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Give your brand, product or firm a voice and build brand awareness and associations through audio content marketing. Audio content brings an intimate experience to your audience enabling you to build a bond with them because it’s like talking to an individual directly – but bear in mind many listeners tend to be multi-tasking.
With the ever expanding dynamic media offering, consumers have become content omnivores accessing information in ways that improve their lives when and where they need it. As a result, marketers are playing catch up with consumers’ content needs and modes of usage.
Based on research by Edison Research and Arbitron, these fourteen data charts and related actionable content marketing tips should help keep your efforts aligned with your target audience
Visual content is a guaranteed winner for marketers because it’s a people magnet. Visual representations can simplify complex information in a way that attracts attention, is easy-to-consume and minimizes language barriers. As a marketer, seek opportunities where you can integrate your brand into images to achieve your business objectives.
Here are five ways to rethink your brand by incorporating it into your graphics and photos to attract attention. Source: Heidi Cohen’s Actionable Marketing Blog
For many today, content consumption is no longer a focused activity. Instead we’re always connected and using multiple screens. Using more than one device at a time, we seamlessly move from one piece of content on one device to another on a different device either sequentially, simultaneously or separately. These evolving content consumption patterns have important implications for marketers. Includes nine actionable content marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
A little planning goes a long way. An editorial calendar and other content management tools can help you avoid the challenges of content marketing and prevent you from wasting your resources. With that in mind, here are content marketing’s ten plagues and actionable content marketing tactics to circumvent them.
While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention. Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.
When visitors find your content, are you doing all you can to make them feel special so they invest time consuming it? Understand that the majority of your content’s visitors are new and you’ve got seconds to convince them to stay and read your content, or even better to sign up for your emails. To this end, your content marketing must instill trust in your visitors.
Here are seven questions you must answer in order for your content marketing to build trust with prospects and customers. Together with strong design and compelling visuals, they set the basis for business interactions. [Useful graphic included!] Source: Heidi Cohen’s Actionable Marketing Blog
While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and staff, to create content. Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems. Three research facts (charts included) and nine amazing curation resources. Source: Heidi Cohen’s Actionable Marketing Blog
In today’s dynamic landscape where people use social media and mobile to communicate, many marketers overlook the potential of email, the original digital social media that allows for two-way communication with your audience.