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Social Media Hearts Cause Marketing
Cause marketing is the coordinated efforts of both for-profit and not-for-profit (NFP) organizations towards a common charitable and/or social goal. Unlike other forms of marketing, cause marketing has 5 goals and 8 distinct target audiences. (Contains useful research and chart.)
3 Ways To Define Customers
Defining your target audience is a critical component of your marketing plan and can have a big impact on your media selection. Here are 3 ways to define your target market. Please read on …
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