B2B Data-Driven Marketing – Book Interview

B2B Data-Driven Marketing

The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies. And now it s here. B2B Data-Driven Marketing: Sources, Uses, Results, by Ruth Stevens and Theresa Kushner, meets that need. In 220 pages the book lays out basic definitions and applications by identifying data sources, setting up an organization’s data architecture to best advantage, and managing that data and keeping it clean.

The book then shows how business marketers use their information, how to manage that data on a global scale, and how all companies, from mom-and-pops to multinationals, can manage their data within reasonable cost parameters.

The last chapters discuss trouble-shooting problems (with solutions), case studies showing all of the book’s principles in action, and speculation on the future of B2B database marketing.

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Think Big, Act Bigger – Book Interview

Think Big Act Bigger cover

Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there.

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The Next Evolution of Marketing – Book Interview

The Next Evolution of Marketing

Gilbreath lays out his ideas about “meaningful marketing” which he defines as “marketing that adds value to people’s lives.”

He is a great proponent of marketing that offers consumers actual things to put to practical use, which then, in turn, makes the best advertising for the company that is supplying those services.

Gilbreath presents an outline for developing meaningful marketing with many useful examples that can be tailored to any company, large or small.

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Buyer Personas – Book Interview

Buyer Personas Book Cover

Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions.

Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.

Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.


Prime Day, Christmas in July, and How to Drive Sales When No One is Buying

Profitable Marketing Promotions

Want to maximize your sales? Then you need to create profitable marketing promotions that follow these 7 steps.

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Millennials Outnumber Boomers: The Meaning For Marketers

Millennial Marketing tips

Has your business figured out how to market to millennials yet? Here are 5 Key Millennial Marketing Tips Based On Research along with related data and charts to show your boss to get your business on track to succeed.

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The Marketing Performance Blueprint – Book Interview


Discover what’s possible when the art and science of marketing collide.

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment.

The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

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7 Steps To Get Marketing Awards Every Time

Marketing Awards

Entering marketing awards contests takes time but the rewards can be worth it. Here are 4 factors to consider to help you determine whether going after marketing awards are worth your efforts and 7 steps to an award winning strategy.

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Stand Out – Book Interview


A guide to becoming a recognized expert in your field

Too many people believe that if they keep their heads down and work hard, they’ll be recognized as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a “thought leader” is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?

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The Membership Economy – Book Interview


In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

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