Earth Day: 7 Step Plan to Reuse Your Content Marketing
Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time.
Similar to being green, content marketers can achieve their goals by rethinking how they use their limited business resources.
11 Actionable Blog Tips You Need to Be Mobile-Friendly
Smartphones and tablets present challenges for bloggers because consumers expect a seamless experience across connected devices regardless of what’s required to provide it.
Understand that the characteristics of mobile usage affect how readers access and engage with your blog. Specifically, this means the screen size of the device and the bandwidth available to access your content.
7 Elements of Podcasting [Research/Charts]
Give your brand, product or firm a voice and build brand awareness and associations through audio content marketing.
Audio content brings an intimate experience to your audience enabling you to build a bond with them because it’s like talking to an individual directly – but bear in mind many listeners tend to be multi-tasking. Continue reading
Connected Devices Affect Content Marketing [14 Charts]
With the ever-expanding dynamic media offering, consumers have become content omnivores accessing information in ways that improve their lives when and where they need it. As a result, marketers are playing catch up with consumers’ content needs and modes of usage.
Based on research by Edison Research and Arbitron, these fourteen data charts and related actionable content marketing tips should help keep your efforts aligned with your target audience. Continue reading
IAB Mobile Marketplace Highlights
Mobile must be an integral part of every marketer’s plans because consumers are ahead of marketers in terms of how they use their mobile devices, smartphones and tablets.
These devices provide content, video, social, search and interaction as well as other functionality like location and telephony.
Here are seven actionable mobile marketing tips inspired by the IAB’s Mobile Marketplace in New York. Continue reading
Individual, Corporate & Media Blogs Compared [Chart]
Blogs provide a home base for content publishing and social media that’s highly useful for individuals, corporations (B2C and B2B) and media entities. While these three categories of blogs vary in their content and goals, we can benefit from examining how they’re similar and different.
Comparison of individual, corporate and media blogs Continue reading