2017 Facebook: Is Your Business Missing Out?

Facts Every Marketer Needs To Know: Facebook In 2017

2017 FacebookDespite Mark Zuckerberg’s protests, 2017 Facebook is more than a social media platform.

Marketers, media entities and Facebook participants pay attention!

As we enter 2017, Facebook is a full-fledged media entity. (BTW, this trend isn’t limited to Facebook. Here’s a full explanation of social media is media.) Continue reading

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Generate New Blog Post Ideas: Yes You Can!

How To Have More Blog Posts Than You Can Write

Generate new blog post ideasHELPI must write an article today but I can’t generate new blog post ideas.

Sound familiar?

If so, you’re not alone.

Top bloggers make it look easy. They churn out post after blog post. Continue reading

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Influencer Co-Created Content: Complete Blogger Guide

5 Ways To Improve Your Blog Authority Without FOMO

Influencer co-created contentWhen I say influencer co-created content what pops into your head?

  • Listicle?
  • Roundup?
  • Influencer marketing?

Continue reading

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They Ask, You Answer – Book Interview

Heidi Cohen Interviews Marcus Sheridan

New book: They Ask, You Answer – A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

they-ask-you-answerQ: What’s your best piece of advice for readers looking to improve their marketing?

The most critical element of being “great” at marketing today is the obsession of knowing exactly what your customers and prospects are thinking, feeling, asking, doubting, and fearing when it comes to buying your products and services.

Simply put, most marketing departments aren’t perfectly in-tune to these elements of the buyer and the biggest reason is because they aren’t aligned with the sales team, they aren’t aware of customer issues/concerns as the sales team is, and they aren’t subject matter experts like most sales teams are.

If marketing teams aren’t keenly aware of everyday sales issues, they will very much likely fail to be great in 2017 and beyond.

Continue reading

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What Social Media Is Media Means For Your 2017 Marketing

Social Media Becomes Full Fledged Media

Social media is mediaSocial media is media.

It became full-fledged media in 2016.

Social media is no longer a nimble, low cost David marketing option against pricier established media Goliaths.

Don’t look surprised! Continue reading

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2017 Content Marketing Resolutions

5 Tactics To Stay Ahead Of The Content Marketing Pack

2017 Content Marketing ResolutionsAs a marketer your 2017 content resolutions need to focus on a strategically aligned content marketing plan to produce quality content on a consistent basis.

Don’t take my word for it!

Walk down a commercial street near you. You’ll see we live in a world plastered with advertising. Continue reading

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What The Grinch Can Teach You About Social Media

5 Social Media Lessons From Dr. Seuss [QUOTES]

How The Grinch Stole Christmal book cover“And the Grinch, with his Grinch-feet ice cold in the snow, stood puzzling and puzzling, how could it be so?

It came without ribbons.

It came without tags.

It came without packages, boxes or bags.

And he puzzled and puzzled ’till his puzzler was sore.

Then the Grinch thought of something he hadn’t before. Continue reading

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How To Make Your Out-Of-The-Office Emails Work Harder

Astute Marketers Care About Email Autoresponders – Do You?

Email Autoresponders-aka Out of the Office MessagesHas this ever happened to you?

You’re ready to leave your office for a vacation, business trip, or just quiet work time where you aren’t interrupted.

The last thing on your to-do list is done.
[Happy dance!] Continue reading

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How to Guarantee Your Social Media ROI is Zero

5 Reasons Your Social Media ROI Is Zero: Jaw-dropping But True

how to guarantee your Social media ROI is zero47.9% of marketers can’t measure any social media ROI.

Yet social media accounts for 10.6% of marketing budgets.

This information isn’t from some random group of people.

It’s research from Tiffany-quality organizations including Duke University’s Fuqua School of Business, the American Marketing Association and Deloitte. Continue reading

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Master Content Marketing – Book Interview

Heidi Cohen Interviews Pamela Wilson

New book: Master Content Marketing: A Simple Plan to Cure the Blank Page Blues and Attract a Profitable Audience

master_content_marketing__a_simple_strategy_to_cure_the_blank_page_blues_and_attract_a_profitable_audience__pamela_wilson__9780997875409__amazon_com__booksQ: What’s your best piece of advice for readers looking to improve their marketing?

Marketing has undergone a major shift: rather than pushing annoying messages out on an unsuspecting public, we now invite prospects to engage week after week with helpful information.

Creating engaging content on a regular basis is my best marketing advice — it will attract the right audience to your products and services and will help position your offerings so they’re easier to sell.

Plus, it just feels better to share information from a position of service rather than pushy sales.

Continue reading

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