Marketing Metrics

Marketing Needs Big Data – Explained in Plain English [Research]

big data

Looking to improve your digital marketing efficiency? Whether it’s social media, content marketing, mobile, search or email, the answer is two words: Big Data. Big data can make you a marketing star. Big data is all the information required for business intelligence including the mountains of digital footprints created by the explosion of social media, mobile and other forms of digital marketing and engagement. Here’s what ten data experts say about big data along with related research.

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Does Your Social Media Generate Sales? [Research]

please pay here - separate checks

Does your social media marketing generate enough sales to break-even? If not, you’re in good company.  Don’t worry that’s not stopping companies from investing in social media marketing! Here’s what the research shows and what you need to do about it. [Research charts included.]

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Social Media Metrics Monitoring – The Secret Sauce

secret sauce

Social media metrics don’t exist in a vacuum. You must determine your business goals, devise strategies and processes to achieve those objectives, then develop the metrics appropriate for the social media you choose. Monitoring the social media landscape yields significant quantities of data that must be converted to useful information, contributing to CMOs’ data overload. To help you navigate these data intensive options, here are the recommendations and insights of ten social media experts.


Social Media Monitoring – 10 Social Media Experts Tell You What to Use


Is your firm monitoring social media? Even if your firm isn’t active on social media platforms, you must track the social media ecosphere for mentions of your company name, products, brands executives and competitors. For most businesses, the social media analytics landscape is confusing because it can be difficult to determine your exposure until you’ve been active for a while. At a minimum, you must invest in social media monitoring tools and analytics savvy personnel. To help readers determine which tools they should use, I surveyed social media experts for their recommendations.

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The One Social Media Metric You Need [Data]

measure up

As social media marketing matures, measuring its effectiveness is a high priority for marketers. Every marketer knows the bottom line for social media marketing, like any other type of marketing investment, is what it will do to grow my business. To help social media marketers better understand the results of their social media initiatives, I asked a group of social media marketers and metrics experts what they thought was the most important element of social media metrics. (Read Social Media Marketing Metrics ABCs to get a better understanding of social media marketing metrics.)

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Social Media Metrics ABCs


Social media metrics must track back to your business goals in order to determine your social media marketing strategy’s effectiveness. To help you, here are the ABCs of social media metrics.

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Social Media Metrics: How Am I Doing? [Chart]


Social media is a growing part of everyone’s marketing plans. To achieve optimal results, your social media marketing efforts must flow from your business goals and deliver measureable results. While this seems obvious, research shows that only one in three marketers measures social media ROI after three years. Here’s a chart outlining seven different business goals and how to track your related social media efforts. [Chart]

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How to Calculate Social Media Costs


Do you know what your firm’s social media marketing efforts really cost? Before you assume that social media can save you money, it’s critical to determine what you’re really paying for your social media marketing especially as budget season approaches and social media efforts expand. 7 Social media marketing activities and 10 related social media expenses are examined.

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What’s In Your Metrics Dashboard?

Interactive metrics

As budget season approaches for many companies, it’s a good time to review your interactive marketing metrics and assess their effectiveness at monitoring your business.  While measuring something is better than not tracking anything, as your marketing gets more sophisticated so should your related analytics. This tracking is critical in determining marketing effectiveness. (Keep reading for research data and table to guide your metrics.)

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How to Guarantee Your Social Media ROI is Zero


Lots of marketers often complain they’re not getting any return on social media. Yet the truth is they’ve set up their social media marketing to guarantee that they’d have no social media ROI. Without looking at their social media and related marketing, these marketers have set themselves up for failure from day one and it’s generally attributable to one of these five reasons.