Accenture

Content Marketing Trust: 3 Opportunities You Can’t Miss

Content Marketing Trust

3 ways to build content marketing trust based on Edelman, Nielsen and Accenture research. Includes tips to make your content more credible to readers.

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Millennials: Everything Marketers Need To Know In 2015

2015 Millennial Shoppers

Marketing to millennials? Here’s the inside dirt on what 2015 millennial shoppers seek based on research (charts and tips included.)

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Content Marketing: How to Get More Readers

While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention.  Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.

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