How To Improve Your Social Media Marketing Use [Research]

7 Social Media Trends To Grow Your Business

Woman checking social media on smartphoneDoes your social media marketing yield results that help grow your business?

Not sure?

Don’t worry you’re in good company.

More than 1 in 2 marketers can’t track social media to ROI improvement. Since social media is rarely the first or last medium touched during the purchase process, measurement can be hard.  Continue reading

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Advertising: Customer Trust vs Customer Action [Infographic]

Customer Trust or Action: Which Is Better For Your Results?

Cake FightFor your advertising plans and budget, does customer trust or customer action yield better results for your business?

Think like a marketer not like a consumer.

Remember: Even if you use your company’s products or brands, your actions aren’t representative of your target audience.

Do you trust your marketing gut? Continue reading

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Fanatical Prospecting – Book Interview

Fanatical ProspectingHeidi cohen interviews Jeb Blount

Q: What’s your best piece of advice for readers looking to improve their marketing?

Step into your prospective customer’s shoes and learn to speak their language. This is the key to connecting with them and pulling them in. Continue reading


How to Make Your B2B Content Stand Out From the Crowd

5 MarketingProfs B2B Forum Take-aways Every Marketer Can Use

How to Make Your B2B Content Stand Out From the CrowdIf you really want to make your B2B content stand out from the crowd, you can’t do the same thing as everyone else.

It won’t work.

Their company is different. Their resources (including employees) are different. Their timing is different. And most importantly, their experience is different. Continue reading

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2015 Fortune 500 Social Media Use [Research]

Social Media: What You Can Learn From The Fortune 500

Father and son learning to ride a bike! | Flickr - Photo Sharing!2015 Fortune 500 social media use research yields insights into what’s working and what’s not for the big companies.

But don’t assume your small firm can’t benefit from this research as well.

Unlike smaller, less well-funded firms and organizations, the largest publicly owned US corporations have mega marketing budgets and headcount for existing marketing programs as well as the resources to test the newest innovations. Continue reading

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Got Boring B2B Content? How To Make It Engaging

7 Ways To Enrich Your B2B Content To Yield Results

Yawn-Boring B2B ContentMost B2B content is like the fiber in your diet. You need to eat it but it generally tastes terrible.

Do your prospects look like they’re using your information but, in reality, they just download it for later use but never take the time to read it? Continue reading

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Driving Demand – Book Interview

Heidi cohen interviews Carlos Hidalgo

Driving Demand Book CoverQ: What’s your best piece of advice for readers looking to improve their marketing?

I think the biggest thing marketers (and sales people) need to understand is that everything is about the buyer. It is no longer what we as marketers think our value proposition is, how we want to sell or what channels we want to use.

It is about the content the buyer wants to consume, how they want to buy and how they want to engage. With this in mind, B2B marketing and sales professionals need to change their mindset and cannot do it soon enough.

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Blog Post Content Creation: How To Boost Your Results

40 Blog Post Creation Tips With Examples

Colour Pencils-Flickr-40 blog tipsEach month, 54.2M new blog posts are published and 409M readers view 19.6+B blog pages according to WordPress.

Business impact: Each of your blog posts faces heavy competition to break through to your audience and yield tangible results for your business.

Despite this, 81% of B2B and 77% of B2C businesses employ blogs as a content marketing tactic.

Continue reading

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3 Ways Business Blogging Yields Measurable Results

Make Your Blog Contribute More to Your Business

3 Lego Musketeers-1Blogging remains a key element of your marketing mix.

As an integral part of your content, social media and search strategies, business blogging generates sales and reduces expenses.

Most businesses, both B2B and B2C use blogs. They are rated by marketers as very effective. According to 2016 US Content Trend Research by Content Marketing Institute/MarketingProfs, Continue reading

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B2B Data-Driven Marketing – Book Interview

Heidi cohen interviews Ruth Stevens

B2B Data-Driven MarketingQ: What’s your best piece of advice for readers looking to improve their marketing?

Pay attention to your customer and prospect data.

For some marketers, data can sound scary—or boring. But there’s nothing more important if you’re trying to gain customer insight, target the right audiences, and measure the results of your marketing investments—which we are all trying to do.

If you are talking to the wrong audience, everything you do is wasted.

Continue reading

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