Do You Create FOMO Among Your Customers’ Connections?
Vacations are ripe for creating memorable customer experiences.
Think about your last vacation for a moment now.
Do images of interesting people and beautiful places pass through your mind?
What do you remember from your precious time-off?
Are you smiling? Continue reading
What You Need To Know About How Americans Consume Media
US daily media consumption underscores a key challenge many Americans face.
Are you one of them?
Do you try pack more activity into less time?
Multi-tasking, as tracked by media consumption, fills our lives.
Multi-tasking gives us the sense that we’re accomplishing more. But the reality is that we’re not.
Build Your Brand Using Content Curation Superpowers
We’re drowning in content.
According to Google CEO Eric Schmidt, “Every two days now we create as much information as we did from the dawn of civilization up until 2003.”
Mark Schaefer dubbed our never-ending content creation Content Shock.
I don’t need to tell you this.
99 Free Summer Blog Titles to Overcome Writer’s Block
Now that summer’s in full swing, do you feel the same way when you look at your blank computer screen?
Even worse, do you get a nagging feeling that summer’s slipping away and you’ve barely been to the beach or out on the back 9? (Maybe you need summer blog hours?) Continue reading
15 Authors Dish At Self Publishing Success Summit
Want to improve your writing?
Maybe you even want to write a book?
So I spend a lot of time studying, reading and writing. I’ve learned that one of the best ways to improve your writing is from listening to successful writers talk about their craft. Continue reading
Power Your Content: Internal and External Content Curation
Which is better for your content marketing: internal content curation vs external content curation?
You may not realize there’s a difference between internal content curation and external content curation.
I’m not surprised. Continue reading
8 Easy Steps To Create Your Revenue Forecast
Say the words “sales forecast” to a marketer. Suddenly they’re too busy to talk.
“Ask finance,” they’ll respond. They think: Sales forecasts are the bean counters’ responsibility. Continue reading
Missed 2016 Content Marketing Opportunities
It’s the mid-point of 2016. Have you missed 2016 content marketing opportunities?
If you’re like many of your peers, the answer is probably.
Don’t worry. We’ve got you covered. Continue reading
Is Your Brand In Shape For The Summer?
Summer is in full swing.
Is your brand summer-ready?
If you’re like many marketers and businesses, you probably leave your branding on autopilot.
Like your wardrobe, the reality is you must update your brand on a regular basis. Continue reading
100 Marketing Experts Share Their Career Wisdom
On the MetroNorth railroad, heading back to Grand Central, I gave my two cents regarding how to get into marketing to a recent graduate seated opposite me.
I recommended spending time on social media to understand how businesses use it to achieve business objectives (as opposed to using it to socialize) and starting a blog.
To supplement this advice, I pulled a notepad out of my backpack and jotted down a few books and resources. Continue reading