Images: How to Tell Your Brand Story [Examples]

Posted by Heidi Cohen on May 9, 2013 in Branding, Content Marketing | 2 Comments

5 Image Storytelling Tips Brands Need

tell a storyStories trump other forms of information making them important for your brand. Images take stories beyond plain text and words; they provide context for the listener and make memorable associations. As a result, one image can be more powerful than the associated words.

As a marketer, use the power of images to tell your brand’s story concisely to today’s content snacking consumer. Even more valuable to your brand are stories that get people talking. Continue reading →

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How to Position Your SMB for Success In 5 Easy Steps

Posted by Heidi Cohen on May 8, 2013 in Content Marketing, Social Media | 2 Comments

Why Small Businesses Love Inbound Marketing

SuccessInbound marketing entails helping potential customers and influencers find your company by building your audience and attracting their attention. in the words of Marketo CMO Jon Miller. Inbound marketing gets its power from the combination of social media, blogging, content marketing, email and search optimization. Continue reading →

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Is Your Content Marketing Worth Its Weight In Gold?

Posted by Heidi Cohen on May 7, 2013 in Content Marketing | 6 Comments

How Weighty Is Your Content Marketing? [Chart]

WeightNot all content marketing is created equal; it varies based on weight, both in terms of its mass and seriousness of thought. Intuitively, this makes sense since each form of information fulfills different customer needs.

To ensure your content marketing is worth its weight in gold, Continue reading →

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Proof that Social Media Drives Sales! [Research]

Posted by Heidi Cohen on May 6, 2013 in Social Media | 7 Comments

6 Social Media Marketing Tips To Generate Sales

Free Social Media Iconsby Dawghouse Design StudioSocial media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify. Sales and customers are metrics you can readily track.

Social media generates 14% of all leads and 13% of all customers, and customers translate to sales, according to Hubspot’s 2013 State of Inbound Marketing whitepaper, based on their online survey of marketing and business professionals between January 31 and February 14, 2013. Continue reading →

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3 Questions Every Blogger Must Answer

Posted by Heidi Cohen on May 5, 2013 in Blogging, Writing | 2 Comments

How to Find Your Blog Voice

Finding Your VoiceYour blog voice represents your unique blogging personality. Dr. Seuss said it best, “There is no one alive who is Youer than You.” Your blog voice is how you express yourself consistently on your blog that sets you apart from all of the other bloggers in your niche.

Look up writer’s voice and you’ll see that it’s one of those writing terms that has an elusive definition. Continue reading →

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3 Tips To Make Your Photographs More Memorable

Posted by Heidi Cohen on May 3, 2013 in Content Marketing, Social Media | 4 Comments

Picture This—How to Tell Your Story With Photos [Research]

photographersWant your content marketing to stay top of mind for your prospects and customers? Then use photographs to tell your story but understand that the images you choose are important elements that contribute to making your message memorable.

3 Tips to make your photographs more memorable Continue reading →

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5 Content Marketing Strategies to Fill Your Editorial Calendar

Posted by Heidi Cohen on May 2, 2013 in Content Marketing | 3 Comments

How to Extend Your Content Creation ResourcesGas pump

Face it—it’s tough to fill the ever-ending need for content and that’s before you consider your social media plans.

What’s a marketer with limited budget and resources to do to ensure that there’s always a sufficient supply of fresh, effective content to satisfy your marketing needs? Continue reading →

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May Day: Small Businesses Need Social Media Help

Posted by Heidi Cohen on May 1, 2013 in Social Media | 6 Comments

 4 Ways to Extend Your Small Business Onto Social Media

rescue boatMay Day, May Day! Small businesses are drowning when it comes to social media. Research by Constant Contact shows that almost 60% of small businesses need help with social media marketing.

This is no surprise since social media can seem overwhelming to the average small business that’s not directly focused on social media.

3 Reasons small businesses need help with social media

Continue reading →

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Facebook: Fans Are Brand Currency

Posted by Heidi Cohen on April 30, 2013 in Market Research Insights, Social Media | 1 Comment

Social Media’s Biggest Impact Is Post-Purchase

Facebook-LikeFacebook with its 1.056 billion monthly active users is the largest social network on the planet.

What does this mean for your brand? Recent research from Syncapse shows that nurturing your Facebook fans contributes value to your brand in the form of improved sales, future brand loyalty and brand affiliation.

Continue reading →

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Content Marketing: How to Super-Charge Your SEO

Posted by Heidi Cohen on April 29, 2013 in Content Marketing | 1 Comment

7 Tactics to Make Your Content Marketing Search-Friendly

SearchSince roughly one out of six Google daily search queries have never been seen before, you must provide relevant content marketing about your organization, brands and products that your current customers need and prospects seek to make their purchase decisions.

Your content by itself isn’t sufficient; it must be findable by your target audience. Therefore, content marketing and search optimization must go hand-in-hand to generate bottom-line results.  Continue reading →

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7 Secrets to Writing Top-Notch Blog Posts About Boring Topics

Posted by Heidi Cohen on April 28, 2013 in Blogging, Content Marketing, Writing | 1 Comment

Boring Topics: How to Craft Content That Pulls Readers In

YawnBoredom is in the eyes of the beholder. Your blogging doesn’t arouse your reader’s interest. While you want to believe your tedious topic is the reason for their yawns, the fact is that they’re just not that into your dull content.

Tweet ThisBut fear not, boring content isn’t a permanent condition!

Here are seven secrets to help you write content about your boring topic and turn your blog posts into a reader magnet.

Continue reading →

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How To Make Your B2B Lead Generation Work Harder

Posted by Heidi Cohen on April 26, 2013 in Content Marketing | 1 Comment

B2B Lead Generation: Getting and Converting Leads

Wind Power GenerationThree out of five B2B respondents believe their online marketing mix doesn’t deliver and nurture the leads their sales pipeline needs according to a BtoB Magazine and Bizo survey.

Further exacerbating this problem is the slowdown of the sales process increasing the need for more effective marketing support to power lead generation.

Continue reading →

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