Contagious: Why Things Catch On – Book Interview

Heidi Cohen Interviews Jonah Berger

Contagious book coverWhat’s your best piece of advice for readers looking to improve their marketing and why is it so important?

Be customer focused, not product focused.

It’s easy to get caught up in the hype of new technology, but the psychology is much more important. Understand why people do what they do and your business will flourish.

What was the inspiration for your book?

There’s lots of hype out there around social media, but much less actual science about what drives word of mouth. Continue reading

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Streamline Content Creation: 10 Step Checklist

Don’t Panic! Avoid The Content Creation Crunch

streamline content creationApril 15th is tax day in the U.S. It’s a deadline that instills people with a sense of panic. Similarly, content creation can cause anxiety if you’re faced with last minute crunch because it’s not finished.

Despite being an accountant’s daughter, this year was the first time since I’ve been married that my husband and I filed our taxes before the deadline. Continue reading

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2015 US Teen Social Media Use: What You Need To Know

How Teens Use Mobile And Social Media To Communicate

Teens have always been known for having a high level of peer-to-peer communication. It’s generally characterized by being hidden from adults, namely parents and teachers.

So what’s changed in 2015?

Teens use connected devices, namely smartphones, to communicate via texts and social media. Unlike previous generations, teens can interact with their friends without their exchanges being seen or heard.  Continue reading

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Global Content Marketing – Book Interview

Heidi Cohen Interviews Pam Didner

Global Content Marketing Book CoverWhat’s your best piece of advice for readers looking to improve their marketing and why is it so important?

Understanding your business objectives and audience is the core, then use analytics to test and re-test in order to refine your marketing execution. The former helps you explain “why” and the latter helps you do “what” better.

What was the inspiration for your book?

Continue reading


How To Get Your Blogging Mojo Back: 10 Tips

Does Your Blog Suffer From The Dunkin Donuts Syndrome?

Get Blogging Mojo BackHave you reached the point where you dread turning your computer on to start writing a new blog post? You look at the blank screen. The cursor keeps blinking at you but somehow no words flow from your brain to your fingertips?

You have “The Dunkin Donuts Blogging Syndrome.” It’s named for the 1980s Dunkin Donuts television ad where the sleepy baker keeps muttering, “Time to make the donuts.” The difference is that you feel this way about having to craft another blog post. Continue reading

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Why You Need Earned Media In Your Marketing And PR Mix

Earned Media Defined: 7 Key Attributes

earned media definedEarned media is the new PR. It’s not only just an organic by-product of your social media or content marketing strategy.

Earned media isn’t a media entity in terms of being a set collective communication outlets or tools used to store and deliver information or data. Nor does earned media meet the 15 characteristics of a media entity. Continue reading

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2015 Social Media Benchmarks: Can You Guess The Results?

How To Measure Your Social Media Marketing [Research]

2015 Social Media Benchmarks-Hubspot researchDo you track your company’s social media results? If so, what do you measure and what benchmarks do you use?

Before you respond, check Hubspot’s analysis of 3 key social media benchmarks: post frequency, following size, and follower engagement. Continue reading

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The Content Code – Book Interview

Interview With Mark W. Schaefer

The_Content_CodeWhat’s your best piece of advice for readers looking to improve their marketing and why is it so important?

I think the overwhelming challenge today is cutting through overwhelming information density. It is getting harder and harder to cut through the noise to become the signal. We need to think about new platforms, new channels, new niches to occupy. We need to focus on content ignition. Continue reading

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Improve Your Business Immediately (Social Media Included)

7 Social Media Lessons From #SMMW15

7 Social Media Lessons From #SMMW15What you take away from a conference isn’t necessarily what’s taught in the keynote or individual sessions.

Rather the power of an industry conference is the gestalt of the entire event and the people you meet. For me, this was true of Social Media Marketing World 2015 (aka #SMMW15). Continue reading

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The Definitive Guide To The 4 Key Types of Media

4 Media Types Every Marketer and PR Professional Needs

4 Key Types of Media: Owned, Social, Third Party and CuratedMedia is a key element of any marketing or PR plan. Marketers and PR professionals monitor, create and place content and their messages via different media types in order to expand their audience reach to attract and convert prospects.

Due to technology and the dynamic nature of online communications, media has evolved. As a result, how you use the different types of marketing media to achieve your goals and reap measurable results has changed. Continue reading

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