How to Show Your Thanks With Content Marketing

5 Ways To Show Thanks With Content Marketing

Show Thanks With Content MarketingThank you.

These 2 words show prospects, customers and others you really care about them, not just their money.

Everyone wants to feel they make a difference. Continue reading

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13 Small Business Holiday Specials

Small Business Tips To Use 365 Days A Year

Small Business Holiday SalesBefore the Thanksgiving turkey’s cold, we’re off to do holiday shopping.

Major retailers like Amazon, Walmart and others already have their holiday sales set.

Small business owners, you can provide service that customers, especially those seeking more than a good deal, want. 

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Content Marketing Definition

50 Marketers Define Content Marketing

Content Marketing DefinitionWhat’s your content marketing definition? 

Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages.

Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Continue reading

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31 Blog Tricks Every Blogger Can Use

Get Your Blog In the Halloween Spirit

Halloween Blog TricksWho can’t use some new blog tricks?

Before you answer, do you know the key to your blog’s success?

This isn’t a trick question!

BUT, if you don’t know this answer, none of these blog tricks will necessarily help you.

Answer: You need to know your blog’s goals.

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5 MarketingProfs B2B Forum Tactics You Can Use

What I Learned At MarketingProfs B2B Forum

MarketingProfs B2B Forum TacticsYou can use these 5 MarketingProfs B2B Forum tactics even if you didn’t attend this live mega-content event.

No, this isn’t another conference summary parading as helpful business advice.

I admit it.

“I’m a MarketingProfs B2B Forum fangirl!” Continue reading

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Maximize B2B Blog Results: 10 Tactics You Need

How To Get The Most Out Of Your B2B Blog

Maximize B2B Blog ResultsSince 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results?


You shouldn’t be.

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2017 B2B Content Marketing Research Analyzed

Are You Committed To Content Marketing?

2017 B2B Content Marketing ResearchCorporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research.

Like any on-going relationship, content marketing requires commitment and work to be successful Continue reading

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2016 Content Marketing World Take-aways

23 Content Marketers Share Their Insights

Content Marketing World Take-awaysEven if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World.

It’s the world’s largest content conference, a major live event.

So it’s hard not to have FOMO.

Don’t worry we’ve got you covered. Continue reading

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Top Business Books For Marketers

Marketers Choose Their Favorite Business Books

Top Business BooksWant to improve your marketing? Then read these top business books.

Great marketers find a way to incorporate everything they learn into their marketing. (BTW-It’s true of most business executives.)

We all wear our specially focused glasses to improve our work performance.

Reading quality books shortens our learning curve. Continue reading

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The Content Revolution – Book Interview

Heidi Cohen Interviews Mark Masters

New book: The Content Revolution

The Content RevolutionQ: What’s your best piece of advice for readers looking to improve their marketing?

You have to go deep.

You have to read wider (not just within marketing but human behavior).

You have to look at the world and be relentlessly curious.

The areas that we are looking to build a reputation within, we have to discover and interpret a different story to the rest of the marketplace. Whether it’s SEO, writing or social, people have to show a depth of understanding in order to differentiate.

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