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Mobile
5 Small Business Mobile Marketing Tips [Research]
Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach.
When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! Here are five mobile research insights (with 11 charts) and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
25 Smartphone and Tablet Research Charts
Mobile marketing is at the top of every marketer’s to-do list but the challenge is that most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.
When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content. To get your marketing on track, here are twenty-five research charts explained in plain English. Source: Heidi Cohen’s Actionable Marketing Blog
Blogging: How to Create a Mobile Experience
Smartphones and tablets present challenges for bloggers because consumers expect a seamless experience across connected devices regardless of what’s required to provide it. Understand that the characteristics of mobile usage affect how readers access and engage with your blog. Specifically, this means the screen size of the device and the bandwidth available to access your content. Here are eleven actionable blogging tips to help you. Source: Heidi Cohen’s Actionable Marketing Blog
7 Actionable Mobile Marketing Tactics
Mobile must be an integral part of every marketer’s plans because consumers are ahead of marketers in terms of how they use their mobile devices, smartphones and tablets. These devices provide content, video, social, search and interaction as well as other functionality like location and telephony. Here are seven actionable mobile marketing tips inspired by the IAB’s Mobile Marketplace in New York. Source: Heidi Cohen’s Actionable Marketing Blog
53 New Mobile Marketing Facts [Research/Charts]
Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both customers and marketers communicate and interact. Our voracious appetite for new connected devices has changed how we consume content and these changes require marketers to adapt their communications in order to reach their target audiences.
To help you mobilize your business to support your objectives, here are 53 new mobile marketing facts taken from twenty-three research charts organized by category.
Tags: Android, Charts, comScore, eMarketer, Facebook, google+, iOS, JiWire, mobile apps, Research, responsive design, smartphone, Tablets, Twitter
Facebook Goes Mobile: 10 Research Charts & Analysis
Social media, mainly Facebook, and mobile devices are changing how we connect and this has significant marketing implications based on March, 2013 research of US respondents between 18 and 44 by IDC sponsored by Facebook. 10 Charts and analysis you need. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, Facebook, IDC, Research, smartphone
Millennials Marketing: Mobile & Social Media Required
Don’t underestimate the buying power and influence of the Millennial Generation, those people born between 1977 and 2000. Despite often being classified with Gen Xers, Millennials are starting to exhibit distinct characteristics of their own that marketers need to understand in order to create appropriate products and messaging. Source: Heidi Cohen’s Actionable Marketing Blog
69 Mobile Marketing Facts Explained (in Plain English!)
2012 was [finally] mobile’s year. Mobile, including both smartphones and tablets made significant jumps forward. Always within arm’s reach, they’ve become an integral part of our lives. As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable Marketing Blog
2012′s Biggest Marketing Break Throughs
2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Angie Schottmuller, Ann Handly, CC Chapman, content marketing, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Jeff Hansen, Joe Pulizzi, Jon Mandell, Margie Clayman, Michael Stelzner, Mobile, Peter Shankman, Rebecca Lieb, Ric Dragon, Shari Thurow, smartphone, Tablet, Todd Wheatland
Top 7 Marketing Trends of 2012 [Research / Charts]
In terms of marketing, 2012 was a year that showed that the more things change, the more they stay the same.The forces behind 2012’s top seven marketing trends were the same as those of 2011; the difference was that their impact increased. [Charts included] Source: Heidi Cohen’s Actionable Marketing Blog
Tags: 2012, Facebook, Monetate, Nielsen, Photo, smartphone, Tablet, television
Gen Z Are Mobile Mavericks (What You Need to Know)
Born after 1995, Gen Z are true mobile mavericks. Growing up in an untethered world of smartphones, tablets and wifi, this generation’s perspective is both multi-cultural and global. This distinguishes them from prior generations. Therefore, marketers need to understand Gen Z to craft effective messaging and content tailored to their view of the world. Here are nine insights every marketer needs based on JWT Intelligence’s Gen Z: Digital in their DNA (April 2012) Source: Heidi Cohen’s Actionable Marketing Blog
5 Trends Guaranteed To Disrupt Your 2013 Marketing Plans [Research]
While the digital world is about twenty years old and reaches about a third of the world’s population, profound changes occurred in 2012 that are guaranteed to disrupt your 2013 marketing plans. With less than a month until the end of 2012, you must ensure that your 2013 marketing budget can handle these five dynamic trends. Here are the five trends and actionable marketing strategies and tactics to handle them. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Research, smartphone, smartphones, Social commerce, Tablet, Tablets
