Why Measuring Content Marketing ROI Drives Results
Content marketing ROI sounds difficult. Maybe because ROI is a jumble of letters representing the financial words return and investment.
I totally understand your pain. Take it from me, like many others, I learned the hard way. Continue reading
Turn Your Bad Small Business Location Into An Asset
Location, location, location is the real estate catchphrase because it can be the make or break it decision for many business.
For small businesses a bad location is often one of many challenges they face due to budgets and priorities. Continue reading
The 1 Element Missing At Content Marketing World
Content Marketing World 2014 was epic: over 2,400 people and over 40 amazing speakers (including Kevin Spacey). Yet everyone missed one important element: post-sale content marketing.
Why? Continue reading
How To Create Content Marketing That Will Improve Your Business
I just returned from Content Marketing World 2014 and I’m basking in the event’s orange glow.
When Social Media Examiner’s Mike Stelzner asked me why I attended Content Marketing World, The answer was easy: Continue reading
Tags: Andrea Vahl, Andrew Davis, Andy Crestodina, Content Marketing World 2014, Derek Halpern, Gini Dietrich, Jeff Rohrs, Joe Pulizzi, Julie Fleischer, Kevin Spacey, Kraft, Lee Odden, Mike Stelzner, Robert Rose, Scott Stratten, Tim Ash, WSJ
12 Actionable Content Curation Distribution Tactics
Your content curation distribution is more critical than your original content distribution.
This is attributable to the fact that curated content requires adding your voice to existing content, whether it’s yours or other people’s content, to make it into something fresh and new. Continue reading
100 Content Curation Terms
Words matter when it comes to content marketing, especially for content curation.
Therefore a comprehensive content curation glossary is critical to learn the words of the trade.
100 Content curation terms
Why Small Business Branding Is Personal
Many small businesses think small business branding is an oxymoron.
Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to develop branding campaigns and mass media to build brand awareness. Continue reading
3 Ways Content Curation Trumps Content Aggregation
Content curation versus content aggregation is a challenge many marketers face due to limited budgets and their prospects’ insatiable need for content.
As a marketer, it’s useful to have both content curation and content aggregation capabilities in your content marketing toolbox. Continue reading
The Marketing Inspiration You Need
Labor Day signals the return to school. To get your marketing studies on track whether you’re in school or not, here are 50 marketing quotes for back-to-School.
In the process of compiling this list of marketing quotes, I stumbled upon this gem by Stephen Denny: “If dogs don’t like your dog food, the packaging doesn’t matter.” Continue reading
Tags: Ann Handley, Bill Burnbach, Bill Gates, Chris Brogan, Fairfax Cone, Jay Baer, Jeff Bezos, Leo BUrnett, Peter Drucker, Richard Branson, Steve Jobs, Tony Hsieh