100 Marketing Experts Share Their Career Wisdom
On the MetroNorth railroad, heading back to Grand Central, I gave my two cents regarding how to get into marketing to a recent graduate seated opposite me.
I recommended spending time on social media to understand how businesses use it to achieve business objectives (as opposed to using it to socialize) and starting a blog.
To supplement this advice, I pulled a notepad out of my backpack and jotted down a few books and resources. Continue reading
20 Tactics To Raise Your Marketing Batting Average
Marketers are a lot like great baseball hitters. To raise your marketing batting average, you need to do 2 things: Get up to bat a lot and get on base a lot.
Get your marketing up to bat a lot
To get your marketing up at bat more frequently, create more top of the funnel opportunities.
Mobile App Research Reveals What You Need To Know
Smartphones are the center of our 21st century lives.
47% of Americans can’t go more than 24 hours without their smartphone according to BankAmerica research.
Sorry television, coffee and social media–BUT smartphones outrank you in terms of daily necessity! Continue reading
10 Super Easy Tips To Improve Roundup Results
Roundup posts are “sweet”.
As a specialized form of content curation, roundup posts are the content marketing gift that keeps on giving when done well.
13 States Of Marketing
Like 4th of July fireworks, your marketing must be hot, bright and loud to break through, attract attention, and get people to act.
Just as fireworks have evolved to create amazing, synchronized light displays, marketing has also advanced so that we now have 13 states of marketing. Continue reading
Blogging Fame: 5 Easy Fixes
Do you ever look at the top 25 blogs and wonder whether you’re doing something wrong?
They make blogging look easy.
Without seeming to work very hard, their blog posts acquire tons of social activity and comments. Continue reading
Content Curation Giants: Google Versus Amazon
Amazon and Google are content curation giants.
Specifically, they are major media entities that curate other people’s information. Before you object that Google is the world’s search engine, and Amazon is the world’s online retailer, let’s look at what constitutes a media entity. Continue reading