Marketing

The Membership Economy – Book Interview

The_Membership_Economy__Find_Your_Super_Users__Master_the_Forever_Transaction__and_Build_Recurring_Revenue__Robbie_Kellman_Baxter__9780071839327__Amazon_com__Books

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

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Contagious: Why Things Catch On – Book Interview

Contagious book cover

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Read Heidi Cohen’s interview.

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How To Use Social Media To Attract Millennial Buyers

Millennial and smartphone

How well do you know your millennial buyers? Millennials are the key marketing demographic. This data, charts and tips aid your millennial marketing.

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How Your Business Can Thank The People Who Matter Most

Thanksgiving 2014

Does your business thank the people who matter the most? Here are 20 tips to thank your customers, employees, colleagues, social media fans and audiences.

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You Can Put A Price On Pinterest

Pinterest Tactics

Is Pinterest part of your social media strategy? Include these 15 Pinterest tactics in your marketing plans to drive sales and traffic to your site.

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The Only 3 Business Goals You Ever Need

The Only 3 Business Goals You Ever Need

Here are the only 3 business goals your firm will ever need. To help you, here are 11 actionable marketing tips to improve your business performance.

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50 Marketing Quotes For Back-To-School

50 Marketing Quotes

Need inspiration to get your marketing on track for success? Then try these 50 marketing quotes for back-to-school.

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The One Marketing Opportunity Everyone Is Missing

Generate sales from the people who know you best

Do you know the one marketing opportunity everyone is missing? They’re not generating sales from the people who know them best. 15 tips to grow revenues.

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7 Steps To Use Personae In Your Marketing Plan

Post Marketing Persona Creation-7 Steps

Post Marketing Persona Creation: 7 step guide to how to integrate marketing personae into your marketing plans. Questions to guide you. BUT don’t skip #3!

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Best Marketing Advice For Recent Graduates

Best Marketing Advice – 100 experts

Looking to get into Marketing? Check out what the Best Marketing Advice for Recent Graduates from 100 experts. They give you the marketing lowdown you need.

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