2015 Small Business Social Media Trends [Research]

How The Inc 500 Use Social Media In 2015

Kids at computer-2015 Small Business Social Media Trends-193% of the Inc 500 use at least one social media platform or tool based on research by University of Massachusetts Dartmouth.

As the fastest-growing private companies in the US, the Inc 500 collectively demonstrate how businesses leverage evolving marketing tools and trends cost-effectively to drive profitable revenues. By definition, these businesses are trendsetters who continue to improve their reach by pushing the limits of new methods. Continue reading

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Sticky Branding – Book Interview

An Interview With Heidi Cohen


What’s your best piece of advice for readers looking to improve their marketing and why is it so important?

Nothing will accelerate your brand more than achieving Simple Clarity. This is the ability to describe your business and what makes it unique in ten words or less.

Simple Clarity is a unique from your standard elevator pitch, because it’s a very condensed and practical description of your business. Continue reading

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Visual Content Promotions: 5 Lessons To Succeed (Examples)

Is Your Visual Content Promotion A Social Media Snore?

Toot Your Own Horn-Visual Content PromotionYou know you’re in trouble when digital B2B media gets more social media love than your comedy movie promotion.

Get Vince Vaughn to star in your next business presentation. Sounds like something that might get your boss’s attention or your friends? Continue reading

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Build Your Social Media Editorial Calendar For Best Results

Social Media Editorial Calendar: 5 Key Elements

How To BUild YOur Social mEdia Editorial CalendarWithout a social media editorial calendar, you can slide down the social media rabbit hole emerging hours later with little to show for your time.

Despite social media’s content distribution power, many marketers feel that their social marketing efforts are aimless and don’t yield measurable results.

When it comes to social media, planning and timing are everything.

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3 Customer Trust Factors To Boost Your Social Media Results

How To Build Customer Trust In Social Media and Content

Trapeze -Customer Trust FactorsDo your prospects and customers trust your content, employees and products?

The answer depends on who tells them about you. This shouldn’t come as a surprise.

Think about the following question: Continue reading

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Increase Content Marketing Visibility With PR

Content Marketing Placement: How To Use PR

Content Marketing Placement-PRIs your content marketing getting the visibility it needs to reach the maximum audience it deserves?

Does your evergreen content receive visibility at the specific times relevant to your audience or does it stay buried in the depths of your website or blog?

Continue reading

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Super Simple Social Media Strategy: Get Big Results

The Social Media Marketing Cycle

Social Media Marketing Cycle--Washing MachineThe key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.

The reason to use social media is simple: To be part your prospect’s consideration set.

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Zombie Loyalists – Book Review

Zombie Loyalists: Using Customer Service To Create Rabid Fans


Zombie LoyalistsZombie Loyalists is a fun-to-read book that should be a must read for every business today regardless of size. At its core, Zombie Loyalists is a customer service handbook chock full of real life examples.

Shankman simplifies the key take in one word: Brains

Situations Continue reading

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How The 2015 B2B Purchase Decision Process Has Changed

5 Steps To B2B Content Marketing Success

2015 B2B Purchase Decision Process-1The biggest challenge B2B marketers face today is that their buyers are invisible until they’re ready to purchase. This makes it difficult to create targeted content and interactions that nurture prospects towards purchase. Continue reading

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Key 2015 Twitter Trends Every Marketer Needs

Do You Still Need Twitter In Your Social Media Strategy?

Key 2015 Twitter TrendsTwitter has been getting a lot of bad press since its earnings report.

Is this a sign that you should stop your Twitter marketing?

The short answer: No Continue reading

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