Blog Posts: Patching the Holiday Potholes
The holidays are around just around the corner and who doesn’t want to take some much deserved time off? But you’ve got blog posts to write and no motivation to attack the page.
10 Easy-to-write quick blog post ideas
Instead of putting up a virtual “Happy Holidays” sign, here are 10 tips to create blog posts and content that yield value to your business and your readers without a lot of work. Continue reading
8 Actionable Mobile Marketing Tips [Research]
“This is the year of mobile” has been a perennial online joke. While US smartphone ownership crossed the 50% mark in 2012 according to Nielsen, it’s taken about a year for marketers and businesses to see an explosion in mobile usage.
Before you rush to make your marketing “mobile only,” look at the current mobile landscape. For most businesses, increased mobile use doesn’t translate to mobile-only since 40% of your prospect base is still using PCs (Some of which is multi-platform use.) Continue reading
17 Sources To Expand Your Content Marketing Audience
Want to expand your content marketing reach? If so, apply the adage, “It’s not what you know but who you know.”
By distributing your content by platform, chances are you’re overlooking opportunities that can significantly enhance the breath and quality of your potential audience. Instead, focus on getting your message to the influencers and people who can amplify your message by sharing it with their networks. Continue reading
The Top 7 Trends From Business Insider’s Ignition 2013
Marketers and media executives must plan for 2014’s dynamic environment. In it, social media, content and connected devices converge to make context the critical defining factor of their information delivery.
This convergence is driving a variety of exciting opportunities for forward-looking businesses where information delivery facilitates and drives real results for both businesses and customers. Continue reading
Storytellers: The People Who Make Your Business Real
Stories are powerful tools that shape how your audience views you. Your business needs storytellers as part of your content marketing strategy because stories enable you to connect with prospects, customers and fans and enhance the value of your offering.
Why Facebook Is Lame
Teen behavior is significantly different from the rest of the marketplace. While this isn’t new, how today’s high school students—who’ve grown up digital—use their devices and technology, is new.
At Business Insider’s Ignition 2013, Smarty Pants’s Stephanie Retblatt asked 9 New York City teens aged 14 to 17 about their digital lives and habits. Continue reading
7 Headline Tips Guaranteed to Make Yours Stand Out
Not all headlines are created equal. The headline challenge is getting your message to stand out and make people care about it amidst the explosion of channels and volumes of content competing for people’s attention.
Upworthy’s Peter Koechley says “The headline is our little newsboy crying out in a crowded Facebook feed.” Therefore the time spent improving your title’s ability to attract more readers and shares is well worth the investment. Continue reading
Content Marketing: Are You On Your Audience’s Radar?
Are you on your target audience’s device when and where they want to consume your content? Marketers, both media entities and retailers, must offer multi-platform content or be left out of the consideration set. Continue reading