Blogging: How To Get Into Your Audience’s Head
As bloggers, we’re inspired to write based on our personal motivations or our business needs.
The problem is that your blogging goals aren’t those of your target readers. This holds true whether you’re a B2C company, B2B firm, not-for-profit (NFP), small business, solopreneur or individual.
You need to get into your blog audience’s head. Continue reading
Content Shock Definition Roundup
Embrace it or not, content shock has become a rallying point among content marketers.
Introduced on his Business Grow blog, Mark W. Schaefer defines content shock as the emerging marketing epoch defined when exponentially increasing volumes of content intersect our limited human capacity to consume it.”
Schaefer focuses on businesses and media entities. But, what’s missing from Schaefer’s discussion is the non-corporate generated content. Continue reading
Tags: Ahava Leibtag, Andy Crestodina, Angie Schottmuller, Arnie Kuenn, Barry Feldman, Barry Graubart, Bernie Borges, Content Shock, Dayna Rothman, Guillaume Decugis, Hunter Boyle, Ian Cleary, Lisa Buyer, Michael Brenner, Murray Newlands, Neal Schaffer, Nick kellet, Pawan Deshpande, Phil Paranicas, Russell Sparkman, Scott P. Abel, Toby Murdock. Mark Schaefer
Video Marketing Creation Guide: Lights, Camera, Action
Is video content part of your marketing mix?
“Video will become the be-all/end-all of eyeball reaching in 2014. ” was one of the 64 content marketing predictions via Lindsay Bell of Armant Dietrich.
Based on the data, maybe it’s time to consider adding it to your mix.
- 77% of global Internet users watch video, according to Global Web Index. In total, 1.15 billion people view video on a connected device. Of these, 626 million view video on a smartphone and 297 million view video on a tablet.
- Two-thirds of firms are planning to increase their spend on video marketing according to Ascend2.
Content Marketing: Product Information Distribution Platforms
Are you reaching the maximum audience for your product information content?
This question keeps marketers awake at night. It’s that nagging feeling that their content marketing distribution strategy may have missed something.
Global content distribution platforms Continue reading
10 Tricks To Smarter Blogging Based On Your Experience
There’s a blog learning curve: Your blogging results improve as your knowledge of blogging increases over time.
In manufacturing, this is called the experience curve. Based on cost behavior analysis, it was developed in the 1960s by Bruce D. Henderson and the Boston Consulting Group (BCG). Continue reading
5 Visual Content Guidelines To Help You [Examples]
Ever wonder why art students set up easels in museums making poor imitations of Rembrandts?
Imitating the masters gives you insights into what it takes to create a masterpiece. But more is needed.
While practice improves your skill, you have to go beyond making second-rate copies of other people’s work, whether it’s the great masters or another brand’s content marketing.
Like art, not everyone who creates visual content becomes a master. Continue reading
7 Actionable Marketing Tips To Guide Your Content Design
Content design matters.
If you’re a content creator, you feel that once you’ve finished writing, your piece is done.
Yet the reality is that the work has first started. You’ve a raw piece of content but it needs more work to achieve your business goals; to break through and grab your audience.
Before explaining how to do this, let’s take a very basic example to illustrate the point. Continue reading
23 Experts Weigh In On What Makes Content Lean
Does your content meet the lean content definition?
Does your content contain excess words and fluff? Do you think: Why offer 500 words when I have 1,500?
Do you try to pack everything that you can into each paragraph? Fill it with additional relevant points? If so, you may confuse your readers and cause them to move on. Continue reading
Tags: Ahava Leibtag, Andy Crestodina, Angie Schottmuller, Arnie Kuenn, Barry Feldman, Barry Graubart, Bernie Borges, Dayna Rothman, Guillaume Decugis, Hunter Boyle, Ian Cleary, Lisa Buyer, Michael Brenner, Murray Newlands, Neal Schaffer, Nick kellet, Pawan Deshpande, Phil Paranicas, Russell Sparkman, Scott P. Abel, Toby Murdock
Online Content Generation Insights To Ignore At Your Peril
Happy Pi Day! No—that’s not a misspelling.
Today, 3.14, is International Pi Day.
Pi is a constant. Pi represents the ratio of a circle’s circumference to its diameter. Pi is an irrational, transcendental number. Pi continues infinitely without repetition or pattern. Continue reading