Labor Day: Happy End of Summer

Happy_End_of_Summer-Heidi_Cohen Wishing our U.S. readers the best for a very happy Labor Day!

Hope you enjoy the traditional last weekend of Summer with cookouts and the beach.

Happy Marketing,
Heidi Cohen

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Join me at Social Media Marketing World this coming Spring in sunny San Diego, California, where I'll be presenting a session on Blogging.
Conference dates are April 17-19, 2016.

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Branding is for Cows. Belonging is for People.


Branding is for cows. Belonging is for people. Break free from the herd and make stuff that matters.

Branding, by definition, is about imprinting our identity onto others. Traditionally, it’s been about telling people, “if you want to fit in, first you must buy in.” In this manifesto, CJ argues that Belonging is more powerful. When you’re helping others design their identity, you access something deeper and more permanent than their desire to just keep up, you access their desire to matter.

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Photo Credit: (c) 2013 Heidi Cohen – All rights reserved

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One Response to Labor Day: Happy End of Summer

  1. Wepaar says:

    Thank you heidi!!