How To Unlock Your Product Stories To Increase Sales

7 Types of Content Marketing Product Stories

Unlock content marketing product storiesDid you know that the stories you create and tell about your products entices shoppers to buy them and, even, pay more for them?

In the Significant Object Project, Joshua Glenn and Rob Walker found that creating a story about a cheap product enhanced its value. Specifically, they generated $3,612.51 in sales from $128.74 of product.

Recently, my husband and I visited Aaron Faber on West 53rd Street, one of the top watch stores in New York City. The store features top of the line watches along with beautiful one of a kind jewelry by a select handful of artisans. Continue reading

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Earned Media Metrics: How To Track Your Results

37 Experts Share Their Favorite Earned Media Metrics

Earned Media MetricsHow do you track earned media?

Earned media: It’s when other people, influencers and/or media entities mention you or your business on one or more media platforms.

As result, you increase your reach and garner attention that contributes to your business objectives. Continue reading


Welcome to the Funnel – Book Interview

Heidi Cohen Interviews Jason Miller

Welcome To The FunnelWhat’s your best piece of advice for readers looking to improve their marketing? 

The number one thing you can do to improve your marketing is to become a better writer. At the core of good content is great writing. Focus there first, because at the end of the day, we can all be better writers.

Secondly I would recommend broadening your marketing skillset in order to become what I call a hybrid marketer. For example, a good hybrid marketer isn’t an expert in only one thing; they understand multiple disciplines and apply that daily to their marketing campaigns.

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How To Wow Your Customers And Generate More Business

5 Small Business Marketing Tips Any Business Can Use

BEYC-04Recently my husband and I vacationed on Virgin Gorda in the British Virgin Islands, which are known for their sailing and snorkeling sports. They have the pristine beaches and turquoise water you imagine when you think beach.

Don’t take my word for it, Richard Branson and Larry Page own islands there.

Ever since I first met my husband, he’s talked about the Bitter End Yacht Club in glowing terms. We were overdue for a beach vacation and didn’t have time to research TripAdvisor and other online travel services for a new destination. Continue reading

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3 Types of Basic Content You Can’t Afford To Ignore

17 Landing Page, Welcome Series and Purchase Confirmation Tips

3 men in black and whiteCreating awesome lead generating content marketing is sexy. It attracts marketing attention and budget.

The problem: You need more than bait to attract prospects and nurture them into qualified leads.

Many marketers hand off leads to another department for conversion. Continue reading

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Social Media Advertising Success: How To Stand Out

10 Steps to Successful Social Media Advertising

Social Media Advertising SuccessSocial media is where we spend our time.

As such, marketers must be present to attract your attention for their products and services.

Yet, social media is no longer the “free” marketing platform.

If you had any doubts, the senior management shakeups at Twitter and Pinterest underscore the need for these media entities to yield sales, not just equity valuations. Continue reading

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Lead Generation for Dummies

Heidi Cohen Interviews Dayna Rothman

Lead_Generation_For_DummiesWhat’s your best piece of advice for readers looking to improve their marketing?

Focus on relevancy. When you are creating content and other marketing programs, focus on what is relevant and interesting for your audience.

Today’s buyers expect a higher level of personalization—they expect you, as the marketer, to know everything about them and to serve content that suits their needs. This is not a one and done process, as a marketer, make sure you are always testing your content and programs to determine that sweet spot.

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What The Most Effective Social Media Marketers Actually Do

How To Become A Savvy Social Media Marketer

motorcycle raceThe savvy social media marketer, especially those with limited budgets and employees, must think in terms of their specific business. This translates to setting your goals, understanding your audience, and determining the results you seek.

Unlike other marketing platforms, social media helps level the playing field where experience can substitute for deep pockets. But this doesn’t happen for free or without effort! (Here’s the state of social media 2015.) Continue reading

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How To Maximize Your Social Media Communications

5 Key Types Of Social Media Communications And How To Use Them

Social Media CommunicationsSocial media communications are a conduit for information exchange.

As defined by Merriam Webster Dictionary:

“Communication is the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else.” Continue reading

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Facebook Marketing All-in-One – Book Interview

Heidi Cohen Interviews Andrea Vahl

Facebook Marketing All-in-One For DummiesWhat’s your best piece of advice for readers looking to improve their marketing?

If your business is online, focus most of your online activities on growing your e-mail list. I think a lot of marketers think of growing their social media presence and that’s a good way to connect with new people but then you have to deepen your connection with them via your e-mail list.

Also really study copywriting. Being able to express yourself well and understand what will move potential buyers into action will help you in every aspect of your business.

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