Competitive Strategy

111 Points to Jumpstart Your 2012 Marketing

2012 Must Have Marketing Checklist

To get your 2012 marketing on track to achieve your business goals, here are 111 points you need now to get a jumpstart. This 2012 Marketing Checklist is an important business tool for every marketer regardless of whether you’re working for a B2C, B2B, not-for-profit or solopreneur.

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Sun Tzu’s Competitive Advice

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Are you actively monitoring your competitors? Do you analyze this information and adapt your marketing plans to maximize your effectiveness? If not, you should heed the advice of the ancient Chinese military strategist Sun Tzu. Sun Tzu’s The Art of War could be a handbook for today’s marketer dealing with an ever-changing competitive environment, consumers empowered with social media publishing platforms, new emerging technologies and devices, and 24/7 news cycles. Here are three techniques to help you gain the most insights from this data.

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Listen to the Godfather: Watch Your Competitors

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Are you providing opportunities for your competitors without realizing it? Marketers can learn from Sonny Corleone’s illegitimate son, Vincent Mancini, played by Andy Garcia, who says, “Your enemies always get strong on what you leave behind.” in Godfather III. Here are sixteen major categories of competitive information to collect and analyze to ensure that your competitors don’t get strong on business opportunities that you’ve overlooked.

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7 Competitors Every Marketer Has

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According to Michael Corleone in The Godfather Part III“Never hate your enemies — it affects your judgment.” This is useful marketing advise. You must monitor your competitors to be able to develop effective strategies that weaken their ability to attract profitable sales. The hardest part is determining who your competitors are since it’s not always obvious. Here are seven competitors every marketer has.

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Twitter: Corporate Communications Chameleon [Chart]

Twitter is a communications chameleon when used as a form of social media content marketing for corporate goals. It allows marketers to create content in 140 characters, to distribute their message in a variety of formats including Twitter advertising, and to engage in conversation through Twitter exchanges. The question is whether Twitter a podium or a network (Chart included). Part of #UsGuys UsBlogs round up.

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111 Ways to Jumpstart 2011

January a great time for you to jumpstart your year. Here’s a checklist of 111 questions to help you assess where your business is now and how to position for 2011. While this list may require more than one sitting to digest, it’s well worth the investment in terms of getting your business on track for 2011.

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Can You Benefit From Your Competitor’s Overflow?

Lan Sheng, a midtown New York based Chinese restaurant, is located across the street from one of the best Szechuan restaurants in Manhattan. Here are 5 points to competitively assess your product offering. Please read on …

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