Marketing

Buyer Personas – Book Interview

Buyer Personas Book Cover

Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions.

Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.

Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.

Tags:

Prime Day, Christmas in July, and How to Drive Sales When No One is Buying

Profitable Marketing Promotions

Want to maximize your sales? Then you need to create profitable marketing promotions that follow these 7 steps.

Tags: , , , ,

Millennials Outnumber Boomers: The Meaning For Marketers

Millennial Marketing tips

Has your business figured out how to market to millennials yet? Here are 5 Key Millennial Marketing Tips Based On Research along with related data and charts to show your boss to get your business on track to succeed.

Tags: , , , ,

The Marketing Performance Blueprint – Book Interview

The_Marketing_Performance_Blueprint

Discover what’s possible when the art and science of marketing collide.

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment.

The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Tags: , ,

7 Steps To Get Marketing Awards Every Time

Marketing Awards

Entering marketing awards contests takes time but the rewards can be worth it. Here are 4 factors to consider to help you determine whether going after marketing awards are worth your efforts and 7 steps to an award winning strategy.

Tags: , , ,

Stand Out – Book Interview

Stand_Out_Cover

A guide to becoming a recognized expert in your field

Too many people believe that if they keep their heads down and work hard, they’ll be recognized as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a “thought leader” is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?

Tags: ,

The Membership Economy – Book Interview

The_Membership_Economy__Find_Your_Super_Users__Master_the_Forever_Transaction__and_Build_Recurring_Revenue__Robbie_Kellman_Baxter__9780071839327__Amazon_com__Books

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Tags: , , , ,

Contagious: Why Things Catch On – Book Interview

Contagious book cover

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Read Heidi Cohen’s interview.

Tags: , , , ,

How To Use Social Media To Attract Millennial Buyers

Millennial and smartphone

How well do you know your millennial buyers? Millennials are the key marketing demographic. This data, charts and tips aid your millennial marketing.

Tags: , , ,

How Your Business Can Thank The People Who Matter Most

Thanksgiving 2014

Does your business thank the people who matter the most? Here are 20 tips to thank your customers, employees, colleagues, social media fans and audiences.

Tags: , ,