Marketing

Killing Marketing – Book Interview

Killing Marketing

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.

The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.

Killing Marketing explores how these companies are ending the marketing as we know it–in favor of this new, exciting model.

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How 2017 Marketing Can Drive More Profitable Sales [Research]

2017 Marketing Research

Want to increase your sales? Who doesn’t? This 2017 marketing research (Hubspot) and analysis provides insights to get your marketing plans on track.

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Cinco De Mayo: Should Your Business Be Celebrating?

Heidi in a sambrero

Need to spice up your marketing plans and promotions? Get the lowdown on 5 Holiday Celebration Marketing types to increase sales.

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Why You Need Influencer Relations Marketing Now

Influencer Relations Marketing

Want to get in the know about the why, who & what of influencer relations marketing? Here the the tactics and data you need to make the case.

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How To Develop Your Sales Forecast

Sales Forecast

Need a sales forecast for your marketing? Here are 8 steps every marketer can use. Use these formulas and questions to guide your revenue forecast.

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Best Marketing Advice For Recent Graduates

Best Marketing Advice – 100 experts

Looking to get into Marketing? Check out what the Best Marketing Advice for Recent Graduates from 100 experts. They give you the marketing lowdown you need.

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Actionable Marketing Guide Summer Reading List

Actionable Marketing Guide Summer Reading List

What are you reading? Actionable Marketing Guide Summer Reading List to get your fill of quality content. HINT: Not just marketing!

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Mid-Year Marketing Checklist: 75 Points

Mid-Year Marketing Checklist

Use this mid-year marketing checklist to find the gaps and issues with your marketing to-date. Get your marketing on track to succeed.

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