Social Commerce: 10 Options & How to Make Them Work For You [Chart]

Social commerce provides a social context for customers’ shopping experience that extends across the entire marketing process from product development through to post-purchase fans and brand advocacy.

Social commerce continues to evolve and incorporates elements of social media content and engagement with the immediacy of mobile devices, mainly smartphones. As a result, your consumers are consulting a wider group of influencers and checking your retail and online competitors while they’re shopping in your store.

To help you assess how you can incorporate social commerce into your overall marketing plans, here are ten shopping options.

The bottom line is that your prospects and customers will seek help from their family, friends and social media contacts to provide the social context for your offering. Why not support them to help persuade them to buy from your firm?

Are there any other social commerce options that you’d add to this list? If so, what are they, how do they work and what is their benefit?

Happy marketing,
Heidi Cohen


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Photo credit: Lcrward via Flickr
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  • http://www.socialsisters.co Sharon Hill

    I agree, getting your prospects more active in the shopping process will benefit both. If your customers know they can get a discount on your product if they will bring a couple more friends to the sale they will do it. Their are great and fun ways to do it, such as one that I heard about lately ( http://www.facebook.com/ZizioGroupSale ) and really likes.

  • http://www.turntonetworks.com/ Andrew P.

    With social commerce evolving so quickly it can be tough to keep current on the market trends, but this list is good snapshot of what’s happening in the industry right now. I would make one addition, and that’s On-Site Social Q&A. The difference between on-site Social Q&A versus forum-based Q&A is that on-site Q&A actually lives on the product pages themselves. So, if a shopper has a product question while on the page where there purchase would be made, they can ask it to customers who have actually purchased that product. For the past few years, it’s been considered a tag along to ratings and reviews, but we’re seeing on-site Social Q&A emerge as it’s own category over the last year, and we expect it to become standard on major ecommerce sites over the next few years. If you’re interested in how the top Social Q&A providers performed when delivering social answers, feel free to check out this study.