10 Steps Every Content Marketer Must Take In 2016
Roughly 80% of businesses will use content marketing in 2016 and beyond. It’s a mature form of marketing.
The 2016 content marketing challenge:
How can your business break through the massive amounts of information to connect with prospects, influencers and customers to yield measurable ROI? Continue reading
Heidi Cohen interviews Pat Spenner
Q: What’s your best piece of advice for readers looking to improve their marketing?
Stop personalizing content to individual personas. Start personalizing content to drive consensus across a diverse buying group.
Why? The average B2B purchase has 5.4 different stakeholders involved. Each of those stakeholders has a very different worldview—objectives, goals, metrics, means, etc.
3 Key 2016 Content Marketing Trends
Are your 2016 content marketing plans ready?
Don’t worry—you’ve still got time.
But you need to act soon!
To help you, here are my 3 key 2016 content marketing trends to include in your 2016 content marketing plans. Continue reading