Power Your Content: Internal and External Content Curation
Which is better for your content marketing: internal content curation vs external content curation?
You may not realize there’s a difference between internal content curation and external content curation.
I’m not surprised. Continue reading
8 Easy Steps To Create Your Revenue Forecast
Say the words “sales forecast” to a marketer. Suddenly they’re too busy to talk.
“Ask finance,” they’ll respond. They think: Sales forecasts are the bean counters’ responsibility. Continue reading
Missed 2016 Content Marketing Opportunities
It’s the mid-point of 2016. Have you missed 2016 content marketing opportunities?
If you’re like many of your peers, the answer is probably.
Don’t worry. We’ve got you covered. Continue reading
Is Your Brand In Shape For The Summer?
Summer is in full swing.
Is your brand summer-ready?
If you’re like many marketers and businesses, you probably leave your branding on autopilot.
Like your wardrobe, the reality is you must update your brand on a regular basis. Continue reading
100 Marketing Experts Share Their Career Wisdom
On the MetroNorth railroad, heading back to Grand Central, I gave my two cents regarding how to get into marketing to a recent graduate seated opposite me.
I recommended spending time on social media to understand how businesses use it to achieve business objectives (as opposed to using it to socialize) and starting a blog.
To supplement this advice, I pulled a notepad out of my backpack and jotted down a few books and resources. Continue reading
15 Books To Put In Your Beach Bag
Most people think summer reading equals light reads.
Look around you and you’ll see beach disposable mysteries, love and escapist stories on many blankets (or smartphones!)
Like vacations, this type of book feels necessary to get out of your current reality and clear your mind. Continue reading
Tags: Ann Handley, Charles Duhigg, Dan and Chip Heath, David Allen, David Meerman Scott, Julia Cameron, Malcolm Gladwell, Marie Kondo, Reading List, Robert Caldini, Ryan Holiday, Stephen King
Is Your 2016 Marketing On Track To Succeed?
We’re half way through 2016.
Is your 2016 marketing is on track to achieve its year-end goals?
Not a question you want to answer? Continue reading