Marketing

The Art of People – Book Interview

The Art of People

What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day.

In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you’re in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you.

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Small Data – Book Interview

Small Data

Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior.

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Hug Your Haters – Book Interview

Hug Your Haters

Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. Jay Baer’s book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.

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Town INC – Book Interview

Town_Inc

Empower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never Before
Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.

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2016 Marketing Trends To Transform Your Business

2016 Marketing Trends

Are You Prepared For The 2016 Marketing Trends No One Is Discussing? The 5 key 2016 marketing trends are explained and have tactics. (Charts too!)

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B2B Data-Driven Marketing – Book Interview

B2B Data-Driven Marketing

The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies. And now it s here. B2B Data-Driven Marketing: Sources, Uses, Results, by Ruth Stevens and Theresa Kushner, meets that need. In 220 pages the book lays out basic definitions and applications by identifying data sources, setting up an organization’s data architecture to best advantage, and managing that data and keeping it clean.

The book then shows how business marketers use their information, how to manage that data on a global scale, and how all companies, from mom-and-pops to multinationals, can manage their data within reasonable cost parameters.

The last chapters discuss trouble-shooting problems (with solutions), case studies showing all of the book’s principles in action, and speculation on the future of B2B database marketing.

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Think Big, Act Bigger – Book Interview

Think Big Act Bigger cover

Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there.

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The Next Evolution of Marketing – Book Interview

The Next Evolution of Marketing

Gilbreath lays out his ideas about “meaningful marketing” which he defines as “marketing that adds value to people’s lives.”

He is a great proponent of marketing that offers consumers actual things to put to practical use, which then, in turn, makes the best advertising for the company that is supplying those services.

Gilbreath presents an outline for developing meaningful marketing with many useful examples that can be tailored to any company, large or small.

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Buyer Personas – Book Interview

Buyer Personas Book Cover

Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions.

Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.

Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.

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Prime Day, Christmas in July, and How to Drive Sales When No One is Buying

Profitable Marketing Promotions

Want to maximize your sales? Then you need to create profitable marketing promotions that follow these 7 steps.

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