-
Sign up for FREE Daily Emails!
Get FREE Actionable Marketing Tips delivered right to your inbox
-
-
Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
-
Categories
-
Use code CMWA100 during registration and get $100 off!
Archives
Content Marketing
Content Marketing: 7 Steps to a Successful Repurposing Strategy
When it comes to content marketing, one size content doesn’t fit all. You must rethink the content in different ways and adapt it for specific platforms so that it’s contextually relevant and provides more information. Planing ahead will save resources in terms of time, money and stress. Here are the seven steps to successfully repurpose your content marketing without breaking the bank.
20 Experts Select Key Content Marketing Metrics
To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog
Content Curation: 19 Definitions
While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation.
50 Free Summer Titles For Blogs & Other Content Marketing
Do you need a push to get your creative juices flowing? Could you use a little help in crafting blog posts and content that pulls prospects and the public in? Many writers just need an idea for their working title to get on track. As David Ogilvy pointed out in On Advertising, “On average, five times as many people read the headlines as read the body copy.”
With summer just around the corner, here are 50 free blog and content marketing titles with additional suggestions to provide the inspiration you need to fill your editorial calendar for the next few months. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Free, Stephen Colbert, Title
53 Actionable Content Marketing Metrics
Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results.
As businesses continue to move a greater proportion of their budget to content marketing, marketers must associate results with this investment that are aligned with their goals. To this end, measure what matters, not just what’s easy-to-track.
Here are 53 actionable content marketing metrics broken out by content marketing goal. Source: Heidi Cohen’s Actionable Marketing Blog
Star Trek: 10 Content Marketing Lessons
With its mission, “To boldly go where no one has gone before,” Star Trek has built an enduring brand around amazing content.
Content marketers can learn a lot from this on-going science fiction franchise that includes five television series, twelve feature films, hundreds of novels, comics, games, figurines and more.
Tags: Gene Roddenberry, Star Trek, Story
How to Fill Your Editorial Calendar Without Breaking the Bank
Content marketing is an on-going process not a one-time campaign. It requires a continual stream of new information in a variety of forms presented across different platforms to fulfill your business’s goals and customers’ needs. The key to cost effective content creation is to develop similar content at the same time regardless of weight since each new piece of content must be re-imagined, not just reposted.
To fill your content marketing editorial calendar without breaking the bank, plan your content creation to ensure all associated content is developed concurrently to maximize resource use and eliminate planning and overhead. Here’s a chart with 21 types of content and 7 actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Actionable Marketing Tip, Chart
Images: How to Tell Your Brand Story [Examples]
Stories trump other forms of information making them important for your brand. Images take stories beyond plain text and words; they provide context for the listener and make memorable associations. As a result, one image can be more powerful than the associated words.
As a marketer, use the power of images to tell your brand’s story concisely to today’s content snacking consumer. Even more valuable to your brand are stories that get people talking. Here are five reasons images tell good brand stories and five tips to help you use images to tell you brand’s story. Includes 3 examples with graphics. Source: Heidi Cohen’s Actionable Marketing Blog.
Tags: Brand, image, Storytelling, Tips
How to Position Your SMB for Success In 5 Easy Steps
Inbound marketing entails helping potential customers and influencers find your company by building your audience and attracting their attention in the words of Marketo CMO Jon Miller. Inbound marketing gets its power from the combination of social media, blogging, content marketing, email and search optimization. Small businesses are the biggest users of inbound marketing. Here are five reasons small businesses love inbound marketing and how to make the most of inbound marketing by positioning your firm with these five steps. Source: Heidi Cohen’s Actionable Marketing Blog.
Tags: Chart, Hubspot, Inbound Marketing, Jon Miller, Marketo, Research, small business, SMB
Is Your Content Marketing Worth Its Weight In Gold?
How Weighty Is Your Content Marketing? [Chart] Not all content marketing is created equal; it varies based on weight, both in terms of its mass and seriousness of thought. Intuitively, this makes sense since each form of information fulfills different … Continue reading
Tags: Actionable Marketing Tip, Chart
3 Tips To Make Your Photographs More Memorable
Want your content marketing to stay top of mind for your prospects and customers? Then use photographs to tell your story but understand that the images you choose are important elements that contribute to making your message memorable. Here are 3 tips to make your photographs more memorable. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Antonio Torralba, Aude Oliva, Devi Parikh, image, Phillip Isola, Photo, Pinterest
5 Content Marketing Strategies to Fill Your Editorial Calendar
Face it—it’s tough to fill the ever-ending need for content and that’s before you consider your social media plans.
What’s a marketer with limited budget and resources to do to ensure that there’s always a sufficient supply of fresh, effective content to satisfy your marketing needs? The answer is to employ a mix of the following five content marketing strategies. Source: Heidi Cohen’s Actionable Marketing Blog
