Marketing

Interactive Marketing Analytical Framework

Seven step framework for interactive marketing

At the heart of almost any interactive marketing program are seven steps which aim to engage prospects and customers to develop a profitable relationship. These steps provide a framework for planning an online campaign as well as for providing an in-depth creative brief.

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50 Point First Quarter Marketing Performance Checklist

1Q marketing assessment -50 points

How was your first quarter marketing performance? Here’s a 50 point 1Q assessment checklist to help you evaluate your business and marketing.

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Millennials To Marketers: Here’s How We See The World

millennial data

Are millennials part of your market? Here’s millennial data to tailor your marketing based on 2014 Nielsen research. Has charts & marketing tips

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31 Ways To Thank Your Customers

Do you thank your customers? Thanksgiving is coming. 31 ways to thank thosein your lives and to make Thanksgiving an all year round celebration.

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5 Things Marketers Can Learn From High School Students

Teen texting in NYC-Ed Yourdon

Want to know how High School students use their connected devices (aka mobile)? 5 Insights marketers need to know including why Facebook is lame.

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5 Core Attributes of Experiential Marketing

apple core

Do your customers interact & connect with your brand creating memorable experiences? If not, test experiential marketing defined by these 5 core attributes.

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Marketing: The 4 Moments of Truth [Chart]

Marketing Moments of Truth

Marketers must provide appropriate content marketing and social media engagement that can be consumed across an array of devices to win customers at each moment of truth. Here are the four moments of truth for marketers.

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13 Step Content Marketing Plan

Stand out in a crowd

To ensure your content marketing breaks through the ever-expanding amount of information, you need a plan to ensure that your information stands out from the crowd regardless of the amount of resources you have. Here’s an easy-to-follow thirteen step plan to get your content marketing on track to succeed.

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Is Your Small Business Website A Dinosaur? [Research]

dinosaur

While small businesses are often considered nimble and digitally adapt, the reality is that most SMBs are dinosaurs in terms of their online presence across digital media.

By not keeping up with evolving consumer behavior that’s increasingly mobile-based and socially networked, many of these businesses are missing profitable opportunities because prospects and customers can’t find or contact them the way that they want to—fast and on-the-go via digital and mobile devices. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs

Trust

Social media and content marketing require customer trust to help build and extend your 360° brand.

Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media. Even worse, they won’t buy from you, regardless of whether you’re a B2B, B2C, not-for-profit or solopreneur.

To this end, Edelman’s 2013 Trust Barometer reveals five trust element marketers must take into account when developing their social media and content marketing plans.  Heidi Cohen’s Actionable Marketing Blog analyzes the data.

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