Heidi Cohen Interviews Scott Aughtmon
Q: What’s your best piece of advice for readers looking to improve their marketing?
I think that the biggest error that content marketers or marketers make is believing that they can create desire for their product or service.
7 Experts Tell You How To Create Great Content Marketing
Want to stand out from the 86% of US B2B marketers who use content marketing as part of their strategic marketing approach?
Done well quality content attracts and keeps an audience that yields profitable customer action. Continue reading
Heidi Cohen Interviews Bob Gilbreath
What’s your best piece of advice for readers looking to improve their marketing?
Think about your marketing as itself a part of your company’s product or service.
Instead of working on new ways to interrupt your audience with a commercial message, think about your customer’s ultimate needs—and consider how your marketing can be a value-added part of what you deliver. Continue reading
A Marketer’s Guide To The Best WordPress Plugins
Marketers love WordPress. WordPress is the content management system (CMS) of choice for dynamic websites because it’s significantly reduced the cost of software.
WordPress software is free to download and you can modify it to meet your marketing and operational needs.
As a result, an entire ecosystem of plugins and themes has emerged around WordPress eliminating the need for programming to add new website capabilities and features. Continue reading
Does Your Content Marketing Improve Business Results?
Since the average person receives 5,000 messages daily, you need content marketing organized by the 5 different content categories to achieve your overall business and marketing goals.
86% of B2B marketers used content marketing according to Content Marketing Institute and MarketingProfs 2015 research. Continue reading
5 Analog Content Creation Tools That Trump Digital
Don’t get me wrong digital tools and technology rock when it comes to content marketing. BUT, nothing trumps old-fashioned analog content creation tools when it comes to raw content creation.
Content doesn’t exist until you decide it’s important to create and to share. Continue reading
7 Content Curation Formats Every Marketer Needs
Content marketers take note: As host of Comedy Central’s The Daily Show, Jon Stewart proved he was a content curation master.
While many believed that The Daily Show attracted the elusive 18 to 35 demographic solely to get the news, the reality was that their key viewers had already culled their news information from a variety of non-traditional sources such as blogs, newsletters and social media. Continue reading