Content Marketing

Instagram User Generated Content Rocks Marketing Results

(Almost) instagram user generated content with hashtag

Is Instagram user generated content (UGC) part of your content marketing mix? Look at research from Laundry Service & Dan Zarrella. Maybe it should be.

Tags: , , , , , , , , , ,

Persona Definition: 10 Essential Marketing Persona Attributes

Persona Definition - 12 marketing attributes

Persona definition encompasses 10 essential marketing persona attributes. Posed as questions, these 10 marketing persona elements can improve your content marketing.

Tags: , ,

Does Anyone Read Your Marketing? [Content Traffic Research]

Content Traffic Research-Heidi Cohen

Is anyone reading your content marketing? This content traffic research (& charts) guides content creation to attract more readers & get them to read it.

Tags: , , ,

The Death Of The Boring Blog

Business BLog Sizzle-30 Tips

Does your business blog sizzle? Here are 30 blogging tips organized by tactic to help you with B2C & B2B examples highlighting the tips.

Tags: , , , , ,

The Top 10 Reasons You Need Content Curation In The Content Marketing Mix

Top 10 Reasons You Need Content Curation in The Content Marketing Mix

Content curation is a critical component of the content marketing mix. Here are the top 10 reasons you need content curation. (HINT: Helps B2B challenges.)

Tags: , ,

The Must Have List of Free Summer Content Titles

50 Free Summer Content Titles-Heidi Cohen

Need content marketing inspiration? Here are 50 free summer content titles to help fill your editorial calendar with content marketing and blog posts.

Tags: , ,

Are You Losing $1,506 Per Customer Due to Poor Content?

5 content marketing fixes

Want to maximize customer acquisition and sales? Use these 5 content marketing fixes based on research from Thunderhead and Clickfox. (Data included)

Tags: , , ,

Small Business: Are You Using Social Media Photographs?

Small Business Social Media Photograph-1

Does your small business lack marketing resources? Here are 10 tips to use small business social media photographs to extend your reach and sales.

Tags: , , , , , , , ,

7 Tactics For Content Curation Success

Content curation success-1

Want to excel at content curation? Here are 7 tactics for content curation success to help you increase your curated information’s effectiveness

Tags: ,

10 Content Marketing Lessons From Mom

10 Content Marketing Lessons from Mom-1

As children we think our mothers nag us to do stuff just to bug us. But what we heard as nagging was really our mothers’ life lessons and at the heart of her communications was her love. As marketers, we can apply our mothers’ lessons to content marketing.

Here are 10 Content marketing lessons from mom based on insights I learned from my mother.

Tags: ,