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Want your content to stand out for your target audience in the onslaught of information? Then take the time to create a well developed content personality using this handy 10 point checklist formatted as questions to help you.
Want to target your marketing to your audience? Then read this analysis of US media consumption complete with charts, data, and actionable marketing tips.
Want to maximize your content marketing budget? Add internal content curation to get the greatest reach from each piece of content. 10 steps you need.
There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history.
World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.
75% of marketers use each piece of content only once. Improve results & stretch your budget with these 5 content marketing reuse tactics. Expert advice too.
Which is better for your business: content marketing vs native advertising? Step by step comparison content marketing versus native advertising with charts.
Want to never run out of content marketing ideas? Here’re the only 5 sources you’ll ever need. Contains tips to brainstorm and fill your editorial calendar.
Are you crunched to develop content on time? Here’s a 10 point checklist to help you streamline content creation. Key: Get the basic down before you start.