Marketing

How To Develop Your Sales Forecast

Sales Forecast

Need a sales forecast for your marketing? Here are 8 steps every marketer can use. Use these formulas and questions to guide your revenue forecast.

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Best Marketing Advice For Recent Graduates

Best Marketing Advice – 100 experts

Looking to get into Marketing? Check out what the Best Marketing Advice for Recent Graduates from 100 experts. They give you the marketing lowdown you need.

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Actionable Marketing Guide Summer Reading List

Actionable Marketing Guide Summer Reading List

What are you reading? Actionable Marketing Guide Summer Reading List to get your fill of quality content. HINT: Not just marketing!

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Mid-Year Marketing Checklist: 75 Points

Mid-Year Marketing Checklist

Use this mid-year marketing checklist to find the gaps and issues with your marketing to-date. Get your marketing on track to succeed.

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Invisible Influence – Book Interview

Invisible_Influence_cover

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

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Get Scrappy – Book Interview

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Nick Westergaard’s new book offers a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your digital marketing from good to great.

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The Art of People – Book Interview

The Art of People

What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day.

In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you’re in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you.

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Small Data – Book Interview

Small Data

Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior.

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Hug Your Haters – Book Interview

Hug Your Haters

Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. Jay Baer’s book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.

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Town INC – Book Interview

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Empower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never Before
Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.

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