Marketing Metrics

Earned Media Metrics: How To Track Your Results

Earned Media Metrics

How do you track earned media? Check out how 37 marketing and PR experts define earned media metrics.

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How To Drive Measurable Social Media Results

Drive Measurable Social Media Results

Marketers seek to drive measurable social media results. This case study shows why awareness is NOT enough; 5 tactics for measurable social media results.

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12 Mind-Blowing Social Media Metrics Facts (Charts)

12 Mind-Blowing Social Media Metrics Facts

Is your social media marketing yielding actionable results? To help here are 12 social media metrics facts with charts and 11 social media metrics tips.

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Three Types of Marketing Success Metrics.

Success_Metrics

For many marketers, an interactive marketing analytical framework for planning and analysis is an essential to achieve intended business goals and ensuring marketing campaign success on a continuing basis.

This article provides a detailed conceptual approach for assessing an interactive marketing campaign’s effectiveness.

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20 Experts Select Key Content Marketing Metrics

Measure Content Marketing

To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog

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53 Actionable Content Marketing Metrics

measuring-mess

Are you tracking the key content marketing metrics for your business? Here are 53 actionable content marketing metrics from which to choose.

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Blogging ROI: 15 Ways Blogs Make Money

US Money

Blogging well takes time, effort and skill to keep up with the latest trends and news, craft strong blog posts, promote your blog articles and engage in the conversation related to your posts. Therefore many bloggers think “What’s in it for me?” (aka WIIFM.) Whether you’re blogging for yourself, you’re a solopreneur or you’re writing for a business (B2B, B2C or NFP (Not-For-Profit)), you want to see measurable results from your efforts.

Blogging ROI stands for Return-On-Investment from blogging. Since it can be difficult to measure your blog’s results as well as the value of your investment, here’s help. Includes 15 ways to generate revenue.  Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: Where Are The Business Results? [Research]

business result

Social media is important to over 80% of businesses based on the finding of Social Media Examiner’s 2012 Social Media Marketing Industry Report How Marketers Are Using Social Media To Grow Their Businesses. This finding is consistent with other research that shows businesses continue to increase social media marketing spend. Yet despite this support, marketers still have a difficult time proving social media’s contribution to the bottom line.

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What’s Wrong With Social Media Metrics? [Research]

How do you measure your social media marketing?

Ask most businesses how they measure social media efforts and chances are they’ll tell you what they’re counting. Among the elements tracked are fans, followers, likes, tweets, comments, and shares.What’s missing from these lists? [You may be interested in this related article, The One Social Media Metric You Need.]  For social media efforts to drive sales, you must set revenue-related goals. Here are five activities from Heidi Cohen’s Actionable Marketing Blog [Research included.]

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Marketing Needs Big Data – Explained in Plain English [Research]

big data

Looking to improve your digital marketing efficiency? Whether it’s social media, content marketing, mobile, search or email, the answer is two words: Big Data. Big data can make you a marketing star. Big data is all the information required for business intelligence including the mountains of digital footprints created by the explosion of social media, mobile and other forms of digital marketing and engagement. Here’s what ten data experts say about big data along with related research.

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