PR

How to Influence The Influencers

Influencer

How do you build influencer relations in today’s content marketing, social media, mobile world? Here are 10 attributes to influencer relations on track.

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5 Social Media Inspired PR Tips

Newspaper distribution

PR builds awareness and name recognition cost effectively relative to other forms of marketing. Unfortunately, traditional PR doesn’t work as efficiently as it once did due to traditional media’s decline in staff, influence and audience. Enter social media to help PR deliver organizational messages. Social media has changed information dissemination in five critical ways. Here they are along with actionable PR tips from Heidi Cohen’s Actionable Marketing Blog.

Blogger Outreach: 9 Tips You Need to Succeed

Are you reaching out to bloggers?

Blogger outreach is used by one out of five niche businesses according to Chief Marketer research. It’s no surprise since blogger outreach can yield powerful results. It’s another way of leveraging other people’s audiences. So how does a marketer implement a blogger outreach program? Here are: 3 reasons to use blogger outreach, 4 ways to use blogger outreach effectively and 9 steps to implement blogger outreach. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: 10 PR Tactics

Social Media

No one cares about your latest press release especially on social media. Using social media for PR is about building a community around your business and  creating content your audience wants. Here are ten social media tactics for PR that focus on how you can help others on social media while building relationships for your clients. Source: Heidi Cohen’s Actionable Marketing Blog

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PR: How To Avoid a Social Media Crisis

Social media crisis requires boy scout mentaility

A social media crisis is every PR professional’s nightmare. No one wants to wake up and discover his firm or client is a trending topic on Twitter or other social media platform. In today’s always on, always connected world, everyone has a personal publishing and distribution platform at his fingertips so the potential for social media flare ups, whether it’s an angry customer or an employee having a bad day always exist

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The Tug of War Between Marketing And PR [Chart]

Tug of war

There’s tug of war between marketing and PR over who owns which functions in today’s ever expanding media marketplace. Let’s look at the differences between marketing and PR when you put them into action in your organization. (Here’s what 11 professionals say about the differences between marketing and PR.) [Chart included] via Heidi Cohen’s Actionable Marketing Blog.

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Marketing Versus PR: What’s the Difference

Marketing Versus PR -What's the Difference

There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” By contrast, here’s how PRSA (Public Relations Society of America) defines PR: “[Public relations] helps an organization and its publics 
adapt mutually to each other. ” Here’s what 11 communications area experts said.

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Content Marketing Versus PR – Who Wins? [Chart]

comparison

Content marketing gets a bad rap because many marketers and small business owners don’t understand what content marketing is and since it includes the word marketing they think it must be expensive. By contrast they believe any form of PR will translate to sales without work on their part since it’s some “free” stuff. The reality is that neither of these views is correct. Both content marketing and PR have their distinctive roles to play in marketing. To shed light on the similarities and differences between content marketing and PR, here’s a comparison across twelve salient attributes.

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Social Media Guidelines in the Age of Exposure

boundary

Congressman Anthony Weiner’s now public Twitter exchange with a number of women and the media drama surrounding it underscore the need to think about social media exchanges from both a personal and organizational perspective. Social media involvement carries with it social responsibility. Here are Anthony Weiner’s seven lessons for both individuals and companies engaged in social media interactions. From a business perspective, these seven lessons translate to the need for every company to have the following three plans in place whether or not the organization is actively involved in social media.

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What Is PR?

What is PR? Talking to your publics

PR (also known as public relations) continues to evolve as a business art and science. The objective of PR is to craft messages about a product, brand, individual, business, or organization targeted at a variety of one or more chosen publics. Here are 15 points that answer the question What is PR based on input from 31 PR professionals.

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