to Junta42 and MarketingProfs research. This translates to having enough of the content your audience needs where they seek it in the format they want to use. As a marketer, how do you overcome these challenges with limited resources? Here are seven steps to help you streamline your content marketing creation. (Here’s a full content marketing checklist.)
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Want Your Blog Noticed? (Hint: It’s Not Just Content!)
Do you want to grow your blog’s awareness to expand its reach and influence? Since creating great content by itself won’t necessarily grow your blog’s audience and influence, you must use every tool at your disposal to increase your blog’s awareness in the ever-expanding sea of blogs. Here are 23 tips to help you expand your blog’s awareness beyond writing great content.
2011 – Year of the Smartphone [Research & Charts]
US Smartphone ownership reached a tipping point in June, 2011 when smartphone shipments increased and feature phone shipments decreased, based on comScore data. Smartphones facilitates mobile Internet and app functions that un-tether users from their desktops. For marketers, this changes consumer engagement with social media and digital content affecting their interaction, purchase and use products. (Here are 38 mobile marketing charts.) Here are ten mobile marketing facts you need now and what they mean for your marketing.
Tags: Actionable Marketing Tip, Chart, comScore, Nielsen, Research, smartphone
