The One Element Most Marketers Forget About Social Media

How You Can Attract And Build A Social Media Community

Social Media CommunityBuilding my personal network is so important to me that last week I flew 2,340 miles from New York City to San Diego to attend Social Media Marketing World. My only goal was to meet in real life the people I connect with on social media.

I wasn’t alone. Continue reading

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Content Chemistry – Book Interview

An interview with Andy Crestodina

content-chemistryWhat’s your best piece of advice for readers looking to improve their marketing and why is it so important?

Focus on two things: traffic and conversion rates. Every action you take in your marketing should be designed to move one of these numbers. Your traffic times your conversion rate equals success.

Continue reading


3 Secrets To Get Employees Blogging For Your Business

Why Your Business Blog Is A Team Sport

Get Employees Blogging For Your BusinessYour company’s blog is the link that brings the different aspects of your business together for your target audience.

Your business blog must be integrated with the rest of your marketing – content, social media, PR, sales, customer service and investor relations. That’s why your business blog is a team sport. Continue reading

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Why Use Media When We Have Content Marketing?

The Ultimate Media Definition

Ultimate Media DefinitionMedia continues to evolve. Media is the communication of information. It’s no longer defined solely by the channel or device by which it’s delivered.

Today, anyone can start a media entity. There are fewer barriers, at least in the US.

All you need is a connected device, computer, smartphone or tablet to create and deliver media. No education or money is necessary. Continue reading

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The Social Media Opportunity Most Businesses Miss (Do You?)

10 Ways To Improve Corporate Social Media Engagement

Improve corporate social media engagementSocial media is a critical business communication platform.

Social media has overtaken search as the place prospects turn first to research potential purchases.

Social media is where your target audience including your prospects, customers, influencers, end users and thought leaders spend their personal time. Continue reading

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Spin Sucks – Book Interview

Heidi Cohen Interviews Gini Dietrich

spin-sucks-coverWhat’s your best piece of advice for readers looking to improve their marketing and why is it so important?

Just one piece of advice?! I’m going to combine two pieces of advice: Read everything you can (I mean everything) on marketing, how it’s changing, and what you can do about it. And then use that knowledge to test, test, test.

There isn’t a one-sized fits all when it comes to marketing. Your clients are different than mine so, while my case study may be helpful in thinking through strategy and execution, you’ll still have to test different variables, such as timing, distribution, content types, and more. Continue reading


How To Launch A Successful Business Blog

My Boss Said Yes To The Blog: What Do I Do Now?

Successful Business Blog is like a wedding dressFor many brides, selecting their wedding dress is the key to their plans for the big day. It’s so big that there’s a television reality show called, “Say Yes To The Dress.” Your business blog is the wedding dress of your organization’s content marketing strategy.

I never got the wedding dress hoopla until I bought mine. Being practical, I figured a nice cocktail dress would be fine and save me a bundle of money. But wedding dresses like blogs aren’t about being practical. They’re about your heart and soul. Continue reading

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The #1 Media Lesson Content Marketers Must Learn

Media Secret: Why Your Content Does Not Drive Sales

Girl Reading Newspaper-2Roughly 90% of businesses, both B2B and B2C use content marketing. They heed the words, “Every marketer is a publisher.” (BTW—I wrote this article for ClickZ back in 2006.)

Yet, if you’re like most content marketers, you’re focused on creating as much content as possible as part of your content marketing strategy. In the process, you may be missing the key business lesson at the heart of every media entity. Continue reading

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7 Guidelines For Visual Content Marketing With Free Images

How You Can Find, Use and Make Free Images Unique For Your Brand

Seeing beyond the steps-Visual Content Marketing With Free ImagesVisual content are reader magnets. They jump off of the page or social media stream and suck us in without needing to process more complex information.

This should be no surprise since rapidly consuming visual information is a natural instinct that keeps us alive. Continue reading

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Content Marketing Works – Book Interview

Heidi Cohen Interviews Arnie Kuenn

Content Marketing Works

What’s your best piece of advice for readers looking to improve their marketing and why is it so important?

Well of course I have to recommend they focus on content marketing. And the approach I recommend they follow is to start by creating a really useful, core piece of content like a free guide, whitepaper or case study.

Put it behind a lead capture form and promote it via social media, blogs posts on their site, and maybe even a press release announcing it. Continue reading

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