2016 B2B Content Marketing Versus B2C Content Marketing

B2B vs B2C Content Marketing: How They Differ [Research]

B2B Content Marketing Versus B2C Content MarketingFor B2B and B2C marketers, content remains key to reaching prospects, customers, influencers and the public in 2016 and beyond.

This underscores how the way we use information to improve our lives keeps evolving. Continue reading

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Social Media For B2B Content Marketing Distribution

10 Tactics To Maximize Your B2B Content Reach [Research]

Social media for B2B content marketing distributionSocial media remains key to content marketing distribution in 2016.

B2B content marketers use 6 social media platforms on average (not including blogs) to maximize their content reach. That’s according to Content Marketing Institute/MarketingProfs 2016 US B2B Content Marketing Trends. Continue reading

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15 Blog Content Ideas With Examples And Tips

Blog Post Idea Generation Any Business Can Use

Light Bulbs- Blog Post Idea Generation-4Ever find yourself staring at the clock the night before a blog post is due praying for inspiration to strike?

Don’t worry. You’re not alone.

The goal of generating a list of blog post ideas is to get you on the path to efficient blog post creation. This helps you avoid “I don’t know what to blog.” Continue reading

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3 Steps to Maximize B2B Content Creation Resources

28 Content Types For B2B Marketers

3 steps to maximize content creation resources76% of US B2B marketers plan to increase their content creation in 2016 according to Content Marketing Institute and MarketingProfs research.

Further, 51% of US B2B marketers plan to increase their content budget.

As a champion of content marketing incorporating a documented content strategy, I believe marketers must be strategic in their resource use to maximize their results in line with their business goals. Continue reading

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Linked to Influence – Book Interview

Heidi cohen interviews Stephanie Sammons.

linkedtoinfluence-smallQ: What’s your best piece of advice for readers looking to improve their marketing?

Establish your entire digital presence on the foundation of trust and build it through influence. Think about the people who influence you. What about them attracts you? It is likely their perspective, passion, and personality.

When you focus on growing your influence with trust as the foundation, you will naturally attract your ideal clients and customers both online and offline.

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Is Your Content Marketing Effective?

5 Proven Steps To Improve Content Marketing Effectiveness

5 Proven steps to content marketing effectivessIs your business creating and distributing useful, non-promotional information?

Is your content targeted at a well-defined audience to persuade them to take action?

Is your business able to measure results that prove your content yields profitable results associated with your business goals.

Your answers to these 3 questions reveal whether you’re providing quality content marketing that’s effective for your company. Continue reading

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The Art of SEO – Book Interview

Heidi Cohen interviews Eric Enge and Stephan Spencer

The Art of SEO book coverQ: What’s your best piece of advice for readers looking to improve their marketing?

Eric Enge: Now that’s a big question!

But, since the book is about SEO, and SEO is a part of digital marketing, I will answer with a digital marketing context.

Today’s digital marketing environment provides more ways and opportunities to connect with customers than was ever possible before. Some of these include SEO, social media sites (Facebook, Twitter, Google Plus, Instagram, Pinterest, and many more), digital media sites, etc. (collectively “channels”). Smart businesses will find ways to take advantage of those opportunities.

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Repurposed Content VS Repromoted Content

Repurposed Content and Repromoted Content Lessons

Repurposed Content VS Repromoted ContentWe all feel the content crush as consumers and marketers.

It’s not just the overwhelming amount of information but it’s ubiquitous presence. From the moment we wake till we close our eyes, there’s always a device or platform with a message.

Mark Schaefer dubbed it Content Shock. Continue reading

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Think Big, Act Bigger – Book Interview

Heidi Cohen Interviews Jeffrey Hayzlett

Think Big Act Bigger coverQ: What’s your best piece of advice for readers looking to improve their marketing?

Define your conditions of satisfaction. Know what you want to achieve and how you will measure your success. Then, stop making excuses. Steamroll obstacles, don’t take no for an answer, don’t listen to naysayers. It’s time for you to act.

Continue reading

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The Content Marketer’s Guide To Attending Conferences

How To Maximize Your Conference Content

Conference content guideConferences like Content Marketing World are content bonanzas.

By their very nature, conferences are a hotbed of targeted content opportunities. They raise awareness around a key industry topic. This allows you to share information, gather new ideas, and network.

Conferences require significant resource investment, both time and budget. Continue reading

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