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PR
Content Marketing Versus PR – Who Wins? [Chart]
Content marketing gets a bad rap because many marketers and small business owners don’t understand what content marketing is and since it includes the word marketing they think it must be expensive. By contrast they believe any form of PR will translate to sales without work on their part since it’s some “free” stuff. The reality is that neither of these views is correct. Both content marketing and PR have their distinctive roles to play in marketing. To shed light on the similarities and differences between content marketing and PR, here’s a comparison across twelve salient attributes.
Tags: Chart, content marketing, PR
Social Media Guidelines in the Age of Exposure
Congressman Anthony Weiner’s now public Twitter exchange with a number of women and the media drama surrounding it underscore the need to think about social media exchanges from both a personal and organizational perspective. Social media involvement carries with it social responsibility. Here are Anthony Weiner’s seven lessons for both individuals and companies engaged in social media interactions. From a business perspective, these seven lessons translate to the need for every company to have the following three plans in place whether or not the organization is actively involved in social media.
What Is PR?
PR (also known as public relations) continues to evolve as a business art and science. The objective of PR is to craft messages about a product, brand, individual, business, or organization targeted at a variety of one or more chosen publics. Here are 15 points that answer the question What is PR based on input from 31 PR professionals.
Tags: B.L. Ochman, Barbara Kowalski, Beth Harte, Cece Salomon-Lee, Deb Weinstein, Jayme Soulati, Lee Greenhouse, Lee Odden, Lisa Buyer, Lucy Siegel, Mark Burgess, Marla Aaron, Nancy Tamosaitis, PR Definition, PRSA, Public Relations, Richard Reavey, Sally Falkow, Shennandoah Diaz’, Steve Stratz, Sue R.E. Geramian, Susan YOung, Toby Bloomberg
Golden Age of PR: 5 Reasons Why
With the evolution of communications and media, the options for getting PR’s well crafted messages out to various publics, on behalf of individuals or organizations, have increased. PR’s tailored communication can be distributed one-to-many, one-to-one and/or many-to-many across owned media, third party media and/or social media via online and offline vehicles. Here are five reasons why now is the Golden Age of PR.
Tags: Golden age of PR, PR, Public Relations, Social Media
Where Does Public Relations Fit in Your Company?
Public relations or PR for short has changed a lot lately. While PR may be described in many different ways, everyone agrees that public relations is the corporate function that crafts an organization’s message(s) to its diverse publics. Among public relations many audiences are customers, prospects, investors, employees, suppliers, distributors, media/journalists, social media networks, government regulators, legislators and the public. To complicate their role, PR professionals are in chare of providing a variety of communications services that an organization may either fill internally or outsource to contractors. Because these communications involve content creation, they can have a big impact on a business’s search optimization efforts.
Tags: Branding, Crisis management, PR, Public Relations, publicity, Social Media
3 Social Media Must Haves For Companies
While social media continues to mature, it’s still a scary environment for many businesses since it means that prospects, customers and the public have the platforms and tools to amplify their voices with relative ease. In today’s social media ecosystem, there are three elements that every company should have regardless of whether they’re active on social media networks or not.
31 Public Relations Definitions
Say PR, as in public relations, particularly during a conversation about marketing and/or social media, and participants are liable to have vastly different perspectives on the topic. Traditionally, public relations referred to the art of getting mentions of a person, company or other organization placed in the media, namely print, radio and television. Here are 31 definitions of public relations or PR to help you.
Klout: What’s Your Influence Report Card?
Like PeerIndex and Twitlyzer, Klout is one of the new online metrics sites that tries to provide an influence report card. With Klout as with any single metric, the challenge is that determining true influence requires measuring a variety of online and offline factors. To understand what it takes, 12 types of people with offline clout are examined and 12 ways to increase your offline clout are presented.
Tags: #UsBlogs, #UsGuys, Klout, Offline Influence
Groupon Super Bowl Ad Breaks Social Media Rules
Groupon’s Super Bowl ad broke the number one rule of social media: It’s NOT about you! Groupon’s making light of the Chinese occupation of Tibet in their Super Bowl ad totally missed its mark. It’s hard to believe that no one at Groupon, their advertising agency or other advisor didn’t have a sense of how bad this ad would play in the theater of public opinion, especially following on the heels of Kenneth Cole’s Egyptian gaff.
Tags: Ad, Brand Bowl, groupon, Kenneth Cole, Super Bowl
8 Conference PR Tactics
Conferences are an important part of many marketing plans especially where B2B sales are involved. Here are seven tips to help you get your show strategy in shape.
Tags: Conference, press, Social media week, trade show
Etsy Sees PR Light Belatedly
Etsy has been slow to respond to its real-time PR and communications firestorm about derogatory greeting cards for sale on its site. Belatedly, Adam Freed, Etsy’s Chief Operating Officer announced on the company’s blog that Etsy has changed its policy regarding products that promote hatred and demean people.
12 Point Real-time PR Communications Checklist
There’s a firestorm brewing on the social media horizon and it’s heading for your company. Is your firm ready? Etsy, the online storefront for handmade crafts, wasn’t! To help you get your PR on track for real-time communications, here’s a 12 point checklist.
