5 Social Media Content Formats Your Business Needs

How To Reel In Your Target Audience On Social Media

5 social media content formatsLike a hungry teenager, social media always wants more content.

To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona.

At a minimum, answer the following 5 questions about your target audience: Continue reading

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Invisible Influence – Book Interview

Heidi Cohen Interviews Jonah Berger

New book: Invisible Influence: The Hidden Forces that Shape Behavior

Invisible_Influence_coverQ: What’s your best piece of advice for readers looking to improve their marketing?

To be a successful marketer, you have to understand social influence. People don’t make their own choices. They make choices based on what the people around them are doing. So to succeed you have to understand how influence works.

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13 Content Marketing Secrets I Learned From My Dad

Father’s Day Content Marketing Lessons

Content Marketing Lessons I Learned From My DadContent marketing runs in my family.

My dad was a big New York City publisher.

Before you think New York Times or Daily News, let me clarify. My dad was physically big. He was 6’5”.

Rather, my dad ran a local weekly newspaper in Queens called The Leader-Observer. It’s still in print!

His content focus was hyper-local. Continue reading

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Social Media Blogging: 4 Reasons Your CMO Needs

Blogging Alive and Kicking At The Center Of Your Marketing

Social Media Blogging Alive and KickingSocial media blogging doesn’t get respect any more.

Even though 59.3 million new WordPress blog posts are published each month.

This number doesn’t include blog posts on Blogger buried deep in Google or on Tumblr languishing in Yahoo’s portfolio.

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2016 Social Media Marketing Platforms: 5 Key Trends

Top 2016 Social Media Marketing Platforms [Research]

2016 Social Media Marketing PlatformsIf you’re like most of the people in the world, you visit at least one social media marketing platform at least once a month.

I know that’s not a news flash.

But what do you do if you’re a marketer?

You can’t just engage on social media like an individual.

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2016 Social Media Marketing Benefits

What Social Media Marketing Contributes To Your Business

Social Media Benefits 2016Why should you care about social media marketing benefits?

The easy answer: Because your boss does.

But that’s not the real reason you should care (at least not if you’re passionate about marketing.)

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How To Get Your Blog In Shape For Summer

5 Summer Ready Blog Tips

Swimmer-Todd_Quackenbush-650Does your blog have plans for Memorial Day Weekend? 

What I mean is “Is your blog summer ready?” 

Memorial Day Weekend is the official beginning of summer. In New York City, it translates to getting out of town.

Your choices are numerous.

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Get Scrappy – Book Interview

Heidi Cohen Interviews Nick Westergaard

New book: Get Scrappy – Smarter Digital Marketing for Businesses Big and Small

GetScrappy_Print-CO.inddQ: What’s your best piece of advice for readers looking to improve their marketing?

The first part of the book starts with a section bluntly titled — Smart Steps You Can’t Skip. Too often when we think of getting scrappy with our marketing we think about short-cuts and hacks. While Get Scrappy certainly includes several of these life-saving tips, the biggest idea at the heart of the book is starting with strategy.

Answering those big questions up front — Why are we doing this? What’s the business objective here? If we don’t answer these we’ll be haunted later in the game with ineffective execution and measurement.

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How To Create Must-Read Recurring Content Columns

5 Regular Column Types Every Content Marketer Can Use

Recurring Content ColumnsAre recurring content columns a part of your editorial mix?

A recurring content column is an ongoing column. It’s a regular element of your editorial calendar.

Think Page Six, the New York Post’s gossip page. Continue reading

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Prepublication Blog Post Distribution

3 Ways To Build Promotion Into Posts Before You Hit Publish

Prepublication Blog Post DistributionAt my Social Media Marketing World workshop, a few attendees asked, “How do I improve my blog post promotion?”

My first response: Promotion isn’t part of a session focused on blog post creation.

But then I thought about it. I realized: You have to build blog post promotion into your plans. Continue reading

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