5 Tactics To Stay Ahead Of The Content Marketing Pack
As a marketer your 2017 content resolutions need to focus on a strategically aligned content marketing plan to produce quality content on a consistent basis.
Don’t take my word for it!
Walk down a commercial street near you. You’ll see we live in a world plastered with advertising. Continue reading
Astute Marketers Care About Email Autoresponders – Do You?
Has this ever happened to you?
You’re ready to leave your office for a vacation, business trip, or just quiet work time where you aren’t interrupted.
The last thing on your to-do list is done.
[Happy dance!] Continue reading
Heidi Cohen Interviews Pamela Wilson
Q: What’s your best piece of advice for readers looking to improve their marketing?
Marketing has undergone a major shift: rather than pushing annoying messages out on an unsuspecting public, we now invite prospects to engage week after week with helpful information.
Creating engaging content on a regular basis is my best marketing advice — it will attract the right audience to your products and services and will help position your offerings so they’re easier to sell.
Plus, it just feels better to share information from a position of service rather than pushy sales.
How To Create Monthly Content Themes [Worksheet]
I love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts.
Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap. Continue reading
5 Ways To Show Thanks With Content Marketing
These 2 words show prospects, customers and others you really care about them, not just their money.
Everyone wants to feel they make a difference. Continue reading
Small Business Tips To Use 365 Days A Year
Before the Thanksgiving turkey’s cold, we’re off to do holiday shopping.
Major retailers like Amazon, Walmart and others already have their holiday sales set.
Small business owners, you can provide service that customers, especially those seeking more than a good deal, want.