13 Content Marketing Secrets I Learned From My Dad

Father’s Day Content Marketing Lessons

Content Marketing Lessons I Learned From My DadContent marketing runs in my family. My dad was a big New York City publisher by virtue of the fact that he was 6’5” and ran a local weekly newspaper in Queens.

He didn’t compete with either the New York Times or the Daily News.

Rather, my dad’s focus was hyperlocal. Anything that happened in his newspaper territory was important. This included politicians, schools, kids sports teams, weddings and births. Continue reading

Tags: , ,

10 Super Easy Blog Post Tricks To Increase Your Business

Blogging Basics 201– What Your Teacher Forgot To Tell You

Blogging Basics 201-Actionable Marketing GuideWhy Blogging Basics 201?

Because no one wants to admit that they don’t know the basics of crafting super sticky blog posts that attracts the right kind of readers.

But a second level class makes you feel like you can pick up a few tips without feeling bad about yourself. Continue reading

Tags: , , , , , ,

Social Media Audience Building: Fish Where The Fish Are

How To Attract Your Audience On Social Media

Social Media Audience BuildingIs your social media building your prospect and customer base?

Let me first tell you a story that may seem unrelated before we dive into what you need to do for successful social media audience building.

During my first trip to Patagonia in Chile, one of our activities was fishing since it’s known for its outstanding fish. Continue reading

Tags: , , , , ,

Is Instagram Your Visual Content Marketing Superpower?

4 Types of Instagram Visual Content Marketing

Instagram Visual COntent Marketing Superpower“Faster than a speeding bullet, more powerful than a locomotive, able to leap tall buildings in a single bound… It’s Superman!” NO—it’s Instagram, your visual content marketing secret superpower.

The reason?

Continue reading

Tags: , , ,

Does Your Social Media Content Stand Out From The Pack?

Social Media Content: 5 Most Important Types

Social Media Content Stand Out from The PackSocial media runs on content. This is the major driving force that’s fueling content marketing growth.

The challenge for marketers: Does your social media content stand out from the pack? Continue reading

Tags: , , , , , ,

5 Easy Fixes To Bring Your Blog Back To Life

How To Get Your Blog Off Of Life Support

5 Easy Blogging Fixes To Bring Your Blog Back To LifeAlthough you may think blogging is yesterday’s social media news, almost 7 out of 10 marketers plan to increase their blogging spend in 2014, according to Social Media Examiner’s 2014 Social Media Marketing Industry Report.

Has your business blog been put on the back burner, leaving it to limp along on life support while you deal with trendier priorities?
Continue reading

Tags: , , , , ,

Instagram User Generated Content Rocks Marketing Results

Make Your Content Marketing Photos Look Organic

(Almost) instagram user generated content with hashtagSelling to today’s consumers is tough.

Consumers trust their family, friends and other customers. But they don’t trust you, Mr. or Ms. Marketer.

This isn’t a newsflash. Nielsen reported this back in 2011. The problem is that as a result your target audience can tell a marketing message a mile away.

What can a savvy content marketer like you do to get messages to break through the 12+ hours of media clutter their target audience takes in on a daily basis? Continue reading

Tags: , , , , , , , , , ,

Persona Definition: 10 Essential Marketing Persona Attributes

What Every Marketer Needs To Know

Persona Definition - 12 marketing attributesIn Latin, persona is defined as an actor’s mask. As such, it’s associated with characters in a drama.

Expanded more broadly to writing, a persona is a character representing the thoughts of a specific person.

This person acts as the writer’s mouthpiece, emphasizing the person’s subjective qualities and expresses the writer’s ideas, beliefs and voices.  Continue reading

Tags: , ,

3 Steps To Social Media ROI Success

How To Measure Social Media ROI

Social Media ROI-192% of marketers believe social media is important to their business.  

Social media is expected to grow to 18% of total marketing budget in the next 5 years from 7% today, reports Duke’s Fuqua School of Business CMO Survey. Continue reading

Tags: , , ,

The Essential Social Media Advice For Graduates

10 Social Media Graduation Tips

Social Media Graduation TipsBeyond the sweaty polyester gowns and mortarboard hats that don’t stay in place, graduation is an important milestone, at least for your social media activities.

While you may be a digital native millennial who grew up connected, you should still check how your social media presence looks to others beyond your family and friends circles. Continue reading

Tags: ,