Content Marketing

Content Chemistry – Book Interview

content-chemistry

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

Read Heidi Cohen’s interview with author Andy Crestodina.

Tags:

3 Secrets To Get Employees Blogging For Your Business

Get Employees Blogging For Your Business

Does your company blog suffer from the lack of company love? Here are 10 easy-to-implement ways to get employees blogging for your business.

Tags: , , , , ,

Why Use Media When We Have Content Marketing?

Ultimate Media Definition

Did you realized that how you define media has an impact on your marketing and PR results? Here’s 15 media definition checklist complete with charts.

Tags: ,

The #1 Media Lesson Content Marketers Must Learn

Girl Reading Newspaper-2

Improve your content marketing effectiveness. Understand the media secret behind how such an entity works as a business. Learn to think like a media entity.

Tags: , , ,

7 Guidelines For Visual Content Marketing With Free Images

Seeing beyond the steps-Visual Content Marketing With Free Images

Here’s what you need to know to create visual content marketing with free images. 7 Guidelines to steer your use of free images in your content marketing.

Tags: , , , , ,

Content Marketing Works – Book Interview

Content Marketing Works

Content Marketing Works, by Arnie Kuenn, is a robust look at the process of creating, implementing and measuring a successful content marketing program. It covers the 8 Step Process of content marketing, created by the experts at content marketing agency, Vertical Measures, and how it can be used at any organization large or small to grow traffic, leads, and business.

Read Heidi Cohen’s interview with author Arnie Kuenn.

Tags: , , , ,

13 Content Curation #FAILS

Content curation fail

Have content curation fails? To meet your need more content, you use other people’s content but it doesn’t make your content marketing strategy succeed?

Tags: , , , ,

5 Content Type You Need To Increase Lifetime Sales 

Post purchase content

Post purchase content supports your buyer and makes her feel good about her decision. It’s key to lifetime customer sales. 17 content marketing tips help you.

Tags: , , , , , , ,

Visual Content Promotions: 5 Lessons To Succeed (Examples)

Toot Your Own Horn-Visual Content Promotion

Want to extend your visual content promotion? This article provides 5 lessons to attract greater reach and 9 types of photos to use.

Tags: , , , , ,

Increase Content Marketing Visibility With PR

Content Marketing Placement-PR

Boost content marketing visibility beyond owned and social media. Integrate content marketing and PR efforts to increase your content marketing placement.

Tags: ,