PR

Why You Need Earned Media In Your Marketing And PR Mix

earned media defined

Do you know what earned media is? Earned media defined by 7 attributes to help maximize your marketing and PR results. Includes examples.

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The Definitive Guide To The 4 Key Types of Media

4 Key Types of Media: Owned, Social, Third Party and Curated

Media is a key element of any marketing or PR plan. Marketers and PR professionals monitor, create and place content via different media types in order to expand their audience reach to attract and convert prospects. How you use the different types of marketing media to achieve your goals and reap measurable results has changed.

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Spin Sucks – Book Interview

spin-sucks-cover

Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.

Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do.

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Increase Content Marketing Visibility With PR

Content Marketing Placement-PR

Boost content marketing visibility beyond owned and social media. Integrate content marketing and PR efforts to increase your content marketing placement.

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How to Influence The Influencers

Influencer

How do you build influencer relations in today’s content marketing, social media, mobile world? Here are 10 attributes to influencer relations on track.

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5 Social Media Inspired PR Tips

Newspaper distribution

PR builds awareness and name recognition cost effectively relative to other forms of marketing. Unfortunately, traditional PR doesn’t work as efficiently as it once did due to traditional media’s decline in staff, influence and audience. Enter social media to help PR deliver organizational messages. Social media has changed information dissemination in five critical ways. Here they are along with actionable PR tips from Heidi Cohen’s Actionable Marketing Blog.

Blogger Outreach: 9 Tips You Need to Succeed

Are you reaching out to bloggers?

Blogger outreach is used by one out of five niche businesses according to Chief Marketer research. It’s no surprise since blogger outreach can yield powerful results. It’s another way of leveraging other people’s audiences. So how does a marketer implement a blogger outreach program? Here are: 3 reasons to use blogger outreach, 4 ways to use blogger outreach effectively and 9 steps to implement blogger outreach. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: 10 PR Tactics

Social Media

No one cares about your latest press release especially on social media. Using social media for PR is about building a community around your business and  creating content your audience wants. Here are ten social media tactics for PR that focus on how you can help others on social media while building relationships for your clients. Source: Heidi Cohen’s Actionable Marketing Blog

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PR: How To Avoid a Social Media Crisis

Social media crisis requires boy scout mentaility

A social media crisis is every PR professional’s nightmare. No one wants to wake up and discover his firm or client is a trending topic on Twitter or other social media platform. In today’s always on, always connected world, everyone has a personal publishing and distribution platform at his fingertips so the potential for social media flare ups, whether it’s an angry customer or an employee having a bad day always exist

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The Tug of War Between Marketing And PR [Chart]

Tug of war

There’s tug of war between marketing and PR over who owns which functions in today’s ever expanding media marketplace. Let’s look at the differences between marketing and PR when you put them into action in your organization. (Here’s what 11 professionals say about the differences between marketing and PR.) [Chart included] via Heidi Cohen’s Actionable Marketing Blog.

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