How To Get Your Blog Off Of Life Support
Although you may think blogging is yesterday’s social media news, almost 7 out of 10 marketers plan to increase their blogging spend in 2014, according to Social Media Examiner’s 2014 Social Media Marketing Industry Report.
Has your business blog been put on the back burner, leaving it to limp along on life support while you deal with trendier priorities?
What Every Marketer Needs To Know
In Latin, persona is defined as an actor’s mask. As such, it’s associated with characters in a drama.
Expanded more broadly to writing, a persona is a character representing the thoughts of a specific person.
This person acts as the writer’s mouthpiece, emphasizing the person’s subjective qualities and expresses the writer’s ideas, beliefs and voices. Continue reading
5 Blog Longevity Tips
Blogging isn’t easy; it requires diverse skills to publish quality content on a regular basis.
The reality is that most bloggers or businesses start with the idea “I’m going to create a blog.” Therefore building the blog becomes the end in itself.
Like a more traditional marketing campaign, you build the blog, put some content on it, and you think you’re done.
Content Marketing: How To Drive Customer Attention
Time is money as the saying goes. For content marketers, these words have more than one meaning:
- Your employee (or freelancer) time spent creating content has cost implications for your marketing headcount and budget.
- Your prospect, customer and public time spent consuming your content has lead generation and sales implications for your business.