E-commerce

Small Business Tactics: 10 Tips For Holiday Sales Freedom

Small Business Tactics

Black Friday & Cyber Monday Sales – Are you planning for long term growth? 10 small business tactics to gain freedom from holiday sales (Data)

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10 Twitter Tactics To Pump Up Holiday Sales

holiday gift

Are you using Twitter effectively to drive holiday sales?  With the 2012 holiday shopping season in high gear,don’t underestimate the power of social media, especially, Twitter to influence holiday sales. Here are 10 Twitter tactics and related research. Source: Heidi Cohen’s Actionable Marketing Blog

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Why Wait Until Black Friday To Make Your Best Offer?

black friday sale

Black Friday is here and customers, eager to get the best deals,  have been camped out in front of stores all night. As a marketer, I wonder how many of these customers will buy anything that’s not on sale and what proportion of their purchases are just time shifted to take advantage of the reduced prices, after all it’s the holiday season. From a marketing perspective, have we just trained customers to expect holiday sales? Here are seven promotions to entice your customers.  Source: Heidi Cohen’s Actionable Marketing Blog

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5 Things that Your Boss Doesn’t Want to Know About Commerce [Social Media & Mobile Included]

shopping bag

What do you think of when someone says shopping? An afternoon at the mall or the local department store? This may have been true a few years ago but toady you need go no further than the closest connected device, be it a computer, tablet or smartphone to shop. This change in buying behavior requires changes in your marketing plans.

While your boss may not want to adapt your organization’s merchandising, to remain relevant and part of the consideration set, it’s critical. Here are five new commerce trends that your boss doesn’t want to know about and strategies to win him over.

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5 Social Media Tactics to Fight Mobile Showrooming and Deals

Shopping is done

If you’re selling stuff via the Internet, you’re most likely combating the dual mobile enhanced challenges of price-oriented, deal seekers and showrooming. To mitigate the impact of these profit-eroding consumer trends, integrate social media into your website and merchandising. Here are five social media tactics to transform your online e-commerce engine into a shopping experience consumers crave.

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5 Social Media Shopping Insights [Charts]

Child in shopping cart

Social media influences sales. For many retailers, this is difficult to track because its impact often occurs before they know prospects are in shopping mode. Social media is a critical aspect of the purchase process regardless of where shoppers buy. Here are five research insights with charts and five marketing tactics. Source: Heidi Cohen’s Actionable Marketing Blog.

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Mobile Commerce – What You Need to Know [Research]

Look I'm shopping on mom's smartphone

Mobile commerce is happening now! It’s everywhere fueled by expanded smartphone ownership. If you want to reach your prospects, it’s critical to be where they are! Smartphones in hand, consumers aren’t waiting for your company to decide to build a mobile website or app. Here are five mobile commerce insights based on consumer use of mobile devices for shopping to help shape your organization’s mobile strategy. Source: Heidi Cohen’s Actionable Marketing Blog

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Is Social Media Dragging E-commerce Into The Future?

pull into future

Social media continues to change our shopping experiences, both online and offline, supporting purchasing at every step of the process. Some have dubbed this social commerce. Let’s start by looking at seven examples of how social media is adding content, engagement and interaction. Based on these examples, here are five salient attributes as to how social media is dragging e-commerce into the future.

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Give Your Customers A Treat This Holiday

Santa Claus

With Black Friday and Cyber Monday behind us, the holiday push is in full swing. While every marketer’s got a heavy promotional schedule lined up to drive sales, take a step back and think about your customers. Do something special to encourage holiday shopping while giving them something to talk about on social media platforms. Here are twelve ideas, one for each day of Christmas, to help you. Remember the goal is to lure them into your store, either retail or online.

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Social Commerce Defined

lets-go-shopping

Social commerce is the marriage between social media and e-commerce. It’s shopping where social media platforms provide social engagement, contributions and (in some cases) purchase. According to WikipediaSocial commerce is the use of social network(s) in the context of e-commerce transactions.  Social commerce is defined by the following five attributes.

 

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