30 Millennial Demographics You Need [Charts]

College students

Here are 30 millennial demographics explained with charts to help you craft your marketing persona and message to reach this key market.

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5 Ways Employees Make Your Brand A Reality

Cleveland -Home of Rock and Roll - Heidi Cohen Photo

Do your employees embody your brand? Here are 5 ways employees make your brand a reality & 3 real life examples with photos.

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Social Media: Marketers are from Mars, Consumers are From Venus [Research]


On social media platforms, marketers are from Mars and consumers are from Venus because there’s a big disconnect between what consumers want and what marketers think they want. Here are five different pieces of research and relevant charts regarding what customers want from marketers on social media platforms with five suggestions for marketers.

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Don’t Ask For My Opinion If You’re Not Going to Do Anything With It

Customer Survey

Smart marketers have listened to their customers forever. With the expansion of social media platforms, customers can share their experiences with other prospects and customers. As a result, companies have started incorporating methods for gathering customer input, notably surveys, into their communications. Here are three questions to consider before you implement your next survey.

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Customer Profitability: 7 Tactics You Need Now!


Are you maximizing each customer’s profit potential for your firm? Do you know how your customers stack up in terms of sales and profitability? If you’re not sure of the answers to these questions, there’s a good chance that you’re not maximizing the effectiveness of your marketing resources because you’re not spending enough on your best customers and wasting money on unprofitable ones. Once you’ve segmented your customer base in terms of profitability, apply these seven tactics to ensure you’re making the most of your customer investment.

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Are You Leaving Profitable Customers Behind?


If you’re like many marketers, you know how to determine your sales forecasts and whether your promotions are profitable, but not which customers are. Therefore it’s important to segment your customer base to determine its distribution in terms of: best shoppers, high potential shoppers, occasional shoppers (although it’s often only sale items), past shoppers who no longer buy, and prospects who’ve never bought anything. The rule of thumb is that the best 20 percent of customers generate 80 percent of revenue. In my experience, actual results tend to be even more skewed. To help you determine where you should focus your marketing efforts, here are four steps to assess your customer file.

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Are You Asking for the Digital Marketing Sale?


Do you find that you work hard to create great marketing collateral but your results fall flat? If so, you’re not alone. Many marketers wonder why their efforts don’t yield better results. Here are seven suggestions to get prospects to take the next step.

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Social Media Goes Offline

Go Offline

Say social media and the first thing most people think is digital social media networks. But the truth is that the best way to reinforce networking contacts is to take them offline. For many small and media size businesses (aka SMBs), offline social media events are an ideal way to get better known. Here are five suggestions to help you plan your events.

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4 Rules for Good Customer Service

customer love

Customer service can vary significantly, especially in a social media world where firms have more customer touchpoints. On my recent trip, I learned that customer service means truly listening to your customers and appreciating that they know what they want. These aren’t empty words. You must walk the talk with every customer interaction. Here are four rules for good customer service.

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How to Market When Trust Is Gone [Data]

Forget Mad Men marketing because customer trust is gone.  For marketers, change is sorely needed since only one in twenty consumers trust advertising. Here are seven places that customers now check for information.

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