-
Categories
Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
- 31 Public Relations Definitions
- Twitter Etiquette: 24 Guidelines to Tweet By
- QR Codes: 26 MUST-HAVE Facts [Data & Charts]
- 125 Free Blog Topics-Corporate and Personal Blogging
- Mobile Marketing: 56 MUST Have Facts [Data]
- Content Marketing Must Have Checklist
- Twitter: Make Every Tweet Count [Research]
- 31 Ways to Make Your Blog Stand Out
Archives
Content Marketing
Content Marketing Grows Up [Altimeter Research]
Content marketing is a pull strategy that draws customers in as marketers move from short advertising messages to longer narratives. In Altimeter’s latest research report by Rebecca Lieb, author of Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media (affiliate link), content marketing is defined as “a term that refers to the creation and sharing of content for marketing purposes. On the path to becoming a publisher, content marketing organizations, even those determined to change, face the following four stumbling blocks according to Lieb. Here they are along with my actionable content marketing tips.
Content Marketing: 5 Ways to Make Money [Chart]
Creating compelling content requires resources. If you’re a media company or solopreneur, you need ways to get compensated for your efforts. Here are 5 ways to monetize your content marketing or media platform. Chart included to show description, pricing model and examples.
Mobile – Content to Go Please [Research]
Consumers have smartphones and tablets and they’re using them to get content. In December, 2011, 8.2% of all digital page views were delivered via a mobile device. This breaks down to 5.2% for smartphones, 2.5% for tablets and 0.5% for other connected devices, according to comScore. Here’s how consumers are using their mobile devices and what they’re looking for as well as what it means for marketers. (Includes 4 market research charts.)
Tags: advertising spend, comScore, eMarketer, smartphone, Tablet, US
Content Marketing – Show Me The Money
With 2012 marketing budgets already set, where do you find the content marketing resources you need to succeed? Here are 15 tips (aka places where you can find copywriting, editorial, creative and/or budget) to develop content marketing that pulls prospects in.
Tags: content, Corporate communications, PR, Social
Blogging Is Dead – Long Live The Blog! [Research]
Is blogging dead? It depends who you ask. According to recent University of Massachusetts Dartmouth research, blogging has declined. Call me a contrarian but blogs should be a core aspect of any organization’s marketing strategy regardless of whether you’re a B2C, B2B, not-for-profit or a solopreneur. (Here’s a chart laying out the four main types of blogs.) Here are ten ways a blog can be at the center of your marketing efforts.
Tags: Blog, Research, Social Media
David Ogilvy – Father of Content Marketing [Quotes]
David Oglivy, one of the real life Mad Men, is the father of content marketing. He understood how information, transparency and speaking your customers’ language come together to persuade prospects to buy while building your brand. These elements are at the heart of content marketing as it’s practiced in today’s social media world. Here are five David Ogilvy quotes that illustrate core principles of content marketing.
Tags: content marketing, David Ogilvy, Quote
Content Marketing Versus PR – Who Wins? [Chart]
Content marketing gets a bad rap because many marketers and small business owners don’t understand what content marketing is and since it includes the word marketing they think it must be expensive. By contrast they believe any form of PR will translate to sales without work on their part since it’s some “free” stuff. The reality is that neither of these views is correct. Both content marketing and PR have their distinctive roles to play in marketing. To shed light on the similarities and differences between content marketing and PR, here’s a comparison across twelve salient attributes.
Tags: Chart, content marketing, PR
16 Magnetic Titles For February Content & Blogging
When it comes to promotional inspiration, February is a marketer’s delight because it’s filled with fun holidays. To help you develop your editorial calendar for February, here are eight events around which to write great content or blog posts as part of a larger marketing campaign. There are sixteen magnetic titles in all, enough to get you two blog posts a week for the month of February. (Need more choices to get your creative juices flowing? Here’re 125 Blog Titles.)
Tags: Blog, content marketing
21 Ways to Make Your Content Stand Out
Everyone wants their content marketing to stand out from the crowd. What’s a marketer to do to tart up their information to attract attention? Just because your subject is serious doesn’t mean it can’t use some makeup to look pretty and get noticed. How do you take your plain Jane content and dress it up? Here are twenty-one tips to pimp your content.
Tags: content marketing
Content Marketing Must Have Checklist
60% of marketers plan to increase their content marketing budget in 2012 according to research by Content Marketing Institute and MarketingProfs. Marketers’ biggest content challenge is producing content that engages prospects and customers during the purchase process. As a marketer, to ensure your content marketing effectively meets your needs, here is a 12 point, content marketing checklist.
Writing Resolutions You Can Keep More Than A Day
Did you start 2012 staring at a blank screen hoping that inspiration would come and magically fill it with your words? To get you on the write track for 2012, try a few of these actionable resolutions guaranteed to fill your computer screen faster and more efficiently. Here are seven resolutions every writer can use whether you’re a published author, blogger, copywriter or student. (Here’s some help with writing compelling content and why your third grade teacher was wrong.)
Tags: 2012 resolutions, Blogging, writing
2012 Content Marketing and Blogging Resolutions
Regardless of how long you’ve been creating content or blogging, there’s always room for improvement. The New Year is a great time to assess your writing and content creation in order to take it to the next level. To help you achieve your 2012 content marketing and blogging goals, here are twelve content marketing resolutions.
