Content Marketing

Internal Content Curation: What Most Marketers Miss

Internal Content Curation-10 Steps

Want to maximize your content marketing budget? Add internal content curation to get the greatest reach from each piece of content. 10 steps you need.

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Experiences: The Seventh Era Of Marketing – Book Interview

Experiences: The 7th Era Of Marketing

There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history.

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.

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5 Ways You Can Win Big With Content Marketing Reuse

Win Big With Content Marketing Reuse-Heidi Cohen

75% of marketers use each piece of content only once. Improve results & stretch your budget with these 5 content marketing reuse tactics. Expert advice too.

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Blog Content Curation: Your New Blog BFF

Blog BFF

Want to augment your blog content? Then add the 5 most popular forms of blog content curation to increase your content and your reach. Examples included.

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Content Marketing VS Native Advertising (Chart)

Arm Wrestle-Ryan McGuirre

Which is better for your business: content marketing vs native advertising? Step by step comparison content marketing versus native advertising with charts.

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Fill Your Content Marketing Calendar Without Really Trying

Stream of content marketing ideas

Want to never run out of content marketing ideas? Here’re the only 5 sources you’ll ever need. Contains tips to brainstorm and fill your editorial calendar.

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Streamline Content Creation: 10 Step Checklist

streamline content creation

Are you crunched to develop content on time? Here’s a 10 point checklist to help you streamline content creation. Key: Get the basic down before you start.

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Global Content Marketing – Book Interview

Global Content Marketing Book Cover

Engage Customers Around the World with Cross-Regional Content Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

Heidi Cohen inverviews author, Pam Didner.

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The Content Code – Book Interview

The_Content_Code

A path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization.

The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results.

A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.

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Content Chemistry – Book Interview

content-chemistry

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

Read Heidi Cohen’s interview with author Andy Crestodina.

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