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Social Media
Social Media: 10 Influential Women You Need to Know
In honor of International Women’s Day, here are ten women who have changed and shaped how we view social media. While many of these women aren’t household names, don’t let that fool you. Each is a powerhouse in her area of expertise. They’ve learned by being in the trenches and it’s worth your time to follow them and read what they have to say.
21 Social Media & Content Marketing Tips Tailored For Small Businesses
Social media and content marketing are must haves for any business. This need is more important among small and mid-size businesses where additional marketing requires a trade-off for other scare resources.
As a small or medium-sized businesses person you know that it can be difficult to find the time to brainstorm marketing initiatives – specifically social media, content and search marketing initiatives that you can track (Here’s how to create a social media plan.)
Here are seven questions you can ask about your small business marketing efforts. By answering these questions, you can direct your time and resources to where they’ll yield the best results. (Note: 21 Actionable Marketing Tips included.) Source: Heidi Cohen’s Actionable Marketing Blog
Tags: medium business, small business, SMB
9 Tips For Marketing to Twitter Power Users
Since Twitter’s social media platform is made for mobile with its 140 character snack size communications, it’s no surprise that its power users go mobile. Three out of every five active Twitter users (or 120 million participants) login using a mobile device at least once every month based on Compete data. Mobile Twitter users display different behavior that’s important for marketers to understand.
Tags: Compete, Experian Hitwise, Mobile, Twitter
Social Media: Do You Know Your Audience?
Before you dive into creating your social media marketing strategy, know who’s in your audience and where you can find them.
Once you’ve done your research and have answers to these questions you can create a social media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful.
Instagram Hearts Visual Content Marketing (7 Charts)
About 60% of the top brands are on Instagram. Is yours? If not, you should reconsider because Instagram is the current see and be seen social media site that’s giving Pinterest a run for its money. Owned by Facebook, Instagram has 90 million monthly active users, 40 million photos per day, and 8,500 likes per second according to Simply Measured. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, comScore, Instagram, Pew Internet, Photo, Pinterest, Research, Simply Measured, Twitter
Social Media Marketing: The Inside Scoop From 6 Experts
While social media is a staple of most 2013 business plans, many marketers and business executives are still trying to figure out how to use it effectively to drive measurable results. To put your social media marketing efforts on track to succeed, we asked six top social media experts three questions to get their insights into how the social media landscape is evolving and what it means for business.
Social Media and Branding: Is It Worth The Money?
While over 90% of brands use some form of social media, they don’t put their marketing muscle behind their social media execution. Recent research by Technorati raises questions about the disconnect between being on social media and using it as an effective marketing conduit. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, comScore, Oreo, Research, Technorati
Content Marketing: 7 Tips for Visual Eye Candy
Does your marketing content act as an attention magnet to attract the largest audience possible? If not, then check out Tumblr, a six-year-old content sharing community with impressive numbers that’s not on many marketers’ radar even though it’s similar to a website or blog. Heidi Cohen’s Actionable Marketing Blog takes a look at the surprising opportunities Tumblr has in store for content marketers.
Social Media & Small Business: 16 Facts You Need
The fastest growing small businesses (SMBs) are known for being nimble players who leverage the most effective business and marketing tools to extend reach and increase sales cost-efficiently. As a result, they’ve been early social media adopters leading marketers to more effective use of new and evolving social media platforms.
To benefit from their experience, examine this new research from The University of Massachusetts Dartmouth, entitled 2012 Inc 500 Social Media Settles In. It shows how small businesses are using the power of social media to achieve their goals. Source: Heidi Cohen’s Actionable Marketing Blog
Social Media and Brands: 10 Charts You Need
Do you know where your customers engage on social media, what they’re doing, and how they engage?
More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.
To provide marketing insights into how consumers view brands on social media, here’s analysis of research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.
Social Media: 23 Ways To Promote Your Blog
You should spend about 20% of your time creating blog content and 80% of your time promoting it according to social media experts Jay Baer and Chris Brogan.
For bloggers who spend hours pouring their heart and soul into each blog post, this may sound like heresy. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.
To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.
Tags: Blog, Chris Brogan, Facebook, Flickr, Jay Baer, Mack Collier, Mike Stelzner, Pinterest, Twitter
Social Media: Do You Know Where Your Audience Is? [Research]
With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.
Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.
