5 Content Marketing Call-To-Action Tactics
If your content marketing doesn’t drive leads and ultimately sales, it’s a #FAIL.
Yes, you need to build your brand and attract a following, BUT as the famous Benton & Bowles quote goes, “It’s not creative unless it sells.” (Note: This quote is often misattributed to David Ogilvy.) Continue reading
Is Your Content Marketing Living Up To Its Potential?
In 2015 the content marketing stakes are higher than they’ve ever been.
Understand that it’s not what you’re doing that’s the challenge.
People face more competition for their scarce attention. There’s just more information in different formats from multiple devices fighting for readers’ awareness. And this doesn’t include the people in their lives and the environment in which they live. Continue reading