5 Ways Social Media Boosts Your Content Marketing Results

Social Media Runs On Content

Social Media Runs On ContentSocial media runs on content, including articles, images, videos and comments.

To maximize your content marketing distribution, provide useful information that your target audience wants and needs.

It also helps if your content is entertaining.

Even better, re-envision your content so that it’s contextually relevant to the specific social media platform where you’re sharing it. Consider your commentary, images and hashtags. Continue reading

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51 Content Marketing Hacks – Book Interview

Heidi Cohen Interviews Scott Aughtmon

51 Content Marketing HacksQ: What’s your best piece of advice for readers looking to improve their marketing?

I think that the biggest error that content marketers or marketers make is believing that they can create desire for their product or service.

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The Best Social Media Advice For Content Marketers

How To Integrate Social Media Into Your Content Marketing Strategy

Best Social Media Advice For Content MarketersSocial media runs on content, whether it’s status updates, photos (including videos), comments or your best content marketing.

This social content is the information that your target audience seeks and finds important, entertaining and useful. It’s not sales or promotional noise. Continue reading

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Expert Content Marketing Advice: 13 Tactics To Improve Your Results

7  Experts Tell You How To Create Great Content Marketing

Expert Content Marketing AdviceWant to stand out from the 86% of US B2B marketers who use content marketing as part of their strategic marketing approach?

Done well quality content attracts and keeps an audience that yields profitable customer action. Continue reading

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The Next Evolution of Marketing – Book Interview

Heidi Cohen Interviews Bob Gilbreath

The Next Evolution of MarketingWhat’s your best piece of advice for readers looking to improve their marketing?

Think about your marketing as itself a part of your company’s product or service.

Instead of working on new ways to interrupt your audience with a commercial message, think about your customer’s ultimate needs—and consider how your marketing can be a value-added part of what you deliver. Continue reading

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How Social Media And Content Marketing Work Together

The Social Media-Content Marketing Interview

The Social Media Content Marketing InterviewSocial media and content marketing are intricately interconnected. Used together, social media and content marketing give you marketing superpowers.

To fully appreciate the combined power of social media and content marketing, we interviewed 4 Content Marketing World 2015 rockstars from the Social Media Track.  Continue reading

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Top 10 Essential WordPress Plugins

A Marketer’s Guide To The Best WordPress Plugins

Top 10 Essential WordPress PluginsMarketers love WordPress. WordPress is the content management system (CMS) of choice for dynamic websites because it’s significantly reduced the cost of software.

WordPress software is free to download and you can modify it to meet your marketing and operational needs.

As a result, an entire ecosystem of plugins and themes has emerged around WordPress eliminating the need for programming to add new website capabilities and features. Continue reading

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5 Content Categories To Help You Increase Sales

Does Your Content Marketing Improve Business Results?

5 Different content types - typed by youSince the average person receives 5,000 messages daily, you need content marketing organized by the 5 different content categories to achieve your overall business and marketing goals.

86% of B2B marketers used content marketing according to Content Marketing Institute and MarketingProfs 2015 researchContinue reading

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How I Create Quality Content

5 Analog Content Creation Tools That Trump Digital

Analog Content Creation ToolsDon’t get me wrong digital tools and technology rock when it comes to content marketing. BUT, nothing trumps old-fashioned analog content creation tools when it comes to raw content creation.

Content doesn’t exist until you decide it’s important to create and to share.  Continue reading

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How To Be A Content Curation Master

 7 Content Curation Formats Every Marketer Needs

Content curation masterContent marketers take note: As host of Comedy Central’s The Daily Show, Jon Stewart proved he was a content curation master.

While many believed that The Daily Show attracted the elusive 18 to 35 demographic solely to get the news, the reality was that their key viewers had already culled their news information from a variety of non-traditional sources such as blogs, newsletters and social media. Continue reading

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