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Content Marketing
7 Steps To Streamline Content Marketing Creation
The biggest content marketing issues marketers face are producing content that engages prospects and customers, and creating sufficient content, according to Junta42 and MarketingProfs research. This translates to having enough of the content your audience needs where they seek it in the format they want to use. As a marketer, how do you overcome these challenges with limited resources? Here are seven steps to help you streamline your content marketing creation. (Here’s a full content marketing checklist.)
Tags: Actionable Marketing Tip
Content Marketing: How To Leverage Social Media’s 7 Sins [Research]
What Social Media’s 7 Sins Mean For Content Marketing When it comes to social media, we can’t help sinning. Social media’s plays to our baser desires and its allure is often too great to resist. According to JWT research, 71% … Continue reading
Tags: JWT, Research, social media sins
Content Marketing: Stories And The Purchase Process [Chart]
Are you using stories to enhance your content marketing? If not, you may want to reconsider because the rationale behind integrating various types of stories into your content marketing is to make it easier for the public to understand and remember your offering. Telling stories helps you maximize the impact of your marketing efforts by increasing mindshare. (Here are 29 company stories ideas to help you.) To this end, it’s helpful to use the buying cycle as a means of correlating the information customers seek with the appropriate types of stories because stories are needed at every step of the process. [Chart] via Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, purchase cycle, Stories
Content Marketing: Social Media, Search Optimization & Purchase Process
Social media, search optimization and purchase support form content marketing’s trifecta. Use these three elements to maximize sales while improving ROI. Before placing your content marketing bets (aka developing your editorial calendar), here’s what’s needed from each leg of this triumvirate.
Social Media Versus Content Marketing [Chart]
Social media and content marketing often used interchangeably, so what’s the difference for marketers and why should they care? At its core social media is about engaging and building relationships that form a community where the greater good is more important than the needs of any one individual.By contrast, content marketing is about creating engaging information that results in positive brand recognition while encouraging prospects and customers to become familiar with your products and services free of promotional messages. To help you understand the differences between social media and content marketing, here’s a chart laying out how each is used across a range of categories.
Tags: Chart
Photographs, Images & Graphics – Reader Eye-Candy
Photographs, images and graphics are eye-candy readers can’t resist. When it comes to content marketing, each picture and illustration does the work of a 1,000 words pulling prospective readers in. Marketers take advantage of this attribute by using images to make content easier to consume and more accessible to a broader audience. 
Here are seven reasons content marketing needs photographs, images and graphics.
Tags: graphic, image, Photograph
Content Marketing Pulls Prospects In [Chart]
Content marketing continues to gain traction among marketers, both B2C and B2B because it attracts and invites prospects and customers in without hitting them over the head with price-oriented promotions. Additionally content marketing supplies food for social media, engages prospects at each step of the purchase process, and supports search optimization. To help you, here’s a chart outlining the major 18 content marketing options. [Chart included]
Tags: Chart
Writing: How To Build A Targeted Audience Using Social Media
Social media provides writers, including book authors, journalists, bloggers and others, with an opportunity to build a targeted audience for their content. With the increased use of content marketing, don’t underestimate using these methods for connecting with prospects for business oriented lead generation and other forms of revenue. Here are 5 ways writers can build a targeted audience for their content using social media.
Social Media Friendly Content Marketing [Examples]
Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)? Here are three content marketing examples with three actionable content marketing tips each.
Content Marketing Grows Up [Altimeter Research]
Content marketing is a pull strategy that draws customers in as marketers move from short advertising messages to longer narratives. In Altimeter’s latest research report by Rebecca Lieb, author of Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media (affiliate link), content marketing is defined as “a term that refers to the creation and sharing of content for marketing purposes. On the path to becoming a publisher, content marketing organizations, even those determined to change, face the following four stumbling blocks according to Lieb. Here they are along with my actionable content marketing tips.
Content Marketing: 5 Ways to Make Money [Chart]
Creating compelling content requires resources. If you’re a media company or solopreneur, you need ways to get compensated for your efforts. Here are 5 ways to monetize your content marketing or media platform. Chart included to show description, pricing model and examples.
Mobile – Content to Go Please [Research]
Consumers have smartphones and tablets and they’re using them to get content. In December, 2011, 8.2% of all digital page views were delivered via a mobile device. This breaks down to 5.2% for smartphones, 2.5% for tablets and 0.5% for other connected devices, according to comScore. Here’s how consumers are using their mobile devices and what they’re looking for as well as what it means for marketers. (Includes 4 market research charts.)
Tags: advertising spend, comScore, eMarketer, smartphone, Tablet, US
