100 Marketing Tactics: Social Media, Content Marketing and Mobile
The biggest problem most people have with the New Year are the resolutions they set. The same holds for your business.
They make New Year’s resolutions involving big audacious goals that are difficult to attain. It’s like they’re small children who believe that their fairy godmother is going to come along and bop them on the head so their resolutions magically come true. Continue reading
10 Big 2015 Content Marketing Predictions
As we enter 2015, content marketing moves beyond a strategy to supplement your marketing to an integral part of your business plans and operation.
10 Big 2015 content marketing predictions
Here are the 10 big 2015 content marketing predictions and related tactics you need to get your business on track to succeed. (BTW—Here’s what we’re predicting for social media in 2015.) Continue reading
10 Content Marketing Lessons Learned
In 2014, content marketing became must-have marketing.
The metric: Content Marketing World 2014 attendance. (BTW, if you missed CMW2014, get the full videos and soak up the knowledge.) This industry event went from useful to must attend. Continue reading
5 Expert Content Marketing Tricks To Extend Your Reach
Content marketers are always on the lookout for new tricks to engage a larger audience.
The major challenge is to consistently break through and attract both dedicated and new readers in an increasingly competitive environment where time is readers’ most scarce resource. Continue reading
Understand Your Millennial Customer Or Lose Her Business
Aged 18 to 33, millennials represent a key marketing demographic. Millennial buyers are projected to spend an annual $1.4 trillion by 2020 according to Accenture.
More important for marketers: millennials are passing through important lifecycle events, such as starting their first jobs, getting their first home, and getting married that involve major purchases. Continue reading