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- 72 Marketing Definitions
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- 2013 Social Media Trends and Your Business
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Social Media
How to Improve Small Business Social Media Performance
While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. This explains why social media strategy topped over half of small businesses’ list of marketing challenges according to Constant Contact’s Small Business Pulse Research from December 2012. With research, charts and 5 tactics. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Blog, Chart, Constant Content, Facebook, LinkedIn, Research, small business, Twitter
10 Tactics to Get Your Social Media Strategy on Track
Social media strategies, like IRS forms, cause anxiety to runs high. Face it—change is challenging, especially when you’re trying to get an organization to transform how it do business. Here are ten reasons businesses find social media taxing and actionable business tactics to get your social media strategy on track to succeed.
Tags: Actionable Tactics
25 Tactics to Promote Your Blog via Facebook and Twitter
Promoting your blog is the most important of the five Ps of blogging. Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter to support your promotional blog activities. Here are twenty-five actionable tactics to help you use Facebook and Twitter to promote your blog.
Tags: blogchat, Facebook, Hashtag, Ian Cleary, Jon Loomer, Mobile, Twitter
Social Media: 5 Small Business Lessons [Research/Charts]
When using social media, like other forms of marketing, small businesses must allocate their scarce resources, namely budget and employees, to ensure they’re attracting a steady flow of new prospects, keeping existing customers satisfied, and driving profitable sales.
Here are the major take-aways for small businesses from Ascend2’s research along with actionable social media tactics.
2013 Social Media Trends and Your Business
Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.
Here are seven research findings to help guide your 2013 social media strategy going forward based on data from Edison Research and Arbitron in their Infinite Dial 2013 research.
Tags: Arbitron, Barack Obama, Chart, Edison Research, Facebook, Oreo, Research, SAS Sortware, social network, Twitter
Facebook Goes Mobile: 10 Research Charts & Analysis
Social media, mainly Facebook, and mobile devices are changing how we connect and this has significant marketing implications based on March, 2013 research of US respondents between 18 and 44 by IDC sponsored by Facebook. 10 Charts and analysis you need. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, Facebook, IDC, Research, smartphone
Small Business: How to Use Time Efficiently On Social Media
For most small businesses social media is a time suck. The challenge for many small businesses is that time is the most significant resource. While being nimble is the watchword for many small businesses, with regard to social media, you need a plan to keep your interactions on track and contributing to sales and profits.
To help your small business maximize its social media efforts including time utilization, here’s an actionable social media plan for your small business in ten easy steps. Source: Heidi Cohen’s Actionable Marketing Blog
Social Media Does Not Drive ROI [Research]
On social media, engagement by itself isn’t sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it’s not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Ascend2, Chart, Coca Cola, Dave Kerpen, Derek Halperin, Engagement, Jay Baer, Joe Pulizzi, Michael Stelzner, Research, Ric Dragon, ROI
Millennials Marketing: Mobile & Social Media Required
Don’t underestimate the buying power and influence of the Millennial Generation, those people born between 1977 and 2000. Despite often being classified with Gen Xers, Millennials are starting to exhibit distinct characteristics of their own that marketers need to understand in order to create appropriate products and messaging. Source: Heidi Cohen’s Actionable Marketing Blog
9 Steps To Organize Your Social Media For Success
On social media, spring cleaning is an annual ritual when you discard old and/or outdated items while sprucing up and freshening your presence. This process enables you to get organized and be more effective going forward.
In honor of the vernal equinox (aka the first day of Spring), here’s a nine step social media spring cleaning checklist to ensure that your social media presence, including your blog, is on track for success. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Checklist, Spring cleaning
7 Actionable Social Media Tactics To Rock Your Marketing Plans
While consumers have wholeheartedly embraced social media, marketers are following their prospects and customers to these platforms reluctantly because they remain challenged to show ROI for their efforts.
Despite this, marketers plan to increase their social media budgets and integration of their marketing efforts largely to use social media advertising. Based on new research by Nielsen, here are seven actionable marketing insights on social media advertising complete with the research charts and related tactics to help your marketing.
15 Social Media, Content Marketing & Blogging Gotchas
Julius Caesar was told to “Beware the Ides of March” by a soothsayer. Ignoring the warning led to his downfall on this day in 44 BC. Do you know where your reputation and business may be at risk from your social media, content marketing and blogging activities? While some companies are afraid to engage on social media due to the fear of negative feedback, many others overlook the more obvious dangers. Here are fifteen social media, content marketing and blogging gotchas that can endanger your business and reputation without your realizing it and actionable marketing tactics to get you back on track. Source: Heidi Cohen’s Actionable Marketing Blog