Father’s Day Content Marketing Lessons
Content marketing runs in my family. My dad was a big New York City publisher by virtue of the fact that he was 6’5” and ran a local weekly newspaper in Queens.
He didn’t compete with either the New York Times or the Daily News.
Rather, my dad’s focus was hyperlocal. Anything that happened in his newspaper territory was important. This included politicians, schools, kids sports teams, weddings and births. Continue reading
Blogging Basics 201– What Your Teacher Forgot To Tell You
Why Blogging Basics 201?
Because no one wants to admit that they don’t know the basics of crafting super sticky blog posts that attracts the right kind of readers.
But a second level class makes you feel like you can pick up a few tips without feeling bad about yourself. Continue reading
How To Get Your Blog Off Of Life Support
Although you may think blogging is yesterday’s social media news, almost 7 out of 10 marketers plan to increase their blogging spend in 2014, according to Social Media Examiner’s 2014 Social Media Marketing Industry Report.
Has your business blog been put on the back burner, leaving it to limp along on life support while you deal with trendier priorities?
What Every Marketer Needs To Know
In Latin, persona is defined as an actor’s mask. As such, it’s associated with characters in a drama.
Expanded more broadly to writing, a persona is a character representing the thoughts of a specific person.
This person acts as the writer’s mouthpiece, emphasizing the person’s subjective qualities and expresses the writer’s ideas, beliefs and voices. Continue reading