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Actionable Marketing Tip
Content marketing supports sales cost effectively. This is why over 90% of marketers expect content marketing to increase during the next year based on results from an eConsultancy-Outbrain report. Heidi Cohen’s Actionable Marketing Blog presents an infographic showing how marketers’ objectives align with customer needs during the buying cycle plus seven actionable marketing tactics for providing the types of information customers actively seek.
Does your blog look like it’s a social media ghost town? If so, it may scare prospective readers away. As research has shown, visitors may leave your blog before they ever read a word based on a variety of factors. Therefore it’s critical to make your blog as welcoming as possible. Here are twelve telltale signs that may cause prospective (and even current) readers to think you’ve deserted your blog.
If you’re like a lot of bloggers, you’ve spent hours worrying about every aspect of your blog. To improve your blog, pay attention to what works and what doesn’t. Start by looking at the macro-trends and applying them to your blog and what your potential audience is seeking. Here are seven blogging insights inspired by research done by social media scientist Dan Zarrella of Hubspot. He presented this information at The Science of Inbound Marketing webinar on July 12, 2012. Source Heidi Cohen’s Action Marketing Blog