The Next Evolution of Marketing – Book Interview

The Next Evolution of Marketing

Gilbreath lays out his ideas about “meaningful marketing” which he defines as “marketing that adds value to people’s lives.”

He is a great proponent of marketing that offers consumers actual things to put to practical use, which then, in turn, makes the best advertising for the company that is supplying those services.

Gilbreath presents an outline for developing meaningful marketing with many useful examples that can be tailored to any company, large or small.

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How To Wow Your Customers And Generate More Business


Get new business from existing customers and their friends by turning potential problems into success stories. 5 Small Business Marketing Tips Any Business Can Use.

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The Membership Economy – Book Interview


In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

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Zombie Loyalists – Book Review

Zombie Loyalists

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.

Read Heidi Cohen’s review of Zombie Loyalists.

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How Your Business Can Thank The People Who Matter Most

Thanksgiving 2014

Does your business thank the people who matter the most? Here are 20 tips to thank your customers, employees, colleagues, social media fans and audiences.

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The Only 3 Business Goals You Ever Need

The Only 3 Business Goals You Ever Need

Here are the only 3 business goals your firm will ever need. To help you, here are 11 actionable marketing tips to improve your business performance.


30 Millennial Demographics You Need [Charts]

College students

Here are 30 millennial demographics explained with charts to help you craft your marketing persona and message to reach this key market.

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5 Ways Employees Make Your Brand A Reality

Cleveland -Home of Rock and Roll - Heidi Cohen Photo

Do your employees embody your brand? Here are 5 ways employees make your brand a reality & 3 real life examples with photos.

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Social Media: Marketers are from Mars, Consumers are From Venus [Research]


On social media platforms, marketers are from Mars and consumers are from Venus because there’s a big disconnect between what consumers want and what marketers think they want. Here are five different pieces of research and relevant charts regarding what customers want from marketers on social media platforms with five suggestions for marketers.

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Don’t Ask For My Opinion If You’re Not Going to Do Anything With It

Customer Survey

Smart marketers have listened to their customers forever. With the expansion of social media platforms, customers can share their experiences with other prospects and customers. As a result, companies have started incorporating methods for gathering customer input, notably surveys, into their communications. Here are three questions to consider before you implement your next survey.

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