Market Research Insights

Brand loyalty has eroded due to the recession that’s tightened consumer budgets and heightened cost consciousness. In 2011, roughly four out of ten shoppers buys the brand they want in terms of consumer goods (namely things bought in grocery stores and drugstore), erosion of over 10% based on research by comScore. Here are 5 Ways to recession-proof your marketing

Email marketing is at the core of every marketer’s holiday promotions. In part, this is attributable to the fact that it drives $43.62 of ROI for each dollar spent. To help put your holiday promotional email marketing on course, here are five recommendations. Please read on …

2010 was an important turning point for online marketing, particularly in terms of portable devices, new technologies and expanded communications channels. These highlights had a significant impact on marketing during the past year and will create a dynamic landscape for 2011 and beyond.

Social media and mobile savvy, small to medium sized businesses (aka SMBs) provide useful insights for all marketers because they’ve more limited resources than their larger competitors. As a result, they develop cost-effective marketing that translates to measurable revenue generation. Here’s a twenty-one point small and medium size business social media and mobile marketing checklist. Any marketer can (and should) use it to maximize business results.

To focus on social media efforts, Ben & Jerry’s ice cream announced that it’s cutting back email marketing. This decision overlooks the fact that social media and email marketing, can reinforce one another as complimentary components of an integrated digital marketing strategy. Based on Exact Target’s research, 3 reasons social media and email marketing should co-exist are outlined. Additionally, 3 suggestions to integrate social media and email are provided. Please read on …

Want customers? You’ll find them engaged on the social Internet (aka social media). One out of five minutes online is spent on a social media network where  women 15 and above spend 6.5 hours on average – an hour and a half more than men, according to comScore. So what’s a marketer looking to invest in social media to do? To help determine where and what social media related marketing and support to incorporate into your plans, here are marketers’ top three social media investment priorities according to Awareness, Inc.

As companies get more sophisticated in their use of social media, there are 5 major factors that show their progress based on SmartBrief Inc. and Summus Limited’s 2010 State of Social Media For Business’recent research. (Chart included)

Market research should be a required course for everyone in business school, not just marketing students. Many decision makers across functions use it but few have a clue as to whether the information they’ve been given is valid. As a result, despite good intentions, hard work and financial cost, executives often make important decisions based on poor information. As a starting point, every senior manager responsible for fielding a market research survey should ask these five questions.

Market Research Insights Did you know that Americans spend more time consuming media than they do in bed – regardless of what they do there? It’s true! Americans spend an average of 10.2 hours per day devouring media, according to … Continue reading

On Twitter, like on other forms of communication, how you express yourself has a major impact on your results. As Twitter continues its steady growth, it becomes more important to think about the contents of your tweets in order to maximize your communication effectiveness. Here are 5 ways to maximize your impact on Twitter complete with the research findings and recommendations.

While 90% of businesses use content marketing in an average of eight different formats including many forms of social media, most marketers can’t tell if their social media efforts are effective or not. To help counter this, seven actionable content marketing recommendations are outlined. Please read on. …

Social media networks account for slightly more than one out of every five minutes spent online. As a result, social media support a wider array of corporate functions. Here are 7 ways to use social media in your company and how to measure them. Please read on …

Are you going to the mall for Black Friday holiday shopping? If so, you’re in the minority this year. Check out the holiday shopping research findings…

Social media gives consumers a wide variety of websites and formats to talk to companies and other customers.  When companies don’t meet consumers’ expectations, they use social media to communicate with other customers.  Here are 8 ways that social media has changed customer service. Please read on …

Since roughly 30% of US households are cutting their land line phones, here are five marketing implications to consider.  Please read on …

Do you have a mobile marketing strategy prospects can use to shop when and where they want? If not, your marketing may be out-of-sight, out-of-mind because mobile’s the device people have within arm’s reach all the time. Like it or not, mobile phones are an integral part of the purchase process.  Here are seven facts proving that as a marketer, you need to provide a mobile offering that supplies useful content and communications channels 24/7. [Research with charts]

Everyone loves a deal, regardless of how much money they have, and consumers use the Internet and smartphones to find the best price, online or offline. While Groupon and Living Social have led the pack, there are other potential competitors in the coupon space. Here’s some research to show how this market is evolving.

According to the Pew Research Center’s findings, only 6% of US adults use Twitter. Given this small level of penetration, what does this mean for marketers? Here are 5  Twitter tips to consider.

Research by the Yankee Group shows that 2 out 3 companies don’t have the appropriate tools to engage consumers via social media. Want to improve your firm’s social media presence? Here are 7 ways to do so…

Before Facebook, we defined a friend as someone we knew in real life that we liked and trusted, excluding sexual or family relations. Social media has changed these interpersonal relationships and our understanding of the concept of friendship. Or has it? Here’s some useful research from Nielsen on the nature of friendship that will help your marketing.

Do you have a mobile marketing strategy? If not, you may want to incorporate one into your marketing planning. For some enlightening mobile phone related research put in marketing context, please read on …

HR’s involvement in a firm’s social media activities increases over time. Here’s a 10 point social media checklist for your human resources department. (Data included!)

To avoid marketing push, here are ten suggestions to help marketers build relationships with their prospects and customers on Twitter. Useful research from Exact Target is included [Chart].

A whopping 27 million pieces of content are shared each day. Further, 23% of social media messages include a link to content. Find out how this content is shared and eight tips to add content sharing to your marketing plan.

As social media marketing continues to evolve, marketers have been quick to adopt the lingo. Yet take a deeper look at their plans and you’ll find that social media adoption is still not a high strategic priority based on Jive Software and Penn, Schoen & Berland research. Like steering a large ocean liner whose course is set, changing the marketing course within an organization can be difficult in a dynamic social media environment.

Are you part of your consumers’ social media “in” crowd? Cone Inc.’s research provides insights to help brands and companies connect with their prospects and customers on social media platforms. Here are 5 tips on how to tailor your social media marketing to build your relationship with your target market on social networks.

Forrester’s 2010 Global Social Technographics (r) shows that 2010 marks an important inflection point in social media behavior in the U.S. As a result, there are three major insights that are critical for marketers. Please read on …

Location based services are breaking through. One out five smartphone owners or 12.7 million users checked in with a smartphone to a location-based service (LBS) in March 2011. What does this mean for your marketing? Data included.

Mobile is a fact of life. Our mobile phones are where we connect, communicate and consume content. Mobile marketing in the US continues to grow at accelerated rates, fueled by increased smartphone ownership. In addition to expanded communications and content consumption, consumer use smartphones to research and buy products and other services, often while in retail establishments, causing marketers to focus and allocate budget to this growing channel. Here are thirty-eight charts and analysis to help you develop your 2012 marketing plans.

Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.

Consumers have their phones with them all the time and use them to find information using mobile search. Recent Performics/ROI Research has five insights for marketers. Based on this mobile search research, here are six mobile marketing tactics to help marketers take advantage of these trends.

Girls will be girls regardless of the playground or communications toys they’re using. From a marketing perspective, it’s important to understand that women leverage social media, particularly Facebook, as an extension of what they do elsewhere. Research analysis by Eversave and Exact Target give insights into women’s social media behavior.

Interesting research from HP revealed that there were more important the the number of followers a person or entity had. This article outlines Twitter’s 3 strengths for marketers and 3 ways to improve your Twitter strategy. Please read on …

Roughly one out of three businesses doesn’t use social media according to the 2010 State of Social Media for Business conducted by Smart Brief for Social Media and Summus Limited. While there are two major obstacles, here are five tactics to help your firm get started using social media. [Note: Data and chart included!]

QR codes are the glue that connects offline media in its broadest sense to online, namely mobile, with a snap of your smartphone (of course you must have a QR code reader installed.) While QR codes aren’t mainstream yet, they’re past the early adopter phase. Here are 5 ways QR codes meet marketers’ needs and 3 challenges they pose.

With increased hype and discussions, QR code usage has moved past its early adopter phase in the US. While QR codes are popping up with greater frequency on marketing materials, ads and other surfaces, much of the population still doesn’t know what they are or how to use them. (Here are twelve examples of QR codes in use.) Marketers want to know what’s the current penetration of the market that can use them and what are the usage forecasts in order to determine whether QR codes should be integrated into new marketing materials.  To help, here are 26 QR code data points complete with charts and analysis.

Have you listened to what to what your prospects and customers want from your organization on social media platforms?

If not, there’s a good chance your marketing may be missing the mark. Based on research from IBM (Hat tip to Brian Solis for pointing out this research!) there’s a perception gap between what consumers want from marketers and what marketers think they want. Here are charts from this research and 5 questions to help you assess your social media marketing strategies.

On social media platforms, marketers are from Mars and consumers are from Venus because there’s a big disconnect between what consumers want and what marketers think they want. Here are five different pieces of research and relevant charts regarding what customers want from marketers on social media platforms with five suggestions for marketers.

While many brands and/or companies aspire to be in consumers’ social media inner circle, there are three cardinal social media sins that they need to avoid. Here are six suggestions to combat social media’s echo chamber.

Apple created a new category of computing devices known as tablets when they introduced the iPad last April. iPads look like a large iPhone (here’s information on the mobile market) without the telephony (aka, the ability to make a phone call.) Tablets with a 5” to 15” diagonal touchscreens are positioned between smartphones and computers in terms of computing ability and price. Since these Internet capable devices provide a rich content consumption experience through photographs and video, marketers and media executives hope that tablets will create the basis for premium paid online content products and engaging advertising.

Social media provides an array of marketing options to achieve your business goals. If you’re like other marketers, you’re curious as to what your peers are doing with social media, what works best for them, and how to get your organization to the next level cost effectively. Social Media Examiner’s 2012 Social Media Marketing Industry Report provides insights worth studying. (Here’s another view of social media’s evolution.)

On Facebook, brands, products and businesses are like people. They just want to be liked. Through the effective use of Facebook you can expand your reach cost effectively. Here’s research that shows where participants spend their time on Facebook and how their connections drive earned media impressions. In addition to research charts, there are 5 tips to enhance your Facebook reach.

For many women, Facebook provides another important way of staying in touch, both for one-to-one and many-to-many exchanges. Recently, Oxygen Network conducted research on women’s behavior on Facebook. This article covers 3 major findings of the survey and 3  implications. To find out more, please continue reading …

Social media provides an array of marketing options to achieve your business goals. If you’re like other marketers, you’re curious as to what your peers are doing with social media, what works best for them, and how to get your organization to the next level cost effectively. Social Media Examiner’s 2012 Social Media Marketing Industry Report provides insights worth studying. (Here’s another view of social media’s evolution.)

Want customers? You’ll find them engaged on the social Internet (aka social media). One out of five minutes online is spent on a social media network where  women 15 and above spend 6.5 hours on average – an hour and a half more than men, according to comScore. So what’s a marketer looking to invest in social media to do? To help determine where and what social media related marketing and support to incorporate into your plans, here are marketers’ top three social media investment priorities according to Awareness, Inc.

Market research should be a required course for everyone in business school, not just marketing students. Many decision makers across functions use it but few have a clue as to whether the information they’ve been given is valid. As a result, despite good intentions, hard work and financial cost, executives often make important decisions based on poor information. As a starting point, every senior manager responsible for fielding a market research survey should ask these five questions.

Before Facebook, we defined a friend as someone we knew in real life that we liked and trusted, excluding sexual or family relations. Social media has changed these interpersonal relationships and our understanding of the concept of friendship. Or has it? Here’s some useful research from Nielsen on the nature of friendship that will help your marketing.

Social media and mobile savvy, small to medium sized businesses (aka SMBs) provide useful insights for all marketers because they’ve more limited resources than their larger competitors. As a result, they develop cost-effective marketing that translates to measurable revenue generation. Here’s a twenty-one point small and medium size business social media and mobile marketing checklist. Any marketer can (and should) use it to maximize business results.

Do you have a mobile marketing strategy prospects can use to shop when and where they want? If not, your marketing may be out-of-sight, out-of-mind because mobile’s the device people have within arm’s reach all the time. Like it or not, mobile phones are an integral part of the purchase process.  Here are seven facts proving that as a marketer, you need to provide a mobile offering that supplies useful content and communications channels 24/7. [Research with charts]

Mobile is a fact of life. Our mobile phones are where we connect, communicate and consume content. Mobile marketing in the US continues to grow at accelerated rates, fueled by increased smartphone ownership. In addition to expanded communications and content consumption, consumer use smartphones to research and buy products and other services, often while in retail establishments, causing marketers to focus and allocate budget to this growing channel. Here are thirty-eight charts and analysis to help you develop your 2012 marketing plans.

On Twitter, like on other forms of communication, how you express yourself has a major impact on your results. As Twitter continues its steady growth, it becomes more important to think about the contents of your tweets in order to maximize your communication effectiveness. Here are 5 ways to maximize your impact on Twitter complete with the research findings and recommendations.

On Facebook, brands, products and businesses are like people. They just want to be liked. Through the effective use of Facebook you can expand your reach cost effectively. Here’s research that shows where participants spend their time on Facebook and how their connections drive earned media impressions. In addition to research charts, there are 5 tips to enhance your Facebook reach.

Brand loyalty has eroded due to the recession that’s tightened consumer budgets and heightened cost consciousness. In 2011, roughly four out of ten shoppers buys the brand they want in terms of consumer goods (namely things bought in grocery stores and drugstore), erosion of over 10% based on research by comScore. Here are 5 Ways to recession-proof your marketing

On social media platforms, marketers are from Mars and consumers are from Venus because there’s a big disconnect between what consumers want and what marketers think they want. Here are five different pieces of research and relevant charts regarding what customers want from marketers on social media platforms with five suggestions for marketers.

Have you listened to what to what your prospects and customers want from your organization on social media platforms?

If not, there’s a good chance your marketing may be missing the mark. Based on research from IBM (Hat tip to Brian Solis for pointing out this research!) there’s a perception gap between what consumers want from marketers and what marketers think they want. Here are charts from this research and 5 questions to help you assess your social media marketing strategies.

As social media marketing continues to evolve, marketers have been quick to adopt the lingo. Yet take a deeper look at their plans and you’ll find that social media adoption is still not a high strategic priority based on Jive Software and Penn, Schoen & Berland research. Like steering a large ocean liner whose course is set, changing the marketing course within an organization can be difficult in a dynamic social media environment.

A whopping 27 million pieces of content are shared each day. Further, 23% of social media messages include a link to content. Find out how this content is shared and eight tips to add content sharing to your marketing plan.

Location based services are breaking through. One out five smartphone owners or 12.7 million users checked in with a smartphone to a location-based service (LBS) in March 2011. What does this mean for your marketing? Data included.

Apple created a new category of computing devices known as tablets when they introduced the iPad last April. iPads look like a large iPhone (here’s information on the mobile market) without the telephony (aka, the ability to make a phone call.) Tablets with a 5” to 15” diagonal touchscreens are positioned between smartphones and computers in terms of computing ability and price. Since these Internet capable devices provide a rich content consumption experience through photographs and video, marketers and media executives hope that tablets will create the basis for premium paid online content products and engaging advertising.

Girls will be girls regardless of the playground or communications toys they’re using. From a marketing perspective, it’s important to understand that women leverage social media, particularly Facebook, as an extension of what they do elsewhere. Research analysis by Eversave and Exact Target give insights into women’s social media behavior.

With increased hype and discussions, QR code usage has moved past its early adopter phase in the US. While QR codes are popping up with greater frequency on marketing materials, ads and other surfaces, much of the population still doesn’t know what they are or how to use them. (Here are twelve examples of QR codes in use.) Marketers want to know what’s the current penetration of the market that can use them and what are the usage forecasts in order to determine whether QR codes should be integrated into new marketing materials.  To help, here are 26 QR code data points complete with charts and analysis.

QR codes are the glue that connects offline media in its broadest sense to online, namely mobile, with a snap of your smartphone (of course you must have a QR code reader installed.) While QR codes aren’t mainstream yet, they’re past the early adopter phase. Here are 5 ways QR codes meet marketers’ needs and 3 challenges they pose.

Consumers have their phones with them all the time and use them to find information using mobile search. Recent Performics/ROI Research has five insights for marketers. Based on this mobile search research, here are six mobile marketing tactics to help marketers take advantage of these trends.

To avoid marketing push, here are ten suggestions to help marketers build relationships with their prospects and customers on Twitter. Useful research from Exact Target is included [Chart].

Everyone loves a deal, regardless of how much money they have, and consumers use the Internet and smartphones to find the best price, online or offline. While Groupon and Living Social have led the pack, there are other potential competitors in the coupon space. Here’s some research to show how this market is evolving.

Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.

2010 was an important turning point for online marketing, particularly in terms of portable devices, new technologies and expanded communications channels. These highlights had a significant impact on marketing during the past year and will create a dynamic landscape for 2011 and beyond.

As companies get more sophisticated in their use of social media, there are 5 major factors that show their progress based on SmartBrief Inc. and Summus Limited’s 2010 State of Social Media For Business’recent research. (Chart included)

According to the Pew Research Center’s findings, only 6% of US adults use Twitter. Given this small level of penetration, what does this mean for marketers? Here are 5  Twitter tips to consider.

Roughly one out of three businesses doesn’t use social media according to the 2010 State of Social Media for Business conducted by Smart Brief for Social Media and Summus Limited. While there are two major obstacles, here are five tactics to help your firm get started using social media. [Note: Data and chart included!]

HR’s involvement in a firm’s social media activities increases over time. Here’s a 10 point social media checklist for your human resources department. (Data included!)

Are you going to the mall for Black Friday holiday shopping? If so, you’re in the minority this year. Check out the holiday shopping research findings…

While many brands and/or companies aspire to be in consumers’ social media inner circle, there are three cardinal social media sins that they need to avoid. Here are six suggestions to combat social media’s echo chamber.

Are you part of your consumers’ social media “in” crowd? Cone Inc.’s research provides insights to help brands and companies connect with their prospects and customers on social media platforms. Here are 5 tips on how to tailor your social media marketing to build your relationship with your target market on social networks.

Forrester’s 2010 Global Social Technographics (r) shows that 2010 marks an important inflection point in social media behavior in the U.S. As a result, there are three major insights that are critical for marketers. Please read on …

Market Research Insights Did you know that Americans spend more time consuming media than they do in bed – regardless of what they do there? It’s true! Americans spend an average of 10.2 hours per day devouring media, according to … Continue reading

While 90% of businesses use content marketing in an average of eight different formats including many forms of social media, most marketers can’t tell if their social media efforts are effective or not. To help counter this, seven actionable content marketing recommendations are outlined. Please read on. …

Do you have a mobile marketing strategy? If not, you may want to incorporate one into your marketing planning. For some enlightening mobile phone related research put in marketing context, please read on …

Since roughly 30% of US households are cutting their land line phones, here are five marketing implications to consider.  Please read on …

Email marketing is at the core of every marketer’s holiday promotions. In part, this is attributable to the fact that it drives $43.62 of ROI for each dollar spent. To help put your holiday promotional email marketing on course, here are five recommendations. Please read on …

Social media networks account for slightly more than one out of every five minutes spent online. As a result, social media support a wider array of corporate functions. Here are 7 ways to use social media in your company and how to measure them. Please read on …

Interesting research from HP revealed that there were more important the the number of followers a person or entity had. This article outlines Twitter’s 3 strengths for marketers and 3 ways to improve your Twitter strategy. Please read on …

Research by the Yankee Group shows that 2 out 3 companies don’t have the appropriate tools to engage consumers via social media. Want to improve your firm’s social media presence? Here are 7 ways to do so…

For many women, Facebook provides another important way of staying in touch, both for one-to-one and many-to-many exchanges. Recently, Oxygen Network conducted research on women’s behavior on Facebook. This article covers 3 major findings of the survey and 3  implications. To find out more, please continue reading …

To focus on social media efforts, Ben & Jerry’s ice cream announced that it’s cutting back email marketing. This decision overlooks the fact that social media and email marketing, can reinforce one another as complimentary components of an integrated digital marketing strategy. Based on Exact Target’s research, 3 reasons social media and email marketing should co-exist are outlined. Additionally, 3 suggestions to integrate social media and email are provided. Please read on …

Social media gives consumers a wide variety of websites and formats to talk to companies and other customers.  When companies don’t meet consumers’ expectations, they use social media to communicate with other customers.  Here are 8 ways that social media has changed customer service. Please read on …