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How do you track earned media? Check out how 37 marketing and PR experts define earned media metrics.
For many marketers, an interactive marketing analytical framework for planning and analysis is an essential to achieve intended business goals and ensuring marketing campaign success on a continuing basis.
This article provides a detailed conceptual approach for assessing an interactive marketing campaign’s effectiveness.
To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog
Are you tracking the key content marketing metrics for your business? Here are 53 actionable content marketing metrics from which to choose.
Looking to improve your digital marketing efficiency? Whether it’s social media, content marketing, mobile, search or email, the answer is two words: Big Data. Big data can make you a marketing star. Big data is all the information required for business intelligence including the mountains of digital footprints created by the explosion of social media, mobile and other forms of digital marketing and engagement. Here’s what ten data experts say about big data along with related research.