How Curated Content Performance Beats Original Content

Content Marketing: Original Versus Curated Content

Original content vs curated contentShould I create original content or curate content from others?

Many content marketers don’t EVEN consider this question.

Why?

They worry that curated content is NOT as effective as original content. Even worse, they assume that curated content is of lower quality.  Continue reading

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How To Improve Your Content Based On 2.6 Billion Social Media Shares

Content Marketing Social Shares: Top Shared Article Results

Instagram and other Social Media Apps | Flickr - Photo Sharing!-1-1Social media is key to every content marketer’s distribution plans.

But the harsh reality is that just posting your own content on your social media pages often isn’t sufficient to gain the visibility, traction and engagement you need in the never-ending stream of more personally relevant information. Continue reading

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Content Marketing ROI: The Key You Need

Why Measuring Content Marketing ROI Drives Results

Content Marketing ROIContent marketing ROI sounds difficult. Maybe because ROI is a jumble of letters representing the financial words return and investment.

I totally understand your pain. Take it from me, like many others, I learned the hard way. Continue reading

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25 Tactics To Overcome A Bad Small Business Location

Turn Your Bad Small Business Location Into An Asset

Overcome a bad small business locationLocation, location, location is the real estate catchphrase because it can be the make or break it decision for many business.

For small businesses a bad location is often one of many challenges they face due to budgets and priorities. Continue reading

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5 Video Marketing Tricks To Increase Your Results 

Video Content Converts

5 Video Marketing TricksSkip the selfies–Videos rocked Content Marketing World 2014. It seemed like everyone was creating some piece of video.

As a form of visual content, video has been white hot for a while. In case you missed the email, both Instagram and Twitter (aka Vine) rolled out short form videos last year. (In fact, I called short form video the new black of content marketing!) Continue reading

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3 Post-Sale Content Marketing Strategies You Need

The 1 Element Missing At Content Marketing World

Post-Sale Content Marketing FormatsContent Marketing World 2014 was epic: over 2,400 people and over 40 amazing speakers (including Kevin Spacey). Yet everyone missed one important element: post-sale content marketing.

Why? Continue reading

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10 Content Marketing World 2014 Lessons

How To Create Content Marketing That Will Improve Your Business

Content Marketing World 2014I just returned from Content Marketing World 2014 and I’m basking in the event’s orange glow.

When Social Media Examiner’s Mike Stelzner asked me why I attended Content Marketing World, The answer was easy: Continue reading

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3 Secrets To Massive Content Curation Distribution

12 Actionable Content Curation Distribution Tactics

Massive Content Curation DistributionYour content curation distribution is more critical than your original content distribution.

This is attributable to the fact that curated content requires adding your voice to existing content, whether it’s yours or other people’s content, to make it into something fresh and new. Continue reading

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The Ultimate Content Curation Glossary

100 Content Curation Terms

Ultimate Content Curation GlossaryWords matter when it comes to content marketing, especially for content curation.

Therefore a comprehensive content curation glossary is critical to learn the words of the trade.

100 Content curation terms

Continue reading

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5 Small Business Branding Tactics You Can Use

Why Small Business Branding Is Personal

Small Business Branding TacticsMany small businesses think small business branding is an oxymoron.

Why?

Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to develop branding campaigns and mass media to build brand awareness. Continue reading

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