An Interview With Heidi Cohen
What’s your best piece of advice for readers looking to improve their marketing and why is it so important?
Nothing will accelerate your brand more than achieving Simple Clarity. This is the ability to describe your business and what makes it unique in ten words or less.
Simple Clarity is a unique from your standard elevator pitch, because it’s a very condensed and practical description of your business. Continue reading
Is Your Visual Content Promotion A Social Media Snore?
You know you’re in trouble when digital B2B media gets more social media love than your comedy movie promotion.
Get Vince Vaughn to star in your next business presentation. Sounds like something that might get your boss’s attention or your friends? Continue reading
Content Marketing Placement: How To Use PR
Is your content marketing getting the visibility it needs to reach the maximum audience it deserves?
Does your evergreen content receive visibility at the specific times relevant to your audience or does it stay buried in the depths of your website or blog?
Zombie Loyalists: Using Customer Service To Create Rabid Fans
Zombie Loyalists is a fun-to-read book that should be a must read for every business today regardless of size. At its core, Zombie Loyalists is a customer service handbook chock full of real life examples.
Shankman simplifies the key take in one word: Brains
Situations Continue reading
5 Steps To B2B Content Marketing Success
The biggest challenge B2B marketers face today is that their buyers are invisible until they’re ready to purchase. This makes it difficult to create targeted content and interactions that nurture prospects towards purchase. Continue reading