50 Marketing Quotes For Back-To-School

The Marketing Inspiration You Need

50 Marketing Quotes Labor Day signals the return to school. To get your marketing studies on track whether you’re in school or not, here are 50 marketing quotes for back-to-School.

In the process of compiling this list of marketing quotes, I stumbled upon this gem by Stephen Denny: “If dogs don’t like your dog food, the packaging doesn’t matter.” Tweet This

I laughed out loud because I had learned this lesson the quite literally. When I was in elementary school, my mother sent me to the local grocery store to buy 2 cans of dog food.

Since mom didn’t specify which brand, I bought the cheapest one. I can still remember its awful smell. It was so bad the dog refused to eat it!!!

Here are 50 marketing quotes for back-to-school: 50 Marketing Quotes

  1. “Make your marketing so useful people would pay you for it.” – Jay Baer
  2. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
  3. “In advertising, not to be different is virtually suicidal.” – Bill Bernbach (Here’s more wisdom from this great MadMan.)
  4. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
  5. “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson
  6. “Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.” – Chris Brogan
  7. “The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan
  8. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett (Here are 12 advertising lessons from Leo Burnett that are still relevant today.)
  9. “People rarely succeed unless they have fun in what they are doing.” – Dale Carnegie
  10. “Talk to someone about themselves and they’ll listen for hours.” – Dale Carnegie
  11. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
  12. “Advertising is what you do when you can’t go see somebody. That’s all it is.” – Fairfax Cone
  13. “The superior man understands what is right; the inferior man understands what will sell.” – Confucius
  14. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ – Peter Drucker
  15. “Your most unhappy customers are your greatest source of learning.” – Bill Gates
  16. “If you show people the problems and you show people the solutions they will be moved to act.” – Bill Gates
  17. “Marketing is a contest for people’s attention.” – Seth Godin
  18. “Permission marketing is marketing without interruptions.” – Seth Godin
  19. “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
  20. “Make the customer the hero of your story.” – Ann Handley
  21. “Give them quality. That’s the best kind of advertising.” – Milton Hershey
  22. “I’d rather spend money on things that improve the customer experience than on marketing.” – Tony Hsieh
  23. “We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.” – Tony Hsieh
  24. “Bring the best of your authentic self to every opportunity.” – John Jantsch
  25. “Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs (Here are 7 of Steve Jobs’ Marketing Lessons.)
  26. “Quality is much better than quantity. One home run is much better than two doubles.” – Steve Jobs
  27. “The worst advice? ‘Don’t listen to the critics.’ I think that you really ought to listen to the critics, because sometimes they’re telling you something is broken that you can fix.” – Stephen King
  28. “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” – Stephen King
  29. “Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off.” – Phillip Kotler
  30. “Companies pay too much attention to the cost of doing something.  They should worry more about the cost of not doing it.” – Phillip Kotler
  31. “Marketing is what you do when your product is no good.” – Edwin H. Land
  32. “Content is the atomic particle of all digital marketing. Everything.”  – Rebecca Lieb
  33. “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich (Facebook)
  34. “Everyone sees what you appear to be, few experience what you really are.” – Niccolò Machiavelli
  35. “Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can.” – Jon Morrow
  36. “Anyone can start a blog, but the real test is getting readers.” – Jon Morrow
  37. “Content Isn’t King, It’s the Kingdom.” – Lee Odden
  38. “The consumer isn’t a moron. She is your wife.” – David Ogilvy (Here are 5 content marketing lessons from an original MadMan.)
  39. “…the most critical part of a successful content marketing program is building your audience….Without the audience, we cannot drive revenue of any kind.” – JoePulizzi
  40. “A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.” – Al Ries
  41. “You must make the product interesting, not just make the ad different.”  – Rosser Reeves
  42. “Take some initiative and snap outside of passivity; consistent small actions have impact.” – Darren Rowse
  43. “Nobody cares about your products (except you)” – David Meerman Scott,
  44. “… many organizations don’t realize that they have a much better option—they can tell their story directly to an interested market.” – David Meerman Scott,
  45. “The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.” – Daniel Starch
  46. “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengal
  47. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun-Tzu
  48. “To know your Enemy, you must become your Enemy.” – Sun Tzu
  49. “When it call comes down to it, nothing trumps execution.” – Gary Vaynerchuk
  50. “Don’t sell the steak. Sell the sizzle.” – Elmer Wheeler. (This was a favorite saying of my dad’s. Here’s my spin on the quote.)

 

Over time, marketing is discussed in terms of war. This is why the true masters of the art, Sun Tzu and Machiavelli, are part of this list.

Want to improve your marketing? Spend time each day with one of these quotes and consider how to follow its advice so that you can improve your business.

What other marketing quotes would you add to this list and why?

Happy Marketing,
Heidi Cohen


Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies. You can find Heidi on , Facebook and .

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  • http://www.irissignals.com/ Kostas Chiotis

    Great collection of quotes.. I think my personal favourite might be “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” . Thanks Heidi

  • Ann Handley

    Thank for including me, Heidi! See you next week!

  • http://stephencho.org/ Stephen Cho

    “Your most unhappy customers are your greatest source of learning.” Any feedback is good feedback! Great post.

  • http://www.BluewireMedia.com.au/blog Adam Franklin

    I love all those quotes Heidi! I also swear by David Meerman Scott’s other quote, “on the web you are what you publish”

    Thanks.