Is Instagram Your Visual Content Marketing Superpower?

4 Types of Instagram Visual Content Marketing

Instagram Visual COntent Marketing Superpower“Faster than a speeding bullet, more powerful than a locomotive, able to leap tall buildings in a single bound… It’s Superman!” NO—it’s Instagram, your visual content marketing secret superpower.

The reason?

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Does Your Social Media Content Stand Out From The Pack?

Social Media Content: 5 Most Important Types

Social Media Content Stand Out from The PackSocial media runs on content. This is the major driving force that’s fueling content marketing growth.

The challenge for marketers: Does your social media content stand out from the pack? Continue reading

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5 Easy Fixes To Bring Your Blog Back To Life

How To Get Your Blog Off Of Life Support

5 Easy Blogging Fixes To Bring Your Blog Back To LifeAlthough you may think blogging is yesterday’s social media news, almost 7 out of 10 marketers plan to increase their blogging spend in 2014, according to Social Media Examiner’s 2014 Social Media Marketing Industry Report.

Has your business blog been put on the back burner, leaving it to limp along on life support while you deal with trendier priorities?
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Instagram User Generated Content Rocks Marketing Results

Make Your Content Marketing Photos Look Organic

(Almost) instagram user generated content with hashtagSelling to today’s consumers is tough.

Consumers trust their family, friends and other customers. But they don’t trust you, Mr. or Ms. Marketer.

This isn’t a newsflash. Nielsen reported this back in 2011. The problem is that as a result your target audience can tell a marketing message a mile away.

What can a savvy content marketer like you do to get messages to break through the 12+ hours of media clutter their target audience takes in on a daily basis? Continue reading

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Persona Definition: 10 Essential Marketing Persona Attributes

What Every Marketer Needs To Know

Persona Definition - 12 marketing attributesIn Latin, persona is defined as an actor’s mask. As such, it’s associated with characters in a drama.

Expanded more broadly to writing, a persona is a character representing the thoughts of a specific person.

This person acts as the writer’s mouthpiece, emphasizing the person’s subjective qualities and expresses the writer’s ideas, beliefs and voices.  Continue reading

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3 Steps To Social Media ROI Success

How To Measure Social Media ROI

Social Media ROI-192% of marketers believe social media is important to their business.  

Social media is expected to grow to 18% of total marketing budget in the next 5 years from 7% today, reports Duke’s Fuqua School of Business CMO Survey. Continue reading

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The Essential Social Media Advice For Graduates

10 Social Media Graduation Tips

Social Media Graduation TipsBeyond the sweaty polyester gowns and mortarboard hats that don’t stay in place, graduation is an important milestone, at least for your social media activities.

While you may be a digital native millennial who grew up connected, you should still check how your social media presence looks to others beyond your family and friends circles. Continue reading

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#1 Best Piece Of Blogging Advice Ever

5 Blog Longevity Tips

5 Blog Longevity Tips via Heidi Cohen-1Blogging isn’t easy; it requires diverse skills to publish quality content on a regular basis.

The reality is that most bloggers or businesses start with the idea “I’m going to create a blog.” Therefore building the blog becomes the end in itself.

Like a more traditional marketing campaign, you build the blog, put some content on it, and you think you’re done.

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Does Anyone Read Your Marketing? [Content Traffic Research]

Content Marketing: How To Drive Customer Attention

Content Traffic Research-Heidi CohenTime is money as the saying goes. For content marketers, these words have more than one meaning:

  • Your employee (or freelancer) time spent creating content has cost implications for your marketing headcount and budget.
  • Your prospect, customer and public time spent consuming your content has lead generation and sales implications for your business.

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Social Media Platforms 2014 And Beyond [Research/Charts]

Where Your Business Needs To Be On Social Media

Social Media Platforms 2014 and Beyond-Heidi CohenSocial media platforms are no longer just where teens and college students spend their time.

Social media platforms are where your target audience spends their time. 70+% of US online adults use social media and 40+% of online adults use 2 or more social media platforms based on December 2013 Pew Internet Research. (Here’s our analysis of US social media activity.) Continue reading

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