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Mobile
Mobile – Content to Go Please [Research]
Consumers have smartphones and tablets and they’re using them to get content. In December, 2011, 8.2% of all digital page views were delivered via a mobile device. This breaks down to 5.2% for smartphones, 2.5% for tablets and 0.5% for other connected devices, according to comScore. Here’s how consumers are using their mobile devices and what they’re looking for as well as what it means for marketers. (Includes 4 market research charts.)
Tags: advertising spend, comScore, eMarketer, smartphone, Tablet, US
4Ps Drive Mobile Commerce (& The Marketing You Need!) [Research]
US mobile commerce sales including travel grew to $6.7 billion in 2011, an increase of over 90% from 2010, despite retailers’ slow response to offer mobile shopping options. eMarketer projects US m-commerce sales to grow at a 55% compound annual rate from 2010 to 2015. This expansion is driven by a combination of increased smartphone ownership, enhanced use of smartphone functionality and improved m-commerce options. Here are the 4 Ps of m-commerce in order of importance and what marketers must do to supply this information. [Data included]
111 Points to Jumpstart Your 2012 Marketing
To get your 2012 marketing on track to achieve your business goals, here are 111 points you need now to get a jumpstart. This 2012 Marketing Checklist is an important business tool for every marketer regardless of whether you’re working for a B2C, B2B, not-for-profit or solopreneur.
Tags: 2012 marketing checklist
2011 – Year of the Smartphone [Research & Charts]
US Smartphone ownership reached a tipping point in June, 2011 when smartphone shipments increased and feature phone shipments decreased, based on comScore data. Smartphones facilitates mobile Internet and app functions that un-tether users from their desktops. For marketers, this changes consumer engagement with social media and digital content affecting their interaction, purchase and use products. (Here are 38 mobile marketing charts.) Here are ten mobile marketing facts you need now and what they mean for your marketing.
Tags: Actionable Marketing Tip, Chart, comScore, Nielsen, Research, smartphone
21 Point Social Media And Mobile Checklist [Research]
Social media and mobile savvy, small to medium sized businesses (aka SMBs) provide useful insights for all marketers because they’ve more limited resources than their larger competitors. As a result, they develop cost-effective marketing that translates to measurable revenue generation. Here’s a twenty-one point small and medium size business social media and mobile marketing checklist. Any marketer can (and should) use it to maximize business results.
Tags: actionable marketing, Mobile, small business, SMB
Did You Miss These 34 Million Mobile Buyers? [Research]
Do you have a mobile marketing strategy prospects can use to shop when and where they want? If not, your marketing may be out-of-sight, out-of-mind because mobile’s the device people have within arm’s reach all the time. Like it or not, mobile phones are an integral part of the purchase process. Here are seven facts proving that as a marketer, you need to provide a mobile offering that supplies useful content and communications channels 24/7. [Research with charts]
Tags: Charts, Mobile shopping, Research, smartphone
Mobile Marketing Research You Need Now! [Charts]
Mobile is a fact of life. Our mobile phones are where we connect, communicate and consume content. Mobile marketing in the US continues to grow at accelerated rates, fueled by increased smartphone ownership. In addition to expanded communications and content consumption, consumer use smartphones to research and buy products and other services, often while in retail establishments, causing marketers to focus and allocate budget to this growing channel. Here are thirty-eight charts and analysis to help you develop your 2012 marketing plans.
Why QR Codes Fail [Data]
From a marketer’s perspective, QR codesmake offline surfaces and content a cost-effective conduit to deliver online marketing content across a wide variety of formats.
While QR code adoption increased from 1% in 2010 to 5% in 2011 according toForrester, only one in eight smartphone owners uses QR codes. With smartphone ownership positioned to grow at an accelerated pace, why isn’t QR code usage expanding at a similar rate? To understand the challenges marketers who want to use QR codes face, here are ten ways to prevent QR code failure and how to incorporate them into your marketing more effectively.
5 Ways to Make Your Marketing More Effective [Charts]
For marketers, it’s critical to put your money where your customers are, when and where they’re looking for your products and related information. As media options evolve, marketers often debate how to allocate their advertising budget without looking at it in the context of their marketing needs. Here are five critical marketing and advertising factors influencing where you should put your marketing spend along with related research and analysis to help you determine how to distribute it.
Tags: Chart, Research, smartphone, Tablet, television
Are QR Codes Dead? [Charts]
While QR codes have been popping up all over marketing collateral, buildings and other objects, do they really work for marketers? If you’re planning to use QR codes in your marketing, understand this behavior isn’t second nature to most consumers. For marketers, here are five questions to ensure your QR code marketing maximizes its effectiveness.
Tags: qr code
Online Shopping: Tablets (iPads) Versus Smartphones [Charts]
Marketers are debating whether it’s worth investing in providing their offering on tablets, particularly the iPad. Added to this is the challenge many that online retailers are still trying to get their mobile strategy on track. Four etailing tips and charts included.
Tags: iPad, Research, shopping, smartphone, Tablet
Location Based Services (LBS): Who’s Checking In Now? [Chart]
Location based services are breaking through. One out five smartphone owners or 12.7 million users checked in with a smartphone to a location-based service (LBS) in March 2011. What does this mean for your marketing? Data included.
