Heidi Cohen Interviews David Jenyns
Q: What’s your best piece of advice for readers looking to improve their marketing?
Focus on marketing activities where you continually get paid over a long period of time. That is to say, focus on building digital assets that continue to drive you traffic and sales rather than looking for loop holes that last for a short period in time.
For example, focus on building up useful and helpful content rather than focusing on how to beat Google’s algorithm.
Expert Tips To Maximize Your Conference Content
Marketing conference season kicks off next week with Content Marketing World.
These mega events are content marketing bonanzas.
Conferences provide a hotbed of content opportunities for the astute content creator.
They raise awareness around key industry topics. Examine the conference agenda to learn what’s hot and where the field is headed. Continue reading
Interviews with Content Marketing World Presenters
Books are the ultimate long form content marketing. They’re educational information audiences actively seek.
No one knows this better than the Content Marketing World authors!
Professionals often write books to establish their authority and influence. My husband discovered this by accident when he wrote the first book on HTML.
Tags: Adele Revella, Andrew Davis, Andy Crestodina, Ann Handley, Ardath Albee, Arnie Kuenn, Carla Johnson, Carlos Hidalgo, Content marketing world, Eric Enge, Gini Dietrich, Jason Miller, Jay Baer, Joe Pulizzi, Pam Didner, Paul Roetzer, Robert Rose, Stephan Spencer, Tim Riesterer
Do You Exercise Your Content Marketing Muscles Regularly?
Are your content marketing skills in shape?
Before you answer, realize this is back-to-school and post-vacation season. It’s when people get back to work and gym routines.
Even if you’re an experienced marketer, your content proficiency may be a bit out of practice after the summer. Or you may be looking to enhance your skills. Continue reading
Do You Create FOMO Among Your Customers’ Connections?
Vacations are ripe for creating memorable customer experiences.
Think about your last vacation for a moment now.
Do images of interesting people and beautiful places pass through your mind?
What do you remember from your precious time-off?
Are you smiling? Continue reading
What You Need To Know About How Americans Consume Media
US daily media consumption underscores a key challenge many Americans face.
Are you one of them?
Do you try pack more activity into less time?
Multi-tasking, as tracked by media consumption, fills our lives.
Multi-tasking gives us the sense that we’re accomplishing more. But the reality is that we’re not.
Build Your Brand Using Content Curation Superpowers
We’re drowning in content.
According to Google CEO Eric Schmidt, “Every two days now we create as much information as we did from the dawn of civilization up until 2003.”
Mark Schaefer dubbed our never-ending content creation Content Shock.
I don’t need to tell you this.
99 Free Summer Blog Titles to Overcome Writer’s Block
Now that summer’s in full swing, do you feel the same way when you look at your blank computer screen?
Even worse, do you get a nagging feeling that summer’s slipping away and you’ve barely been to the beach or out on the back 9? (Maybe you need summer blog hours?) Continue reading
15 Authors Dish At Self Publishing Success Summit
Want to improve your writing?
Maybe you even want to write a book?
So I spend a lot of time studying, reading and writing. I’ve learned that one of the best ways to improve your writing is from listening to successful writers talk about their craft. Continue reading
Power Your Content: Internal and External Content Curation
Which is better for your content marketing: internal content curation vs external content curation?
You may not realize there’s a difference between internal content curation and external content curation.
I’m not surprised. Continue reading