ManipuRATED – Book Interview

manipurated-coverHeidi Cohen interviews Daniel Lemin

Q: What’s your best piece of advice for readers looking to improve their marketing?

Stay connected to your customer. In my book, I show how small businesses are succeeding with online ratings and reviews, and how they put the insights captured on those sites to work as a marketing vessel for their business.

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2016 Content Marketing Plan For Success

10 Steps Every Content Marketer Must Take In 2016

2016 Content Marketing Plan For SuccessRoughly 80% of businesses will use content marketing in 2016 and beyond. It’s a mature form of marketing.

The 2016 content marketing challenge:

How can your business break through the massive amounts of information to connect with prospects, influencers and customers to yield measurable ROI? Continue reading

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LinkedIn B2B Social Media Success: 3 Keys

The State Of LinkedIn 3Q2015

LinkedIn B2B Social Media SuccessLinkedIn is the premier B2B social media platform.

LinkedIn laser-focuses on its audience of approximately 400 million members.

If you understand the 3 keys to LinkedIn B2B social media success, you’ll be able to use the social media platform better. It will also provide a model to improve your own marketing. Continue reading

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The Challenger Customer – Book Interview

The Challenger Customer coverHeidi Cohen interviews Pat Spenner

Q: What’s your best piece of advice for readers looking to improve their marketing?

Stop personalizing content to individual personas. Start personalizing content to drive consensus across a diverse buying group.

Why? The average B2B purchase has 5.4 different stakeholders involved. Each of those stakeholders has a very different worldview—objectives, goals, metrics, means, etc.

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Buffer Is Losing Social Media Traffic: Are You?

How To Keep Your Social Media Traffic From Declining

How to avoid a social media traffic declineSocial media is key to reaching your maximum potential audience for each piece of your content marketing.

Yet, how are you supposed to succeed in driving traffic via social networks when poster child Buffer admits it has a social media #FAIL? Continue reading

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Where Content Marketing 2016 Is Headed

3 Key 2016 Content Marketing Trends

Where 2016 Content Marketing Is HeadedAre your 2016 content marketing plans ready?

Don’t worry—you’ve still got time.

But you need to act soon!

To help you, here are my 3 key 2016 content marketing trends to include in your 2016 content marketing plans. Continue reading

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How To Look People In The Eye Digitally – Book Interview

How to Look People in the Eye Digitally - Book CoverHeidi Cohen interviews Ted Rubin

Q: What’s your best piece of advice for readers looking to improve their marketing?

Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing that keeps coming to the surface is the importance of being “present” when you’re talking to someone.

You know how it is when you meet someone at a conference or in a networking situation and they’re constantly looking around the room to see who else is there, or they’re looking at their watch, or anywhere except at you? Those signals mean they aren’t really “present” in the conversation, so there is no true connection.

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13 Tactic Checklist To Drive Blog Leads And Sales

Make Your Blog The Core Of Your Marketing Strategy

13 Tactic Checklist To Drive Blog Leads And SalesI have a beef with the 2016 US Content Trends research.

I don’t get why 100% of marketers don’t use blogs and find them 100% effective.

It’s NOT the researchers but the marketers who responded. Continue reading

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Quality User Generated Content: How To Fill Your Calendar

3 Types of Quality User-Generated Content To Drive Results

3 Types of Quality User Generated ContentMy dad was a World War II veteran but he never celebrated Veteran’s Day. His green army uniform hung on a wooden beam up in our attic.

Maybe it was because my dad served behind the lines in the US Army’s Signal Corps in London.

His job was to decode enemy messages and transmit them to Allied headquarters. Continue reading

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10 Facebook Marketing Tips Based on 3Q2015 Earnings

Facebook Third Quarter 2015 Earnings In Marketing Terms

Facebook CakeDid you pay attention to Facebook’s third quarter 2015 earnings report?

As a marketer, you probably thought, “Why should I care about financial reports? It has nothing to do with my marketing.”

Relax you’re in good company. (Based on my years of graduate teaching, I know many marketers choose their profession based on their dislike of math!) Continue reading

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