5 Reasons Your Social Media ROI Is Zero: Jaw-dropping But True
47.9% of marketers can’t measure any social media ROI.
Yet social media accounts for 10.6% of marketing budgets.
This information isn’t from some random group of people.
Marketing has undergone a major shift: rather than pushing annoying messages out on an unsuspecting public, we now invite prospects to engage week after week with helpful information.
Creating engaging content on a regular basis is my best marketing advice — it will attract the right audience to your products and services and will help position your offerings so they’re easier to sell.
Plus, it just feels better to share information from a position of service rather than pushy sales.
I love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts.
Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap. Continue reading
These 2 words show prospects, customers and others you really care about them, not just their money.
Everyone wants to feel they make a difference. Continue reading
Before the Thanksgiving turkey’s cold, we’re off to do holiday shopping.
Major retailers like Amazon, Walmart and others already have their holiday sales set.
Small business owners, you can provide service that customers, especially those seeking more than a good deal, want.
What’s your content marketing definition?
Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages.
Who can’t use some new blog tricks?
Before you answer, do you know the key to your blog’s success?
This isn’t a trick question!
BUT, if you don’t know this answer, none of these blog tricks will necessarily help you.
Answer: You need to know your blog’s goals.
You can use these 5 MarketingProfs B2B Forum tactics even if you didn’t attend this live mega-content event.
No, this isn’t another conference summary parading as helpful business advice.
I admit it.
“I’m a MarketingProfs B2B Forum fangirl!” Continue reading