The State of Mobile 2014
Mobile devices are a way of life in 2014.
What does “Mobile” mean to your customers?
What does “Mobile” mean to YOU as a marketer?
To answers these questions, we’ve analyzed the latest research on how people in the US and around the world think about mobile and how they use their mobile devices. (BTW- Here is mobile data from earlier this year. Continue reading
Tags: Chart, comScore, Exact Target, FLurry, mobile app, mobile search, mobile website, Nielsen, Research, smartphone, Tablet
Up-cycled Blog Post Content
Unlike recycling that converts waste into new ingredients to avoid squandering potentially useful resources, up-cycling converts worthless materials into higher quality products.
Similarly, upcycled content instills existing communications (often that are no longer of value) into fresh high quality information your target audience actively seeks to fulfill their needs and desires.
When applied to blog articles, the resulting up-cycled blog post content yields increased value through the application of creativity. Continue reading
5 Ways To Prove To Your Boss You Need Content Curation
Have you made the case for content curation within your organization?
Don’t think that your firm needs content curation, then look at these content marketing facts and see if you’re ready to reconsider.
93% of B2B businesses use content marketing according to Content Marketing Institute and MarketingProfs 2014 research. Continue reading
15 Ways To Generate Sales From The People Who Know You Best
Most businesses zealously rush to test every new marketing tactic touted to attract new prospects, maintain and grow their customer base.
Customer acquisition is expensive since you must invest in marketing including advertising to find, reach and convert prospects. Continue reading
What To Do After You Create A Marketing Persona
A persona is a key element of social media, content or really any type of marketing.
BUT persona creation is NOT a marketing destination.
You develop a persona to facilitate your marketing creation and enhance its effectiveness. Continue reading
Second Half Content Marketing Checklist – 50 Points
Would you like craft content marketing like an A-lister?
You spend hours and hours on your content marketing.
By contrast, A-listers make content marketing look effortless.
100 Marketing Experts Share Their Career Wisdom
On the MetroNorth railroad, heading back to Grand Central, I gave my two cents regarding how to get into marketing to a recent graduate seated opposite me.
I recommended spending time on social media to understand how businesses use it to achieve business objectives (as opposed to using it to socialize) and starting a blog.
To supplement this advice, I pulled a notepad out of my backpack and jotted down a few books and resources. Continue reading