7 Actionable Marketing Tips To Guide Your Content Design
Content design matters.
If you’re a content creator, you feel that once you’ve finished writing, your piece is done.
Yet the reality is that the work has first started. You’ve a raw piece of content but it needs more work to achieve your business goals; to break through and grab your audience.
Before explaining how to do this, let’s take a very basic example to illustrate the point. Continue reading
23 Experts Weigh In On What Makes Content Lean
Does your content meet the lean content definition?
Does your content contain excess words and fluff? Do you think: Why offer 500 words when I have 1,500?
Do you try to pack everything that you can into each paragraph? Fill it with additional relevant points? If so, you may confuse your readers and cause them to move on. Continue reading
Tags: Ahava Leibtag, Andy Crestodina, Angie Schottmuller, Arnie Kuenn, Barry Feldman, Barry Graubart, Bernie Borges, Dayna Rothman, Guillaume Decugis, Hunter Boyle, Ian Cleary, Lisa Buyer, Michael Brenner, Murray Newlands, Neal Schaffer, Nick kellet, Pawan Deshpande, Phil Paranicas, Russell Sparkman, Scott P. Abel, Toby Murdock
Online Content Generation Insights To Ignore At Your Peril
Happy Pi Day! No—that’s not a misspelling.
Today, 3.14, is International Pi Day.
Pi is a constant. Pi represents the ratio of a circle’s circumference to its diameter. Pi is an irrational, transcendental number. Pi continues infinitely without repetition or pattern. Continue reading
Blog Appeal: 5 Attributes You Need (Tips Too!)
Will your potential visitor stop and read your blog content or won’t he?
That’s the key question. Regardless of your goals, if your blog isn’t appealing to your target audience, it’s not going to attract an audience or achieve your goals.
Your blog has to be like chocolate cake to entice readers. Neal Shaffer, Founder and Editor-In-Chief of Maximize Social Business, gets this. Continue reading
How to Fill Your Editorial Calendar (Without Working)
Ever find yourself in need of content?
One trick I use is the editorial calendar. It helps me ensure that I’m publishing a balance of the 5 basic content types my customers need and my audience seeks.
Once I’ve covered those, I then look for hooks to keep my readers coming back for more great information. Continue reading
2014 Is The Year Of Content Quality
Do you think that any content marketing is good content?
As a marketer, you need content quality for your information to stand out because you’ve got less than 10 seconds to capture your visitor’s attention according to usability experts, Nielsen Norman Group. Continue reading
Tags: Ahava Leibtag, Andy Crestodina, Angie Schottmuller, Ann Handley, Arnie Kuenn, Barry Feldman, Bernie Borges, Content Quality, David Berkowitz, Dayna Rothman, Doreen Moran, Guillaume Decugis, Heidi Cohen, Ian Cleary, Ian Hutchinson, Lisa Buyer, Michael Brenner, Murray Newlands, Neal Schaffer, Nick kellet, Pawan Deshpande, Phil Paranicas, Scott Abel, TOby Mrudock
Blogging: Why Top 10 Lists Rock
There’s a Top 10 List for just about everything imaginable.
Why? Because lists are easy to create and consume.
Ten is an important number. You’ve 10 fingers and 10 toes. Even the bible uses the number 10. There are 10 commandments. Continue reading
Millennial Data [ Research and Charts]
Millennials are today’s trendsetters.
They’re the segment marketers need to attract despite the fact that, as a group, they don’t have as much economic power as their older counterparts.
Yet millennials are highly educated, technically savvy, and concerned about the world around them. Continue reading
Integrate Lean Content Into Your Content Marketing
Lean content provides targeted information containing a deeper branded message using limited resources.
The result is high-impact content at lower costs.
What content marketer wouldn’t love that?