What 2017 State of Inbound Marketing Means For Your Business
Want your business to standout amidst a broader array of customer options online and offline?
Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Continue reading
Tags: Demand Gen Report, Digital Marketing, Drift, Forrester Research, Gartner, Gini Dietrich, Hubspot, Inbound Marketing, Influencer Marketing, PESO model, Rand Fishkin
Use Your Location To Improve Your Brand And Business
Ever thought about how your physical location reflects on your brand and your business?
Or did you rent the first available place you could afford without thinking about the marketing implications?
Be honest. Continue reading
Customer Experience Is The New Marketing Black
You can learn a lot about customer experience and how to treat your audience from your mother.
Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers.
They translate to leads and sales; they’re proof of your marketing acumen. Continue reading
5 Basic Content Types Your Customers Actively Seek
Before you realize they’re in market, your prospects, their purchase-influencers and customers actively look for Customer FAQ Content.
To satisfy their purchase-related information needs, offer potential buyers the 5 basic content types customers seek.
This Customer FAQ Content is like the 5 basic food groups you learned about in grade school. Continue reading
Holiday Celebration Marketing: 5 Types You Need
It’s Cinco de Mayo!
Before you pour your colleagues another round of over-priced margaritas, ask yourself, “Is your business celebrating?”
More to the point: Should your business celebrate this holiday?
As my Accounting Professor taught me, “It depends.” Continue reading
How To Use Micro-Influencers To Improve Your Marketing Results
When in buying mode, no customer is an island.
Instead, prospects research a variety of resources and reach out to influencers, both online and IRL.
While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can use. Continue reading
Tags: Andy Sernovitz, Charts, Ed Keller, Expertcity, Influencer, Jonah Berger, Lee Odden, Markerly, Mavrck, Micro-Influencer, Nielsen, Tomoson
The Ultimate Interactive Content Beginner’s Guide
Tired of investing in expensive top quality content that merely yields lackluster marketing results?
Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough.
That may be true. Continue reading