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Do you stop marketing customers once they’ve completed their purchase from your firm? If so, you’re probably not maximizing the revenue from each sale. Here are twelve tried and true ways to increase revenues.
When the Godfather spoke, everyone listened. Is the same true of your marketing? Everyone took Don Vito Corleone, played by Marlon Brando seriously, when he said to his godson, Johnny Fontane in The Godfather, “I’ll make him an offer he can’t refuse.” For the Godfather, that meant do as I say or I’ll kill you. While marketers don’t need to go to that extreme, they must develop effective offers related to marketing’s traditional 4Ps. Here are fifty offer-related questions to help construct your offer. (Note: Include this as part of your mid-year marketing checkup.)
Are you pricing your product to maximize your revenue and profit opportunities? Often, marketers underestimate the strategic importance of pricing and it’s impact on their revenue potential and bottom line. Therefore, assess your offering’s tangible and intangible benefits in fulfilling the consumer’s specific needs. To help you better price your offering, here are seven steps to assess your offering’s true value and price it accordingly.
The free lunch concept arose in the late 1870s as a way to fill saloons and sell alcoholic drinks by giving away meals. Today, the Internet gives new meaning to the words “free lunch” as in without cost. Whether free lunch refers to shipping and handling which shoppers take as given for online purchases, content which readers expect from established media entities and other content sources, or advice from experienced individuals in the form of information and/or guidance for specific business challenges, participants expect not to pay in any form. Here are 7 ways to help your firm pay for today’s free lunch.
CES, The consumer electronics show, once again shows how much Americans love their digital devices and continue to spend lots of time on them consuming content (data included). As a marketer, are you offering 8-tracks in an iTunes world? Here are 5 questions to help you assess your product offering and marketing plans as they relate to tomorrow’s hot electronic gadgets.
Many marketers and social media folks complain that no one responds to their content. They’ve create engaging, useful content that people want but they omit the one critical piece that will get their audience to the next step: The call-to-action.
Until earlier this week, Groupon’s meteoric business growth hasn’t been tarnished with naysayers. Poises Cafe owner Jesse Burke exposed the negative side of a Groupon offer in her Facebook post that quickly garnered online attention. This article examines the assumptions and requirements of a Groupon offer based on Burke’s experience to highlight how to think about your business, especially small ones. Please read on …
What do Danny Meyer’s Shake Shack and pre-owned Mercedes have in common? You’ll have to read on to find out …
Lan Sheng, a midtown New York based Chinese restaurant, is located across the street from one of the best Szechuan restaurants in Manhattan. Here are 5 points to competitively assess your product offering. Please read on …
Chelsea Clinton’s story book wedding to finace Marc Mezvinsky was kept secret. Here are 3 offer-realted marketing lessons from Chelsea Clinton’s wedding. Please read on ….
NBA free agent, LeBron James, generated a unprecedented amount of fan and media attention regarding from his announcement of his future team. What fan reaction overlooks and marketers can learn from is the fact that, for LeBron James, like your customers, it’s the total offer that matters. Here are 25 questions to ask about your offer. Please read on …