Authority Content – Book Interview

Heidi Cohen Interviews David Jenyns

New book: Authority Content: The Simple System for Building Your Brand, Sales, and Credibility


Authority ContentQ: What’s your best piece of advice for readers looking to improve their marketing?

Focus on marketing activities where you continually get paid over a long period of time. That is to say, focus on building digital assets that continue to drive you traffic and sales rather than looking for loop holes that last for a short period in time.

For example, focus on building up useful and helpful content rather than focusing on how to beat Google’s algorithm.
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Content Marketer’s Guide To Attending Conferences

Expert Tips To Maximize Your Conference Content

Conference content guide

Marketing conference season kicks off next week with Content Marketing World.

These mega events are content marketing bonanzas.

Conferences provide a hotbed of content opportunities for the astute content creator.

They raise awareness around key industry topics. Examine the conference agenda to learn what’s hot and where the field is headed. Continue reading

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Content Marketing World Authors

Interviews with Content Marketing World Presenters

Andy_Crestodina-_Content_Chemistry-_Content_Marketing_World_2015Books are the ultimate long form content marketing. They’re educational information audiences actively seek.

No one knows this better than the Content Marketing World authors!

Professionals often write books to establish their authority and influence. My husband discovered this by accident when he wrote the first book on HTML.

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3 Essential Content Marketing Skills

Do You Exercise Your Content Marketing Muscles Regularly?

Essential Content Marketing SkillsAre your content marketing skills in shape?

Before you answer, realize this is back-to-school and post-vacation season. It’s when people get back to work and gym routines.

Even if you’re an experienced marketer, your content proficiency may be a bit out of practice after the summer. Or you may be looking to enhance your skills. Continue reading

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Amazing Customer Experience: 3 Vacation Examples

Do You Create FOMO Among Your Customers’ Connections?

sacre-coeurVacations are ripe for creating memorable customer experiences.

Think about your last vacation for a moment now.

Do images of interesting people and beautiful places pass through your mind?

What do you remember from your precious time-off?

Are you smiling? Continue reading

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US Daily Media Consumption (Charts)

What You Need To Know About How Americans Consume Media

US Daily Media ConsumptionUS daily media consumption underscores a key challenge many Americans face.

Are you one of them?

Do you try pack more activity into less time?

Multi-tasking, as tracked by media consumption, fills our lives.

Multi-tasking gives us the sense that we’re accomplishing more. But the reality is that we’re not.

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3 Content Curation Superpowers

Build Your Brand Using Content Curation Superpowers

Content Curation SuperpowersWe’re drowning in content.

According to Google CEO Eric Schmidt, “Every two days now we create as much information as we did from the dawn of civilization up until 2003.”

Mark Schaefer dubbed our never-ending content creation Content Shock.

I don’t need to tell you this.
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What I Did on My Vacation – 99 Free Summer Blog Titles

99 Free Summer Blog Titles to Overcome Writer’s Block

Free Summer Blog TitlesNow that summer’s in full swing, do you feel the same way when you look at your blank computer screen?

Even worse, do you get a nagging feeling that summer’s slipping away and you’ve barely been to the beach or out on the back 9? (Maybe you need summer blog hours?) Continue reading

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Published Author Book Writing Tips

15 Authors Dish At Self Publishing Success Summit

Published Author Book Writing TipsWant to improve your writing?

Maybe you even want to write a book?

I do.

So I spend a lot of time studying, reading and writing. I’ve learned that one of the best ways to improve your writing is from listening to successful writers talk about their craft. Continue reading


Internal Content Curation VS External Content Curation

Power Your Content: Internal and External Content Curation

Internal content curation vs external content curationWhich is better for your content marketing: internal content curation vs external content curation?

You may not realize there’s a difference between internal content curation and external content curation.

I’m not surprised. Continue reading

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