What Social Media Is Media Means For Your 2017 Marketing

Social Media Becomes Full Fledged Media

Social media is mediaSocial media is media.

It became full-fledged media in 2016.

Social media is no longer a nimble, low cost David marketing option against pricier established media Goliaths.

Don’t look surprised! Continue reading

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2017 Content Marketing Resolutions

5 Tactics To Stay Ahead Of The Content Marketing Pack

2017 Content Marketing ResolutionsAs a marketer your 2017 content resolutions need to focus on a strategically aligned content marketing plan to produce quality content on a consistent basis.

Don’t take my word for it!

Walk down a commercial street near you. You’ll see we live in a world plastered with advertising. Continue reading

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What The Grinch Can Teach You About Social Media

5 Social Media Lessons From Dr. Seuss [QUOTES]

How The Grinch Stole Christmal book cover“And the Grinch, with his Grinch-feet ice cold in the snow, stood puzzling and puzzling, how could it be so?

It came without ribbons.

It came without tags.

It came without packages, boxes or bags.

And he puzzled and puzzled ’till his puzzler was sore.

Then the Grinch thought of something he hadn’t before. Continue reading

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How To Make Your Out-Of-The-Office Emails Work Harder

Astute Marketers Care About Email Autoresponders – Do You?

Email Autoresponders-aka Out of the Office MessagesHas this ever happened to you?

You’re ready to leave your office for a vacation, business trip, or just quiet work time where you aren’t interrupted.

The last thing on your to-do list is done.
[Happy dance!] Continue reading

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How to Guarantee Your Social Media ROI is Zero

5 Reasons Your Social Media ROI Is Zero: Jaw-dropping But True

how to guarantee your Social media ROI is zero47.9% of marketers can’t measure any social media ROI.

Yet social media accounts for 10.6% of marketing budgets.

This information isn’t from some random group of people.

It’s research from Tiffany-quality organizations including Duke University’s Fuqua School of Business, the American Marketing Association and Deloitte. Continue reading

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Master Content Marketing – Book Interview

Heidi Cohen Interviews Pamela Wilson

New book: Master Content Marketing: A Simple Plan to Cure the Blank Page Blues and Attract a Profitable Audience

master_content_marketing__a_simple_strategy_to_cure_the_blank_page_blues_and_attract_a_profitable_audience__pamela_wilson__9780997875409__amazon_com__booksQ: What’s your best piece of advice for readers looking to improve their marketing?

Marketing has undergone a major shift: rather than pushing annoying messages out on an unsuspecting public, we now invite prospects to engage week after week with helpful information.

Creating engaging content on a regular basis is my best marketing advice — it will attract the right audience to your products and services and will help position your offerings so they’re easier to sell.

Plus, it just feels better to share information from a position of service rather than pushy sales.

Continue reading

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Monthly Content Themes: Get Your Blog On Track In 2017

How To Create Monthly Content Themes [Worksheet]

Monthly Content ThemesI love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts.

Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap. Continue reading

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2016 Small Business Social Media Trends Trump Understood

Small Business Social Media Research: Do You Measure Up?

2016 Small Business Social Media TrendsWere you paying attention to the 2016 small business social media trends?

Donald Trump’s Presidential Campaign was. (Note: This is not a political article!)

Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution and community building power before their Goliath-size competitors caught on. Continue reading

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How to Show Your Thanks With Content Marketing

5 Ways To Show Thanks With Content Marketing

Show Thanks With Content MarketingThank you.

These 2 words show prospects, customers and others you really care about them, not just their money.

Everyone wants to feel they make a difference. Continue reading

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13 Small Business Holiday Specials

Small Business Tips To Use 365 Days A Year

Small Business Holiday SalesBefore the Thanksgiving turkey’s cold, we’re off to do holiday shopping.

Major retailers like Amazon, Walmart and others already have their holiday sales set.

Small business owners, you can provide service that customers, especially those seeking more than a good deal, want. 

Continue reading

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