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Actionable Marketing Tip
The 5 Basic Content Types are explained with actionable marketing tips. Examples and graphics are provided.
To extend your budget, here are 14 content marketing resources you can use. You’ll still need to modify content to meet the specific needs of your target readers and the channel in which it is distributed. To increase the value of other people’s content, you must re-imagine it to fit your specific needs: 3 tips to help you achieve this are included. Source: Heidi Cohen’s Actionable Marketing Blog
Content marketing is an on-going process not a one-time campaign. It requires a continual stream of new information in a variety of forms presented across different platforms to fulfill your business’s goals and customers’ needs. The key to cost effective content creation is to develop similar content at the same time regardless of weight since each new piece of content must be re-imagined, not just reposted.
To fill your content marketing editorial calendar without breaking the bank, plan your content creation to ensure all associated content is developed concurrently to maximize resource use and eliminate planning and overhead. Here’s a chart with 21 types of content and 7 actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
How Weighty Is Your Content Marketing? [Chart] Not all content marketing is created equal; it varies based on weight, both in terms of its mass and seriousness of thought. Intuitively, this makes sense since each form of information fulfills different customer needs. To ensure your content marketing is worth its weight in gold,
Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.
Scared of dealing with numbers, marketers, business executives and solopreneurs guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog
By nature, people are visual and we’re attracted to images, especially those containing people. Powered by the desire for visual content, Tumblr, Pinterest and Instagram all grew during 2012, dubbed the “the rise of the visual web” by comScore.
Increased ownership of mobile devices containing cameras means that many consumers can snap an image whenever they wish and easily share it to a broad audience via social media, email or text. As a marketer, you can leverage this powerful content marketing to achieve your business goals.
Here are 5 facts and 7 benefits (with actionable marketing tips) to provide the power of visual content marketing. Source: Heidi Cohen’s Actionable Marketing Blog