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- 72 Marketing Definitions
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- The Beatles Social Media Lessons
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Building a solid blog following is critical to achieving your blog goals. This requires multiple sources of blog readership. To this end, the biggest challenge most bloggers have is getting new visitors to become repeat visitors. Here are twenty tips guaranteed to turn new visitors into loyal readers without having to work at getting them to return each time. Source: Heidi Cohen’s Actionable Marketing Blog
Despite its engagement focus, social media can be a difficult environment in which to build deep, long-term customer relationships. Most social media participants fall into the 90% join but lurk, 9% do something easy such as sharing where limited effort or investment is required and 1% are your advocates. As a result, it’s difficult to continue these relationships outside social media to generate yield profitable revenue. Here are twelve ways to build your email house file to extend relationships and drive conversions. Source: Heidi Cohen’s Actionable Marketing Blog
Where do social media marketers turn to support and enhance their social media efforts? The answer may surprise you. Based on Social Media Examiner’s 2012 Social Media Marketing Industry Report, 87% of respondents’ top choice outside of social media was email. One could consider email an earlier form of social media communication. In fact, social media runs on email. Source: Heidi Cohen’s Actionable Marketing Blog
What blogger doesn’t want to expand theirblog audience? While it’s not sexy, my one word answer is email. Before you skip off to another article, bear in mind that to entice people to read your content you must offer them options regarding when they want to read, where they want to read it, and what format and/or device they use to read. To this end, email, the number one activity on smartphones, is a great option since your audience always has one in reach and uses it to consume content as a filler activity in spare, otherwise wasted time.
Posted on December 31, 2010 by Heidi Cohen in E-commerce, Email Marketing, Market Research Insights, Social Media |
2010 was an important turning point for online marketing, particularly in terms of portable devices, new technologies and expanded communications channels. These highlights had a significant impact on marketing during the past year and will create a dynamic landscape for 2011 and beyond.
Walking to the subway, I passed two pizzerias, an empty, shiny new one and an older one with a line out the door. In addition to enticing me to get a slice, it made me thinking about how NYC pizza was like email marketing. Here’re 8 ways that email marketing is like NYC pizza.(You might want to get a slice before you read this article .) Read on …