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- 72 Marketing Definitions
- 30 Social Media Definitions
- Twitter Etiquette: 24 Guidelines to Tweet By
- 31 Public Relations Definitions
- 10 Ways to Use Your Blog to Build Influence
- 21 Tips to Keep Your Writing Sharp
- QR Codes: 26 MUST-HAVE Facts [Data & Charts]
- Want Your Blog Noticed? (Hint: It’s Not Just Content!)
- Marketing Needs Big Data – Explained in Plain English [Research]
- Mobile Marketing: 56 MUST Have Facts [Data]
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Mobile
Why QR Codes Fail [Data]
From a marketer’s perspective, QR codesmake offline surfaces and content a cost-effective conduit to deliver online marketing content across a wide variety of formats.
While QR code adoption increased from 1% in 2010 to 5% in 2011 according toForrester, only one in eight smartphone owners uses QR codes. With smartphone ownership positioned to grow at an accelerated pace, why isn’t QR code usage expanding at a similar rate? To understand the challenges marketers who want to use QR codes face, here are ten ways to prevent QR code failure and how to incorporate them into your marketing more effectively.
5 Ways to Make Your Marketing More Effective [Charts]
For marketers, it’s critical to put your money where your customers are, when and where they’re looking for your products and related information. As media options evolve, marketers often debate how to allocate their advertising budget without looking at it in the context of their marketing needs. Here are five critical marketing and advertising factors influencing where you should put your marketing spend along with related research and analysis to help you determine how to distribute it.
Tags: Chart, Research, smartphone, Tablet, television
Are QR Codes Dead? [Charts]
While QR codes have been popping up all over marketing collateral, buildings and other objects, do they really work for marketers? If you’re planning to use QR codes in your marketing, understand this behavior isn’t second nature to most consumers. For marketers, here are five questions to ensure your QR code marketing maximizes its effectiveness.
Tags: qr code
Online Shopping: Tablets (iPads) Versus Smartphones [Charts]
Marketers are debating whether it’s worth investing in providing their offering on tablets, particularly the iPad. Added to this is the challenge many that online retailers are still trying to get their mobile strategy on track. Four etailing tips and charts included.
Tags: iPad, Research, shopping, smartphone, Tablet
Location Based Services (LBS): Who’s Checking In Now? [Chart]
Location based services are breaking through. One out five smartphone owners or 12.7 million users checked in with a smartphone to a location-based service (LBS) in March 2011. What does this mean for your marketing? Data included.
Tablet Marketing: 30 Must-Have Facts [Charts]
Apple created a new category of computing devices known as tablets when they introduced the iPad last April. iPads look like a large iPhone (here’s information on the mobile market) without the telephony (aka, the ability to make a phone call.) Tablets with a 5” to 15” diagonal touchscreens are positioned between smartphones and computers in terms of computing ability and price. Since these Internet capable devices provide a rich content consumption experience through photographs and video, marketers and media executives hope that tablets will create the basis for premium paid online content products and engaging advertising.
Tags: Android, E-Marketer, Gartner, iPad, Morgan Stanley, Pew Research, Tablet
Location-Based Services Heart Social Media [Data/Charts]
Initiated by Nate Bonilla-Warford, who liked the idea that April 16th is the four times four day of the fourth month, Foursquare Day is a social media celebration by its users for its users. (Here’s mobile marketing data to give you background on the marketplace.) Foursquare is about what happens when you close your laptop to go out and connect according to founder, Dennis Crowley during a Social Media Week interview. Here’s data and insight to help you leverage the power of location-based services in your marketing mix. [Data and charts included!]
Mobile Marketing: What Are You Waiting For?
Are you always thinking that mobile marketing is going to be the next big thing but maybe you can put off taking action until next year? Given the high growth of web-enabled mobile devices, now’s the time to start your mobile marketing strategy. Here are six basic steps to get your mobile marketing on track.
QR Codes Are Here to Stay [Data]
QR codes are the glue that connects offline media in its broadest sense to online, namely mobile, with a snap of your smartphone (of course you must have a QR code reader installed.) While QR codes aren’t mainstream yet, they’re past the early adopter phase. Here are 5 ways QR codes meet marketers’ needs and 3 challenges they pose.
Mobile Search is Everywhere
Consumers have their phones with them all the time and use them to find information using mobile search. Recent Performics/ROI Research has five insights for marketers. Based on this mobile search research, here are six mobile marketing tactics to help marketers take advantage of these trends.
Tags: Mobile marketing, mobile search
QR Code Metrics [Data]
QR codes continue to gain attention as shown by Google Trends. While QR codes can contain embedded information that aids usage tracking, there are three significant challenges to expanding QR code usage short-term. Here are five basic QR code metrics to monitor.
Tags: qr code, QR code metrics
