100 Marketing Experts Share Their Career Wisdom
On the MetroNorth railroad, heading back to Grand Central, I gave my two cents regarding how to get into marketing to a recent graduate seated opposite me.
I recommended spending time on social media to understand how businesses use it to achieve business objectives (as opposed to using it to socialize) and starting a blog.
To supplement this advice, I pulled a notepad out of my backpack and jotted down a few books and resources. Continue reading
15 Books To Put In Your Beach Bag
Most people think summer reading equals light reads.
Look around you and you’ll see beach disposable mysteries, love and escapist stories on many blankets (or smartphones!)
Like vacations, this type of book feels necessary to get out of your current reality and clear your mind. Continue reading
Tags: Ann Handley, Charles Duhigg, Dan and Chip Heath, David Allen, David Meerman Scott, Julia Cameron, Malcolm Gladwell, Marie Kondo, Reading List, Robert Caldini, Ryan Holiday, Stephen King
Is Your 2016 Marketing On Track To Succeed?
We’re half way through 2016.
Is your 2016 marketing is on track to achieve its year-end goals?
Not a question you want to answer? Continue reading
Heidi Cohen Interviews Jonah Berger
New book: Invisible Influence: The Hidden Forces that Shape Behavior
Q: What’s your best piece of advice for readers looking to improve their marketing?
To be a successful marketer, you have to understand social influence. People don’t make their own choices. They make choices based on what the people around them are doing. So to succeed you have to understand how influence works.
Father’s Day Content Marketing Lessons
Content marketing runs in my family.
My dad was a big New York City publisher.
Before you think New York Times or Daily News, let me clarify. My dad was physically big. He was 6’5”.
Rather, my dad ran a local weekly newspaper in Queens called The Leader-Observer. It’s still in print!
His content focus was hyper-local. Continue reading