5 Core Content Types Every Marketer Needs To Succeed

Fill Your Editorial Calendar Without Hurting Your Budget

5_Core_Content_Types_-_Chart-_Heidi_CohenNo [piece of content] is an island complete in itself.

Long before content marketing ever existed John Donne understood its interconnected nature.

Content is part of your organization’s total offering. It makes what Harvard Business Professor Theodore Levitt dubbed “intangibles.” These attributes of your products and services aren’t concrete. They can’t be tested in advance. Continue reading

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The 10% Entrepreneur – Book Interview

Heidi Cohen Interviews Patrick J. McGinnis

New book: The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job

The_10__Entrepreneur_coverQ: What’s your best piece of advice for readers looking to improve their marketing?

Marketing starts with you. Make your name the most important one of your business card so that no matter where you go in your career, you will always be investing in the only “brand” that you can actually carry with you – your own.

Choose the one or two things you most want to be known for professionally (and sometimes that intersects with personal interests as well). Then create content, whether it’s a blog, blog posts for others, or articles for publications, that support all of your efforts. Also try to speak at conferences or maybe even on TV.

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Key 2016 Content Curation Trends: Are You Keeping Up?

6 Content Curators Explain How To Break-Through

Key 2016 Content Curation TrendsContent marketers find it increasingly difficult to attract audience attention in 2016.

Even worse, that’s before they can start to engage prospects, develop relationships and ultimately sell product.

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Why Search No Longer Has A Chokehold On Marketing

How To Think Beyond Search Marketing In 2016

Think beyond search marketingSearch is no longer marketing’s safety school.

Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails.

Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience. Continue reading

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Born For This – Book Interview

Heidi Cohen interviews Chris Guillebeau

New book: Born for This: How to Find the Work You Were Meant to Do

Born_for_This_-_Final_CoverQ: What’s your best piece of advice for readers looking to improve their marketing?

A lot of things have changed in recent years and what worked before doesn’t work now. But the one thing that hasn’t changed is relationships. In fact, they are more important than ever before—the more you can build direct relationships with customers, clients, or whoever pays your bills, the better.

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The Essential Blog Success Factor No One Tells You

Why Blogs Fail? Will Yours?

essential blog success factorDo you want to create a successful blog?

You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?”

I could tell you the answer. It’s plain and simple. Continue reading

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Homogenized Content: Content Fail

Transform Your Homogenized Content Into Customer Magnets

Homogenized Content is a content failHomogenized content is spreading across business websites and social media faster than spilled milk.

Homogenized content is like the containers of milk mass packaged for your supermarket.

If you’ve never had farm fresh milk, you may not know what you’re missing. (I’m lucky. One of my friends married a farmer.) Continue reading

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Do Blogs Still Matter For Your Business Strategy? You Betcha!

5 Steps To Make Your Blog The Jewel In Your Marketing Crown

Do blogs still matterWhile they had their moment in the marketing sun, do blogs still matter?

Blogs experienced that endorphin-producing first blush of love. Like a teenager, blogs first flirted with search, then with social media and most recently with content marketing. Continue reading

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Content Curation Grows Up: What You Need To Know

Content Curation Joins The Content Marketing Team

Free_stock_photo_of_fashion__person__handsIf content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment.

Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love.

Content curation may never reach content marketing’s prominence. But it’s increasingly important to your overall content marketing strategy. It’s not just something that’s nice to have. (Note: The Week and John Oliver’s This Week Tonight focus solely on curated content.) Continue reading

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Dealstorming – Book Interview

Heidi Cohen interviews Tim Sanders

New book: Dealstorming – The Secret Weapon That Can Solve Your Toughest Sales Challenges

Dealstorming_FlatQ: What’s your best piece of advice for readers looking to improve their marketing?

Reach out to sales leaders and offer to partner with them on their sales challenges. The earlier you can get involved in the “deal team” the more you can bring to the table.

As you partner with sales, you’ll gain better intelligence from the field, which can only assist you in your marketing research, planning and execution.

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