How To Be A Content Curation Master

 7 Content Curation Formats Every Marketer Needs

Content curation masterContent marketers take note: As host of Comedy Central’s The Daily Show, Jon Stewart proved he was a content curation master.

While many believed that The Daily Show attracted the elusive 18 to 35 demographic solely to get the news, the reality was that their key viewers had already culled their news information from a variety of non-traditional sources such as blogs, newsletters and social media. Continue reading

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Why Content Marketing Trumps Advertising

7 Ways Content Marketing Works When Advertising Does Not

Content marketing trumps advertisingFace it – the more advertising people receive, the more they hate it. As a result, to reach today’s information savvy customers, content marketing trumps advertising.

What was once interesting and special back in the MadMan days is now something we try to avoid. (Check out what Mad Man Leo Burnett had to say about advertising.) Continue reading

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How to Make Powerful Speeches – Book Interview

Heidi Cohen Interviews Eamonn O’Brien

How_to_Make_Powerful_SpeechesWhat’s your best piece of advice for readers looking to improve their marketing?

Beware of making assumptions. It’s difficult to influence audiences if you don’t know where they are coming from. Remember “to know” versus “to think you know”.

It’s a mistake to think your audiences will think like you do or that you instinctively know what they “should” care about, or even believe or expect. 

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5 Ways To Make Your Social Media Marketing Measurable

Why Social Media Metrics Are Challenged (& How To Fix Them)

How to make your social media more measurableMeasuring social media results remains the top social media challenge for 60% of marketers according to 2015 Trust Radius research.

Despite this, marketers continue to put budget and resources against social media. Yet the inability to track results hinders 40% of marketers from getting sufficient resources.

When it comes to social media, marketers are like John Wanamaker who famously said, “Half the money I spend on [social media] is wasted; the trouble is, I don’t know which half.” Continue reading

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Buyer Personas – Book Interview

Heidi Cohen Interviews Adele Revella

Buyer Personas Book CoverWhat’s your best piece of advice for readers looking to improve their marketing? 

Marketers need to have deep insight into what affects their customer’s decision to purchase solutions like theirs.

Why is this important? Marketers make decisions every day – what to write about, how to say it, and where to make that information available to their prospective customers. Without these insights, marketing decisions are inevitably based on internal perceptions, historical metrics, and frankly, pure guesswork.

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Prime Day, Christmas in July, and How to Drive Sales When No One is Buying

7 Steps to Profitable Marketing Promotions

Profitable Marketing PromotionsAmazon declared July 15 to be Prime Day in honor of their 20th anniversary. Walmart and other competitors followed suit with sales of their own to get a share of the July shopper’s spending.

In the US, July is a notoriously slow period unless you’ve a vacation-oriented business. So it’s no surprise that the biggest retailers created special reasons to entice customers to purchase. Continue reading

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Maximize Your Social – Book Interview

Heidi Cohen Interviews Neal Schaffer

Maximize Your SocialWhat’s your best piece of advice for readers looking to improve their marketing?

Gain deep knowledge of social media and gather data points to help support your social media strategy. Social media is a mainstream communications channel, and you can’t afford to allow your business to get left behind.

It’s important to educate, experiment, and measure all of the different things you can do in social media so that you can determine what unique value you will derive from your social presence after creating a social media strategy as outlined in Maximize Your Social.

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3 Content Marketing Opportunities You Are Missing

Does Your Content Plan Take Advantage Of Other People’s Audiences?

3 content marketing opportunitiesMost marketers laser focus on building their own audience. This makes sense since “know your audience” is the second step of any content marketing strategy.

What’s wrong with this approach?

It’s hard work to build a sizable base of people interested in reading your content by just talking to the people who happen to find your content by chance via social media or search. This is especially true when you first get started and no one knows who you are. Continue reading

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Content Marketing Performance Checklist: 1H2015

10 Step Content Marketing Performance Assessment

Girl playing flute-Content Marketing Performance ChecklistIf you’re like me, you probably can’t believe 2015 is half over.

Before starting your 2016 content marketing plan process, assess how your 2015 content marketing is performing to-date. (To help you, here’s a content marketing checklist.)

There are two good reasons to assess your 2015 content marketing performance to-date: Continue reading

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The Social Media Revolution: Make Money Or Die

5 Steps To Prepare For The Social Media Revolution

Are you ready for the social media revolution?“No taxation without representation” was the rallying point that started the protests and rebellions that led up to the American Revolution.

Colonists were opposed to British taxes on tea, legal documents and many other goods. You can’t blame the British Parliament; it’s easy to tax people who are an ocean away.  Continue reading

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