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PR
Groupon Super Bowl Ad Breaks Social Media Rules
Groupon’s Super Bowl ad broke the number one rule of social media: It’s NOT about you! Groupon’s making light of the Chinese occupation of Tibet in their Super Bowl ad totally missed its mark. It’s hard to believe that no one at Groupon, their advertising agency or other advisor didn’t have a sense of how bad this ad would play in the theater of public opinion, especially following on the heels of Kenneth Cole’s Egyptian gaff.
Tags: Ad, Brand Bowl, groupon, Kenneth Cole, Super Bowl
8 Conference PR Tactics
Conferences are an important part of many marketing plans especially where B2B sales are involved. Here are seven tips to help you get your show strategy in shape.
Tags: Conference, press, Social media week, trade show
Etsy Sees PR Light Belatedly
Etsy has been slow to respond to its real-time PR and communications firestorm about derogatory greeting cards for sale on its site. Belatedly, Adam Freed, Etsy’s Chief Operating Officer announced on the company’s blog that Etsy has changed its policy regarding products that promote hatred and demean people.
12 Point Real-time PR Communications Checklist
There’s a firestorm brewing on the social media horizon and it’s heading for your company. Is your firm ready? Etsy, the online storefront for handmade crafts, wasn’t! To help you get your PR on track for real-time communications, here’s a 12 point checklist.
3 Top 2010 Social Media #Fail
The #Fail term on Twitter is a popular way to note a problem with something. Social media marketing can go from positive to negative in a heartbeat. Here are the top three social media fails in 2010.
How To Deliver PR Like Domino’s Pizza
PR is a lot like delivering Domino’s Pizza. Here are six tips for PR professionals to help get high quality information to the media quickly.
Is Your Firm Ready?
In today’s social media ecosystem where any customer has access to multiple platforms that can amplify their message, every firm needs to have a crisis management plan in place. Equally important is having a contingency plan to ensure that the appropriate employees are briefed and notified. Here are five tactics to help shape your company’s crisis management plan.
PR Matchmaker’s 4 Secrets to Attract Readers
Content marketing that readers don’t want is spam, regardless of whether they signed up for it or not. HARO’s Peter Shankman shared 4 insights to get your content marketing read at BizTechDay 2010 New York. As an avid HARO reader, I’ve added 4 additional factors to increase your content marketing’s punch. Please read on …
Tags: BizTechDay 2010, HARO, Peter Shankman
The Press Release Is Alive and Kicking
Contrary to opinions that social media is replacing the traditional press release, it’s continuing to evolve and thrive. Here are 5 ways that press releases help achieve your marketing objectives. Please read on …
How NOT to Fail at PR
As a ClickZ writer, I get a lot of attention from PR folks many of whom don’t take the time to do the basics first! In their rush to get media space, they forget that the writer has needs and goals that may be different from those of their client. Here are 10 suggestions to get media attention. Please read on …
LeBron James and Social Media
Fueled by a scarcity of information and conjecture about where he was going, the impact of LeBron James’ social media presence exploded, creating social media impressions valued at over $20 million according to General Sentiment. But fan loyalty changed abruptly following LeBron’s highly publicized ESPN announcement hurting his reputation. This article examines 3 alternatives that could have helped keep his fans on his side. Please continue reading …
