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Want your content marketing and social media to work together? Lee Odden, Erin Monday and others give advice in Social Media-Content Marketing Interview.
Looking to make your social media more measurable? Here’s research and analysis to put it in context for your business. 5 actionable marketing tips included.
Posted on July 11, 2015 by Heidi Cohen in Social Media |
Create and maintain a successful social media strategy for your business
Today, a large number of companies still don’t have a strategic approach to social media. Others fail to calculate how effective they are at social media. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map.
Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker
Posted on July 2, 2015 by Heidi Cohen in Social Media |
Now is the time to get your business ready for the social media revolution. To help you, here are 5 ways to help establish your brand and be prepared.
10 Steps to Successful Social Media Advertising Social media is where we spend our time. As such, marketers must be present to attract your attention for their products and services. Yet, social media is no longer the “free” marketing platform. If you had any doubts, the senior management shakeups at Twitter and Pinterest underscore the need for these media entities to yield sales, not just equity valuations.
Want to be a savvy social media marketer? Social Media Examiner’s 2015 Social Media Marketing Industry Report shows you how with tips, charts & analyses.
To get the best results from your social media communications, you must understand how to use each of the 5 key types to effectively reach your target audience in a contextually relevant way on a regular basis to stay top of mind. Includes 10 actionable social media tips.
Posted on June 6, 2015 by Heidi Cohen in Social Media |
Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook.
Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.
Not sure about social media content use? Here’s research and tips to get your marketing on track based on Social Media Examiner’s 2015 research. Charts too.
Posted on May 30, 2015 by Heidi Cohen in Social Media |
The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites!
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.