How To Get Your Blog In Shape For Summer

5 Summer Ready Blog Tips

Swimmer-Todd_Quackenbush-650Does your blog have plans for Memorial Day Weekend? 

What I mean is “Is your blog summer ready?” 

Memorial Day Weekend is the official beginning of summer. In New York City, it translates to getting out of town.

Your choices are numerous.

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Get Scrappy – Book Interview

Heidi Cohen Interviews Nick Westergaard

New book: Get Scrappy – Smarter Digital Marketing for Businesses Big and Small

GetScrappy_Print-CO.inddQ: What’s your best piece of advice for readers looking to improve their marketing?

The first part of the book starts with a section bluntly titled — Smart Steps You Can’t Skip. Too often when we think of getting scrappy with our marketing we think about short-cuts and hacks. While Get Scrappy certainly includes several of these life-saving tips, the biggest idea at the heart of the book is starting with strategy.

Answering those big questions up front — Why are we doing this? What’s the business objective here? If we don’t answer these we’ll be haunted later in the game with ineffective execution and measurement.

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How To Create Must-Read Recurring Content Columns

5 Regular Column Types Every Content Marketer Can Use

Recurring Content ColumnsAre recurring content columns a part of your editorial mix?

A recurring content column is an ongoing column. It’s a regular element of your editorial calendar.

Think Page Six, the New York Post’s gossip page. Continue reading

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Prepublication Blog Post Distribution

3 Ways To Build Promotion Into Posts Before You Hit Publish

Prepublication Blog Post DistributionAt my Social Media Marketing World workshop, a few attendees asked, “How do I improve my blog post promotion?”

My first response: Promotion isn’t part of a session focused on blog post creation.

But then I thought about it. I realized: You have to build blog post promotion into your plans. Continue reading

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Social Media Marketing World 2016 Influencer Roundup 

41 Social Media Marketing Experts: What To Add To Your Plans

Social Media Marketing World 2016-Jason Miller, Heidi Cohen, Alexandra Rynne, Chris Brogan, Jay BaerFeel overwhelmed by social media marketing?

You’re not alone.

Social media is constant firehose of information.

Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. Continue reading

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The Devil’s Data Dictionary – Book Interview

Heidi Cohen Interviews Jim Sterne

New book: The Devil’s Data Dictionary – Making Fun of Data

Q: What was the inspiration for The Devil’s Data Dictionary?

DDD coverSOOOOO serious all the time! What’s up with that? Data and statistics is dry, dry, dry. I’ve done my best to inject some humor and music into the mix yet everything you read is soooo serious.

But data people are actually fun. And intelligent. And that’s a wonderful combination. They’re great people to hang out with. So I set out to make them smile.

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Favorite Content Curation Tips To Wow Your Readers

6 Content Experts Share Their Favorite Content Curation Tip

Favorite Content Curation TipsAdd these favorite content curation tips from 6 content experts to your content marketing mix.

Like sharing a bottle of fine wine with friends, content curation enhances your relationships.

Whether you’re a veteran content marketer or a content newbie, you need content curation to support your content marketing plans and improve your business results. Continue reading

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How To Drink From The Social Media Fire Hose

5 Step Business Social Media Marketing Plan

5 Step Business Social Media Plan“I feel like I’m drinking from the social media fire hose.” 

Do you feel this way?

You’re NOT alone.

I heard this sentiment over and over from social media managers at Social Media Marketing World 2016. (BTW, I hear this refrain a lot.)  Continue reading

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I Know How She Does It – Book Interview

Heidi Cohen Interviews Laura Vanderkam

New book: I Know How She Does It: How Successful Women Make the Most of Their Time

i-know-how-she-does-it-coverQ: What’s your best piece of advice for readers looking to improve their marketing?

Book authors often don’t start out thinking they need to know much about marketing, but the smart ones quickly figure out otherwise! You can’t share your ideas with the world if no one can find your ideas.

Marketing is fundamentally about helping people who need your message to find that message. There doesn’t need to be anything inauthentic or pushy about it. Just be clear on your story, and why your message matters to you and the world, and then look for places to tell that story.

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3 Social Media Marketing World 2016 Tactics

How You Need To Change Your Social Media Marketing NOW

Social_Media_Marketing_World_2016For social media marketers, Social Media Marketing World 2016 (aka #SMMW16) is manna from heaven.

Social Media Marketing World is a fire hose of the latest insider tips for all things social media and hobnobbing with the social media digerati. (No, Zuck wasn’t there!) Continue reading

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