Actionable Marketing Tip

The Social Media and Device Facts You Need In 2014

Social media and device facts

Do you know the social media and device facts you need to reach your target audience in 2014? Here are 7 Actionable Marketing Tips based on research to help.

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5 Basic Content Types Customers Need

5 basic content types

The 5 Basic Content Types are explained with actionable marketing tips. Examples and graphics are provided.

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How to Achieve Social Media Acquisition Success

7 steps to social media conversion-1

Looking to convert social media prospects into customers? These 7 actionable marketing steps provide a social media conversion process.

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14 Options To Extend Content Marketing Resources

pencils - content marketing resource

To extend your budget, here are 14 content marketing resources you can use. You’ll still need to modify content to meet the specific needs of your target readers and the channel in which it is distributed. To increase the value of other people’s content, you must re-imagine it to fit your specific needs: 3 tips to help you achieve this are included. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Buying: Where Are Your Customers?

Social Shopping Girls

To increase your social media marketing effectiveness, here are 6 charts containing social media buying research. This research data provides a breakout across Facebook, Twitter and Pinterest.

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31 Actionable Social Media Marketing Tips Based On Research

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No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using these platforms. This makes social media too big to ignore. Here are nine social media business benefits with thirty-one actionable marketing tips to get your social media marketing on track to succeed. Source: Heidi Cohen’s Actionable Marketing Blog

 

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How to Fill Your Editorial Calendar Without Breaking the Bank

Break the bank

Content marketing is an on-going process not a one-time campaign. It requires a continual stream of new information in a variety of forms presented across different platforms to fulfill your business’s goals and customers’ needs. The key to cost effective content creation is to develop similar content at the same time regardless of weight since each new piece of content must be re-imagined, not just reposted.

To fill your content marketing editorial calendar without breaking the bank, plan your content creation to ensure all associated content is developed concurrently to maximize resource use and eliminate planning and overhead. Here’s a chart with 21 types of content and 7 actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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Is Your Content Marketing Worth Its Weight In Gold?

Weight

How Weighty Is Your Content Marketing? [Chart] Not all content marketing is created equal; it varies based on weight, both in terms of its mass and seriousness of thought. Intuitively, this makes sense since each form of information fulfills different … Continue reading

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Pricing: It Is NOT About The Numbers

What's your price

Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.

Scared of dealing with numbers, marketers, business executives and solopreneurs  guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog

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5 Facts Prove Visual Content Is A Guaranteed Winner!

Eye catching - Visual Content

By nature, people are visual and we’re attracted to images, especially those containing people. Powered by the desire for visual content, TumblrPinterest and Instagram all grew during 2012, dubbed the “the rise of the visual web” by comScore.

Increased ownership of mobile devices containing cameras means that many consumers can snap an image whenever they wish and easily share it to a broad audience via social media, email or text. As a marketer, you can leverage this powerful content marketing to achieve your business goals.

Here are 5 facts and 7 benefits (with actionable marketing tips) to provide the power of visual content marketing. Source: Heidi Cohen’s Actionable Marketing Blog

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