Heidi Cohen Interviews Dayna Rothman
What’s your best piece of advice for readers looking to improve their marketing?
Focus on relevancy. When you are creating content and other marketing programs, focus on what is relevant and interesting for your audience.
Today’s buyers expect a higher level of personalization—they expect you, as the marketer, to know everything about them and to serve content that suits their needs. This is not a one and done process, as a marketer, make sure you are always testing your content and programs to determine that sweet spot.
Heidi Cohen Interviews Carson Tate
What’s your best piece of advice for readers looking to improve their marketing and why is it so important?
We all think and communicate differently. As a marketer, your primary objective is to ensure that your message is being heard and clearly understood by your targeted audience.
To improve the impact of your marketing messages, ensure that you are answering the following four questions when marketing – “what”, “how”, “who” and “why”. Continue reading
5 Summer Content Marketing Tips
This month, my gym has been pushing memberships. I’m not surprised since it’s the time of year when people start thinking about getting into shape to look their best in their skimpy summer clothes and bathing suits.
The same holds true for your content marketing. You need to get your content in shape for the summer. Continue reading