How to Guarantee Your Social Media ROI is Zero

5 Reasons Your Social Media ROI Is Zero: Jaw-dropping But True

how to guarantee your Social media ROI is zero47.9% of marketers can’t measure any social media ROI.

Yet social media accounts for 10.6% of marketing budgets.

This information isn’t from some random group of people.

It’s research from Tiffany-quality organizations including Duke University’s Fuqua School of Business, the American Marketing Association and Deloitte. Continue reading

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Master Content Marketing – Book Interview

Heidi Cohen Interviews Pamela Wilson

New book: Master Content Marketing: A Simple Plan to Cure the Blank Page Blues and Attract a Profitable Audience

master_content_marketing__a_simple_strategy_to_cure_the_blank_page_blues_and_attract_a_profitable_audience__pamela_wilson__9780997875409__amazon_com__booksQ: What’s your best piece of advice for readers looking to improve their marketing?

Marketing has undergone a major shift: rather than pushing annoying messages out on an unsuspecting public, we now invite prospects to engage week after week with helpful information.

Creating engaging content on a regular basis is my best marketing advice — it will attract the right audience to your products and services and will help position your offerings so they’re easier to sell.

Plus, it just feels better to share information from a position of service rather than pushy sales.

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Monthly Content Themes: Get Your Blog On Track In 2017

How To Create Monthly Content Themes [Worksheet]

Monthly Content ThemesI love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts.

Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap. Continue reading

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2016 Small Business Social Media Trends Trump Understood

Small Business Social Media Research: Do You Measure Up?

2016 Small Business Social Media TrendsWere you paying attention to the 2016 small business social media trends?

Donald Trump’s Presidential Campaign was. (Note: This is not a political article!)

Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution and community building power before their Goliath-size competitors caught on. Continue reading

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How to Show Your Thanks With Content Marketing

5 Ways To Show Thanks With Content Marketing

Show Thanks With Content MarketingThank you.

These 2 words show prospects, customers and others you really care about them, not just their money.

Everyone wants to feel they make a difference. Continue reading

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13 Small Business Holiday Specials

Small Business Tips To Use 365 Days A Year

Small Business Holiday SalesBefore the Thanksgiving turkey’s cold, we’re off to do holiday shopping.

Major retailers like Amazon, Walmart and others already have their holiday sales set.

Small business owners, you can provide service that customers, especially those seeking more than a good deal, want. 

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Content Marketing Definition

50 Marketers Define Content Marketing

Content Marketing DefinitionWhat’s your content marketing definition? 

Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages.

Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Continue reading

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31 Blog Tricks Every Blogger Can Use

Get Your Blog In the Halloween Spirit

Halloween Blog TricksWho can’t use some new blog tricks?

Before you answer, do you know the key to your blog’s success?

This isn’t a trick question!

BUT, if you don’t know this answer, none of these blog tricks will necessarily help you.

Answer: You need to know your blog’s goals.

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5 MarketingProfs B2B Forum Tactics You Can Use

What I Learned At MarketingProfs B2B Forum

MarketingProfs B2B Forum TacticsYou can use these 5 MarketingProfs B2B Forum tactics even if you didn’t attend this live mega-content event.

No, this isn’t another conference summary parading as helpful business advice.

I admit it.

“I’m a MarketingProfs B2B Forum fangirl!” Continue reading

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Maximize B2B Blog Results: 10 Tactics You Need

How To Get The Most Out Of Your B2B Blog

Maximize B2B Blog ResultsSince 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results?


You shouldn’t be.

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