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Why content marketing trumps advertising? People actively avoid advertising. Here is the data and charts to help you craft your content marketing. 7 tips.
Does your content plan include these 3 content marketing opportunities? They’re easy to overlook since they depend on other people’s audiences.
Is your 2015 content marketing on track to succeed? Not sure? Here’s a 10 step content marketing performance checklist to assess your progress to-date.
Do you know how to unlock your content marketing product stories? Includes examples of real products that have increased sales from their product stories. Add these 7 types of product stories to your content marketing portfolio.
Are you missing these 3 types of basic content? Here are 17 content marketing tips to improve your landing pages, welcome series and post-purchase emails.
Just like people, you have to get your content ready for summer. Here are 5 summer content marketing tips to streamline your efforts and minimize costs.
Wondering whether you should use owned media or earned media?
This article examines these 2 content distribution options across 7 elements to help you maximize your reach based on your business and content needs.
Relevance and context must be understood to serve as the foundation for dynamic marketing in real-time environments. With sales cycles for complex sales often extending into years, maintaining relevance over the longer term requires strategic planning that’s continually refreshed to account for market shifts and other developments. What’s relevant today may not even catch attention next week or next month. This is true for customer retention and the development of company advocates across the entire customer lifecycle, as well.