• Phil Ammendolia

    Hi Heidi,

    I just discovered your blog recently and I’m really enjoying it. This post is spot-on. People do seem to be riveted by lists and seem to accept them as more credible. Your tips for sharing, reusing and letting the end user complete theirs on their own are all really solid and useful. Thanks!

    • http://twitter.com/heidicohen HeidiCohen

      Phil–Glad you enjoy the content! Lists are great because they work for people who are looking to find out more as well as those people who want to check how much they know. Happy marketing, Heidi Cohen

  • http://pegfitzpatrick.com/ Peg Fitzpatrick

    Hi Heidi,

    Thanks for the 12 Most shout out! I agree that lists posts are great and it does help organize the information for the reader. 

    I am checking out List25 since I hadn’t seen their website before. Thanks!

    • http://twitter.com/heidicohen HeidiCohen

      Peggy – As a blogger or content creator, lists provide structure. They remove one of the difficult aspects of writing. Of course, that said, many bloggers overlook the need to put their points into order that supports their argument. Happy marketing, Heidi Cohen

  • http://twitter.com/PaulBiedermann re:DESIGN

    Thanks, Heidi! At 12 Most, we also believe that a good list post serves both the quick skimmer and the person willing to go deeper concurrently. You take what you want — either by just glancing at the main points and/or reading the accompanying explanatory text below.

    • http://twitter.com/heidicohen HeidiCohen

      Paul-You’ve hit the point as to why lists are magnets for readers. They give readers as much information as they’re willing to consume. Happy marketing Heidi Cohen

  • http://twitter.com/ChangingPaul Paul Atherton

    Great list Heidi – and on #7 you know that a great list will make a great infographic!

    • http://twitter.com/heidicohen HeidiCohen

      Paul — I agree that lists can provide good foundations for an infographic. It’s a mistake to assume that you can use them in all cases. Happy marketing, Heidi Cohen

  • http://twitter.com/MarketingUnlock MarketingUnlocked


    Great point! (no pun intended) People love lists. It must be innate. In fact, my last blog post was a list, and as you reccommend, it had an odd number of points (13).

    Excellent idea to allow readers to individualy share each point on the list.


    • http://twitter.com/heidicohen HeidiCohen

      Steve — As a blogger or content creator, it’s important to think about how you can getm ore people to discover, read and share your content. By cutting up your points, you make it easier for readers. Happy marketing, Heidi Cohen 

  • http://twitter.com/gusseting kylie gusset

    a little tip – love the content, and went to pin it – it would be great to have copy in your image, and the alt tag to be the title of the content, not what it is ie: “rock star”. while as a user, the changes would be great for me – what about for you, Heidi?

    is there a reason why you’re not doing these things already?

  • http://oziomedia.com/productreviews Ozio Media

    Creating lists as blog posts is a great way to make your website into a useful resource for information in specific niches. Listing links, statistics and tips has become a standard blog post format that people look for in the SERPs, because they are assembled by a real person and so they almost always contain useful information. The tip on sharing individual points on a list is a great piece of advice- thanks.