How to Fill Your Editorial Calendar Without Breaking the Bank

7 Tips to Cost Effectively Create Content Marketing [Chart]

Break the bank Content marketing is an on-going process not a one-time campaign. It requires a continual stream of new information in a variety of forms presented across different platforms to fulfill your business’s goals and customers’ needs.

The key to cost effective content creation is to develop similar content at the same time regardless of weight since each new piece of content must be re-imagined, not just reposted.

To fill your content marketing editorial calendar without breaking the bank, plan your content creation to ensure that all associated content is developed concurrently to maximize resource use and eliminate planning and overhead.

Fill your editorial calendar cost effectively – 21 Types of content

Here’s a cheat sheet to help you plan your content marketing development.

How To Fill Your Content Marketing Editorial Calendar Cost Effectively
With 21 Types of Content By Weight

Original
Content 
Format

Initial Platform
Placement

Content
Re-imagine/ Reuse

Heavyweight
Book Amazon
Website
Blog
eBook
Presentations
Blog posts
Articles
Graphics
Webinar
eBook Website
Blog
Amazon
Blog posts
Articles
Graphics
Presentations
Webinar
Email newsletter
Whitepaper Website
Blog
Third party site
Presentations
Blog posts
Webinar
Presentation Website
SlideShare
Blog
Blog posts
Articles
Video
Research Website
Blog
Third party articles
Presentation
Webinar
Slideshare
Infographic
Blog posts
Articles
Charts
Email newsletter
Webinar Website
Email newsletter
Blog
Slideshare
Blog posts
Articles
Email newsletter
Video
Training Manuals
Videos
Presentations
eBook
Blog posts
Articles
Email newsletter
Video
Middle Weight
Microsite Website
Blog
Email newsletter
Blog posts
Articles
Infographics Press release
Website
Blog
Social media
Blog posts
Articles
Videos Website
Blog
Video sharing sites
Press release
Social media
Blog post
Articles
Email newsletters Website
Blog
Blog posts
Articles
Mobile app Mobile
Website
Blog
Blog posts
Article
Email newsletter
Online forum Blog
Email newsletter
Webinar
Blog posts
Articles
Email newsletter
Case studies Website
Blog
Third party
Press release
Social media
Blog posts
Articles
eBook
Video
Podcast
Light Weight
Blog posts Blog
Email newsletter
Feeds
eBook
Presentations
Webinar
Articles Third party sites
Third party blogs
Social media
eBook
Presentation
Webinar
Patterns/ recipes/ how-to’s Website
Blog
Third party sites
Social media
Book
eBook
Press release PR service
Website
Blog posts
Articles
Photographs Website
Blog
Social media
Blog posts
Articles
eBook
Presentations
Email newsletter
Podcasts Website
Blog
iTunes
Blog posts
Articles
Presentations
Webinar
Social media engagement Social media
Blog
Blog posts
Articles

©2013 HeidiCohen.com – All rights reserved

7 Actionable marketing tips for cost effective content creation

Here are seven actionable marketing tips to ensure that your content development is as cost effective as possible.

  1. Plan major content efforts ahead of time to coordinate with your promotional calendar.  As part of your planning, fill out your content marketing’s editorial calendar to ensure that you’ve got your information needs covered.
  2. Gather content ideas from across your organization. Where appropriate get different members of your firm to help create content.
  3. Cross-train your content creation staff.  Let your creative resources test out other formats. Also, tap into the different perspectives within your organization.
  4. Create all similar content together. The goal is to use the same resources and prevent one-off content efforts. This is particularly important if your content utilizes special talent or external resources.
  5. Use branding consistently across all of your content. Keep the same colors, images and voice so that your audience recognizes it as yours.
  6. Build a content repository where you keep your organization’s content assets. The objective is to be able to use content again as the basis for new content or as part of a different campaign. It should be based on your annual content audit.
  7. Measure the effectiveness of your content marketing. Determine which pieces of content resonate best with your audience and which are most profitable.

By planning your content creation in advance, you’ll be able to minimize your costs. Ironically, smaller firms with less resources are often less able to take the time needed for this strategic perspective.

What are your secrets to cost effective content creation? What are your biggest challenges?

Happy Marketing,
Heidi Cohen


Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies. You can find Heidi on , Facebook and .

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  • igor Griffiths

    Well hello Heidi, thanks for sharing this content repurposing matrix, all too often I forget to make the most of what I have created. You asked for my biggest challenge and I would have to say that it has and although I am testing Evernote at the moment, remains coordinating my solution creation and promotional schedules in a way I feel comfortable with.

    As a left hander, I am told I naturally lean towards graphical solutions and that would appear to be the case with my love for mindmaps, yet so many rave about Evernote that I had to give it a try.

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