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Actionable Marketing Tip
If you’re like a lot of bloggers, you’ve spent hours worrying about every aspect of your blog. To improve your blog, pay attention to what works and what doesn’t. Start by looking at the macro-trends and applying them to your blog and what your potential audience is seeking. Here are seven blogging insights inspired by research done by social media scientist Dan Zarrella of Hubspot. He presented this information at The Science of Inbound Marketing webinar on July 12, 2012. Source Heidi Cohen’s Action Marketing Blog
Getting your content marketing discovered is like meeting someone special at a crowded dance. To stand out, your content marketing must be a peacock in a sea of other information demanding to be consumed. Let’s break the goal down to manageable tactics just as you might do to attract someone special at a crowded event. Remember the goal is to create compelling content. Here are twenty actionable marketing tips to get your content marketing discovered from Heidi Cohen’s Actionable Marketing Blog.
The biggest content marketing issues marketers face are producing content that engages prospects and customers, and creating sufficient content, according to Junta42 and MarketingProfs research. This translates to having enough of the content your audience needs where they seek it in the format they want to use. As a marketer, how do you overcome these challenges with limited resources? Here are seven steps to help you streamline your content marketing creation. (Here’s a full content marketing checklist.)
Do you want to grow your blog’s awareness to expand its reach and influence? Since creating great content by itself won’t necessarily grow your blog’s audience and influence, you must use every tool at your disposal to increase your blog’s awareness in the ever-expanding sea of blogs. Here are 23 tips to help you expand your blog’s awareness beyond writing great content.
US Smartphone ownership reached a tipping point in June, 2011 when smartphone shipments increased and feature phone shipments decreased, based on comScore data. Smartphones facilitates mobile Internet and app functions that un-tether users from their desktops. For marketers, this changes consumer engagement with social media and digital content affecting their interaction, purchase and use products. (Here are 38 mobile marketing charts.) Here are ten mobile marketing facts you need now and what they mean for your marketing.