Consumers want their information to go, or more precisely, on their mobile devices, smartphones and tablets. Consumers have smartphones and tablets and they’re using them. In December, 2011, 8.2% of all digital page views were delivered via a mobile device. This breaks down to 5.2% for smartphones, 2.5% for tablets and 0.5% for other connected devices, according to comScore.
Love is in the air.
Three out of five Facebook users have liked a brand in the last six months, according to research by eVoc Insights and reported by eMarketer. Slightly more than half feel somewhat more inclined to purchase. From a marketer’s perspective, what does this mean? (Here’s research related to Facebook and it’s IPO.) Continue reading
Marketers are slowly embracing content marketing as they find push advertising less effective. With 2012 marketing budgets already set, where do you find the content marketing resources you need to succeed?
Here are fifteen areas across your organization where you can find editorial, copywriting, graphic and/or financial budget to develop valuable content marketing. Continue reading
Is blogging dead? It depends who you ask. According to recent University of Massachusetts Dartmouth research, blogging has declined from 50% of the Inc 500 in 2010 to 37% in 2011, while it’s remained constant at 23% among the Fortune 500. Continue reading
Are you addicted to social media? Just think that addiction is related to drugs, alcohol and cigarettes? Examine this definition: An addiction is a compulsive activity that can’t be stopped at will and requires outside help to manage or overcome.
Recent research by University of Chicago Business School’s Assistant Professor Wilhelm Hofmann and colleagues found social media is more addictive than cigarettes and alcohol (although it trails food, sleep and sex!) In Hoffman’s words, “Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not ‘cost much’ to engage in these activities, even though one wants to resist.” Continue reading
Do you feel in your gut that your blog’s missing something? If so, there’s a good chance one or more of the following issues is hindering its success.
Every blogger sets out to create a world-class blog. But despite the best of intentions, a blogger often will overlook important elements of success. Being too to close and too invested in your blog’s process can blind you to what appears obvious to others.
Coach Vince Lombardi, for whom the Super Bowl Trophy is named, won five NFL Championships, during his tenure with the Green Bay Packers. Lombardi’s teachings are as applicable to social media as they are to football.
Here are seven classic Vince Lombardi quotes and how they apply to social media. Continue reading
No matter how you look at it, Facebook is the Internet’s 900 pound gorilla. While on an individual level, many of us don’t count the minutes we spend on there since they’re interspersed with other online or mobile activities, collectively across the global Facebook ecosystem they add up.
Thus it’s no surprise Facebook could be worth between $75 and $100 billion based on the numbers released in their IPO filing. A deeper look into Facebook’s data and financials reveals insights into their future prospects of interest to users, marketers and investors. Continue reading
Do you ever wonder if anyone’s listening to you on Twitter?
If so, you’ll want to read the latest research from Carnegie Mellon University, MIT and Georgia Tech. It shows your feelings are correct about a quarter of the time. But before you start worrying, know that slightly more than one in three of your tweets is worth reading. Continue reading
97% of marketers believe social media supports their business objectives, according to recent Wildfire research. The problem is that, by itself, this data point doesn’t give marketers any guidance for using social media in their plans. Continue reading
David Oglivy, one of the real life Mad Men, is the father of content marketing. He understood how information, transparency and speaking your customers’ language come together to persuade prospects to buy while building your brand. These elements are at the heart of content marketing as it’s practiced in today’s social media world. Continue reading
I raise my glass to thank you my readers, contributors to our round up posts, and social media followers for helping to get this blog chosen as one of the Top 10 Social Media Blogs of 2012 by Social Media Examiner.
I’m deeply touched by your support, inspiration and engagement.
Congrats to the other nine blogs named to the Top 10 Social Media Blogs of 2012. Continue reading
