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- 5 Key 2016 Social Media Trends
- Marketing Versus PR: What’s the Difference
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- 2016 Mobile Marketing Trends Every Marketer Needs
- What’s Your Brand DNA?
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Want to get in the know about the why, who & what of influencer relations marketing? Here the the tactics and data you need to make the case.
Need a sales forecast for your marketing? Here are 8 steps every marketer can use. Use these formulas and questions to guide your revenue forecast.
Looking to get into Marketing? Check out what the Best Marketing Advice for Recent Graduates from 100 experts. They give you the marketing lowdown you need.
What are you reading? Actionable Marketing Guide Summer Reading List to get your fill of quality content. HINT: Not just marketing!
Use this mid-year marketing checklist to find the gaps and issues with your marketing to-date. Get your marketing on track to succeed.
The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.
Nick Westergaard’s new book offers a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your digital marketing from good to great.
What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day.
In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you’re in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you.
Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.
Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior.
Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. Jay Baer’s book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.