-
Sign up for FREE Daily Emails!
Get FREE Actionable Marketing Tips delivered right to your inbox
Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
-
Categories
Archives
Social Media
33 Blogging Tips to Maximize Social Media Reach
While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog. Since social media feeds on a never-ending stream of content, it’s ideal platform for accomplishing this goal. Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms.
Tags: Blog, Ian Cleary, Peg Fitzpatrick, PicMonkey, Triberr
Social Media: 10 Commandments for Business
Social media like many businesses operates under a set of unstated rules. Here are 10 commandments of social media for business and actionable marketing tips to get your business on track. Source: Heidi Cohen’s Actionable Marketing Blog.
How To Build Your Brand On Pinterest [Research]
Participants use Pinterest‘s visual eye candy differently than other social media platforms. For marketers looking to use it to build their brand and support the purchase process, understanding this point is key to attracting and engaging your audience on Pinterest. Research and charts including 5 Actionable Marketing Insights. Source: Heidi Cohen’s Actionable Marketing Blog
How to Position Your SMB for Success In 5 Easy Steps
Inbound marketing entails helping potential customers and influencers find your company by building your audience and attracting their attention in the words of Marketo CMO Jon Miller. Inbound marketing gets its power from the combination of social media, blogging, content marketing, email and search optimization. Small businesses are the biggest users of inbound marketing. Here are five reasons small businesses love inbound marketing and how to make the most of inbound marketing by positioning your firm with these five steps. Source: Heidi Cohen’s Actionable Marketing Blog.
Tags: Chart, Hubspot, Inbound Marketing, Jon Miller, Marketo, Research, small business, SMB
Proof that Social Media Drives Sales! [Research]
Social media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify. Sales and customers are metrics you can readily track. Social media generates 14% of all leads and 13% of all customers and customers translate to sales, according to Hubspot’s 2013 State of Inbound Marketing whitepaper. Source: Heidi Cohen’s Actionable Marketing Blog
3 Tips To Make Your Photographs More Memorable
Want your content marketing to stay top of mind for your prospects and customers? Then use photographs to tell your story but understand that the images you choose are important elements that contribute to making your message memorable. Here are 3 tips to make your photographs more memorable. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Antonio Torralba, Aude Oliva, Devi Parikh, image, Phillip Isola, Photo, Pinterest
May Day: Small Businesses Need Social Media Help
May Day, May Day! Small businesses are drowning when it comes to social media. Research by Constant Contact shows that almost 60% of small businesses need help with social media marketing. Includes four tips to help small businesses create content. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Constant Contact, small business, SMB
Facebook: Fans Are Brand Currency
Facebook with its 1.056 billion monthly active users is the largest social network on the planet.
What does this mean for your brand? Recent research from Syncapse shows that nurturing your Facebook fans contributes value to your brand in the form of improved sales, future brand loyalty and brand affiliation.
Tags: Facebook, Syncapse, Value of a Facebook Fan
Social Media: Where We Spend Our Time
If you’re looking for your customers, you’ll find them on social media because that’s where they spend the largest portion of their time online.
As daunting as the challenges of effective social media marketing can be with the multitude of different platforms, many-to-many communication, and general aversion to promotional-speak, marketers must be there to catch prospects by fitting into their lifestyle. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, Experian Marketing Services, Research
Is Facebook Still Cool (and Why Should Marketers Care)
At the core of Facebook’s target audience, Gen Z, tweens and teens born after 1995, are mobile mavericks who use social media to connect and communicate with each other. While overall social media usage is declining slightly in the US, this behavior is more acute among Facebook participants especially teens. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, Facebook, Gen Z, Pew Internet, Piper Jaffray, Research
How to Improve Small Business Social Media Performance
While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. This explains why social media strategy topped over half of small businesses’ list of marketing challenges according to Constant Contact’s Small Business Pulse Research from December 2012. With research, charts and 5 tactics. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Blog, Chart, Constant Content, Facebook, LinkedIn, Research, small business, Twitter
10 Tactics to Get Your Social Media Strategy on Track
Social media strategies, like IRS forms, cause anxiety to runs high. Face it—change is challenging, especially when you’re trying to get an organization to transform how it do business. Here are ten reasons businesses find social media taxing and actionable business tactics to get your social media strategy on track to succeed.
Tags: Actionable Tactics
