5 Customer Experience Lessons From Your Mother

Customer Experience Is The New Marketing Black

Customer Experience LessonsYou can learn a lot about customer experience and how to treat your audience from your mother.

Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers.

They translate to leads and sales; they’re proof of your marketing acumen. Continue reading

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5 Basic Content Types Customers Need

5 Basic Content Types Your Customers Actively Seek

Customer FAQ Content Like 5 Food GroupsBefore you realize they’re in market, your prospects, their purchase-influencers and customers actively look for Customer FAQ Content.

To satisfy their purchase-related information needs, offer potential buyers the 5 basic content types customers seek.

This Customer FAQ Content is like the 5 basic food groups you learned about in grade school. Continue reading

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Cinco De Mayo: Should Your Business Be Celebrating?

Holiday Celebration Marketing: 5 Types You Need

Heidi in a sambreroIt’s Cinco de Mayo!

Before you pour your colleagues another round of over-priced margaritas, ask yourself, “Is your business celebrating?”

More to the point: Should your business celebrate this holiday?

As my Accounting Professor taught me, “It depends.” Continue reading

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Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

How To Use Micro-Influencers To Improve Your Marketing Results

Micro-InfluencerWhen in buying mode, no customer is an island.

Instead, prospects research a variety of resources and reach out to influencers, both online and IRL.

While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can use. Continue reading

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Interactive Content Basics Every Content Marketer Needs

The Ultimate Interactive Content Beginner’s Guide

Interactive Content BasicsTired of investing in expensive top quality content that merely yields lackluster marketing results?

Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough.

That may be true. Continue reading

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20 Types of Conference Blog Post Content You Can Use

SMMW17 Conference Blog Content Ideas You Can Steal

Conference blog post contentNeed fresh blog post inspiration?

Don’t worry you’re not alone!

Most bloggers are constantly looking for new blog post ideas.

Add conference blog post content to your editorial calendar.

Conferences provide a bonanza of blog post ideas. Continue reading

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Don’t Tax Yourself – 99 Free Blog Titles

99 Non-Taxing Free Blog Titles

99 Free Blog TitlesFace it—blog post inspiration can be tough under normal circumstances.

When you’re focused on other mentally, emotionally exhausting work like taxes, fresh blog titles and ideas are nearly impossible. Continue reading

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11 Actionable Blogging Tips to Make Content Findable

Is Your Blog An Easter Egg Hunt For Quality Content?

Easter Egg Hunt for Findable Blog ContentDo you make blog content findable?

Or do visitors think your blog is an Easter egg hunt for quality content? 

Unlike colorfully dyed eggs, your best blog content may lack the appropriate brilliance to shine through the information available across channels.

To make your blog content findable, dress it up so it stands out. Continue reading

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The 10 Plagues of Social Media

Have You Protected Your Business From Social Media Evils?

10 social media plaguesIs your business prepared for modern social media plagues?

Not sure what I’m talking about?

Social media can seriously harm your marketing and business like the biblical story of Moses and the 10 plagues in ancient Egypt.

In a world where most teens and adults have a smartphone, anyone can record and communicate issues in real time with audiences that extend beyond their inner circle of friends and family. Continue reading

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Winning at Social Customer Care – Book Interview

Heidi Cohen Interviews Dan Gingiss

New book: Winning at Social Customer Care:
How Top Brands Create Engaging Experiences on Social Media

Winning at Social Customer CareQ: What’s your best piece of advice for readers looking to improve their marketing?

“Customer service is the new marketing.” This line has been bantered about for a couple of years now, but it’s truer today than ever before.

Great customer service can be more valuable than any marketing, and poor customer service can destroy any PR. There’s nothing better than your customers marketing your company for you because they’ve had such a memorable experience!

Continue reading

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