Facebook Marketing All-in-One – Book Interview

Heidi Cohen Interviews Andrea Vahl

Facebook Marketing All-in-One For DummiesWhat’s your best piece of advice for readers looking to improve their marketing?

If your business is online, focus most of your online activities on growing your e-mail list. I think a lot of marketers think of growing their social media presence and that’s a good way to connect with new people but then you have to deepen your connection with them via your e-mail list.

Also really study copywriting. Being able to express yourself well and understand what will move potential buyers into action will help you in every aspect of your business.

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2015 Social Media Content Use [Research and Charts]

4 Key Content Tips To Maximize Social Media Results

2015 Social Media Content UseSocial media runs on content.

Unlike owned and third party media entities, social media provides the platform and related technology that empowers participants to create, comment on and share content with others.

In their 2015 Social Media Marketing Industry Report, Social Media Examiner broke social media content into 4 categories: Continue reading

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Likeable Social Media – Book Interview

Likeable Social Media cover

Heidi Cohen Interviews Dave Kerpen

What’s your best piece of advice for readers looking to improve their marketing and why is it so important?

Listen first and never stop listening.

Before you even begin executing a marketing campaign, make sure you’re listening to what your customers and prospects are saying about you on social media.

Listening is the most important aspect of any marketing campaign. Tweet This Continue reading

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Social Media: Professional VS Personal

5 Factors Every Social Media Participant Must Consider

businessman with social media on mobile phoneIf you’re like many people, you jumped onto a social media platform and started using it to engage with your friends, family and others. You may have started while still in school without a thought about your future, professional or personal.

As social media continues to mature and new platforms and ways to interact on social media evolve, you must consider the image you want to present professionally and personally. Continue reading

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Social Media Platforms 2015 [Research]

Use Social Media To Reach The Right Audience For Your Business

Social Media Platforms 2015As a marketer, understand what your peers are doing on various social media platforms to maximize your business results.

Social Media Examiner does the marketing community a great service by assessing how marketers use the top social media platforms. The survey for their 2015 Social Media Marketing Industry Report is emailed to their readers who help share it. 3,720 people took the survey in 2015. Due to how it’s distributed, respondents are interested in or are using social media. Continue reading

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Work Simply – Book Interview

Heidi Cohen Interviews Carson Tate

Work SimplyWhat’s your best piece of advice for readers looking to improve their marketing and why is it so important?

We all think and communicate differently. As a marketer, your primary objective is to ensure that your message is being heard and clearly understood by your targeted audience.

To improve the impact of your marketing messages, ensure that you are answering the following four questions when marketing – “what”, “how”, “who” and “why”. Continue reading

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How To Get Your Content In Shape For The Summer

5 Summer Content Marketing Tips

How To Get YOur Content Into Shape  for the summerThis month, my gym has been pushing memberships. I’m not surprised since it’s the time of year when people start thinking about getting into shape to look their best in their skimpy summer clothes and bathing suits.

The same holds true for your content marketing. You need to get your content in shape for the summer. Continue reading

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Owned Media VS Earned Media: Which Yields Better Results

How Owned Media and Earned Media Differ

Owned Media VS Earned MediaOwned media vs earned media—Which should you use to distribute your content marketing?

Not sure they’re different?

Don’t worry. You’re not alone. Continue reading

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3 Power Pinterest Search Marketing Tips To Maximize Traffic

Pinterest: The Visual Discovery Search Engine Marketers Overlook

Power Pinterest Search Marketing TipsIs Pinterest part of your search marketing strategy?

Read that question again. I want to make sure you didn’t replace the word search with the word social.

Pinterest is characterized as a female dominated social media platform. Continue reading

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Digital Relevance – Book Interview

Heidi Cohen Interviews Ardath Albee

Digital_Relevance_CoverWhat’s your best piece of advice for readers looking to improve their marketing and why is it so important?

Do the work to really know and understand your buyers, customers, end users – what they care about, need to accomplish and what influences them.

Whether you call this persona development or buyer profiles or buying centers, it doesn’t matter.

What matters is that you can’t possibly be relevant without this knowledge. How do you create content and a problem-to-solution story that will engage all of the people involved in making the decision across the entirety of the buying process if all you know is demographics? Continue reading

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