Content Repromotion Plan In 5 Steps

Your Content Doesn’t Get Enough Attention (Neither Does Mine)

Content Repromotion PlanLike Donald Trump, your carefully crafted content lusts for attention. Without reader attention, your content can’t support your business. It has no audience.

Unlike The Donald,  the master of newsjacking according to David Meerman Scott, your content often gets lost in your audience’s social media streams and inboxes. Continue reading

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Small Data – Book Interview

Small DataHeidi Cohen interviews Martin Lindstrom

New book: Small Data: The Tiny Clues That Uncover Huge Trends

Q: What’s your best piece of advice for readers looking to improve their marketing?

We’ve become a non-present generation suffering from phone addiction – an addiction so big that we feel that the phones we have in our pockets are ringing – only to discover that we have no phones in our pockets. I call this the Phantom Vibration Syndrome – and it’s a virus which slowly has removed marketers from reality. I mean when was the last time you spent a day in a random consumers home – just learning about their behaviors and relationship with your brand?

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The Secret To Reducing Your Content Creation Time

How To Republish Existing Content

How To Republish Existing ContentDo you have cringe-worthy content?

You don’t have to say anything.

It can be our little secret.

You’re not alone. Even top selling and award winning authors have published content they’re not proud of. Continue reading

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Hug Your Haters – Book Interview

Heidi Cohen interviews Jay Baer

Hug Your HatersQ: What’s your best piece of advice for readers looking to improve their marketing?

Customer service IS the new marketing. Answer EVERY customer, in EVERY channel, EVERY time. Fully one-third of all customer complaints are never answered – mostly online.

Not answering customer complaints robs you of opportunities to turn that customer around, demonstrate your values to the online audience of onloookers, and use negative feedback as a petri dish for improvement.

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3 B2B Customer-Vendor Disconnects You Can Fix

Improve Content Marketing To Make Your Sales Team Happy

B2B Customer-Vendor DisconnectB2B customers have changed how they buy causing B2B customer-vendor disconnects that hurt sales and extend the purchase process.

This isn’t a news flash.

Research has shown that B2B clients are 57% or more of the way through the purchase process before they contact vendors.  Continue reading

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Mobile App Ecosystem: Tap Into Audience Attention

4 Marketing Options In The Mobile App Ecosystem

Mobile App EcosystemAmericans spend almost a third of their waking hours on their smartphones! Of this 4.7 hours per day of smartphone time, 88% is spent in mobile apps and 12% is spent on the mobile web according to comScore.

For the astute marketer, this obsession isn’t a surprise. In a contextually relevant world, your marketing must be mobile first. Continue reading

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2 Email Address Capture Tools To Build Your List

Use Hello Bar and OptinMonster To Collect Email Addresses

Email Address Capture ToolsTo leverage the power of email marketing, you first need an email address capture strategy.

Take your cue from social media. They use email keep you returning to their platforms with mailings notifying you of recent developments. Continue reading

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New Original Content VS Enhanced Existing Content

New Versus Existing Content: Which Is Better For You?

New Original Content VS Enhanced Existing ContentTo meet their audience’s content needs, marketers face a dilemma: create new original content vs enhance existing content.

With 51% of B2B content marketing budgets expected to increase according to 2016 Content Marketing Institute/MarketingProfs research, this should be a no-brainer. Continue reading

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Town INC – Book Interview

Town_IncHeidi Cohen interviews Andrew Davis

Q: What’s your best piece of advice for readers looking to improve their marketing?

The most important piece of advice I give marketers today is: Get rich. Target a niche.

In a global marketplace and a world where it’s increasingly difficult to be everything to everyone, the smartest marketers commit to a niche.

They end up selling products and services at higher margins, build legions of loyal customers, and clearly communicate their value in a world filled with commodity content.

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Email Content Marketing: Examples and Tips

Does Your Business Stand Out In The Email Inbox?

Mail made magnificant -1Check your email inbox and you’ll see everyone’s gotten the email content marketing memo.

Let me explain.

Astute marketers know email addresses are the marketing gift that keeps on giving. Continue reading

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