Comments for Heidi Cohen

Comment on Content Marketing Grows Up [Altimeter Research] by Anonymous

Anonymous — Wed, 22 Feb 2012 16:41:00 +0000

Sean–When using stories for content marketing, it’s critical to get to the heart of the story and ensure readers can tell your beginning, middle and end. Further it must be integrated with your brand and have meaning for being told. Happy marketing, Heidi Cohen

Comment on Content Marketing Grows Up [Altimeter Research] by Sean S Magee

Sean S Magee — Wed, 22 Feb 2012 15:59:00 +0000

One big hurdle is finding away to tell the story without the brand/service/product being lost in the manutia of the story itself. I often find people are gripped by good content, but as was said- advertising seems to be necessary to ensure a sale. The big risk is getting too caught up in the story.

Comment on Content Marketing Grows Up [Altimeter Research] by Anonymous

Anonymous — Wed, 22 Feb 2012 15:19:00 +0000

Jim – I agree content marketing is important aspect of every marketing plan to ensure you’re supporting social media, incorporate search optimization, and provide appropriate purchase cycle information. To clarify, both the Altimeter Research and the book are authored by Rebecca Lieb. I suggest you read the research (it’s free!). Happy marketing, Heidi Cohen

Comment on Content Marketing Grows Up [Altimeter Research] by Heidi Cohen

Heidi Cohen — Wed, 22 Feb 2012 15:16:33 +0000

Comment on Content Marketing Grows Up [Altimeter Research] by Jim Campbell

Jim Campbell — Wed, 22 Feb 2012 14:57:00 +0000

Wow, great article and your book suggestion Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media (Heidi’s affiliate link), looks awesome too. Content is soooo important. It’s a challenge even for clients and industries when content is plentiful (i.e., financial services, etc.). We just have to get it right or it misses and becomes mere exercise. When we do get it right, it becomes almost magical!

Comment on How to Fail At Social Media By Not Really Trying by HeidiCohen

HeidiCohen — Tue, 21 Feb 2012 22:27:00 +0000

Lindy–Thanks for the typo catch! Unfortunately, spellcheckers don’t catch everything. Happy marketing, Heidi Cohen

Comment on How to Fail At Social Media By Not Really Trying by HeidiCohen

HeidiCohen — Tue, 21 Feb 2012 22:26:00 +0000

Olivia–Good suggestion, It was one of the examples presented at the Suxorz. For my reporting of the event, please check SmartBrief for Social Media (Here’s the link http://smartblogs.com/socialmedia/2012/02/16/live-from-social-media-week-suxorz-the-worst-social-media-screw-ups-of-2011/) Happy marketing, Heidi Cohen

Comment on How to Fail At Social Media By Not Really Trying by HeidiCohen

HeidiCohen — Tue, 21 Feb 2012 22:22:00 +0000

Bruno–Thank you for adding your European insights to the conversation. Happy marketing, Heidi Cohen

Comment on How to Fail At Social Media By Not Really Trying by HeidiCohen

HeidiCohen — Tue, 21 Feb 2012 22:21:00 +0000

Pamela – I agree that Twitter chats shouldn’t be used strictly to broadcast links to your own content. But I do think it’s acceptable to add appropriate information, yours and third party, where it answers questions and provides value to the conversation. Happy marketing, Heidi Cohen

Comment on Twitter’s Engagement Problem [Data] by Bob C

Bob C — Tue, 21 Feb 2012 22:20:00 +0000

Hi Heidi
Good dig. Lots of great information.
A gut check on depth of Twitter penetration is to ask friends, family and colleagues. In that regard the “10% active” across 500 mln users might not be far off.

Comment on Twitter’s Engagement Problem [Data] by Twopcharts

Twopcharts — Tue, 21 Feb 2012 19:40:00 +0000

Hi Heidi, thanks for using our research in your post. I agree with you entirely when you state that behavior from new registrations cannot be extrapolated to the entire population, and I also believe that registrations from the last year will have less conversion to active users that the first 200 million registrations had. We will try to make a full estimate for active usage in the near future.

Comment on How to Fail At Social Media By Not Really Trying by Heidi Cohen

Heidi Cohen — Tue, 21 Feb 2012 18:23:45 +0000

Bruno–Thank you for adding your European insights to the conversation. Happy marketing, Heidi Cohen