The 3 Content Curation Superpowers

10 Ways You Can Curate Content To Build Your Brand

content curation superpowersWe’re drowning in content. As Google’s CEO, Eric Schmidt famously said, “Every two days now we create as much information as we did from the dawn of civilization up until 2003.”

As a result, we don’t need more information; we need help finding the important stuff fast.  Continue reading

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Does Your Company’s Social Media Use Compare?

2014 Fortune 500 Social Media [Research / Charts]

2014 Fortune 500 SOcial MediaIt’s 2014 and the 500 largest companies in the US are expanding their use and adaption of social media. (BTW, here’s how the Fortune 500 behaved on social media in 2013.)

While this should seem like a no-brainer to American adults who on average spend an hour and seven minutes on social media platforms daily, making the business case for social media in a large organization isn’t always easy. Continue reading

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Why Your Social Media Is Failing

How To Incorporate Marketing Into Your Social Media

Why Your Social Media Is FailingMost businesses and marketers are active on at least one form of social media BUT not all of them are marketing on social media.

It’s the core problem behind “We need a Facebook page!” or whatever the social media du jour is. Instead, they claim, “Our social media is failing!”

Continue reading

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If Facebook Only Makes Pennies Per User, What Can YOU Do?

10 Ways To Generate Content Revenues (Without Advertising)

Generate Content RevnuesUnlike Facebook, I routinely turn down advertising offers.

My publisher father thinks this is sacrilegious. He says, “Any revenues your content generates are good.” Continue reading

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The Secret Sauce For Creating Epic Curated Content

Content Curation Lessons From Lee Odden

Secret Sauce For Epic Curated ContentAuthor of Optimize, Lee Odden is the master of developing curated conference ebooks. These ebooks are a classic example of epic curated content.

Epic curated content is a major content marketing effort that’s both original content and curated content because it’s co-created with participants. Continue reading

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360 Degree Social Media Marketing – 37 Tactics

How You Can Leverage Social Media Across Your Business

360 degree social media marketingDo you developed separate plans for each social media effort and platform as they evolve and proliferate?

If so, you probably have redundant activity that’s not contributing incrementally to your bottom line.

Instead you need a 360 degree social media marketing approach to plan your social media activities for your brands and products as one portfolio.   Continue reading

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Content Aggregation Simplified: 5 Super Easy Steps

The Official Content Aggregation Definition

Content Aggregation DefinitinoIn its simplest form content aggregation is the collection of information based on a common topic involving one or more related keywords.

Aggregating other people’s information conveniently augments your original content while providing a broader perspective. Continue reading

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Content Marketing Optimization: The Ultimate Guide

Optimize Content For Customers, Social Media And Search

Content-Marketing-OptimizationSay “content marketing optimization” and most marketers instinctively think “search”.

Did you realize solely focusing on optimizing the search-related elements of your content marketing may hurt your results?

While search is a critical component of content optimization, it’s NOT the only factor. Continue reading

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10 Ways You Can Increase Time On Blog

Blog Visits: How To Make Every Second Count

10 Ways You Can Increase Time On Blog

Like blog visitors who are ready to leave at a second’s notice, the first thing my grandfather always did when my grandmother and he came to visit was to check the return train schedule.

Even though, they had barely stepped into the house and taken off their coats.

This allowed my grandmother sufficient time to enjoy her visit, fix her make up, and be ready to leave. Continue reading

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The Secret To Stretching Your Content Marketing Budget

40 Content Marketing Tips To Extend Your Content & Reach

content marketing budgetContent marketing is white hot! Over 90% of marketers plan to use content marketing according to Content Marketing Institute and Marketing Profs.

It’s a no brainer since prospects trust content and use it in the early phases of their purchase process before they contact your firm! Continue reading

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