Facts Every Marketer Needs To Know: Facebook In 2017
Despite Mark Zuckerberg’s protests, 2017 Facebook is more than a social media platform.
Marketers, media entities and Facebook participants pay attention!
HELP—I must write an article today but I can’t generate new blog post ideas.
If so, you’re not alone.
Top bloggers make it look easy. They churn out post after blog post. Continue reading
When I say influencer co-created content what pops into your head?
The most critical element of being “great” at marketing today is the obsession of knowing exactly what your customers and prospects are thinking, feeling, asking, doubting, and fearing when it comes to buying your products and services.
Simply put, most marketing departments aren’t perfectly in-tune to these elements of the buyer and the biggest reason is because they aren’t aligned with the sales team, they aren’t aware of customer issues/concerns as the sales team is, and they aren’t subject matter experts like most sales teams are.
If marketing teams aren’t keenly aware of everyday sales issues, they will very much likely fail to be great in 2017 and beyond.
As a marketer your 2017 content resolutions need to focus on a strategically aligned content marketing plan to produce quality content on a consistent basis.
Don’t take my word for it!
Walk down a commercial street near you. You’ll see we live in a world plastered with advertising. Continue reading
Has this ever happened to you?
You’re ready to leave your office for a vacation, business trip, or just quiet work time where you aren’t interrupted.
The last thing on your to-do list is done.
[Happy dance!] Continue reading
Marketing has undergone a major shift: rather than pushing annoying messages out on an unsuspecting public, we now invite prospects to engage week after week with helpful information.
Creating engaging content on a regular basis is my best marketing advice — it will attract the right audience to your products and services and will help position your offerings so they’re easier to sell.
Plus, it just feels better to share information from a position of service rather than pushy sales.