Content Marketing

Why Content Marketing Trumps Advertising

Content marketing trumps advertising

Why content marketing trumps advertising? People actively avoid advertising. Here is the data and charts to help you craft your content marketing. 7 tips.

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3 Content Marketing Opportunities You Are Missing

3 content marketing opportunities

Does your content plan include these 3 content marketing opportunities? They’re easy to overlook since they depend on other people’s audiences.

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Content Marketing Performance Checklist: 1H2015

Girl playing flute-Content Marketing Performance Checklist

Is your 2015 content marketing on track to succeed? Not sure? Here’s a 10 step content marketing performance checklist to assess your progress to-date.

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How To Unlock Your Product Stories To Increase Sales

Unlock content marketing product stories

Do you know how to unlock your content marketing product stories? Includes examples of real products that have increased sales from their product stories. Add these 7 types of product stories to your content marketing portfolio.

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Welcome to the Funnel – Book Interview

Welcome To The Funnel

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach.

If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications.

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3 Types of Basic Content You Can’t Afford To Ignore

3 men in black and white

Are you missing these 3 types of basic content? Here are 17 content marketing tips to improve your landing pages, welcome series and post-purchase emails.

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2015 Social Media Content Use [Research and Charts]

2015 Social Media Content Use

Not sure about social media content use? Here’s research and tips to get your marketing on track based on Social Media Examiner’s 2015 research. Charts too.

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How To Get Your Content In Shape For The Summer

How To Get YOur Content Into Shape for the summer

Just like people, you have to get your content ready for summer. Here are 5 summer content marketing tips to streamline your efforts and minimize costs.

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Owned Media VS Earned Media: Which Yields Better Results

Owned Media VS Earned Media

Wondering whether you should use owned media or earned media?

This article examines these 2 content distribution options across 7 elements to help you maximize your reach based on your business and content needs.

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Digital Relevance – Book Interview

Digital Relavance

Relevance and context must be understood to serve as the foundation for dynamic marketing in real-time environments. With sales cycles for complex sales often extending into years, maintaining relevance over the longer term requires strategic planning that’s continually refreshed to account for market shifts and other developments. What’s relevant today may not even catch attention next week or next month. This is true for customer retention and the development of company advocates across the entire customer lifecycle, as well.

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