Marketing Resources

Pricing: It Is NOT About The Numbers

What's your price

Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.

Scared of dealing with numbers, marketers, business executives and solopreneurs  guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , ,

101 Social Media Marketing Resources – 2012 Edition

Social Media Icon Sets - SkyTechGeek

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

2011 Marketing Book Recommendations By 12 Experts

ereader

Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.

Tags: , , , , , , , , , , , ,

2011 Social Media Marketing Reading List

bookshelf-the end

In 2011, social media marketing continued to grow across businesses regardless of type (B2C, B2B, not-for-profit or solopreneur) or size. Evidence of the maturing of social media marketing was the explosion of books on the topic. Not sure where to start reading?

To help you, I asked fourteen social media marketing experts for their recommendations based on the books they read in 2011. What’s interesting about this list is that these books cover a variety of topics related to social media, not just the marketing.

Tags:

Do You Know Your Marketing ABCs?

marketing-alphabet

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Do We Mean When We Say Marketing?

To help us understand what marketing means in today’s evolving media environment, where increasingly connected prospects, customers and the public interact with a broad range of businesses, seventy-two senior marketing executives were asked to define their profession. Here are twelve consistent marketing elements that ran across these seventy-two seemingly divergent marketing definitions. (Here’s the original marketing definitions post.)

Tags: ,

72 Marketing Definitions

Marketing Definition

What is Marketing? Here are 72 marketing definitions from experts and professionals with years of experience.

Tags: ,

10 MUST READ Digital Marketing News Sources

Need to keep up with the ever-changing digital marketing landscape? If so, here are ten must read digital marketing news sources.

Tags: , , , , , , , , , , , , , , ,