Social Media: 23 Ways To Promote Your Blog

How to Use Social Media to Expand Your Blog Reach

Blog promotion matters.

Don’t take my word for it.

Social media experts like Jay Baer and Chris Brogan say you should spend about 20% of your time creating blog content and 80% of your time promoting it.

This may sound like heresy to bloggers who spend hours pouring their heart and soul into each blog post.

But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.

23 Social media tips to promote your blog

To facilitate the blog promotion process, here are 23 social media tips to promote your blog  organized into categories.

Maximize blog content’s reader attractiveness

Make sure that your blog and content are dressed for success before you hit publish on your next post.

  1. Craft attention-getting titles. If you get this wrong, it hinders rest of your promotional effort. Titles are what pulls readers in for blog posts as well as on other social media platforms. If you decide to tweak your blog post title, DON’T change your permalink.
  2. Use images at the top of each post, preferably a photograph of people. People are programmed to look at other people. Take advantage of this by including a photo related to each blog post or of your blogger.
  3. Claim authorship of your content on Google. The goal is to associate your content with your Google+ account. In addition to socializing your content, this also helps your searchability.

Play well with other bloggers

Remember social media includes other blogs. In fact, most social media influencers are bloggers. Leverage this information to help build your audience.

  1. Link to other blogs and reference bloggers in your blog posts. High profile bloggers like to be recognized for their accomplishments. Mention them and link to their blogs to get their attention. Don’t assume that they’ll see a pingback. Write a hand crafted email to let them know.
  2. Create a list of influencers in your category. Everyone loves to be a winner. Give your list the red carpet treatment. Social Media Examiner has its Top 10 Social Media Bloggers and Mack Collier is selecting a group of top bloggers. (BTW—I’d be thrilled if you nominated HeidiCohen.com!) Here’s how I celebrated my favorite 14 Social Media Bloggers.
  3. Interview rock stars in your category via podcasts. A number of bloggers including Mike Stelzner of Social Media Examiner have started podcasts like this. Take this one step further and cross post it on audio portals.
  4. Talk with experts in your field via video. You can do this via a number of different platforms as well as in real life at conferences and events. Like podcasts, crosspost your content on video platforms like YouTube.
  5. Leave comments on other blogs. While blog comments don’t necessarily translate to revenue or other business goal, their nirvana for most bloggers. Get the attention of your favorite blogger by leaving meaty content in your comments. It’s a good idea to register for responses to the post to ensure you can respond.  Go one step further and share the posts where you took the time to comment.
  6. Write guest blog posts. I call this Other People’s Audiences. Offer the best content you have to other blogs.
  7. Invite guest bloggers. Let other people post on your blog since they’ll share the content with their social media community. You still need to provide the same quality content. Understand this isn’t a slam dunk approach for not creating your own posts since you still need to select, edit and incorporate the other tech enhancements.

Encourage social sharing

Make it easy for visitors to share your content with their social network. Understand that sharers may not read your content but their follows will. This results in earned media impressions.

  1. Include social sharing icons at the top and bottom of every post. Remember out of sight, out of social click.
  2. Incorporate “ClickToTweet” into your posts to encourage tweeting. Highlight data points or useful quotes in posts. This is a “Don’t make me think” option.
  3. Create pinable images. Where appropriate, produce attractive graphic images that readers want to share on Pinterest. Also, include a pin button adjacent to the image.
  4. Build attractive infographics. By their nature, infographics are highly shareable and attract inbound links that help search. Also, pin them on Pinterest.

Share your blog content on social media

At a minimum, post your blog posts on the relevant social media venues. Use a ratio of ten messages about other people’s content for every one about your firm.

  1. Share your blog content across social media platforms. This is best done with targeted commentary but automating your social sharing is better than not sharing it.
  2. Expand shareability on social media, especially Twitter with hashtags. Include relevant hashtags where appropriate.
  3. Chop your column into a set of tweets and drip out over time. This works well when you have long lists and can make each one a tweet.
  4. Create a pinboard specifically targeted at your posts. To enhance your content’s sharability, include strong visuals because Pinterest is a visual platform.
  5. Leverage LinkedIn Groups to target content delivery. Join LinkedIn Groups that are relevant to your topic and share your blog posts there.

Establish your social media presence

Use social media to provide another view of your blog that’s human.

  1. Create a public profile for your blog on various social media networks where appropriate. For example, create a Business Page on Facebook (versus your personal profile.)
  2. Link to your blog in your social media profiles. Spotlight your blog in your presence across social media by including a link to your blog.
  3. Leverage conversation on other social media platforms. Use the social media conversation to broaden your base of social media acquaintances. For example participate in Twitter chats, especially #blogchat on Sunday nights, to broaden your base.
  4. Place images on Flickr that link back to your website. Share your photographs and other images via Flickr. Give them public rights if users link back to your blog.

Social media and blogging can work well together to maximize your reach. Make sure that you spend the necessary time distributing and promoting your content.

What other social media tips would you add to this list to ensure that your blog content is distributed effectively, leveraging social media?

Happy Marketing,
Heidi Cohen



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  • All great suggestions. I would also recomend sending your blog post as a news release over a web only distribution and add a social post option. Make sure to add multimedia and a tweetable headline or quote from the blog. This will give your blog more online presence and exposure to the distribution networks social audience.

  • Marianne

    Thanks for your great article, I’ve learned new tips about blogging.

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  • Anna Louise

    Thanks for the tips hopefully my blog will pick up now http://herthefashionintern.blogspot.co.uk

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    Check:- webdictionary3.blogspot.in

  • 2-copper-coins.com

    So helpful. I’ve been timid about venturing into LinkedIn with our blog but I think I’m going to try…

  • Fablike

    Great tips. I know how difficult is to promote blog so I choose blogging platform where you can promote yourself only by publishing great content.

  • alexandria scott

    You have given us many relevant information about social media and how we can able to develop well our blogs or sites. Your insights and knowledge are very useful and relevant to us. This will surely help us with our online venture. More powers!

  • Jeselle Arce

    The rise of Twitter and other “microblogging” systems helps integrate MABs and single-author blogs into societal newstreams. Blog can also be used as a verb, meaning to maintain or add content to a blog. The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users. (Previously, a knowledge of such technologies as HTML and FTP had been required to publish content on the Web.) A majority are interactive, allowing visitors to leave comments and even message each other viaGUI widgets on the blogs, and it is this interactivity that distinguishes them from other static websites. Thanks for sharing, Colibri.

  • Is it really true that if I spend years writing “epic” content but do no marketing whatsoever that I would remain obscure, or is it likely I would eventually get found?

  • AntonioMexia

    HI there. Following tips like this I’ve created the project http://www.hubgratis.com/. There you can promote your blog/site.

    Hope to see you there soon!

    Regards

  • rheasons

    Great post. Thanks for posting this. I’m a new blogger and still struggling with things.

  • itconsulting

    Thank you for the insight, it is helpful in my efforts.

  • SoGoodToBuy

    Great post, we are working on promoting our blog and this should help us!

  • I really like coming back here often. And wish you would create more such interesting blogs.

  • These are some really good tips for first time bloggers. I’ve been at the game for a while now but there’s always something new to learn. You should also include a “Top Favorites” list of various subjects, not just in your niche or of only bloggers. This will allow you to reach out into a different group of people that normally wouldn’t see your content and you will then have the availability to spread your name brand to many different niches.

  • Great info, I just started my blog a few days ago and have really been looking for as much information as possible to kick it in gear! Thank you so much 🙂

  • thanks for giving us the best real white hat ways for making our Social MEdia efforts counts

  • Scott Moore

    Great article! I’ll be implementing these strategies. Thanks so much!

  • From the first paragraph this had really useful information. Thank you so much.

  • Bala Kadamba

    Very nice information

    I have followed your techniques in my blog

    http://www.sampleresumeonline.blogspot.in

  • Sonal Shiv

    hey thanx for such an efficiently compiled article,will try to keep these in mind while posting.

    I m new to bloging and started a blog on GRE preparation and vocabulary learning with grouping approach.

    http://revisedgrebootup.blogspot.in/

    shivsonal.

  • Srinivasan

    Thank you for sharing a great article..
    http://facebookhackingtricksandtips.blogspot.in/

  • Katie

    Heidi, thanks for sharing these tips! I recently started my own blog as a place to aggregate social media marketing learnings and your tips have been a great help already. I admittedly went back and added a picture and updated the title for my most recent post after reading your tips. My goal is now to incorporate a couple of your pointers each time I post. Thanks for helping out a newbie! -Katie
    http://katiesocialmedia.blogspot.com

  • Lately I was trying to promote my vlog on YouTube, its pretty crowded niche nowadays, you got buy views for some visibility, there are many services on the web (vagex, instaviews, pis service), they’re all pretty expensive but that PIS one is fast, after like 2 days from order I had my views so yeah, if someone want http://www.passiveincomestory.com this is the link

  • Steve Bennett

    Just used your advise to promote http://www.365rules.com. I’ll be incorporating many more of your tips.

  • Steve Bennett

    Fantastic artcle. Just the advise I was looking for.

  • Albert Stone

    thank you

  • Top tips heidi and well executed too. Social media is something many people are not taking full advantage of and it’s something that can’t be ignored either!!

  • hayley

    Thanks Heidi for sharing a great ideas that how to use # on twitter and definately I will use some of the tips for my Blog http://www.linkagoal.com

  • ankaita

    tell me best way to promote my blog

  • Finally i found some new ideas for me in this post. Thank you Heidi.

  • Simply Great. Thanks for the guide.

  • sharonthoms

    Hi Heidi great list. I think its great the way that # hashtags have made Twitter loads more engaging

  • lovemindanao

    really good tips . I could make use of some advises i haven’t done before . 😀

  • Been using few tips above. Definitely agree on using infographics since most of web users today love browsing large images.

  • This is really useful, thanks for the great tips!

  • @disqus_uawx19KOPr:disqus, these are all brilliant tips. Thanks for putting them altogether; it really is a useful source of knowledge. Thanks, Michal.

    • HeidiCohen

      Michal-

      I’m glad that you found them useful. I wish you good luck with your blog.

      Happy marketing,
      Heidi Cohen

  • Great tips and thanks for the tip off on the blog awards! I find that twitter chats are great for building your network. Ian

    • HeidiCohen

      Ian–

      Thank you so much for stopping by!

      Hope to see you at a chat soon.

      Happy marketing,
      Heidi Cohen

  • So excited to use the Click to Tweet option. This will be especially helpful with stats!

    • HeidiCohen

      Understand that people may only see the data point and not click through to your site since it’s complete information as is.

      Happy marketing,
      Heidi Cohen

  • Thank you Heide for sharing your tips. I will use some for my blog at www nninoss com