15 Ways to Drive Shoppers With Social Media [Examples]

Social Media Sells — 15 Options You Can Use

social media sellsSocial media sells? Many marketers focus their social media efforts on building their brand and attracting new prospects since they can’t figure out how to make the connection to sales. The bottom line is that social media can drive sales for your product. It depends how you use it and how you’ve set up your own website and analytics to track the results.

Not sure how to use social media to drive sales? Here are fifteen social media tactics with examples you can adapt for your business. Continue reading

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27 Ways to Reuse Blog Posts for Content Marketing

How to Up-cycle Blog Posts Into Effective Content Marketing

earth day blogging-27 blog tips to reuse your content forEarth Day aims to raise awareness for natural resources, by reusing and recycling products or up-cycling them into something new.  In terms of blogging, reusing blog posts translates to re-imagining the content from your blog posts into new forms of content marketing. It doesn’t mean copying since this would cause duplicate content issues for search optimization. Continue reading

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Yogi Berra: 13 Social Media Lessons From The Mound [Quotes]

Catch Yogi Berra’s Social Media Wisdom

Yogi Berra's Quotes have lessons for social mediaSocial media can learn a lot from baseball, particularly in terms of consistently practicing to improve your results and putting the greater good of the team and its community ahead your personal feelings.

One of the greatest catchers in baseball history, Yogi Berra (aka Lawrence Peter Berra) offered some great social media lessons in his well-known quotes during his 19 year baseball career, most of which was spent playing for the New York Yankees.

Fracturing the English language with his malapropisms, Yogi Berra’s often funny sayings provide useful social media insights. Continue reading

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17 Tips To Distribute Your Blog Content To More People

Want To Build Your Blog Audience? Think Outside The Blog!

Build your blog audience with fansIf you’re like most bloggers, you’re always looking for new ways to expand your blog readership. I know I am. Think beyond your blog.

Try new methods of attracting new readers that you haven’t tried before. Your goal is to make your blog popular. Here are seventeen tips to help you get started. Continue reading

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7 Steps You Need Now to Get Your Social Media Selling

How to Sell With Social Media

How to increase your social media salesOn social media, being promotional is a big no-no. This includes any communication that contains a price, offers a discount or says buy this. As a result, most marketers focus their social media efforts on building their brand and attracting new prospects despite the fact most other marketing efforts require the ability to show to increased sales, decreased expenses and/or increased profits.

So how does a marketer sell his offering using social media? (For additional insights, read how social media is dragging e-commerce into the future.)

It’s an unstated rule of social media, where people congregate to engage and keep up with their family, friends and colleagues, that you’re not supposed to market products directly. Continue reading

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15 SEO Experts Give Their Best Tips For Blogging

How To Optimize Your Blog For Search

Search and bloggingSearch engine optimization (aka SEO) and blogs are intricately intertwined. By their nature, blogs are attractive to search engines. They’re structured to provide easily searchable, keyword focused content organized by category. Additionally, the content is linked both internally and externally helping to show its relevance and importance in the context of other content.

Don’t take my word for it, here’s what fifteen SEO experts, many of them published authors in the field, recommend for maximizing your search optimization for your blog. Continue reading

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The 7 Step Social Media Strategy Every Marketer Needs

Social Media: Getting Down To Business [Research]

Time to put together your 7 step social media marketing strategyMarketers are increasing their social media budgets. Specifically, they plan to allocate 7.4% of their overall marketing budgets to social media in 2012 and expect this amount to increase to 19.5% by 2017, according to a Duke University’s Fuqua School of Business poll of CMOs taken in February. This is a sign that social media continues to mature. As it does so, it’s time for marketers to start using social media as a key marketing tool.  Continue reading

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Blogging: Balancing Professional Versus Personal [Chart]

13 Blog Elements To Consider

blogging--balancing personal and professionalAs happens with social media, many bloggers find that the distinction between their professional and personal lives tends to blur. It’s easy to say keep your professional exchanges separate from your personal ones on social media platforms. But, as in real life relationships, this can be easier said than done. Nowhere is this more challenging than blogging where the best bloggers integrate their personality into their content.

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Social Media Marketing: 13 Ways to Be Unlucky

What To Do When Social Media Backfires

Social media marketing-13 ways to be unlucky on Friday the 13th Social media brings every marketer’s worse fears to the fore, especially on Friday the Thirteenth. It’s no surprise since social media provides every consumer with their own personal megaphone with which to let others know about a brand or organization’s smallest flaws.

Here are thirteen ways that your organization, product or brand can be unlucky, either intentionally or unintentionally through the use of social media. Continue reading

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Social Media Marketers’ Favorite Non-Social Media Tool [Research]

Social Media Marketers' Favorite Non-Social Media ToolWhere do social media marketers turn to support and enhance their social media efforts? The answer may surprise you.

Based on Social Media Examiner’s 2012 Social Media Marketing Industry Report, 87% of respondents’ top choice outside of social media was email. One could consider email an earlier form of social media communication. It will be interesting to see how email evolves with the future of social media. Continue reading

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7 Ways Photos Support Marketing (HINT: Social Media Included)

Photography—This Year’s Must-Have Marketing Accessory

This year's must have accessoryFacebook’s recent $1 billion purchase of Instagram has the business world talking about photographs. In today’s content-driven social media ecosphere, photographs – more broadly including images, illustrations, cartoons and infographics – are this year’s must-have marketing accessory.

Why? The answer’s simple: photographs can break through and communicate in a message-cluttered environment. Continue reading

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