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- Marketing Versus PR: What’s the Difference
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- 2016 Mobile Marketing Trends Every Marketer Needs
- What’s Your Brand DNA?
- 28 Amazing Content Marketing Ideas You Can Use Now
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Actionable Content Marketing Tips
Content marketing is a pull strategy that draws customers in as marketers move from short advertising messages to longer narratives. In Altimeter’s latest research report by Rebecca Lieb, author of Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media (affiliate link), content marketing is defined as “a term that refers to the creation and sharing of content for marketing purposes. On the path to becoming a publisher, content marketing organizations, even those determined to change, face the following four stumbling blocks according to Lieb. Here they are along with my actionable content marketing tips.