Actionable Marketing Guide Summer Reading List

15 Books To Put In Your Beach Bag

Actionable Marketing Guide Summer Reading ListMost people think summer reading equals light reads.

Look around you and you’ll see beach disposable mysteries, love and escapist stories on many blankets (or smartphones!)

Like vacations, this type of book feels necessary to get out of your current reality and clear your mind. Continue reading

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50 Social Media Tips You Can Use Now

50 States of Social Media

50 Social Media TipsTo celebrate the Fourth of July, America’s birthday, we’re giving you 50 social media tips.

One social media tip for each state of the union.

This way you can be a bright star on social media showing your rocket’s red glare. Continue reading

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Mid-Year Marketing Checklist: 75 Points

Is Your 2016 Marketing On Track To Succeed?

Mid-Year Marketing ChecklistWe’re half way through 2016.

Is your 2016 marketing is on track to achieve its year-end goals?

Not a question you want to answer? Continue reading

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Blog Community: 5 Types of People Your Blog Needs

Why Your Blog Needs A Community

Blog communitySay community to most bloggers and they automatically think: email list.

It’s the way we’re been programmed as bloggers. Your email list is the goal. It’s your blog asset.

But what I mean when I say your blog takes a community is more akin to Hillary Clinton’s statement that it takes a village to raise a child. Continue reading

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5 Social Media Content Formats Your Business Needs

How To Reel In Your Target Audience On Social Media

5 social media content formatsLike a hungry teenager, social media always wants more content.

To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona.

At a minimum, answer the following 5 questions about your target audience: Continue reading

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Invisible Influence – Book Interview

Heidi Cohen Interviews Jonah Berger

New book: Invisible Influence: The Hidden Forces that Shape Behavior

Invisible_Influence_coverQ: What’s your best piece of advice for readers looking to improve their marketing?

To be a successful marketer, you have to understand social influence. People don’t make their own choices. They make choices based on what the people around them are doing. So to succeed you have to understand how influence works.

Continue reading

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13 Content Marketing Secrets I Learned From My Dad

Father’s Day Content Marketing Lessons

Content Marketing Lessons I Learned From My DadContent marketing runs in my family.

My dad was a big New York City publisher.

Before you think New York Times or Daily News, let me clarify. My dad was physically big. He was 6’5”.

Rather, my dad ran a local weekly newspaper in Queens called The Leader-Observer. It’s still in print!

His content focus was hyper-local. Continue reading

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Social Media Blogging: 4 Reasons Your CMO Needs

Blogging Alive and Kicking At The Center Of Your Marketing

Social Media Blogging Alive and KickingSocial media blogging doesn’t get respect any more.

Even though 59.3 million new WordPress blog posts are published each month.

This number doesn’t include blog posts on Blogger buried deep in Google or on Tumblr languishing in Yahoo’s portfolio.

Continue reading

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2016 Social Media Marketing Platforms: 5 Key Trends

Top 2016 Social Media Marketing Platforms [Research]

2016 Social Media Marketing PlatformsIf you’re like most of the people in the world, you visit at least one social media marketing platform at least once a month.

I know that’s not a news flash.

But what do you do if you’re a marketer?

You can’t just engage on social media like an individual.

Continue reading

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2016 Social Media Marketing Benefits

What Social Media Marketing Contributes To Your Business

Social Media Benefits 2016Why should you care about social media marketing benefits?

The easy answer: Because your boss does.

But that’s not the real reason you should care (at least not if you’re passionate about marketing.)

Continue reading