7 Blogging Superstars Reveal Their Secrets

How To Build Your Blog To Drive Measurable Results

Blogging Superstars Tell Their SecretsAnyone can blog. Create text, audio or video content and distribute it via feeds (aka RSS), email and/or social sharing to become a media entity.

However, blogging underscores the need to develop quality content that lays the foundation for thought leadership and builds an audience that leads to business success.

Continue reading

Tags: , , , , , , ,

Internal Content Curation: What Most Marketers Miss

10 Steps To Maximize Your Internal Content Curation

Internal Content Curation-10 StepsMost marketers believe content curation means: “How do I legally add to, enhance or provide new context to other people’s content (OPC) to create new information that improves my results?”

They miss the major content curation opportunity. Do you? Continue reading

Tags: , , , , , , ,

How To Succeed With Earned Media: 34 Case Studies

34 Earned Media Examples Selected By Experts

Earned Media ExamplesWhile marketing and PR experts may disagree, earned media is broadly defined as getting other people to talk  about your company and/or brand regardless of where it appears – especially customers, influencers, and other media entities.

Like other forms of marketing, Earned Media must support your business objectives, yield results that are measurable and show that you’ve contributed to achieving your goals. Continue reading

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Experiences: The Seventh Era Of Marketing – Book Interview

Heidi Cohen Interviews Robert Rose and Carla Johnson

The 7th Era Of MarketingWhat’s your best piece of advice for readers looking to improve their marketing and why is it so important?

Robert Rose:

The practice of marketing is in a fundamental transition. Independent of how big your company is – or even if you’re a marketing department of 1 – the key is to get out of “campaign-minded” tactics and the thinking of “classic marketing”.

Tomorrow’s marketing will be about creating valuable experiences at each step of their journey. If you can organize your marketing strategies (and teams) around that concept – you’ll be a step ahead of your competition. Continue reading

Tags: ,

Millennials: Everything Marketers Need To Know In 2015

2015 Millennial Shoppers [Research]

2015 Millennial ShoppersMillennials, aged 18 to 34, are a key demographic for every marketer.

The reason’s simple: Millennials influence lots of purchase decisions, for themselves, for their parents, for their employers, and in some cases, for their own families. Continue reading

Tags: , , , , , ,

5 Ways You Can Win Big With Content Marketing Reuse

How To Beat The Once and Done Content Syndrome

Win Big With Content Marketing Reuse-Heidi CohenContent marketing isn’t one size fits all. To maximize your business results, you must adapt your content to meet your prospects’ needs in the context of the specific media platform.

Unlike television ads that are aired again and again to a broad viewer base to attract prospects, content marketing must be tailored to meet its specific audience’s needs in a given environment or it’s never seen. Continue reading

Tags: , , , , , ,

Earned Media Definition: 38 Experts Weigh In

How Marketers and PR Professionals Define Earned Media

Can you keep a secret-earned mediaEarned media, while not a media platform in the conventional sense, is what marketers traditionally view as PR.

Whether it appears on social media, third party media, or curated media (search and review sites,) earned media gets other people talking about your company and/or brand – especially customers, influencers, and other media entities. Continue reading

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Membership Economy – Book Interview

Heidi Cohen Interviews Robbie Kellman Baxter

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring RevenueWhat’s your best piece of advice for readers looking to improve their marketing and why is it so important?

Businesses across nearly every industry are rethinking their business models to establish formal, ongoing relationships with their members.

Organizations need to move from ownership to access, from transactional to relational and from a marketing organization that just pushes content out (one-way) to customers into an organization that supports two way conversations and even multi-directional discussions among customers themselves. Continue reading

Tags: , , , ,

Blog Content Curation: Your New Blog BFF

The 5 Most Popular Blog Content Curation Formats

Blog BFFKeeping your blog filled with fresh quality content that doesn’t repeat like a bad meal is difficult. To the rescue your new blog BFF: blog content curation.

By selecting and explaining the best of what’s available, blog content curation saves time and provides value to your readers.

Continue reading

Tags: , , , , , ,

Content Marketing VS Native Advertising (Chart)

How Content Marketing and Native Advertising Differ

Arm Wrestle-Ryan McGuirreContent marketing vs native advertising—which should you use?

Content marketing and native advertising appear to be similar insofar as they provide useful information for prospects, customers and the public in a branded experience. Continue reading

Tags: , , , , , ,