How To Be A Content Marketing Rockstar

7 Tips To Amplify Your Content Marketing

Cat Rockstar With over 90% of marketers investing in content marketing, you must be a content marketing rockstar to stand out in today’s exploding content ecosystem.

Just like a rockstar you need to continually create amazing content that people actively seek out and share with others. Further, like great music you must ensure that your content reaches the largest audience possible.

To amplify your content marketing, apply these seven lessons from top music rockstars.

  1. Develop your brand. Take a page from Lady Gaga’s playbook (who learned it from Madonna). Lady Gaga has her own personal style that’s consistent and shows in everything she does. She never goes anywhere without thinking about the impression she’s making. Actionable Content Marketing Tip: Infuse your brand in every piece of content so your prospects, customers, fans and the public recognize it as yours without seeing your name. (Here’s help to create your brand.)
  2. Give away your content for free. The Grateful Dead were the poster children for free music distribution. Unlike other bands, they allowed people to tape their concerts on the condition that they made no money from the tapes. The free distribution of their music enabled them to build their fan base. Contrary to popular belief, the freely available music didn’t hinder their sales. The Grateful Dead sold over 35 million albums! Actionable Content Marketing Tip: Distribute your information freely to attract a larger audience. In Ann Handley’s words, “give your content wings.”
  3. Offer your fans the velvet rope treatment. Who doesn’t like being treated special like the people who board an airplane first? Take another page from Lady Gaga and make your fans feel special. She calls them out by giving them the name, “Little Monsters.” Actionable Content Marketing Tip: Provide targeted content for your prospects, customers and fans to make them feel like they’re part of something special.
  4. Keep creating new content. While Bruce Springsteen continues to play his classic songs like Born To Run, he continues to write new material. Similarly, you can’t rely on your oldies but goodies. Actionable Content Marketing Tip: Create an editorial calendar and continue to fill it with new information.
  5. Test new formats. Paul Simon broke new ground by collaborating with Ladysmith Black Mambazo on his award winning album, Graceland.  (It’s important to note that Simon’s working with a South African band was considered politically incorrect at the time.) Actionable Content Marketing Tip: Don’t stick to the same old, same old in hopes that it’ll keep your prospects, customers and fans engaged. Continue to try new content formats  and options to delight your target audience and break through the content clutter. (Here are 31 content formats from which to choose.)
  6. Experiment with new ways to promote your content. Indy band They Might Be Giants (aka TMBG) placed new songs daily for free (excluding the phone charges) on an answering machine in their Brooklyn apartment. To build their following, TMBG advertised their Dial-A-Song service in local New York City print newspapers like the Village Voice. Check out She Was a Hotel Detective, a song inspired by an accidental conversation captured on their answering machine. Actionable Content Marketing Tip: Use third party media and advertising in addition to owned and social media to drive potential readers to your content.
  7. Think globally. Who would believe that a little-known, South Korean rapper named Psy would garner over 1.7 billion views on YouTube with the release of his 18th single and become a global meme? Actionable Content Marketing Tip: Leverage the power of broad based social media and online platforms to distribute your content.

The bottom line is that creating great content isn’t enough to become a rockstar. You must amplify your message by using a variety of methods.

If your content marketing needs to be amped up, then please consider joining me at  Content Marketing World September 9th-12th in the home of Rock and Roll, Cleveland, Ohio. I’d really appreciate it if you sign up for Content Marketing World using my affiliate code Heidi100 to register for the conference.

Still need more convincing? Check out my interview with Content Marketing Institute’s Joe Pulizzi as well as my interview with Content Marketing World Keynote Speaker Jay Baer.

I hope to see you in Cleveland in September. Please email me and let me know that you’re coming so that we can meet in real life.

BTW—here are 7 lessons from 2012’s Content Marketing World.

Happy Marketing,
Heidi Cohen


Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies. You can find Heidi on , Facebook and .

Social Media Success Summit 2014

Attend Social Media Success Summit 2014 to get stellar insights from 45 social media experts including Mari Smith, Jay Baer, Lee Odden and Amy Porterfield.

Order your ticket to Social Media Success Summit NOW and SAVE $370 off the regular price (NOTE: ONLY 500 TICKETS are available at this sale price. This offer is good until August 29, 2014 or when the tickets sell out, whichever comes first.

This important virtual conference offers more than 45 sessions this October. Attend as many as you like; download the rest with no travel costs or hassle.



Free Download!


The Top 5 Consumer-Driven Trends in RetailThe Top 5 Consumer-Driven Trends in Retail

 

To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes.

Find out how you can apply these 5 trends to your business.

  1. Retailers that embrace and facilitate social where customers are discovering, considering, and buying, can increase wallet share.
  2. Millennials are driving the way retailers think about consumers and create shopping experiences.
  3. With mobile, consumers have become an always-on opportunity for retailers to tap.
  4. Retailers with a successful omni-channel strategy will experience less showrooming and achieve greater market share across all channels.
  5. Big data will allow retailers to change the consumer experience, boost conversions, and improve margins.

Download this FREE Whitepaper Today!


 

Photo Credit: http://www.petsadviser.com via http://www.flickr.com/photos/petsadviser-pix/8126547765/ 

Tags , , , , , , , , . Bookmark the permalink.
  • Online Shopping Pakistan

    Wonderful information Heidi dear….

  • http://expresspigeon.com/ Igor Polevoy

    Heidi, excellent read! I would suggest to also include email marketing to the mix. Best content delivery vehicle :)

    • http://www.antavo.com/ Zsuzsa Szabo

      oh, yes, email marketing!!

  • Brian Crouch

    I like this, and I agree, but whenever I read an admonition such as: “You must be a content marketing rockstar to stand out,” I’m reminded of Steve Martin’s advice on how to become a millionaire: “First, get a million dollars.”

  • http://www.antavo.com/ Zsuzsa Szabo

    We started to take content marketing very seriously lately, so all these are very useful, thanks!