If you’re looking for your customers, you’ll find them on social media because that’s where they spend the largest portion of their time online.
As daunting as the challenges of effective social media marketing can be with the multitude of different platforms, many-to-many communication, and general aversion to promotional-speak, marketers must be there to catch prospects by fitting into their lifestyle.
Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time.
Similar to being green, content marketers can achieve their goals by rethinking how they use their limited business resources.
Smartphones and tablets present challenges for bloggers because consumers expect a seamless experience across connected devices regardless of what’s required to provide it.
Understand that the characteristics of mobile usage affect how readers access and engage with your blog. Specifically, this means the screen size of the device and the bandwidth available to access your content.
Give your brand, product or firm a voice and build brand awareness and associations through audio content marketing.
Audio content brings an intimate experience to your audience enabling you to build a bond with them because it’s like talking to an individual directly – but bear in mind many listeners tend to be multi-tasking. Continue reading
At the core of Facebook’s target audience, Gen Z, tweens and teens born after 1995, are mobile mavericks who use social media to connect and communicate with each other.
While overall social media usage is declining slightly in the United States, this behavior is more acute among Facebook participants especially teens.
While social media appears to be ideally made for budget conscious, small business marketing, the reality is that social media can be a resource hog.
This explains why social media strategy topped over half of small businesses’ list of marketing challenges according to Constant Contact’s Small Business Pulse Research from December 2012.
With the ever-expanding dynamic media offering, consumers have become content omnivores accessing information in ways that improve their lives when and where they need it. As a result, marketers are playing catch up with consumers’ content needs and modes of usage.
Based on research by Edison Research and Arbitron, these fourteen data charts and related actionable content marketing tips should help keep your efforts aligned with your target audience. Continue reading
Social media strategies, like IRS forms, cause anxiety to run high. Face it—change is challenging, especially when you’re trying to get an organization to transform how it does business.
Here are ten reasons why businesses find social media taxing and related actionable business tactics to get your social media strategy on track to succeed. Continue reading
Promoting your blog is the most important of the five Ps of blogging. Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter to support your promotional blog activities.
The logic behind Facebook and Twitter blog promotion is to take advantage of their broad, global reach. Continue reading
Mobile must be an integral part of every marketer’s plans because consumers are ahead of marketers in terms of how they use their mobile devices, smartphones and tablets.
These devices provide content, video, social, search and interaction as well as other functionality like location and telephony.
Here are seven actionable mobile marketing tips inspired by the IAB’s Mobile Marketplace in New York. Continue reading
Blogs provide a home base for content publishing and social media that’s highly useful for individuals, corporations (B2C and B2B) and media entities. While these three categories of blogs vary in their content and goals, we can benefit from examining how they’re similar and different.
When using social media, like other forms of marketing, small businesses must allocate their scarce resources, namely budget and employees, to ensure they’re attracting a steady flow of new prospects, keeping existing customers satisfied, and driving profitable sales.
8 Tips For Social Business
HootSuite's latest White Paper, shows how organizations can implement a successful social media strategy.
