The Only 3 Business Goals You Ever Need

Are You Focused On The Wrong Objectives?

The Only 3 Business Goals You Ever NeedBefore you say, sales, sales, sales, understand that every company is in business to create sales that yield profits.

To this end, you need to focus on the right business goals. Continue reading

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How To Succeed At Content Marketing In 2015

2015 Content Marketing Trends [Research / Charts]

2015 Content Marketing TrendsIs your 2015 content marketing on track to succeed?

Before you can answer this question, you need to know what content marketing success looks like.

If you’re like most marketers, you can’t answer this question.

I say this based on Content Marketing Institute (CMI) and MarketingProfs’s 2015 B2B Content Marketing Budgets, Benchmarks and Trends for North America. Continue reading

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Jay Baer & Marcus Sheridan: 5 Pro Content Marketing Tips

How Jay Baer and Marcus Sheridan Make Content Human

5 Pro Content Marketing TipsJay Baer of Convince and Convert and Marcus Sheridan of The Sales Lion are 2 very astute content marketers. If you pay attention not only to what they say but also to what they do, you can improve your content marketing.

I call these pro content marketing tips! Continue reading

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How Curated Content Performance Beats Original Content

Content Marketing: Original Versus Curated Content

Original content vs curated contentShould I create original content or curate content from others?

Many content marketers don’t EVEN consider this question.

Why?

They worry that curated content is NOT as effective as original content. Even worse, they assume that curated content is of lower quality.  Continue reading

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How To Improve Your Content Based On 2.6 Billion Social Media Shares

Content Marketing Social Shares: Top Shared Article Results

Instagram and other Social Media Apps | Flickr - Photo Sharing!-1-1Social media is key to every content marketer’s distribution plans.

But the harsh reality is that just posting your own content on your social media pages often isn’t sufficient to gain the visibility, traction and engagement you need in the never-ending stream of more personally relevant information. Continue reading

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Content Marketing ROI: The Key You Need

Why Measuring Content Marketing ROI Drives Results

Content Marketing ROIContent marketing ROI sounds difficult. Maybe because ROI is a jumble of letters representing the financial words return and investment.

I totally understand your pain. Take it from me, like many others, I learned the hard way. Continue reading

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25 Tactics To Overcome A Bad Small Business Location

Turn Your Bad Small Business Location Into An Asset

Overcome a bad small business locationLocation, location, location is the real estate catchphrase because it can be the make or break it decision for many business.

For small businesses a bad location is often one of many challenges they face due to budgets and priorities. Continue reading

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5 Video Marketing Tricks To Increase Your Results 

Video Content Converts

5 Video Marketing TricksSkip the selfies–Videos rocked Content Marketing World 2014. It seemed like everyone was creating some piece of video.

As a form of visual content, video has been white hot for a while. In case you missed the email, both Instagram and Twitter (aka Vine) rolled out short form videos last year. (In fact, I called short form video the new black of content marketing!) Continue reading

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3 Post-Sale Content Marketing Strategies You Need

The 1 Element Missing At Content Marketing World

Post-Sale Content Marketing FormatsContent Marketing World 2014 was epic: over 2,400 people and over 40 amazing speakers (including Kevin Spacey). Yet everyone missed one important element: post-sale content marketing.

Why? Continue reading

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10 Content Marketing World 2014 Lessons

How To Create Content Marketing That Will Improve Your Business

Content Marketing World 2014I just returned from Content Marketing World 2014 and I’m basking in the event’s orange glow.

When Social Media Examiner’s Mike Stelzner asked me why I attended Content Marketing World, The answer was easy: Continue reading

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