2015 B2C Content Marketing Trends: Research and Charts
Content is essential to B2C marketing in today’s always-on, information-filled world.
77% of B2C marketers use a content marketing strategy to consistently create and distribute information that provides value to a well-defined target audience, according to Content Marketing Institute and MarketingProfs’s 2015 B2C Content Marketing Trends. Continue reading
MarketingProfs B2B Forum 2014 Lessons
Does anyone, except maybe Ann Handley or Joe Pulizzi, produce content so amazing that they couldn’t benefit from some awesome content marketing tips?
Live events like MarketingProfs B2B Forum 2014 are what LinkedIn’s Jason Miller calls “Big Rock Content”.
Live events are epic content you can re-imagine and adapt for other audiences, needs and venues. They’re a prime example of Rebecca Lieb’s Thanksgiving turkey analogy. Continue reading
What Andy Crestodina Taught Me About Small Business Content That Can Help You
Live events are where business takes place, especially for B2B companies.
Don’t think, like many small businesses do, that live events are a champagne priced marketing approach that your beer budget marketing can’t afford.
Instead, take a page from the Andy Crestodina playbook. As the Principal of Orbit Media, a Chicago based web design firm, Crestodina hosts a monthly Wine and Web in their offices to get speakers and audiences together. Continue reading
Are You Focused On The Wrong Objectives?
Before you say, sales, sales, sales, understand that every company is in business to create sales that yield profits.
To this end, you need to focus on the right business goals. Continue reading
2015 Content Marketing Trends [Research / Charts]
Is your 2015 content marketing on track to succeed?
Before you can answer this question, you need to know what content marketing success looks like.
If you’re like most marketers, you can’t answer this question.
I say this based on Content Marketing Institute (CMI) and MarketingProfs’s 2015 B2B Content Marketing Budgets, Benchmarks and Trends for North America. Continue reading