5 Image Storytelling Tips Brands Need
Stories trump other forms of information making them important for your brand. Images take stories beyond plain text and words; they provide context for the listener and make memorable associations. As a result, one image can be more powerful than the associated words.
As a marketer, use the power of images to tell your brand’s story concisely to today’s content snacking consumer. Even more valuable to your brand are stories that get people talking. Continue reading
How Weighty Is Your Content Marketing? [Chart]
Not all content marketing is created equal; it varies based on weight, both in terms of its mass and seriousness of thought. Intuitively, this makes sense since each form of information fulfills different customer needs.
To ensure your content marketing is worth its weight in gold, Continue reading
How to Find Your Blog Voice
Your blog voice represents your unique blogging personality. Dr. Seuss said it best, “There is no one alive who is Youer than You.” Your blog voice is how you express yourself consistently on your blog that sets you apart from all of the other bloggers in your niche.
Look up writer’s voice and you’ll see that it’s one of those writing terms that has an elusive definition. Continue reading
How to Extend Your Content Creation Resources
Face it—it’s tough to fill the ever-ending need for content and that’s before you consider your social media plans.
What’s a marketer with limited budget and resources to do to ensure that there’s always a sufficient supply of fresh, effective content to satisfy your marketing needs? Continue reading
7 Tactics to Make Your Content Marketing Search-Friendly
Since roughly one out of six Google daily search queries have never been seen before, you must provide relevant content marketing about your organization, brands and products that your current customers need and prospects seek to make their purchase decisions.
Your content by itself isn’t sufficient; it must be findable by your target audience. Therefore, content marketing and search optimization must go hand-in-hand to generate bottom-line results. Continue reading
B2B Lead Generation: Getting and Converting Leads
Three out of five B2B respondents believe their online marketing mix doesn’t deliver and nurture the leads their sales pipeline needs according to a BtoB Magazine and Bizo survey.
Further exacerbating this problem is the slowdown of the sales process increasing the need for more effective marketing support to power lead generation.