Content Marketing World Authors

Interviews with Content Marketing World Presenters

Andy_Crestodina-_Content_Chemistry-_Content_Marketing_World_2015 Books are the ultimate long form content marketing. They’re educational information audiences actively seek.

No one knows this better than the Content Marketing World authors!

Professionals often write books to establish their authority and influence. My husband discovered this by accident when he wrote the first book on HTML.

A book is the ultimate business card. They’re too big to get lost in someone’s wallet or pocketbook.

In addition to being prolific content creators, many of Content Marketing World’s presenters have written at least one book. Many of these books are marketing must-reads.

Content Marketing World Authors Interviews

Actionable Marketing Guide regularly interviews authors to get a behind-the-scenes understanding and insights. (BTW—If you’re an author and would like to be interviewed on Actionable Marketing Guide, please let us know!)

Here are our interviews with 2016 Content Marketing World authors:

If you haven’t signed up for Content Marketing World, do it! Use code VIP200 to get a discount!

Other Content Marketing World Authors

Here’s the list of  Content Marketing World authors who we haven’t interviewed. I’ve read a large number of their books and they’re also worth your investment of time and money. (BTW–If you’re one of these authors, we invite you to do an interview!)

If you haven’t signed up for Content Marketing World, do it! Use code VIP200 to get a discount!

 

Content Marketing World Authors Bottom Line:

These high-profile authors are at the forefront of content marketing as a living breathing business strategy.

Unlike many business books, they’re not just focused on dusty strategies taught in universities and business schools. The content marketing world authors work in the marketing and sales trenches to drive bottom line results.

Read (or listen) to their books.

Keep them near your desk to check regularly.

Think of this long format content as the user manuals you don’t get with your marketing job.

Go on—I dare you to find time to read them.

You’ll be glad you did!

BTW- If you get them before you go to Content Marketing World, I’m sure the authors will be thrilled to sign your copy!

 

Happy Marketing,
Heidi Cohen

Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.
You can find Heidi on , Facebook and .

Social Media Marketing World 2017

Social Media Marketing World 2017Join Heidi Cohen and fellow marketers at the mega-conference designed to inspire and empower you—Social Media Marketing World 2017, brought to you by Social Media Examiner.

Discover the best and newest ways to market your business on Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest and Snapchat.

The event takes place March 22-24, 2017, in San Diego. Actionable Marketing readers get an early registration discount.
Act by Friday – Save $350!


Free Guide

Content Marketing: 11 Steps to Engage, Entertain, and Inform

Content Marketing Learn step by step how to keep your audience engaged, entertained, and informed with your content.

Great content isn't just about producing a well written piece. It's about addressing your audience's relevant pain points and showing that you understand their needs. Don't be shy to freely give away advice and information—great content always comes from the heart.

If you can address the issues your customers care about most with a solution or perspective in which your company has real expertise, they tend to respond positively, becoming loyal supporters, and even evangelists. Show content effectiveness, establish a direct connection to your reader, and grab their attention for good by engaging, entertaining, and informing them.

Find out how to:

  • Create an effective content strategy
  • Focus on the key elements that comprise of attention grabbing content
  • Make your content impactful with some key writing tips

Download

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PS: If you haven’t signed up for Content Marketing World, do it! Use code VIP200 to get a discount!

Note: All book links are Amazon affiliates. If you haven’t signed up for Content Marketing World, do it! Use code VIP200 to get a discount!

Photo Credit: ©2016 Heidi Cohen

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