Content Design: How Improve Your Content Effectiveness

7 Actionable Marketing Tips To Guide Your Content Design

How will you improve your content designContent design matters.

If you’re a content creator, you feel that once you’ve finished writing, your piece is done.

Yet the reality is that the work has first started. You’ve a raw piece of content but it needs more work to achieve your business goals; to break through and grab your audience.

Before explaining how to do this, let’s take a very basic example to illustrate the point. Continue reading

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Lean Content Definition Roundup

23 Experts Weigh In On What Makes Content Lean

22 Experts Weigh in - Heidi Cohen-Actionable Marketing GuideDoes your content meet the lean content definition?

Does your content contain excess words and fluff? Do you think: Why offer 500 words when I have 1,500?

Do you try to pack everything that you can into each paragraph? Fill it with additional relevant points? If so, you may confuse your readers and cause them to move on. Continue reading

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Online Content Generation: 15 Facts Marketers Need

Online Content Generation Insights To Ignore At Your Peril

Online Content GenerationHappy Pi Day! No—that’s not a misspelling.

Today, 3.14, is International Pi Day.

Pi is a constant. Pi represents the ratio of a circle’s circumference to its diameter. Pi is an irrational, transcendental number. Pi continues infinitely without repetition or pattern. Continue reading

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How To Make Your Blog Appealing To Your Key Audience

Blog Appeal: 5  Attributes You Need (Tips Too!)

Blog Appeal-5 AttributesWill your potential visitor stop and read your blog content or won’t he?

That’s the key question.  Regardless of your goals, if your blog isn’t appealing to your target audience, it’s not going to attract an audience or achieve your goals.

Your blog has to be like chocolate cake to entice readers. Neal Shaffer, Founder and Editor-In-Chief of Maximize Social Business, gets this. Continue reading


10 Content Marketing Secrets

How to Fill Your Editorial Calendar (Without Working)

content marketing secretEver find yourself in need of content?

One trick I use is the editorial calendar. It helps me ensure that I’m publishing a balance of the 5 basic content types my customers need and my audience seeks.

Once I’ve covered those, I then look for hooks to keep my readers coming back for more great information. Continue reading

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Instagram Video: How You Can Use This Short Form Now

5 Actionable Instagram Video Marketing Tips

Instagram VideoWhat can you experience in 15 seconds?

One television ad but do they get viewed?

Or you can view an Instagram video. It has the benefit of being easy to create and consume via a mobile device. Continue reading

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Content Quality Definition: 25 Experts Weigh In

2014 Is The Year Of Content Quality

25 Content Quality DefinitionDo you think that any content marketing is good content?

Think again.

As a marketer, you need content quality for your information to stand out because you’ve got less than 10 seconds to capture your visitor’s attention according to usability experts, Nielsen Norman Group. Continue reading

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10 Tricks To Create Top 10 Lists [Research]

Blogging: Why Top 10 Lists Rock

blogging why top 10 lists rock - heidi cohenThere’s a Top 10 List for just about everything imaginable.

Why? Because lists are easy to create and consume.

Ten is an important number. You’ve 10 fingers and 10 toes. Even the bible uses the number 10. There are 10 commandments. Continue reading

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Millennials To Marketers: Here’s How We See The World

Millennial Data [ Research and Charts]

millennial dataMillennials are today’s trendsetters.

They’re the segment marketers need to attract despite the fact that, as a group, they don’t have as much economic power as their older counterparts.

Yet millennials are highly educated, technically savvy, and concerned about the world around them. Continue reading

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The 5 Benefits of Lean Content

Integrate Lean Content Into Your Content Marketing

Are you getting the benefit of lean contentLean content provides targeted information containing a deeper branded message using limited resources.

The result is high-impact content at lower costs.
What content marketer wouldn’t love that?

Continue reading

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