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Content Marketing
The Biggest Search Optimization Mistake Marketers Make
Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here's some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets. To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .
Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lisa Buyer, Marc Engelsman, mikstake, Nick Stamoulis, Paul Roetzer, Performics, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, smartphone, Social Marketology, Tablet, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, Thom Craver, YouTube Marketing An Hour A Day
11 Tips to Get Your Content Marketing on Track [Research]
Content marketing, regardless of what marketers call it, is the most popular digital marketing strategy according to Chief Marketer’s March 2012 online survey of US marketers. Closer examination of the Chief Marketer research as reported by eMarketer shows email, social media and search are at the top of the list for mainstream marketers with a third using video. Further, marketers’ focus on content is strongly correlated with supporting sales, optimizing their owned content for search and helping social media. Regardless of what type of content marketing you’re using now or plan to add to your mix, here are eleven steps to get you on track. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chief Marketer Research, eMarketer
2012 Marketing Checkup [Mobile, Social Media & Content Marketing Included]
As marketing students graduate and start their first jobs, they bring a fresh perspective to businesses. Similarly, marketers can take this same approach to assess 2012’s opportunities and challenges to maximize their marketing effectiveness before the holiday push and budget season begins. [Hint: Mobile, social media and content marketing are on the list!] Here are 5 opportunities and 5 challenges. Source: Heidi Cohen’s Actionable Marketing Blog.
Tags: Big Data, Branding, smartphone, Tablet
5 Steps For Social Media Content Marketing
Think you’re a marketer merchandising a non-media product or service? Think again. In today’s content marketing driven, social media world, you’re a digital media entity. Extending beyond your organization’s website, emailing and other communications, your media empire includes blogs, photographs, video, presentations and other content whether you own them or not.
Tags: Kraftfoods, Nielsen
Feeding The Content Marketing Beast – 7 Places to Find Cheap Content
What’s your biggest content marketing challenge? For one out of five marketers it’s producing sufficient content and for another one out of five marketers it’s having enough budget to cover the cost of content marketing according to Content Marketing Institute and MarketingProfs’ September 2011 research. So what’s a marketer to do? While short term you may be able the shift budget and resources from other marketing and communications, chances are you’ll still need more content and budget since content marketing thrives on being replenished. As a marketer, here are seven places where you can find cheap content to keep feeding the content marketing beast.
The One Reason You Need Content Marketing [Research]
In today’s advertising rich environment, you need content marketing regardless of whether your organization is a B2B, B2C, Not-for-Profit or solopreneur. The one big reason is trust! Beyond the fact that content marketing powers social media, search and sales, marketers must use content marketing because consumers don’t trust advertising. This isn’t a newsflash. While advertising credibility has been on the decline for years, recent Nielsen research link underscores this continuing trend.
27 Ways to Reuse Blog Posts for Content Marketing
Earth Day aims to raise awareness for natural resources, by reusing and recycling products or up-cycling them into something new. In terms of blogging, reusing blog posts translates to re-imagining the content from your blog posts into new forms of content marketing. Here are twenty-seven ways your business blog posts can be reused to increase your content creation’s effectiveness categorized by owned media, social media and third party media. These suggestions can be used for personal, business (both B2B and B2C), not-for-profit and solopreneur blogs.
Tags: B2B, B2C, Earth day, HARO, owned media, Social Media, third party media
7 Ways Photos Support Marketing (HINT: Social Media Included)
In today’s content-driven social media ecosphere, photographs – more broadly including images illustrations, cartoons and infographics – are this year’s must-have marketing accessory. Here are seven ways photographs support your marketing efforts and why you need them.
Tags: Photograph, Social Media
5 Ways You Are Preventing Your Audience From Growing
While most marketers want to build an audience for their content marketing, without realizing it, they often hold their content captive unable to reach more people. (Note: This comes before getting your content discoveredand distributing your content marketing.) Here are 5 ways content marketing is kept captive and actionable marketing recommendations to set it free.
How To Make Your Content Marketing Spread Like Wildfire
You can write the best content marketing in the world but, without help distributing it to the largest audience possible, chances are it’ll be buried amidst newer, sexier content that’s churned out every second. Give each piece of content a head start with these 3 tips and then you can get your content marketing to spread like wildfire with these 20 tips. (Here’s how to get your content discovered.) Source: Heidi Cohen’s Actionable Marketing Blog.
Tags: actionable marketing, Blog, Social Sharing, Tips
Who Is The Google Ranking Champion (& What it Means for Your Content Marketing)
While Wikipedia offers a wealth of information, not all pages are created equal. Recently several research studies examined these dynamics and found that Wikipedia is no longer the reigning champ – Amazon is. These changes provide three important implications for content marketers.
20 Ways to Get Your Content Marketing Discovered
Getting your content marketing discovered is like meeting someone special at a crowded dance. To stand out, your content marketing must be a peacock in a sea of other information demanding to be consumed. Let’s break the goal down to manageable tactics just as you might do to attract someone special at a crowded event. Remember the goal is to create compelling content. Here are twenty actionable marketing tips to get your content marketing discovered from Heidi Cohen’s Actionable Marketing Blog.
Tags: Actionable Marketing Tip
