Email Marketing

How To Make Your Out-Of-The-Office Emails Work Harder

Email Autoresponders-aka Out of the Office Messages

How to craft email autoresponders (aka: out-of-the-office messages) to support your content marketing and business in 5 easy steps.

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2 Email Address Capture Tools To Build Your List

Email Address Capture Tools

Want to increase your email address capture? Here’s an analysis of 2 tools, Hello Bar and OptinMonster that are easy-to-use and install.

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Email Content Marketing: Examples and Tips

Does your email content marketing get your communications opened? Use these examples and tips to improve your results.

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Customer Advertising Preferences For 2016

Contrary to popular opinion consumers like advertising. Here’s what Customer Advertising Preferences mean for your 2016 marketing based on research.

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Why Email Remains King Of Social Media

Want to expand your social media reach? Think email. 5 reasons why email is the social media king & 10 email list building tricks.


20 Tips Guaranteed to Increase Your Blog Following

Building a solid blog following is critical to achieving your blog goals. This requires multiple sources of blog readership. To this end, the biggest challenge most bloggers have is getting new visitors to become repeat visitors. Here are twenty tips guaranteed to turn new visitors into loyal readers without having to work at getting them to return each time. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: How to Deepen Participant Relationships

Build relationships

Despite its engagement focus, social media can be a difficult environment in which to build deep, long-term customer relationships. Most social media participants fall into the 90% join but lurk, 9% do something easy such as sharing where limited effort or investment is required and 1% are your advocates. As a result, it’s difficult to continue these relationships outside social media to generate yield profitable revenue. Here are twelve ways to build your email house file to extend relationships and drive conversions. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Marketers’ Favorite Non-Social Media Tool [Research]

Social Media Marketers' Favorite Non-Social Media Tool

Where do social media marketers turn to support and enhance their social media efforts? The answer may surprise you. Based on Social Media Examiner’s 2012 Social Media Marketing Industry Report, 87% of respondents’ top choice outside of social media was email. One could consider email an earlier form of social media communication.  In fact, social media runs on email. Source: Heidi Cohen’s Actionable Marketing Blog


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How Do You Expand Your Blog Reach? (HINT: Email)

What blogger doesn’t want to expand theirblog audience? While it’s not sexy, my one word answer is email. Before you skip off to another article, bear in mind that to entice people to read your content you must offer them options regarding when they want to read, where they want to read it, and what format and/or device they use to read. To this end, email, the number one activity on smartphones, is a great option since your audience always has one in reach and uses it to consume content as a filler activity in spare, otherwise wasted time.

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