21 Guest Blogging Tips To Land Posts (Almost) Every Time

Guest Blog Posts: What’s In It For Bloggers

How to land guest blog posts Are you one of those bloggers who wonder why they should write guest posts for other blogs when their own needs care and nurturing?

The bottom line is guest blogging is a win-win for both the host blogger and the guest blogger when done right. The problem for both parties is that it’s often done poorly.

What’s in guest blogging for you as a blogger?

Here are five reasons why every blogger should include writing guest blog posts in their blog marketing strategy. These reasons also hold for expanding your content marketing reach.

  1. Guest blog posts support search optimization. They provide links to your website. [Here's what 15 experts recommend for blog SEO.]
  2. Guest blog posts expose different audiences to your writing. Seeing your article whets their appetite for more of your content.
  3. Guest blog posts enhance your brand. Having your content appear on other sites is a subtle endorsement that your information’s worth reading.
  4. Guest blog posts provide new engagement opportunities. While only a tiny percentage of readers comment on posts, guest columns attract engagement from a new audience.
  5. Guest blog posts increase your credibility. Having your writing appear on other blogs changes readers’ perception of you. It subtly says you provide value.

21 Steps to create winning guest blog posts

To ensure your guest posts succeed every time, follow these twenty-one tactics. [Here's an example of one of my guest blog posts.]

  1. Target optimal blogs to place your posts. To the extent possible, you want your posts published in high value blogs.  Research guest blogging opportunities. Consider a variety of options in your category and related fields.
  2. Vary where you post. Write posts for different blogs in your area(s) of interest. [Check out Rand Fishkin's advice on getting your content accepted by popular blogs.]
  3. Read the guest blog post guidelines. This is a minimum! Don’t whip off email without checking the rules to know what’s acceptable.
  4. Do your homework. Look at the most popular posts as well as the social media shares and comments on recent posts to determine what resonates best with the audience. What topics are covered and how do they relate to your topic? Do you have a special angle to offer that hasn’t been covered on his blog? Think about post structure (thought pieces, how tos, lists or other)? Is the blog’s structure aligned with your writing style?
  5. Show your enthusiasm. Actively read the blog. Share the best columns with your social media following. Note: If you can’t find anything worth sharing, why are you seeking to write for this blog?
  6. Participate on the blog. Commenting makes you stand out. Most blogs get very few comments relative to their readership. (Don’t take my word for it, here’s what Social MediaExaminer.com’s Mike Stelzner says on the topic.)
  7. Link to the guest blog on your blog. This shows your respect for the blog where you want your content to appear and gets the attention of the blogger who will see the trackback.
  8. Reach out to the blogger. Build a relationship through another medium. #BlogChat on Sunday evenings is a good place to start. Also, consider real life events and conferences.
  9. Show your street cred. You have to show your blogging credentials to get your posts accepted. What’s your blog content like? Can you show samples of your guest blog posts?
  10. Have a thick skin. Reaching out to other blogs involves rejection. You can’t  get upset about it. Instead send out more requests. Alternatively, try using other resources such as Ann Smarty’s My blog Guest.
  11. Know the audience. When you write the guest blog post, understand who the blog’s target market is. Ask if they have a marketing persona you can see.
  12. Avoid the me, me, me. A guest post isn’t a license to spout promotions.
  13. Craft a link with anchor text. Since you’ve got one or two links to use in a guest post, use them to support your branding and your social optimization.
  14. Use images to hook readers. While it’s bad form to include more than one link back to your blog in the body of the post, you can incorporate images, photographs and infographics you can link back to your blog.
  15. Give them your best. This sounds trite since everyone says it. You’re borrowing someone else’s audience. You have one shot to win them over. Give it your all especially if your blog is a smaller blog.
  16. Include your bio. Check how others on the site have crafted their bios. Also, make your bio relevant to the blog’s audience. Position yourself!
  17. Check your grammar and spelling. Nothing turns bloggers and readers off like a poorly spelled post. No matter how quickly you compose your content, take time to proofread it. Not doing so is unprofessional and sloppy.
  18. Keep the conversation going. Whether it’s in the guest blogging rules or not, respond to the comments your piece generates. Answer questions and provide insights for at least a couple of days. This adds to the value you bring to your posts. Further, it can also inspire new post ideas.
  19. Promote your guest posts. Socially share your content on other blogs
  20. Track your results. As with any other promotional opportunity, measure your results.
  21. Ask again. Don’t mistake a “no” for a “never.” Find out why a column was rejected and try to re-edit to improve it.

Guest blog posts require work. You need to seek out blogs with relevant audiences, understand what these audiences are interested in and write content that resonates. In return, you get additional support for your blog marketing.

Are there any other suggestions you’ve found helpful in terms of getting your guest blog posts accepted?

Happy marketing,
Heidi Cohen


Here are some related articles you may find useful in drafting your guest blog posts.

Photo credit: http://www.flickr.com/photos/vblibrary/4522126718/

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  • http://twitter.com/guestblogposter GuestBlogPoster.com

    Excellent tips Heidi! If I could add one it would be to continue going back to that blog. Don’t forget about that relationship you just built. Post again if they will let you and become a regular contributor.

    • http://twitter.com/heidicohen HeidiCohen

      It’s not just a matter of continually returning to the blog but also being an engaged member of the community. Happy marketing, Heidi Cohen

      • http://twitter.com/guestblogposter GuestBlogPoster.com

        +1

  • Melonie Dodaro

    This is definitely a must-read for all bloggers wanting
    to try guest-blogging.  This is really a
    great opportunity not only to showcase once expertise but also a way to network
    with others as well.  Wonderful tips!

    • http://twitter.com/heidicohen HeidiCohen

      Melonie — Building a rapport with the blogger and the community is an important aspect of understanding the blog. It’s harder to say no to a friend than a total stranger. Happy marketing, Heidi Cohen

  • http://www.timsminions.com/ Andi the Minion

    Excellent tips thanks, I have had moderate success with many posts being accepted and a few not but I am grateful for all the tips, the thick skin and no doesn’t mean never are the two I need to take on board more… I do tend to not return to those who have said no, maybe because I believe they are wrong to say no lol… I need to learn a bit of modesty too :-)

    • http://twitter.com/heidicohen HeidiCohen

      Andi–I suggest you check it the email note explained why they rejected your column. What can you learn from the exchange? Concurrently, get more involved on their blog in terms of comments, shares and linking to them. Happy marketing, Heidi Cohen

  • http://www.inkjam.org/ Sandipan

    Just the other day I received a guest post request (the person wanting to guest post on my blog) from an individual with the subject line “Write for Us.” Apparently the person was using the same draft both for sourcing and securing guest posts.

  • Wallada_D

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  • chamroeunoscar

    Helenius: Okore will grab his chance **********

    Agen Bola reported, Aston Villa’s most recent signing Nicklas Helenius has praised his new team-mate Jores Okore as both begin their time at Villa Park.

    Denmark international Okore, 20, joined the Premier League side from Nordsjaelland and was shortly followed by compatriot Helenius, who departed Aalborg after three years.

    Helenius, who scored 16 goals for the Danish team in the league last season, has insisted that Okore has a lot to offer.

    “He is very strong – I can’t beat him all the time in matches!” He told the club’s official website.

    “He is fast and very strong and he is very good with the ball. He just shows he has a lot of confidence every time.asreported by Indo Eleven .

    “He is a good man for this club and I think he will grab his chance. He is a very good player.”

    Helenius became the club’s fourth signing of the off-season and has since been followed in by Spainard Antonio Luna.

    Source : http://www.indo11.com

  • Samnang

    Berita Bola Indo11 melaporkan nasib
    gelandang Juventus, Mauricio Isla semakin tidak menentu. Akibatjarang
    dimainkan, rekannya Gianluca Zambrotta akhirnya memberikan masukan agar pemain
    asal Chile itu untuk pindah klub. Di masa sulit ini, Zambrotta menyarankan agar
    Isla pindah ke klub Serie A yakni Internazoinale.

    Zambrotta juga
    mengatakan Isla merupakan pemain hebat, saya mengaguminya. Oleh karena itu
    apabila ia bergabung ke Inter, maka itu akan menjadi pengalaman yang berharga
    bagi kariernya.

    Berita yang dikutip oleh Berita Bola meski Zambrotta berniat untuk
    menyelamatkan Isla, tetapi ia pun merasa amat rugi I Bianconeri jika melepaskan
    seorang pemain hebat seperti Isla.

  • Samnang

    Bola terkini melaporkan Valencia
    melakukan negosiasi dengan Chelsea saol peminjaman gelandang bertahan, Oriol
    Romeu. Pemain asal Spanyol tersebut ingin dipinjam selama satu musim. Oriol Romeu adalah akademi Barcelona La
    Massia yang dibeli Chelsea pada juli 2011 dengan harga lima juta euro. Menurut
    manajer baru The Blues, Jose Mourinho. Romeu kemungkinan besar tidak akan
    mendapat tempat di skuad utama dan cadangan.

    Klub London Biru itu
    ingin Valencia membayar penug gaji pemain berusia 21 tahun dan juga uang tunai
    satu juta euro. Sementara itu, Los Che melakukan penawaran yang lebih rendah
    dan opsi untuk pembelian permanen.

    Berita yang dikutip oleh Berita terkini sebelumnya pada bursa transfer
    Januari 2013 Valencia melakukan penawaran untuk Romeu tetapi penawaran tersebut
    ditolak. Sekarang Manajer Miroslav Djukic dan Direktur keolahragaan Valencia,
    Braulio Vazquez sepakat bahwa Romeu adalah gelandang yang tepat untuk
    menggantikan David Albelda dan Tino Costa. Kontrak AQlbelda yang habis 30 juni
    2013 dan tidak diperpanjang sehingga kini berstatus tanpa klub. Sementara itu,
    Costa yang hijrah ke Spartak Moskova dengan nilai transfer tujuh juta euro.

  • http://www.ferreemoney.com/ Neil Ferree

    I think I might have to bite the bullet and give guest blogging a 2nd chance? I’ve tested the waters before and found it cumbersome vs posting to my own wordpress sites and my top socials, but this “dated” article still holds water. WTG Heidi