2016 Small Business Social Media Use: 5 Trends

How The Inc. 500 Use Social Media In 2016

2016 Small Business Social Media UsedUntil now small businesses have been at the cutting edge of social media marketing use.

In 2007, the Inc. 500 outpaced the Fortune 500 in their use of social media according to UMass Dartmouth research.

This makes sense. Continue reading

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The Art of People – Book Interview

Heidi Cohen interviews Dave Kerpen

New book: The Art of People: 11 Simple People Skills That Will Get You Everything You Want

The Art of PeopleQ: What’s your best piece of advice for readers looking to improve their marketing?

To readers looking to improve their marketing, I would say use the tools available to you to make social media marketing easier.

Social media, if used correctly, can be an incredibly powerful tool in helping your marketing strategy. Having built two companies on social media, the power of social is something I can personally attest to and it’s something we live everyday at Likeable!

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Blogging Blarney (& How You Can Fix It!) 

Blogging Success: 17 Ways To Change Your Luck

While blogs may not be as sexy as they were, it’s easy to be lured in by the blarney surrounding them.

You don’t need the luck of the Irish to be a successful blogger but blogging takes more than charm to accomplish your goals. (I’m sure that my Irish friend Ian Cleary of RazorSocial will agree with this!)

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Content Repromotion Plan In 5 Steps

Your Content Doesn’t Get Enough Attention (Neither Does Mine)

Content Repromotion PlanLike Donald Trump, your carefully crafted content lusts for attention. Without reader attention, your content can’t support your business. It has no audience.

Unlike The Donald,  the master of newsjacking according to David Meerman Scott, your content often gets lost in your audience’s social media streams and inboxes. Continue reading

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Small Data – Book Interview

Small DataHeidi Cohen interviews Martin Lindstrom

New book: Small Data: The Tiny Clues That Uncover Huge Trends

Q: What’s your best piece of advice for readers looking to improve their marketing?

We’ve become a non-present generation suffering from phone addiction – an addiction so big that we feel that the phones we have in our pockets are ringing – only to discover that we have no phones in our pockets. I call this the Phantom Vibration Syndrome – and it’s a virus which slowly has removed marketers from reality. I mean when was the last time you spent a day in a random consumers home – just learning about their behaviors and relationship with your brand?

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The Secret To Reducing Your Content Creation Time

How To Republish Existing Content

How To Republish Existing ContentDo you have cringe-worthy content?

You don’t have to say anything.

It can be our little secret.

You’re not alone. Even top selling and award winning authors have published content they’re not proud of. Continue reading

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Hug Your Haters – Book Interview

Heidi Cohen interviews Jay Baer

Hug Your HatersQ: What’s your best piece of advice for readers looking to improve their marketing?

Customer service IS the new marketing. Answer EVERY customer, in EVERY channel, EVERY time. Fully one-third of all customer complaints are never answered – mostly online.

Not answering customer complaints robs you of opportunities to turn that customer around, demonstrate your values to the online audience of onloookers, and use negative feedback as a petri dish for improvement.

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3 B2B Customer-Vendor Disconnects You Can Fix

Improve Content Marketing To Make Your Sales Team Happy

B2B Customer-Vendor DisconnectB2B customers have changed how they buy causing B2B customer-vendor disconnects that hurt sales and extend the purchase process.

This isn’t a news flash.

Research has shown that B2B clients are 57% or more of the way through the purchase process before they contact vendors.  Continue reading

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Mobile App Ecosystem: Tap Into Audience Attention

4 Marketing Options In The Mobile App Ecosystem

Mobile App EcosystemAmericans spend almost a third of their waking hours on their smartphones! Of this 4.7 hours per day of smartphone time, 88% is spent in mobile apps and 12% is spent on the mobile web according to comScore.

For the astute marketer, this obsession isn’t a surprise. In a contextually relevant world, your marketing must be mobile first. Continue reading

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2 Email Address Capture Tools To Build Your List

Use Hello Bar and OptinMonster To Collect Email Addresses

Email Address Capture ToolsTo leverage the power of email marketing, you first need an email address capture strategy.

Take your cue from social media. They use email keep you returning to their platforms with mailings notifying you of recent developments. Continue reading

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