Why Search No Longer Has A Chokehold On Marketing

How To Think Beyond Search Marketing In 2016

Think beyond search marketingSearch is no longer marketing’s safety school.

Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails.

Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience. Continue reading

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Born For This – Book Interview

Heidi Cohen interviews Chris Guillebeau

New book: Born for This: How to Find the Work You Were Meant to Do

Born_for_This_-_Final_CoverQ: What’s your best piece of advice for readers looking to improve their marketing?

A lot of things have changed in recent years and what worked before doesn’t work now. But the one thing that hasn’t changed is relationships. In fact, they are more important than ever before—the more you can build direct relationships with customers, clients, or whoever pays your bills, the better.

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The Essential Blog Success Factor No One Tells You

Why Blogs Fail? Will Yours?

essential blog success factorDo you want to create a successful blog?

You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?”

I could tell you the answer. It’s plain and simple. Continue reading

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Homogenized Content: Content Fail

Transform Your Homogenized Content Into Customer Magnets

Homogenized Content is a content failHomogenized content is spreading across business websites and social media faster than spilled milk.

Homogenized content is like the containers of milk mass packaged for your supermarket.

If you’ve never had farm fresh milk, you may not know what you’re missing. (I’m lucky. One of my friends married a farmer.) Continue reading

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Do Blogs Still Matter For Your Business Strategy? You Betcha!

5 Steps To Make Your Blog The Jewel In Your Marketing Crown

Do blogs still matterWhile they had their moment in the marketing sun, do blogs still matter?

Blogs experienced that endorphin-producing first blush of love. Like a teenager, blogs first flirted with search, then with social media and most recently with content marketing. Continue reading

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Content Curation Grows Up: What You Need To Know

Content Curation Joins The Content Marketing Team

Free_stock_photo_of_fashion__person__handsIf content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment.

Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love.

Content curation may never reach content marketing’s prominence. But it’s increasingly important to your overall content marketing strategy. It’s not just something that’s nice to have. (Note: The Week and John Oliver’s This Week Tonight focus solely on curated content.) Continue reading

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Dealstorming – Book Interview

Heidi Cohen interviews Tim Sanders

New book: Dealstorming – The Secret Weapon That Can Solve Your Toughest Sales Challenges

Dealstorming_FlatQ: What’s your best piece of advice for readers looking to improve their marketing?

Reach out to sales leaders and offer to partner with them on their sales challenges. The earlier you can get involved in the “deal team” the more you can bring to the table.

As you partner with sales, you’ll gain better intelligence from the field, which can only assist you in your marketing research, planning and execution.

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Qualified Blog Post Ideas: No Imagination Needed

3 Places To Find Qualified Blog Post Ideas

3 places to look for qualified blog post ideasDo you ever run out of blog post ideas?

Do you find yourself in front of a blank computer screen with a blinking cursor (or piece of paper for those of you who like the old school approach)?

The real trick is to capture and record your blog post ideas whenever and wherever you get them. Continue reading

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2016 Small Business Social Media Use: 5 Trends

How The Inc. 500 Use Social Media In 2016

2016 Small Business Social Media UsedUntil now small businesses have been at the cutting edge of social media marketing use.

In 2007, the Inc. 500 outpaced the Fortune 500 in their use of social media according to UMass Dartmouth research.

This makes sense. Continue reading

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The Art of People – Book Interview

Heidi Cohen interviews Dave Kerpen

New book: The Art of People: 11 Simple People Skills That Will Get You Everything You Want

The Art of PeopleQ: What’s your best piece of advice for readers looking to improve their marketing?

To readers looking to improve their marketing, I would say use the tools available to you to make social media marketing easier.

Social media, if used correctly, can be an incredibly powerful tool in helping your marketing strategy. Having built two companies on social media, the power of social is something I can personally attest to and it’s something we live everyday at Likeable!

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