How 2017 Marketing Can Drive More Profitable Sales [Research]

What 2017 State of Inbound Marketing Means For Your Business

2017 Marketing ResearchWant your business to standout amidst a broader array of customer options online and offline?

Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Continue reading

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Location And Branding: Customer Experience At Its Best

Use Your Location To Improve Your Brand And Business

Location and brandingEver thought about how your physical location reflects on your brand and your business?

Or did you rent the first available place you could afford without thinking about the marketing implications?

Be honest. Continue reading

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How To Create Must-Read Recurring Content Columns

5 Column Types Every Content Marketer And Blogger Needs

Recurring Content ColumnsIs recurring content part of your editorial content mix?

Grounded in journalism, a recurring content column is a consistent serving of content published on a regular schedule. 

It’s cyclical content your readers actively seek. Continue reading

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5 Customer Experience Lessons From Your Mother

Customer Experience Is The New Marketing Black

Customer Experience LessonsYou can learn a lot about customer experience and how to treat your audience from your mother.

Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers.

They translate to leads and sales; they’re proof of your marketing acumen. Continue reading

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5 Basic Content Types Customers Need

5 Basic Content Types Your Customers Actively Seek

Customer FAQ Content Like 5 Food GroupsBefore you realize they’re in market, your prospects, their purchase-influencers and customers actively look for Customer FAQ Content.

To satisfy their purchase-related information needs, offer potential buyers the 5 basic content types customers seek.

This Customer FAQ Content is like the 5 basic food groups you learned about in grade school. Continue reading

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Cinco De Mayo: Should Your Business Be Celebrating?

Holiday Celebration Marketing: 5 Types You Need

Heidi in a sambreroIt’s Cinco de Mayo!

Before you pour your colleagues another round of over-priced margaritas, ask yourself, “Is your business celebrating?”

More to the point: Should your business celebrate this holiday?

As my Accounting Professor taught me, “It depends.” Continue reading

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Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

How To Use Micro-Influencers To Improve Your Marketing Results

Micro-InfluencerWhen in buying mode, no customer is an island.

Instead, prospects research a variety of resources and reach out to influencers, both online and IRL.

While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can use. Continue reading

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Interactive Content Basics Every Content Marketer Needs

The Ultimate Interactive Content Beginner’s Guide

Interactive Content BasicsTired of investing in expensive top quality content that merely yields lackluster marketing results?

Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough.

That may be true. Continue reading

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