Actionable Marketing Tip

Social Media: President Obama Does What 70% of Businesses and Executives Do Not!

As we mark President Obama’s second inauguration, business executives should learn from his social media playbook because consumers trust businesses that actively engage on social media platforms. The reality is that President Obama does what 70% of business and executives don’t do. Specifically, Obama has a social media presence where he listens and engages. Here are five cues businesses and senior executives should take from the President (aka POTUS) and  five examples from the POTUS social media playbook. Source: Heidi Cohen’s Actionable Marketing Blog

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Why Wait Until Black Friday To Make Your Best Offer?

Black Friday is here and customers, eager to get the best deals,  have been camped out in front of stores all night. As a marketer, I wonder how many of these customers will buy anything that’s not on sale and what proportion of their purchases are just time shifted to take advantage of the reduced prices, after all it’s the holiday season. From a marketing perspective, have we just trained customers to expect holiday sales? Here are seven promotions to entice your customers.  Source: Heidi Cohen’s Actionable Marketing Blog

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Infographics: Content Marketing’s Social Media Magnet

Infographics stand out in a sea of text. Infographics condense information into a friendly visual format to make it easier to consume, understand and remember. Here are five reasons to include infographics in your content marketing format mix. Also, here are eleven steps to help you create stellar infographics to add to your content marketing mix.

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Overcoming Social Media Hurdles

Social media continues to grow in importance. While over 90% of US businesses use social media, there are hurdles to implementing social media to maximize its effectiveness. Here are ten common social media hurdles businesses need to conquer and tips to help you achieve this. Source: Heidi Cohen’s Actionable Marketing Blog

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[INFOGRAPHIC] 7 Types of Content Marketing Customers Actively Seek

Content marketing supports sales cost effectively. This is why over 90% of marketers expect content marketing to increase during the next year based on results from an eConsultancy-Outbrain report. Heidi Cohen’s Actionable Marketing Blog presents an infographic showing how marketers’ objectives align with customer needs during the buying cycle plus seven actionable marketing tactics for providing the types of information customers actively seek.

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12 Signs Your Blog Is a Social Media Ghost Town (& Actionable Tips to Fix Them)

12 Tactics to Prevent Your Blog from Being a Ghost Town

Does your blog look like it’s a social media ghost town? If so, it may scare prospective readers away. As research has shown, visitors may leave your blog before they ever read a word based on a variety of factors. Therefore it’s critical to make your blog as welcoming as possible. Here are twelve telltale signs that may cause prospective (and even current) readers to think you’ve deserted your blog.

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How To Ride The Social Media Wave [Examples]

Stephen Covey’s adage “start with the end in mind” is useful when planning your content marketing and distribution across social media. Maximizing the impact of your content marketing requires creating a plan for each major piece of content. Here are five strategies to enhance your reach by riding the social media wave. [Examples included!] Source: Heidi Cohen’s Actionable Marketing Blog

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7 Pinterest Secrets From Retailers

Pinworthy - 7 marketing tactics

Is Your Business Pinworthy?  [Research  and Examples] Want to make your business pinworthy? Then take some tips from the proven tactics used by these top Pinterest retailers, based on research by Pinsights in 2Q2012. To help you, here are seven major Pinterest findings and the related actionable marketing tactic. They are based on the analysis of 22 official retailer brand Pinterest accounts. These ecommerce-enabled sites were selected because they had at least 10,000 account followers, had made their first account pin on Pinterest at least 60 days ago, and had made at least 100 pins in the last 60 days.

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Twitter Is Not A Conversation [Research & Charts]

Twitter is a social media microblogging platform that encourages interaction in the form of 140 character exchanges. Twitter engagement abbreviates content through the use of links and attachments while expanding the conversation through the use of hashtags. As a result, Twitter enables one-to-many, one-to-one and many-to-many interactions. Yet, despite this ability to communicate, Twitter isn’t a conversation based on recent research by Dan Zarrella of Hubspot. 5 Twitter research insights with charts and actionable marketing tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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Images & Photos: How To Increase Their Social Media Effectiveness

Social Media image checklist

Images and photographs are 2012’s top social media content format that’s driving engagement on both old and new social media platforms. As a marketer, how do you ensure that this content works like glue to attract and convert prospects? Here are seven tactics to make your use of images in social media more effective. Source: Heidi Cohen’s Actionable Marketing Blog

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