HYPERGROWTH – Book Interview

Heidi Cohen Interviews David Cancel

New book: HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands

Q: What’s your best piece of advice for readers looking to improve their marketing?

My best piece of advice for readers looking to improve their marketing: Never forget that every single marketing activity that you do—every blog post, every Instagram photo, every tweet, every conversation—is a reflection of your brand.

Everything you do in marketing contributes to the overall experience your customers and potential customers have with your company. So if what you’re doing in marketing isn’t making that experience better, it might not be worth doing.

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Ultimate Content Marketing Distribution Checklist

60+ Ways To Maximize Your Content Distribution [Download]

Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece.

Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach.

Even worse your content has no chance of going viral because no one knows about it. As a result they can’t talk about it or share it. Continue reading

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How to Create Fun User Generated Content At A Conference [Case Study]

Content Marketing World  – #Throwback2013

Conference User Generated ContentJoe Pulizzi and his Content Marketing Institute team have built a community of professionals that descends on Cleveland every September for Content Marketing World (aka: #CMWorld).

Beyond the high quality, must-see content and the ability to connect with content experts, Content Marketing World speakers, exhibitors, attendees and staff are most notable for their use of orange. Continue reading

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The Interactive Content Marketing Purchase Funnel Guide

Drive Results With Interactive Content: The Foodie Approach

Interactive Content Marketing Purchase Funnel Guide-Foodie EditionInteractive content is like food delivered by world-class chefs who are always looking for ways to be at the forefront of the latest food trends.

Like interactive content, the food top chefs create eye catching, talkworthy and fulfilling food. They satisfy different needs like your content purchase funnel. Continue reading

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How To Write Better Headlines Based On Data [Research]

Five Ways To Improve Your Headlines

Write Better HeadlinesHeadlines matter.

This isn’t a marketing newsflash.

Back in the Mad Men era, David Ogilvy famously said:

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.  Tweet This

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The State Of Interactive Content Metrics [Research and Tips]

How To Improve Your Interactive Content Marketing Results

State of interactive content marketing metricsInteractive content marketing is white hot.


Because when the average reader spends 37 seconds per article (NewsCred) Tweet This
your content needs all the help it can muster. 
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What I Did on My Vacation – 99 Free Summer Blog Titles

99 Free Summer Blog Titles to Overcome Writer’s Block

Free Summer Blog TitlesNow that summer’s in full swing, do you feel the same way when you look at your blank computer screen?

Even worse, do you get a nagging feeling that summer’s slipping away and you’ve barely been to the beach or out on the back 9? (Maybe you need summer blog hours?) Continue reading

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